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Uwtwtrbook Jr_final

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  • 1. Will Twitter for Food How Food Banks are Using Twitter by Jessica Roberts
  • 2. Why This Sector?
    • Food Bank use is up 30%
    • In WA food insecurity is at 10.2%
    • Food Banks provide insight into the challenges of other non-profits, dealing with:
      • Mission-driven messaging
      • Calls to action
      • Media fatigue
      • Community reliance
      • Battling pre-conceived notions and myths
  • 3. Food Bank Participants
    • High Plains Food Bank, Amarillo, Texas
    • @hpfoodbank
    • Detroit Diaper Bank, Detroit, Michigan
    • @DADiaperBank
    • San Francisco Food Bank, San Francisco, CA
    • @sffoodbank
    • Gleaners Food Bank, Detroit, Michigan
    • @gleaners
    • Second Harvest Food Bank, Santa Clara and San Mateo Counties, CA
    • @2ndHarvest
    • Edmonton Food Bank, Edmonton, CAN
    • @yegfoodbank
  • 4. Twitter Account Presence Most Transparent
  • 5. Twitter Account Presence Most Congenial
  • 6. Twitter Account Presence Best Background & Avatar: 2 nd Runner-up
  • 7. Twitter Account Presence Best Background & Avatar: 1 st Runner-up
  • 8. Twitter Account Presence Best Background & Avatar
  • 9. Twitter Account Presence Best Background & Avatar
  • 10. Best Overall Social Media Plan Second Harvest of Santa Clara and San Mateo Counties
  • 11. Best Overall Social Media Plan Second Harvest of Santa Clara and San Mateo Counties
    • URL: http://www.secondharvestfood.org/ Twitter : http://twitter.com/2ndHarvest Bio link : http://www.secondharvestfood.org/ Facebook : http://www.facebook.com/pages/San-Jose/Second-Harvest-Food-Bank/27104741639 MySpace : http://www.myspace.com/secondharvestfood LinkedIn : http://www.linkedin.com/groups?gid=1150377 Org Blog : http://www.shfbnews.blogspot.com/ YouTube : www.youtube.com/user/Secondharvestfood Other Flickr: http://www.flickr.com/photos/26620744@N04/
  • 12. Best Overall Social Media Plan Second Harvest of Santa Clara and San Mateo Counties
  • 13. Best Overall Social Media Plan Second Harvest of Santa Clara and San Mateo Counties
  • 14. Why @2ndHarvest Works So Well
    • “ I am a believer in the power of story telling and the power of stories.”
            • Poppy Pembroke, Author @2ndHarvest
  • 15. Why @2ndHarvest Works So Well
    • “ Hitting all the different aspects of our story donors, volunteers, and maybe students our client stories and staff stories. If I hit every angle, then we’ll tell the story of the organization.”
  • 16. Why @2ndHarvest Works So Well
    • “ Content should be generated naturally. You don’t have to think about “what this fabulous thing is” to put up. Staff doesn’t have to go out of their way”
            • Poppy Pembroke, Author @2ndHarvest
  • 17. Why @2ndHarvest Works So Well
    • “ In traditional media its ‘What’s the hook?’ No! What we do is interesting, who volunteers is interesting. We have a lot of stories to tell. The first person I run into has a story. Like a truck driver for instance; there’s always a story there!”
            • Poppy Pembroke, Author @2ndHarvest
  • 18. Why this site works so well
    • “ There is an old stereotype that the food bank is feeding people under a bridge.” In reality, “it’s less than 10 percent who are homeless. It’s really working families and the working poor.”
            • Poppy Pembroke, Author @2ndHarvest
  • 19. Why this site works so well
    • “ Just a few years ago, no one would talk to us, or have their pictures taken. People are much more willing to talk to us [now]; they are not as ashamed of their situations. It’s just what’s happening. Twitter helps tell their story.”
            • Poppy Pembroke, Author @2ndHarvest
  • 20. Tweets from @2ndHarvest
    • @ desigurrl no problem! Thank YOU for thinking of us as a way to honor of your mom!
    • RT @ desigurrl : Donated money to Second Harvest Food Bank benefiting Santa Clara and San Mateo counties today as birthday gift to my mom. :)
    • RT @ EricHerboso : RT @ miriamskitchen If you see a homeless individual struggling with the heat, offer them water. It may save their life.
    • If you are a non-profit looking for tech volunteers see Google's new public sector product www.allforgood.org RT @ craigslist_fndn @ BAVC
  • 21. Credits
    • Jessica Roberts, @thefullreport
    • Creative Commons License: share-and-share alike; non-commercial
    • http://uwtwitterbook.com/about/2009-presentations