Feasibility Analysis of Student Enrollment

A SUMMER PROJECT REPORT ON
“FEASIBILITY ANALYSIS OFSTUDENT’S ENROLLMENT AT THE SCHOLAR’S HUBLOCATEDIN AND
AROUNDKOLKATAthrough marketing strategies “
FOR:- “NEW AGE KNOWLEDGE SOLUTIONS LTD” (NAKS)
SUBMITTED BY: - SUMIT KUMAR SINGH
PGDM/12-14/57
SUBMITTEDFORPARTIALFULFILLMENT OF THE REQUIREMENT OF PGDM
UNDER THE GUIDANCE OF
CORPORATE GUIDE:-
MR. SHANKAR PRASADBANERJEE
NEW AGE KNOWLEDGE SOLUTION LTD.
KOLKATA
FACULTY GUIDE:-
PROF. rajkamal verma
ASIAN SCHOOL OFBUSINESS MANAGEMENT BHUBANESWAR

CERTIFICATE FROM ORGANIZATION
This is to certify that the project entitled, “Feasibility analysis of student’s enrolment at The
scholar’s Hub located in and around Kolkata (W.B) through marketing strategies”. Is a
bonafied record of interim report carried out By SUMIT KUMAR SINGH at ASIAN SCHOOL
OF BUSINESS MANAGEMENT,BHUBANESWAR bearing roll no-PGDM/12-14/57 of batch
2012-2014 has successfully completed his summer internships project for a period of 8 weeks
from 25th April to 18th June 2013.For the partial fulfillment of post graduate program of
business management 2012-2014. He has worked sincerely in this duration and has completed
the project successfully.
We wish him all the best for his career.

CERTIFICATE FROM FACULTY
Certified that the Project Report with the title Feasibility analysis of student’s
enrolment at The Scholar’s Hub located in and around Kolkata(W.B),
undertaken by Sumit Kumar Singh was conducted under my guidance and
supervision. He designed the research, collected the data, analysed the result,
Interpreted the findings and observations and prepared the report.
(RAJ KAMAL VERMA)
Assistant Professor,
Asian School of Business Management
Faculty Guide

DECLARATION
I hereby declare that the project report with the title
Feasibility analysis of student’s enrolment at The Scholar’s Hub located in and
around Kolkata (W.B) through marketing strategies, being submitted to Asian
School of Business Management in partial fulfillment of the requirements for
award of Post Graduate Diploma in Management, is an original piece of
research work carried out by me. I have designed the research, collected the
data, analysed the result, interpreted the findings and observations and prepared
the report. I further declare that this report has not been published/awarded
elsewhere, nor has it been submitted in full or part for any other degree or
diploma.
Date: (Sumit Kumar Singh)

ACKNOWLEDGEMENT
I take this opportunity to thank all those people for their unstinted support. My
project work, which is a step of mine towards the professionalism, has been
successfully accomplished only because of my timely support of supporters.
I wish to express my sincere gratitude to the entire team at New Age Knowledge
Solution Ltd. and Asian School of Business Management who has helped me
in every possible way to make this summer training project a roaring success.
I also acknowledge the support and guidance of Mr. Raj Kumar Singh (Zonal
head manager), Mr.R.P. Sharma (Regional Head) our Mentor, Mr. Shankar
Prasad Banerjee (Regional Marketing, HR); at NAKS for the confidence they
have in us. We must express our appreciation to Mr. Shankar Prasad Banerjee
for continually challenging us to improve and refine and extend our thinking.
At the outset I owe my sincere and whole hearted thanks to Mr. RAJ KAMAL
VERMA (Faculty Guide) for constantly guiding me without whom this project
could not have been possible and tacking Varity of hurdles with implicit
patience throughout my research project and whose deep involvement and
interest in project infused in me great inspiration and confidence in taking up
this study in right direction.
Without these extended supports and co-operation, the project wouldn’t have
been the same.

TABLE OF CONTENT
EXECUTIVE SUMMARY
OVERVIEW OF THE INDUSTRY
 Industry section……………………………………
 Indian education sector..an interesting class……….
 Market structure and size…………………………..
 Technology in education………………………….
 Present situation: Why the sector is lagging………
 What could spur up the sector…………………….
 Indian scenario……………………………………
INTRODUCTION TO THE ORGANIZATION
REVIEW OF LITERATURE
JOB ASSIGNED/TITLE
RESEARCH METHODOLOGY
 Problem & Research objective…………….
 Research plan……………………………....
 Method for Data Collection………………..
 Research Instruments………………………
 Sampling Plans……………………………
 Contact Methods………………………….
 Schools of city……………………………
 Data Analysis & finding…………………
 Porter’s five force model………………..

