Bitly and Analytics

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Bitly and Analytics

  1. 1. 1© July 2013 mythreeseasons.com – Bitly and Analytics Bitly and Analytics
  2. 2. 2© July 2013 mythreeseasons.com – Bitly and Analytics Do you need to monitor and track visitors to your website?
  3. 3. 3© July 2013 mythreeseasons.com – Bitly and Analytics What country did the clicks come from?
  4. 4. 4© July 2013 mythreeseasons.com – Bitly and Analytics From which sites did the clicks come from?
  5. 5. 5© July 2013 mythreeseasons.com – Bitly and Analytics Jump in to www.bitly.com
  6. 6. 6© July 2013 mythreeseasons.com – Bitly and Analytics Register for free. Click “Join now. It’s free! ”.
  7. 7. 7© July 2013 mythreeseasons.com – Bitly and Analytics Sign up with Facebook or Twitter ...
  8. 8. 8© July 2013 mythreeseasons.com – Bitly and Analytics ... or fill in the fields and click “Create account”.
  9. 9. 9© July 2013 mythreeseasons.com – Bitly and Analytics Signing up with Facebook will prompt you with this window. Click “Okay”.
  10. 10. 10© July 2013 mythreeseasons.com – Bitly and Analytics Bitly would like to post also to your friends on your behalf. Click “Okay”.
  11. 11. 11© July 2013 mythreeseasons.com – Bitly and Analytics This is the window where you will be directed to if you are an existing user, otherwise, a welcome page will appear.
  12. 12. 12© July 2013 mythreeseasons.com – Bitly and Analytics Add a new tab from your browser and go to the site you want to share and keep track.
  13. 13. 13© July 2013 mythreeseasons.com – Bitly and Analytics Copy the URL.
  14. 14. 14© July 2013 mythreeseasons.com – Bitly and Analytics URL copied: http://www.businessreviewaustralia.com/ marketing/social-media/social-media-for- business-just-got-interesting
  15. 15. 15© July 2013 mythreeseasons.com – Bitly and Analytics Going back to Bitly, click “Paste a link here...”.
  16. 16. 16© July 2013 mythreeseasons.com – Bitly and Analytics Right click and paste the URL or press “Ctrl + V ”.
  17. 17. 17© July 2013 mythreeseasons.com – Bitly and Analytics The link is now saved under a shortened URL: bit.ly/14VnzvS.
  18. 18. 18© July 2013 mythreeseasons.com – Bitly and Analytics The URL now becomes bit.ly/14VnzvS
  19. 19. 19© July 2013 mythreeseasons.com – Bitly and Analytics Seems like it’s hard to remember ...
  20. 20. 20© July 2013 mythreeseasons.com – Bitly and Analytics ... by all means, we can customize the URL to make it more user friendly.
  21. 21. 21© July 2013 mythreeseasons.com – Bitly and Analytics Click the pencil icon.
  22. 22. 22© July 2013 mythreeseasons.com – Bitly and Analytics Press “Delete” or overwrite the highlighted text with something that is easy to recall.
  23. 23. 23© July 2013 mythreeseasons.com – Bitly and Analytics Press “Enter”. Changes are automatically saved.
  24. 24. 24© July 2013 mythreeseasons.com – Bitly and Analytics A description may be added to give you hint what the site is about.
  25. 25. 25© July 2013 mythreeseasons.com – Bitly and Analytics Click “Add note”.
  26. 26. 26© July 2013 mythreeseasons.com – Bitly and Analytics Add description in the box provided.
  27. 27. 27© July 2013 mythreeseasons.com – Bitly and Analytics Click “Save” when done.
  28. 28. 28© July 2013 mythreeseasons.com – Bitly and Analytics You have just created a bitmark. A bitmark is an interesting link.
  29. 29. 29© July 2013 mythreeseasons.com – Bitly and Analytics Bitmarks are found under “Your Stuff “ tab.
  30. 30. 30© July 2013 mythreeseasons.com – Bitly and Analytics Click “Share” to post you bitmark to a social network like Facebook.
  31. 31. 31© July 2013 mythreeseasons.com – Bitly and Analytics Click “Copy”.
  32. 32. 32© July 2013 mythreeseasons.com – Bitly and Analytics Say something here about what you are sharing.
  33. 33. 33© July 2013 mythreeseasons.com – Bitly and Analytics Press “Ctrl + V ” to paste the Bitly link.
  34. 34. 34© July 2013 mythreeseasons.com – Bitly and Analytics Click “Post” when done.
