Brand U.0 David Armano
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Brand U.0 David Armano

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Brand U.0 by David Armano at The Chicago New Media Summit, Sept 15-16, 2008

Brand U.0 by David Armano at The Chicago New Media Summit, Sept 15-16, 2008

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Brand U.0 David Armano Brand U.0 David Armano Presentation Transcript

  •  
  • Photo: http://www.flickr.com/photos/marcgutierrez/326716360/ this is a product
  • this is a logo
  • Photo: http://www.flickr.com/photos/jimsk/128131281/ this is a brand.
  • “ A brand is a person’s gut feeling about a product, service or organization.” – Marty Neumeier
  • interactions + feelings = brands
  •  
  • celebrities are brands
  • celebrity influence
  • now people are too Photo : http://flickr.com/photos/12037949715@N01/110957444/
  • “ micro-celebrity” influence
  • #4. You stopped thinking about yourself as a person years ago. Now you're a "brand" . —Top Ten Signs You Might Be A “Weblebrity”
  • Start-Up Business: Guy Kawasaki
  • Technology: Robert Scoble Photo: http://flickr.com/photos/thomashawk/431198284/
  • Marketing: Seth Godin Photo: http://flickr.com/photos/zoomar/2159635379/
  • The 5 B’s of Building Brand U.0
  • Be Ubiquitous: Create multiple streams of “you”
  • Be Social: Effectively manage your “social systems”
  • Be Interesting: Write, photograph, share, give Photo: http://flickr.com/photos/bowbrick/1806355200/
  • Be Remarkable: Do something worthy of a remark Photo: http://flickr.com/photos/thethi/2335251416/
  • Be Yourself: Let your personality shine through Photo: http://www.flickr.com/photos/rohitbhargava/2402686705/
  • Be Yourself: let your personality shine through “ Just like the gold rush, this is going to end…what are you waiting for?” — Gary Vaynerchuk Photo: http://www.flickr.com/photos/briansolis/2685816202/
  •