 Conclusion………………………………
 Recommendation……………………….
LIMITATION
BIBLIOGRAPHY
ANNEXURE -I
 QUESTIONNAIRE…………………….
ANNEXURE-II
 COMPANY PROFILE……………………..

The project feasibility analysis of student’s enrolment at The Scholar’s Hub located in and
around Kolkata (W.B), has been carried out for THE NAKS. Education’s purpose is to replace
an empty mind with an open one ………Malcolm S Forbes.
Education-one sector the outlook towards which is changing in our country; from being
considered an expense it is now seen as an investment for future. With children‘s education a key
priority in every household today, we believe any call on a thematic investment opportunity in
this sector will yield long-term benefits.
India is one of the largest markets in the world for formal school education with an addressable
population of about 400-450mn and an annual spend of about $35bn. The rising middle class
income levels will act as a catalyst in increasing the accessibility and quality of education. Over
350mn Indian populations will have an average annual income of over US $ 5,000 by 2020
compared to 12mn in 2004.
The methodologies of education have also changed for the better, with new initiatives undertaken
by many players in the segment. ‘The Scholar’s Hub ‘ based coaching program for VIII to XII
for ICSE/CBSE/state Board is an initiative taken by NAKS.
In today’s cut throat competitive world success in X, XII etc, essentially depends on three factors
i.e.
I. Experienced subject expert for guidance
II. Strategic Study Planning for time management
III. Consistent Hard Work for effective knowledge creation
My project Feasibility analysis of student’s enrollment at The Scholar’s Hub located in and
around Kolkata (W.B), which mainly focus on holistic survey of schools, conducting seminars to
motivate student to take admission in TSH tuition center.

Industry section in vision
The evolution of education in India :
The history and structure of education system in India has not been stable. With India having a
history of in vision, during the feudal period, the system of imparting education also kept
changing. India educational system has molded itself on the pattern of British education
system.post Independence, all government’s greatly emphasized the importance of spreading ,
education to all corners of the country. The central and state governments in accordance with
constitutional directives have tried their best to implement them. Keeping all these developments
in mind, we can safely assume that, although Indian education system has noticeable blemishes,
things have tried to prepare a well defined curriculum, which enable Indian students maintain
their position in the top quartile on international stage. Currently, with hundreds of universities
and thousands of colleges affiliated to them, India has positioned itself comfortably as a country
that provides quality education to its people in specific and to the world in general.
IES: THE ‘LARGEST’…
IES is by far the largest capitalized space in India with government spend of $30 bn(2006;at~
3.7%of GDP, its in line with the global average). For the 11th 5-year plan, the center has
allocated a 6x higher spend on education. Importantly, the extent of the spends have created one
of the ‘largest’ education networks globally of ~1m schools and 18,000 higher education
institutes (HEIs) in India, home to the largest population within the age group 0-24 years.
Market structure and size
India is one of largest markets for education in the world in terms of number of students.
Currently, there are over 1MM schools in India providing education to over 200mm students.
The number of teachers in India currently stands at 5.8 MM
(Source: Everonn RHP).

(A) School
Types of
institution
Number
(MM)
Govt. Local body Private
(Aided )
Private
(Unaided)
Primary 0.8 43.3 46.9 2.6 7.2
Upper
primary
0.3 43.0 29.2 6.4 21.4
Sec./Sr.Sec 0.2 33.1 7.9 29.4 29.6
(B) HIGHER EDUCATION INSTITUTES AND OTHERS
Type of institution Number
Institutions running Diploma and
Certificate course
Polytechnics 1,171
Teacher training institutions 1,465
Tech, Indus, Arts & Crafts 5,114
Total (I) 7,750
(II) Universities and Colleges 543