  35. 35. 35© July 2013 mythreeseasons.com – Bitly and Analytics Add another tab for facebook . Log in and check if it was posted.
  36. 36. 36© July 2013 mythreeseasons.com – Bitly and Analytics Awesome!
  37. 37. 37© July 2013 mythreeseasons.com – Bitly and Analytics If you want to share your bitmark to Twitter ...
  38. 38. 38© July 2013 mythreeseasons.com – Bitly and Analytics ... go back to your bitmark under “Your Stuff “ tab.
  39. 39. 39© July 2013 mythreeseasons.com – Bitly and Analytics When you hover your mouse near Copy, Email and Share icons appear.
  40. 40. 40© July 2013 mythreeseasons.com – Bitly and Analytics Click “Share”.
  41. 41. 41© July 2013 mythreeseasons.com – Bitly and Analytics Click “Add another account”.
  42. 42. 42© July 2013 mythreeseasons.com – Bitly and Analytics Click “Add account”.
  43. 43. 43© July 2013 mythreeseasons.com – Bitly and Analytics Authorize Bitly to use your Twitter account. Fill in required fields.
  44. 44. 44© July 2013 mythreeseasons.com – Bitly and Analytics Click “Authorize app “.
  45. 45. 45© July 2013 mythreeseasons.com – Bitly and Analytics Twitter is now added in the Preview screen.
  46. 46. 46© July 2013 mythreeseasons.com – Bitly and Analytics Untick the checkbox if you want to exclude posting to a specific social media account.
  47. 47. 47© July 2013 mythreeseasons.com – Bitly and Analytics Click “Tweet” located at the bottom rightmost of the screen.
  48. 48. 48© July 2013 mythreeseasons.com – Bitly and Analytics Now we go to STATISTICS.
  49. 49. 49© July 2013 mythreeseasons.com – Bitly and Analytics To see statistics for all your links, click “Stats”.
  50. 50. 50© July 2013 mythreeseasons.com – Bitly and Analytics The stats page shows how many times people have clicked on the bitly link you have shared.
  51. 51. 51© July 2013 mythreeseasons.com – Bitly and Analytics It also shows the referral traffics and the countries where your clicks came from.
  52. 52. 52© July 2013 mythreeseasons.com – Bitly and Analytics To see stats for a specific link, click the “i ” icon of your link from your list.
  53. 53. 53© July 2013 mythreeseasons.com – Bitly and Analytics The link stats page gives you ...
  54. 54. 54© July 2013 mythreeseasons.com – Bitly and Analytics  Total clicks on your shortened link and the total percentage of the total clicks that came from your bitly link.
  55. 55. 55© July 2013 mythreeseasons.com – Bitly and Analytics  A bar graph that shows breakdown of clicks for a specific period or time.
  56. 56. 56© July 2013 mythreeseasons.com – Bitly and Analytics Hover over a bar and it will show you the total number of clicks and the time they were done.
  57. 57. 57© July 2013 mythreeseasons.com – Bitly and Analytics  List of social networks where your bitly link was clicked.
  58. 58. 58© July 2013 mythreeseasons.com – Bitly and Analytics “Other” refers to blogs or websites which are not part of a major social network.
  59. 59. 59© July 2013 mythreeseasons.com – Bitly and Analytics  A list of clicks per country and a map that shows countries with higher click rates in red.
  60. 60. 60© July 2013 mythreeseasons.com – Bitly and Analytics Adding a ”+” sign at the end of any bitly link and copying it to a browser will give you Stats page for that particular link. TRICK!
  61. 61. 61© July 2013 mythreeseasons.com – Bitly and Analytics With all these information which can be generated in no time, you are able to grasp a better understanding of the performance of your link and where the clicks are coming from.
  62. 62. 62© July 2013 mythreeseasons.com – Bitly and Analytics KNOWING where your FOLLOWERS are coming from will help IMPROVE your MARKETING STRATEGIES.
  63. 63. 63© July 2013 mythreeseasons.com – Bitly and Analytics Photo Credits http://www.flickr.com/photos/67776729@N06/6417063815/ http://www.flickr.com/photos/martincanchola/3699858490/ http://www.flickr.com/photos/95431047@N07/8703188395/ http://www.flickr.com/photos/headwaysmedia/5877355107/

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