The Rational Pursuit of Change by Andrew Mason, The Point

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The Point is Not about The Point How activism has evolved Where I think it can go The Point, more than a website, represents an approach

Peter Spear, brand listener at the [shrink] cooperative, favorited this 2 years ago

The Rational Pursuit of Change
Why I’m not an activist
petitions, writing letters, protesting, voting...
The problem is not that I don’t care
What are you trying to achieve?
How do I know this will work?
The Internet! Will it solve the problems?
Escalating the tactics of inconveniencing ourselves
The paradox of easy petitions
There’s so much more that the Web can offer But we have to step back before we can get there.
Path Dependency
Path Dependency
Intrinsic advantages of the Web We didn’t have this.
The Point
The Tipping Point when the other thing becomes the better choice.
Campaign Anatomy
- Objective
- Member Pledge
- Tipping Point
Computable Cost of Change = Cost of Collective Action + 1
When each and every participant makes a difference
Examples
Results Oriented
Rational Incentives for Change
- Measurable
- Predictable
- Repeatable
Safety in Numbers
Enables Longshots
This is the very beginning Where can it go?
vimeo.com/thepoint
Activisiology
Asocial Activism
A market for corporate social responsibility
What needs to happen? Is this model inevitable?
The potential Individuals organize as fluently as organizations