Uwtwtrbook Jr V1_final

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  • 1. Will Twitter for Food How Food Banks are Using Twitter by Jessica Roberts
  • 2. Why This Sector?
    • Food Bank use is up 30%
    • In WA food insecurity is at 10.2%
    • Food Banks provide insight into the challenges of other non-profits, dealing with:
      • Mission-driven messaging
      • Calls to action
      • Media fatigue
      • Community reliance
      • Battling pre-conceived notions and myths
  • 3. Food Bank Participants
    • High Plains Food Bank, Amarillo, Texas
    • @hpfoodbank
    • Detroit Diaper Bank, Detroit, Michigan
    • @DADiaperBank
    • San Francisco Food Bank, San Francisco, CA
    • @sffoodbank
    • Gleaners Food Bank, Detroit, Michigan
    • @gleaners
    • Second Harvest Food Bank, Santa Clara and San Mateo Counties, CA
    • @2ndHarvest
    • Edmonton Food Bank, Edmonton, CAN
    • @yegfoodbank
  • 4. Twitter Account Presence Most Transparent
  • 5. Twitter Account Presence Most Congenial
  • 6. Twitter Account Presence Best Background & Avatar: 2 nd Runner-up
  • 7. Twitter Account Presence Best Background & Avatar: 1 st Runner-up
  • 8. Twitter Account Presence Best Background & Avatar
  • 9. Twitter Account Presence Best Background & Avatar
  • 10. Best Overall Social Media Plan Second Harvest of Santa Clara and San Mateo Counties
  • 11. Best Overall Social Media Plan Second Harvest of Santa Clara and San Mateo Counties
    • URL: http://www.secondharvestfood.org/ Twitter : http://twitter.com/2ndHarvest Bio link : http://www.secondharvestfood.org/ Facebook : http://www.facebook.com/pages/San-Jose/Second-Harvest-Food-Bank/27104741639 MySpace : http://www.myspace.com/secondharvestfood LinkedIn : http://www.linkedin.com/groups?gid=1150377 Org Blog : http://www.shfbnews.blogspot.com/ YouTube : www.youtube.com/user/Secondharvestfood Other Flickr: http://www.flickr.com/photos/26620744@N04/
  • 12. Best Overall Social Media Plan Second Harvest of Santa Clara and San Mateo Counties
  • 13. Best Overall Social Media Plan Second Harvest of Santa Clara and San Mateo Counties
  • 14. Why @2ndHarvest Works So Well
    • “ I am a believer in the power of story telling and the power of stories.”
            • Poppy Pembroke, Author @2ndHarvest
  • 15. Why @2ndHarvest Works So Well
    • “ Hitting all the different aspects of our story donors, volunteers, and maybe students our client stories and staff stories. If I hit every angle, then we’ll tell the story of the organization.”
  • 16. Why @2ndHarvest Works So Well
    • “ Content should be generated naturally. You don’t have to think about “what this fabulous thing is” to put up. Staff doesn’t have to go out of their way.. In traditional media its ‘What’s the hook?’ No! what we do is interesting, who volunteers is interesting. We have a lot of stories to tell.”
            • Poppy Pembroke, Author @2ndHarvest
  • 17. Why this site works so well
    • “ In traditional media its ‘What’s the hook?’ No! what we do is interesting, who volunteers is interesting. We have a lot of stories to tell. The first person I run into has a story. Like a truck driver for instance; there’s always a story there!”
            • Poppy Pembroke, Author @2ndHarvest
  • 18. Tweets from @2ndHarvest
    • @ desigurrl no problem! Thank YOU for thinking of us as a way to honor of your mom!
    • RT @ desigurrl : Donated money to Second Harvest Food Bank benefiting Santa Clara and San Mateo counties today as birthday gift to my mom. :)
    • RT @ EricHerboso : RT @ miriamskitchen If you see a homeless individual struggling with the heat, offer them water. It may save their life.
    • If you are a non-profit looking for tech volunteers see Google's new public sector product www.allforgood.org RT @ craigslist_fndn @ BAVC
  • 19. Credits
    • Jessica Roberts, @thefullreport
    • Creative Commons License: share-and-share alike; non-commercial
    • http://uwtwitterbook.com/about/2009-presentations