Colleges 16,009
Total (II) 16,552
(C) Higher education institutes and others
Type of institutions Number (MM)
Primary 2.2
Upper Primary 1.6
High schools 1.1
Hr./Sr. Secondary 1.0
Total 5.9
Technology in Education
E learning and online tutoring
India’s education policy has largely missed out on taking advantage of technological revolution
in education. The general notion is that e-learning is expensive and entails huge investments as it
is inconvenient to use. But the reality is that E-learning is not expensive and its biggest
advantage is that a student can opt for employment while still pursuing his studies. Thus, as far
as India is concerned, online education is the need of the hour, but at the same time, this is
heavily dependent on reliable and high speed internet coverage. Also, it is essential that different
parts of the country be connected with broadband internet. Current players include Educom
(through math guru, learning hour and learning.com), Extra marks and Tutor Vista.
Present situation: why the sector is lagging?
Highly regulated sector

 Indian education sector is regulated by two agencies namely the university grant
commission (UGC) through the UGC act and All India Council for Technical
Education (AICTE) through the AICTE Act.
 The UGC controls the establishment of private universities in the country while
the AICTE has the sole authority to plan and maintain technical education
institution is a lengthy and cumbersome process and the regulation and fees
fixation are also highly ambiguous. Where it should have been acting as an
‘enabler’. Also, the AICTE acts as a ‘controller’.
 Secondly, since the sector is controlled by the government, it is marred by the
poor government and high absenteeism of teachers in rural as well as urban
areas. Teachers are paid full wages and all the perquisites and their salaries are
higher than that of teachers in unaided schools leading to poor quality of
schooling.
 Another reason of slow pace of growth in the sector can be attributed to delay in
allowing FDI in education. Every year the outflow of funds on higher education
from Indian to foreign countries amount to US$4bn and if foreign universities
are allowed to operate here, then this amount can be solved.
However, the government is gradually allowing more private institutions after having relied, for
decades, on publicly funded institutions and the IITs and IIMs, for higher education. This was
mainly because of lack of ability of the government to add capacity in the publicly funded
institutions.
Also, there is an effort on the part of the government to block the entry of foreign universities
into India. The case of CFA institute (formerly AIMR) is a classic example of bureaucracy in
education in India. It is, however interesting to note that countries like Singapore, Dubai and
China have allowed foreign universities to set up operations in their countries so that students
can have easy access to degrees from well recognized universities. However, in India, there is a
statutory requirement of partnership with Indian institutions, which restricts the autonomy of the
foreign institutions. The worst affected due to these are the economically weaker students, who
cannot afford to go abroad and acquire foreign degrees.
What could spur up the sector?
De-regulations
FDI in Education including, higher education, is allowed under the automatic route, without any
sect oral cap, since 2000. We believe that if FDI is allowed to operate freely in India then it will
competitive. This competition would force the local institutions to change their curricula and
respond to the immediate needs of the students. And by this, the degrees offered by these

institutions will become internationally comparable and acceptable. Further, the FDI in education
would create new institutions and infrastructure and generate employment.
E-Learning/online tutoring
United States is the leader in e-education. Private companies like Kaplan, BPP and Apollo group
also have their e-learning ventures. Kaplan is a subsidiary of Washington post. BPP professional
education has tired up with British universities so that student enrolled into their professional
course can earn degrees from the Boston Post Graduate University. University of Phoenix is the
first university to offer a full time on-line degree and is owned by the Apollo Group. India’s
education policy has largely missed out on taking advantage of technological revolution in
education. On the positive side, on-line tutoring is catching up in India. Tutor –Vista, a company
set up in Bangalore provides Indian teachers in English, Mathematics, Physics, Chemistry and
Biology for 3rd to 12th standard student in UK and the US charging less than half the local rate
there. The success of math guru, extra marks, learning hour will ensure that in the coming year’s
e-learning and online tutor will change the mode of teaching in India. We believe that focus on
education is only going to intensity, opening huge opportunities for companies that operate in the
space. The Indian education sector is at the crossroads. This report analyses prospects of two key
players in the sector; local coaching centers and private tutor.
Indian Scenario…..
---------------------------------------------------------------------------------------------------------------------
Investment in the education sector would be required for India’s impressive figures of economic
growth to continue. This is one sector the outlook towards which is changing, from being
considered an expense it is now taken as an investment for future. There are about 20 million
persons entering the work force each year, it is therefore essential to create the environment that
will encourage the individuals to take up self employment. While loans, fiscal incentives and
appropriate policies are necessary; we believe the education sector will play a major role.
Of all the children who enroll in schools, over 50% drop out by class VII and 70% by class X.
most of them, as also many who complete schooling, then join the unofficial workforce, doing
odd jobs on farms, homes or in the millions of small business that abound in both the city and
village. In a short period, they pick up rudimentary work skills, learning on the job, and life skills
that enable them pick up rudimentary work skills, learning on the job, and life skills that enable
them to cope with an adverse environment. The few-or even many-year of traditional school
education contribute little to prepare them for such work or for the environment.
We are of the opinion that vocational education will b vary important going ahead as many
traditional occupations face extinction due to industrial production and change in life styles. A

