Personal Branding and the Job Search - Summers Mckay 1.6.14 (UCLA PSSO)
by Summers McKay, Marketing & Social Media Exec Obsessed w Re-Inventing the Media Model | Mentor | Writer | Producer | Director | DoGooder at Caution Curves Ahead, UCLA Anderson School of Management on Jan 07, 2014
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Presentation to the UCLA Political Science Student Organization on 1.6.14. ...
Presentation to the UCLA Political Science Student Organization on 1.6.14.
A presentation to the UCLA Political Science Student Organization (PSSO) on maximizing your Personal Brand for the job search. I came across an old picture from a ropes course a few years ago... this image was taken moments before I leapt to grab a trapeze just a few feet away and then subconsciously retracted mid air... I'd spent the day motivating my classmates, cheering my UCLA Anderson EMBA Class of 2012 on, encouraging everyone I could to not just show up for the day but to also really enjoy it... and I forgot to establish what I expected in return. When I leapt, I didn't know what I was reaching for. Personal branding is not just about what people see in you, but what you see in yourself. It's the clear articulation of who you are, what you have to offer and what you expect in return. Now when I give, work, mentor, coach, and teach, I don't forget that I too get something in return. #GetClimbing
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