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Photo:  http://www.flickr.com/photos/marcgutierrez/326716360/ this is a product
this is a logo
Photo:  http://www.flickr.com/photos/jimsk/128131281/ this is a brand.
“ A brand is a person’s gut feeling about a product, service or organization.”  – Marty Neumeier
interactions + feelings = brands
 
celebrities are brands
celebrity influence
now people are too Photo : http://flickr.com/photos/12037949715@N01/110957444/
“ micro-celebrity” influence
#4.  You stopped thinking about yourself as a person years ago.  Now you're a  "brand" . —Top Ten Signs You Migh...
Start-Up Business:  Guy Kawasaki
Technology:  Robert Scoble Photo:  http://flickr.com/photos/thomashawk/431198284/
Marketing:  Seth Godin Photo:  http://flickr.com/photos/zoomar/2159635379/
The  5 B’s  of  Building Brand U.0
Be Ubiquitous:   Create multiple streams of “you”
Be Social:   Effectively manage your “social systems”
Be Interesting:  Write, photograph, share, give  Photo:  http://flickr.com/photos/bowbrick/1806355200/
Be Remarkable:  Do something worthy of a remark Photo:  http://flickr.com/photos/thethi/2335251416/
Be Yourself:  Let your personality shine through   Photo:  http://www.flickr.com/photos/rohitbhargava/2402686705/
Be Yourself:  let your personality shine through   “ Just like the gold rush, this is going to end…what are you waiting fo...
 
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Brand U.0 David Armano

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Brand U.0 by David Armano at The Chicago New Media Summit, Sept 15-16, 2008

Published in: Technology, Business, Sports
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  • Transcript of "Brand U.0 David Armano"

    1. 2. Photo: http://www.flickr.com/photos/marcgutierrez/326716360/ this is a product
    2. 3. this is a logo
    3. 4. Photo: http://www.flickr.com/photos/jimsk/128131281/ this is a brand.
    4. 5. “ A brand is a person’s gut feeling about a product, service or organization.” – Marty Neumeier
    5. 6. interactions + feelings = brands
    6. 8. celebrities are brands
    7. 9. celebrity influence
    8. 10. now people are too Photo : http://flickr.com/photos/12037949715@N01/110957444/
    9. 11. “ micro-celebrity” influence
    10. 12. #4. You stopped thinking about yourself as a person years ago. Now you're a "brand" . —Top Ten Signs You Might Be A “Weblebrity”
    11. 13. Start-Up Business: Guy Kawasaki
    12. 14. Technology: Robert Scoble Photo: http://flickr.com/photos/thomashawk/431198284/
    13. 15. Marketing: Seth Godin Photo: http://flickr.com/photos/zoomar/2159635379/
    14. 16. The 5 B’s of Building Brand U.0
    15. 17. Be Ubiquitous: Create multiple streams of “you”
    16. 18. Be Social: Effectively manage your “social systems”
    17. 19. Be Interesting: Write, photograph, share, give Photo: http://flickr.com/photos/bowbrick/1806355200/
    18. 20. Be Remarkable: Do something worthy of a remark Photo: http://flickr.com/photos/thethi/2335251416/
    19. 21. Be Yourself: Let your personality shine through Photo: http://www.flickr.com/photos/rohitbhargava/2402686705/
    20. 22. Be Yourself: let your personality shine through “ Just like the gold rush, this is going to end…what are you waiting for?” — Gary Vaynerchuk Photo: http://www.flickr.com/photos/briansolis/2685816202/
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