host of new technology product are entering the markets and into the lives of people. These offer
immense opportunities for self-employment, which calls for vocational training. Vocational
training has not been very successful in the past.
Vacationalisation of secondary education, introduced in 1988 at the +2 stage, did well initially
but later lost stream. At the university level, career oriented course were introduced in 1994 but
have never been popular.
Different ministries have initiated numerous other schemes, but none seem to have really been
successful. The major problems are insufficient practical training, irrelevant course and
inadequate training of faculty. Overall, the lack of involvement of practitioners and lack of
market responsiveness seems to be the problem.
Fewer schemes, far greater involvement of industry, responsiveness to market needs and a well-
structured programmer of faculty training should be the areas to focus on. In order to promote
self-employment, the course must include training in entrepreneurship and low cost loans must
be made available to all who pass such courses. Courses must begin at the school level and must
be made available to school dropouts too.
We believe a massive programmer is urgently needed, implemented as a public-private-
partnership (PPP) and focusing on the disadvantaged, especially in pooper areas (like the so
called naxal affected districts).
Such an effort can increase productivity, create jobs, and provide substantial benefits to
individuals and society.
Central Gross Budgetary Support for Education Sector…..
The 11th Five Year Plan is in fact a “National Education Plan”. The 11th Plan attempts to bring
about a massive transformation in the area of education through many new initiatives.
Observing that education is the ‘most favored sector’. Prime Minister Manmohan Singh started
that the outlay on education would be up from 7.68% of the Central Gross Budgetary Support in
the Xth Plan to Over 19% In The XIth Plan. The XIth five year plan would focus on education,
particularly vocational and science education, with a five-fold increase in its share compared to
the Tenth Plan, demonstrate the criticality of this sector in ensuring sustained inclusive growth in
the future.
The Planning Commission has decided to treble the budget allocation for higher and technical
education in the country for the XI th Five-Year Plan (2007-2012). The commission has put
agriculture, education and health among the most important sectors this Five-Year Plan and plans
to spend a substantial amount on the same.

INTRODUCTION TO THE
ORGANIZATION

We introduce ourselves as an educationally focused organization that intends to raise the bar on
standards of quality in education across the Nation by our sincere performance and dedicated
efforts towards dynamic growth.
We herewith present our noble venture: “The Scholar’s Hub”- a well researched tuition concept
to benchmark “After School Learning”.
As the children move ahead on their career path the quintessential search for a quality after
school program begins. We, in The Scholar’s Hub, will usher children in a better prospect for a
brighter future and would also help them to invent and establish their innate talents besides
building a sound academic base to excel in exams.
The Scholar’s Hub Is the ultimate learning environment, conceptualized as the neighborhood
tuition center by an excellent pool of talented and passionate academicians and professionals.
The Scholars’ Hub facilitates a child to unlock one’s long-pent potentials, thus enabling one to
master required academic skills through overall mental nourishment.
At The Scholars’ hub, our tutees are duly inculcated with the much needed inspiration,
motivation and competitive spirit enabling them to compete, aspire and emerge as the brightest.
We believe that everyone learns as long as they are taught the way they understand!
At The Scholars’ hub, we guide the way your child learns.

SWOT ANALYSIS
STRENGTH:
 Innovativeness: Innovation being the corporate mantra the company is committed to the
concept of “Shared growth, Shared onus, Shared success”.
 Our Learning Programs: Students are assessed scientifically to determine their skill
level at the time of their enrollment and the care is imparted accordingly. We provide an
inclusive infrastructure to impart a vibrant and competitive environment with a soothing
ambience, which is conducive to generate the required concentration and attention among
the tutees.
 Indigenous study material: Our study materials are conceptualized & developed with
relevant subject contents in outstanding format .Enough attention has been put-in to
orient each chapter of the syllabi scientifically in multiple modules for the tutees
convenient learning and easy understanding.
WEAKNESS:
 Lack of information about the product: most of the products of the NAKS are not
known by the people, this is because of lack of information about the product.
 Focusing mainly on the urban sector: NAKS mainly focus on the ICSE/CBSE schools,
where the competition is very tuft and are not concentrating on the state boards.
 Late entrant in the market: NAKS entered the educational market in 2008.
OPPORTUNITIES:
 A large part of cities are uncovered: A large part of the cities are uncovered by NAKS
where they do not have any branches. With rising number of schools the company has
greater opportunities.
 There is a good opportunities to increase the marketers base: when we compare the
ratio of marketers with local tuition centers then we will find that there is a large gap
between them , so there is an opportunities to increase the marketers base by breaking the
marketing executive of the local teachers.
THREATS:

