A short journey: the past, present and future of media by Chris Bernard, Microsoft and David Wolf, Cynergy

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A short journey: the past, present and future of media Chris Bernard, Microsoft David Wolf, Cynergy
The good old days.
106 million people…
106 million people… … watched the last episode of Mash in 1983
98 million people…
98 million people… … watched the Super Bowl last February
114 million people…
114 million people… … watched the Olympics on TV in US
“ The future is already here—it’s just unevenly distributed.” William Gibson
253 million people…
253 million people… … use the internet in China
We need ideas that scale
17 days…
1.3 billion page views
50+ million unique visitors
70 million unique visitors
10 million hours of video watched
35 million mobile page views
50,000 + clips viewed every day
Today
Three trends
Technology
Business
You!
We are on a collision course
Risk needs friends
Collisions are the new black
In media
In marketing
In conversations
Our culture
We’re just getting started
Tomorrow
Dave Wolf
ben