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Beyond Publishing: Legacy Ethnic Publishers Face the Future by Eric Easter, EbonyJet.com

by on Oct 04, 2008

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The Chicago New Media Summit, Sept 15-16, 2008. The Talk: Legacy magazine publishers are struggling with the digital world for reasons that might not always be so obvious. Minority publications have ...

The Chicago New Media Summit, Sept 15-16, 2008. The Talk: Legacy magazine publishers are struggling with the digital world for reasons that might not always be so obvious. Minority publications have an even greater challenge.

But once they embrace that digital is not just a new publishing medium but a platform to reinvent the brand and “re-contextualize” a wealth of assets for a whole new audience, the opportunities are endless.

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Beyond Publishing: Legacy Ethnic Publishers Face the Future by Eric Easter, EbonyJet.com Beyond Publishing: Legacy Ethnic Publishers Face the Future by Eric Easter, EbonyJet.com Presentation Transcript