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  • This is the way Pew Internet measures content creation….

Lee rainie Lee rainie Presentation Transcript

  • Networked: The new social operating systemLee Rainie, Director, Pew Internet Project8.23.12 – Learning 2.0Email: Lrainie@pewinternet.orgTwitter: @Lrainie PewInternet.org
  • Networked individualism• Shift from tight groups to looser, more fragmented networks• The individual is the main actor (not household)• Relationships are more specialized and more fleeting – partial membership in multiple communities• In organizations, less hierarchy• More freedom; more work
  • Digital Revolution 1Internet (85%) and Broadband at home (66%) 71% 66%
  • Broadband at home – 66%
  • Networked creators among internet users• 69% are social networking site users• 59% share photos and videos• 37% contribute rankings and ratings• 33% create content tags• 30% share personal creations• 26% post comments on sites and blogs• 15% have personal website• 15% are content remixers• 16% use Twitter• 14% are bloggers• … of smartphone owners, 18% share their locations; 74% get location info and do location sharing
  • 56% of adults own laptops –up from 30% in 200652% of adults own DVRs –up from 3% in 200244% of adults own MP3 players –up from 11% in 200542% of adults own game consoles19% of adults own e-book readers - Kindle19% of adults own tablet computer - iPad
  • Broadband facilitates networked information• Pervasively consumed • Continually edited• Pervasively generated • Linked, dense, multi-• Portable threaded• Personal • Multi-platformed /• multi-screened Participatory • Real-time and• Persistent, replicable, timeless scalable, searchable (danah boyd)
  • Revolution 2: Mobile – 89% of adults 331.6 Total U.S. population: 315.5 million 2011
  • Mobile is the Needle: 89% of US Adults Have a Cell Phone % in each age group who have a cell phoneTeen data July 2011 Adult data Feb 2012
  • Changes in smartphone ownership
  • Smartphones – 46%
  • Apps – 50% of adults
  • Teens: Texting takes off and talking slips
  • Mobile facilitates placeless / placeful,real-time interactions / community• New points of access to information and networks• Attention zones morph• Just-in-time searches, real-time sharing and awareness• Augmented reality• Pervasive, perpetual awareness of social networks
  • Digital Revolution 3Social networking – 52% of all adults % of internet users
  • Source: Pew Research Centers Internet & American Life Project, October 20-November 28, 2010 Social Networking survey.
  • New media are the new neighborhood• Helps shift trust and influence to networks • Sentries, Evaluators, Audience• Helps reconfigure networks and their uses • Bigger, Broader, Segmented, Layered• Elevates DIY learning• Facilitates rise of amateur experts and influence of new participators• Broadens access to “consequential strangers” (Melinda Blau / Karen Fingerman)
  • A short list of critical uncertainties• Architecture / code• Information / communication policies• Social norms
  • What I don’t know that I wish I did know• 2.0 version of 2-step flow of communication / influence for the networked age• Something / anything smart about echo chambers• Quantification of “engagement”• New notion of identity that integrates all this – “saturated self” only seems to get partway there (Kenneth Gergen) – ditto “quantified self”• Impact and meaning of just-in-time, just-like-me communities – plus a REAL theory of “virality” and its mechanics• The Grand Question: Are these technologies of freedom?
  • Thank you!