 The local teachers: The local teachers is the greatest threat to NAKS in the area of
education sector, because it is one of the oldest tradition in the country. And has captured
a larger part of the market.
 Threat with some other coaching centers: - There are some coaching centers which are
providing these services. And slowly taking away a good market share.
REVIEW OF LITERATURE

REVIEW OF LITERATURE gives a practical exposure and helps in acquitting the on road
skills. It is the work we have done during our two months stay in the corporate field as an SIP
candidate. It was indeed an honor and privilege for us to work in the corporate field and it’s my
heartiest thanks to “THE NAKS” for providing me an opportunity to learn some vital experience
of real life.
New Age Knowledge Solutions Ltd. (NAKS) founded by Mr. Arun K Khetan (MD, CEO) on
8th July 2008, is a new generation organization primarily aimed to offer solutions across multiple
levels in EDUCATION. The foundation of NAKS is an excellent blend of a pool of talented
professionals from the field of child education, education research and experts with an infinite
wealth of experience in corporate and strategic management. Enable with rich leadership the
company is born with the vision of setting new benchmarks in the field of education by
optimizing quality in all deliverables through INNOVATION.
Innovation being the corporate mantra the company is committed to the concept of “Shared
growth, Shared onus, Shared success”.
The company introduce themselves as an educationally focused organization that intends to raise
the bar on standards of quality in education across the nation by their sincere performance and
dedicated efforts towards dynamic growth.
Before a management decides to implement a computer based system they should know the
goals which will be met by the system. These goals should primarily be quantitatively goals so
that when the system is implemented it is possible to compare quantitative the achievements with
the original goals set. Analysts should be able to estimate what hardware and human resource
will be needed to implement a system to meet the goals. Analyst must examine alternative
methods to implement the system and their resource needs. A cost-benefit analysis should be
carried out for each alternative and give to the management. This analysis will be essential for a
management.
To decide which solution they would like implement. Feasibility of meeting goals with available
technology and human resource and cost-benefit are important parameters for informed
management decision- making.

At the first we were told about our roles and we were given information regarding our products
and services. We were also dictated on how to undertaken our tasks and how to deal with
different kinds of customers. Thereafter we were assigned our territories where we had to
perform our roles. The target areas were schools and tuitions center to date collection and agreed
to admission in Scholars hub center.
A second week onwards our real job started. We visited many schools to conduct for NMTSE
and data collection. Thereafter we started to get an appointment in the but we found it a bit
difficult to get an appointment. Here we described about the products, services being offered by
our company. We did not get cent percent response still we were happy when we were agreed
some school to conduct for NMTSE.
We gathered information about 10 – 15 schools in Dankuni (Kolkata), Kolkata through local
people and school student and through telephonic conversation we arranged for personal meeting
to give some information about The Scholar’s Hub. It was also noticed that many of the schools
were interested to conduct demo class of Scholars hub.
In this ways our span of two months in “NASK” but it flourished our minds with the learning
and experience of coporate environment we had never ever before in our life. It is my sincere
gratitude to Mr. ARUN R. KETAN (DIRECTOR- THE NAKS ) and Mr. SHANKAR
PRASAD BANERJEE (CORPORATE GUIDE) who made it possible for us to get this
indispensable learning in their prestigious organization “THE NAKS”
Things which I learnt from NAKS
1. We have to achieve our target within due time (do or die)
2. To understand the client’s present condition and his wants and needs.
3. To understand the clients perception (how to motivate them)
4. Keep patience
5. Target can be achieved only if we do it passionately and ready to take responsibilities.

