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  • 1. BIG BAZAAR
  • 2. DEVELOPMENT AND EVOLUTION OF RETAIL Traditional Daily Reach Govt. Support Modern Formats Weekly Markets Village Fairs, Melas Local Kiranas PDS Cooperatives Hypermarkets, Supermarkets, Departmental Stores etc Shopping & entertainment Neighborhood & Convenience Low Price Shopping experience& efficiency Rural Retail Adhaar, Hariyali etc New Experience
  • 3. TRADITIONAL MARKET DESTINATION FOR BOTH SHOPPING AND ENTERTAINMENT
  • 4. DAILY REACH- KIRANA AND NEIGHBOURHOOD STORES NEIGHBOURHOOD & CONVENIENCE
  • 5. GOVT SUPPORT-PDS & COOPERATIVES ECONOMICAL & AFFORDABLE
  • 6. RURAL RETAIL ITC CHAUPAL
  • 7. MODERN FORMATS
  • 8. ORGANISED RETAIL IN INDIA Increase in per capita retail Space Entry, Growth, Expansion, Topline Focus 2000 2006 2008 Range, Formats, Portfolio Supply Chain, Strong Backend support, Technology', Sourcing 2010 M & A and Consolidations PHASE I PHASE II PHASE III PHASE IV Phase III and IV are merging at this point of time.
  • 9. Current Market Scenario
    • Economic Slowdown and retail is also not untouched.
    • Retrenchments and Layoffs in both Western and Eastern world.
    • Working capital crunch across industries.
    • Planning and working on the limited resources. Managing of working capital is very important.
  • 10. CHALLENGES IN RETAIL
    • Taxation laws that favor small retailers
    • Different structure of sales taxes in different states
    • Multi point octroi collection
    • Problems of supply chain and logistics
    • High cost of real estate
    • Limited land availability in prime locations
  • 11. RETAIL STRATEGY IN CURRENT SCENARIO
    • Bringing out efficiency
    • Expansion and Consolidation decisions
    • Capturing the maximum share of entire consumption spend.
    • Increasing consumption
  • 12. THE BIG BAZAAR STORY
    • …… .With a choice of around 1,70,000 products and discounts ranging from 6 to 60 %, Big Bazaar has managed to bring in both masses and classes. The reason it has emerged as India’s largest hypermarket, while so many other stores have floundered, is due to clarity of the company’s mission and the soundness of its strategy. Store format, location, layout, merchandizing policies, and a host of other elements of the company’s offer to the customer reflect a deep appreciation of the customers preferences and purchase behaviour.
  • 13. Things you would like to know
    • The biggest customer for Big Bazaar till date is a farmer in Sangli whose bill amount was Rs. 1,37,367
    • The inspiration to set up big bazaar came not from any foreign super market, but from a relatively small family run shop in Chennai, called “ Saravana Stores ”.
    • The first big bazaar store was set up in Kolkata and second and third were at Koramangala, Bangalore and Abids, Hyderabad
    • If you thought big bazaar outlets are crowded, they are intentionally designed to look that way .
    • Soon you can expect sales people inside big bazaar outlets trying to sell you insurance, personal loan and other products and services
    • Only apparels and clothing related items are sourced primarily from Pantaloon’s manufacturing units.
    • Big bazaar runs SAP which is one of the leading ERP solution provider.
  • 14. SEVICES
    • RELIABILITY :
    • RESPONSIVENESS :
    • EMPATHY
  • 15. SERVICES
    • Big Bazaar customer expect a low price model of things but a high standard of services is still expected.
    • standard are known by the word of mouth rather than advertising.
    • gap between the consumer expectations has been efficiently managed
  • 16.
    • BRINGING OUT EFFICIENCY
  • 17. PRICING STRATEGIES
    • Consumer Psychology and Pricing
    • Reference pricing
    • Price Cues
  • 18. Pricing Method
    • Value Pricing
    • Promotional Pricing
    • Loss-Leader Pricing
    • Special Event Pricing
    • Other pricing strategies:
    • Buy more, save more
    • Prices reduced on a combination
    • Holding special discounts
    • Highlighting the savings possible
    • The Price Challenge Offer
  • 19. PROMOTIONS AND ADVERTISING
    • Keep West-aSide. Make smart choice !
    • Shoppers! Stop. Make a smart choice !
    • Change Your Lifestyle. Make a smart choice !
  • 20. TOUCH AND FEEL EXCITEMENT
  • 21.  
  • 22.  
  • 23. CREATING OCCASIONS TO CONSUME
  • 24. SABSE CHIKNA KAUN CAMPAIGN
  • 25.  
  • 26. DETERGENT MELA
  • 27. INDIAN BEVERAGE LEAGUE
  • 28. JUICE FESTIVAL
  • 29. DAL CHAWAL MELA
  • 30.  
  • 31.  
  • 32.  
  • 33.  
  • 34.  
  • 35.  
  • 36.  
  • 37. PANTALOON EOSS
  • 38. PANTALOON EOSS
  • 39. SABSE SASTE 3 DIN
  • 40. SABSE SASTE 3 DIN
  • 41. SABSE SASTE 3 DIN
  • 42.  
  • 43. THANK YOU