Social Search Optimization

Back in the day…about 15 months ago

But Now…Social Search Optimization Leveraging all of your assets to gain more listings in the search engines

Leveraging all of your assets to gain more listings in the search engines

What is a Search Engine Anyway?

What is Social Search Optimization (SSO) SSO is the process of creating social profiles by leveraging all of your assets in order to provide more of your brand results. SSO assets include anything that does not solely need to reside on your brand website. Social media profiles Blog Videos and images Images Press releases or news feed

SSO is the process of creating social profiles by leveraging all of your assets in order to provide more of your brand results. SSO assets include anything that does not solely need to reside on your brand website.

Social media profiles

Blog

Videos and images

Images

Press releases or news feed

Do I Really Need This? “ Why does an office paper company have a virtual world?” Jim Halpert, Dunder Mifflin, Scranton, PA Branch

“ Why does an office paper company have a virtual world?”

Jim Halpert, Dunder Mifflin, Scranton, PA Branch

SSO benefiting SEO Increase share of page Drive organic search traffic Provide spiders with more access points Improve link popularity by finding relevant sites to link to

Increase share of page

Drive organic search traffic

Provide spiders with more access points

Improve link popularity by finding relevant sites to link to

Getting Started – Narrowing Sites

Media Sharing Getting Started Optimize assets that you control Control the experience Marketing Benefits Optimize, tag, and share videos and photos Encourage people to submit photos / videos Have fun with the brand (digg / reddit) SEO Benefits Assets appear in results, sub domains (video.google.com) and vertical engines

Getting Started

Optimize assets that you control

Control the experience

Marketing Benefits

Optimize, tag, and share videos and photos

Encourage people to submit photos / videos

Have fun with the brand (digg / reddit)

SEO Benefits

Assets appear in results, sub domains (video.google.com) and vertical engines

Social Networking Sites Getting Started Passionate, loyal followers Forced sharing Integrate offerings, deals, updates, etc Leverage existing content to create a backlog of updates Marketing Benefits Drive traffic to your website Help other social media efforts Reward followers / fans with special offers SEO Benefits Tweets and fan pages can be indexed, but not for Link Popularity Reputation Management. Additional brand listing

Getting Started

Passionate, loyal followers

Forced sharing

Integrate offerings, deals, updates, etc

Leverage existing content to create a backlog of updates

Marketing Benefits

Drive traffic to your website

Help other social media efforts

Reward followers / fans with special offers

SEO Benefits

Tweets and fan pages can be indexed, but not for Link Popularity

Reputation Management.

Additional brand listing

Blogs Getting Started Buzz monitoring to see what is out there Leverage internal personality or create one Look at Tweets Marketing Benefits Generate awareness in communities Finding Brand advocates Talk to customers in a non-marketing way “ pre-launch” opportunities SEO Benefits High ranking blogs will help link popularity Can rank for products they discuss

Getting Started

Buzz monitoring to see what is out there

Leverage internal personality or create one

Look at Tweets

Marketing Benefits

Generate awareness in communities

Finding Brand advocates

Talk to customers in a non-marketing way

“ pre-launch” opportunities

SEO Benefits

High ranking blogs will help link popularity

Can rank for products they discuss

Blogs Getting Started Buzz monitoring to see what is out there Leverage internal personality or create one Look at Tweets Marketing Benefits Generate awareness in communities Finding Brand advocates Talk to customers in a non marketing way “ pre-launch” opportunities SEO Benefits High ranking blogs will help link popularity Can rank for products they discuss

Getting Started

Buzz monitoring to see what is out there

Leverage internal personality or create one

Look at Tweets

Marketing Benefits

Generate awareness in communities

Finding Brand advocates

Talk to customers in a non marketing way

“ pre-launch” opportunities

SEO Benefits

High ranking blogs will help link popularity

Can rank for products they discuss

Summary SSO increases share of page, drives organic traffic, and sets your brand apart You have the assets at your disposal Don’t wait for your competition to beat you to it

SSO increases share of page, drives organic traffic, and sets your brand apart

You have the assets at your disposal

Don’t wait for your competition to beat you to it

Thank You! [email_address] Search Marketing Trends (http://www.searchmarketingtrends.com) Twitter.com/joshuapalau

[email_address]

Search Marketing Trends (http://www.searchmarketingtrends.com)

Twitter.com/joshuapalau