hello
jim cohen spark

the essence of greatness

some background

inside
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essence
dna mojo
authentic
humanreal
core
truth

soul

Text

essence

the soft stuff
is the hard stuff

stuff
great stuff
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in
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values, beliefs

what if we
let the simple, human ideas rule
used soul as our beacon

...and by
doing so
acknowledge
authenticity,
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create
differentiation

getting there
๏ consider it the first step
๏ get the team in on it
๏ observe, inquire then create
๏ be sherpa-like
๏ establish that it’s the main driver

out
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tell
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experience design
media
graphics
communications
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environments
products
organization
behaviors

real story aimed at
opportunities

now
why is this important now?

a compelling
crossroad
desire to implement immediately
vs.
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desire to be consistent, holistic

why now?
๏ need for real differentiation
๏ appreciation of the long view
๏ fear of a finite planet
๏ return to an authentic life

us

what’s expected of us?
๏ lead by example
๏ stretch the boundaries
๏ have vision, humor, understanding, humility
๏ be an inspiration

the times
demand it

dig deep
tell the truth
createText
commit

be great, be soul miners, have courage

thanks