Management Trainee (Marketing department)
Key responsibilities
 Product Training
 Market Research
 Appointment with decision makers
 Conducting Scholar’s seminar in schools
 Brand Promotion
 Activities
 Presentation
 Recruitment of teachers
 Recruitment of Employee
The Scholar’s Hub:: your neighborhood tuition center
The Scholar’s Hub is founded with a broad vision of empowering students to develop, pursue
and achieve their educational goals by providing a stimulating environment that fosters a positive
attitude and propels them towards a healthy competition, which goes a long way in instilling the

much needed confidence that is required as a lifelong learning in today’s world of cut-throat
competition. The Scholars Hub tutoring centers are envisaged with an aim to raise the student’s
performance levels. We simultaneously aim to take away the regular worries/tensions of the
parents towards their wards study pattern, academic discipline and sincerity thereby bringing an
improved and healthy family climate. Our aim is to provide an ambience where every tutee will
find motivation not only to get better and excel in examinations but also make a mark on their
future. The scholar’s Hub aims to facilitate the students to unlock their potentials and to enable
them to master the required academic skills to perform well in their relevant examinations
through well conceptualized and integrated Tuition programs.
RESEARCH METHODOLOGY

Research is one of the most important parts in the survey to collect information and knowledge.
Marketing research is defined as the systematic design, collection, analysis, and reporting of data
and findings relevant to a specific marketing situation facing the company.
Type of research : Exploratory Research
Area of research study: Kolkata (zone)
Problem and research objective
Our main objective was to find out the ICSE/CBSE/ISC schools and approach the potential
students for enrollment through conducting seminars in the TSH center. The main problem was
convincing the students for the seminar as most of them didn’t wanted to attend the seminar for
different purpose schools and the right person from various without knowing them in detail.
To get all this information a through planning had to be done, so I first started with designing the
questionnaire for the clients. Whom I was going to target and to know about their behavior
towards The Scholar’s Hub tuition center. The main things to be known from the clients were:
 Do they take coaching somewhere else?
 Are they open to any form of optional solution which provides coaching by national level
experts at the coaching center for the students?
 Have they heard to The Scholar’s Hub?
Research plan
The research process depends upon developing the most efficient plan for gathering the needed
information. Designing a research plan calls for decision on the data sources, research
approaches, research instruments, sampling plan, and contact methods.
Our objective was to find the “feasibility analysis of student’s enrollment at The Scholar’s Hub
located across Kolkata (zone) through marketing strategies”.

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Method of data collection
For this project both primary and secondary data were the most valuable source of information.
Primary data:
Primary data are data freshly gathered for a specific purpose.
Procedure of data collection: Survey
Tools for data collection: Questionnaire
Secondary data:
Secondary data provide a starting point for research and offer the valuable source of information.
For my project source of secondary data are: - School Directory, Web Sites, and Newspaper
Research Instruments
There is various way of research instrument of collecting primary data, the various methods are:-
1. Questionnaires
2. Psychological Tools
3. Mechanical Devices
4. Qualitative Measures.
From the above mentioned research instruments. I had used only Questionnaires technique to
find out the various information about the clients behavior towards TSH coaching center. And
this was the technique which I felt the best way to extract information about the client.
Sampling plans:

After collecting entire data and deciding on the research approach and instruments, now I had to
decide on the sampling plan which was one of the important task, because from various schools I
had to select only those school, whom I can target from now onward.
Sampling unit: who is to be surveyed? And now my task was to define the target population,
which will be sampled from the number of people.
Sample size: large sample give more reliable result than small sample, so for this reason I had
taken around 60 respondent to whom I should focus upon.
Sampling procedure: Random sampling
Contact methods
Once the client had been decided now my task was how to contact them and for me there only
two ways of contacting them.
1. Personal Interview: - this method was the most appropriate way of survey, because by
personal interview I came to know their feeling about the scholar’s hub. Their personal behavior
and many more things.
2. Telephone: - This method was also used by me and it is most convenient way to conduct the
sample.

Schools of the city:
MAA MUNDERSHRY CENTER SCHOOL
DPS SCHOOL (DELHI PUBLIC SCHOOL)
ROSE BUD SCHOOL
MOTHER SAKUNTALA
NEW MOTHER SAKUNTALA
ST. LORENZE SCHOOL
OTHER MOTHER SAKUNTALA
DAV PUBLIC SCHOOL

DATA ANALYSIS & FINDINGS
FINDING-1
1. Are you taking any tuition system?
 Yes
 No
Taking any tuition system
Total no. of respondents Yes No
60 48 12

From the above bar graph, pie chart, it is clear that most of the student now a day taking tuition
classes from lower classes only. The bar graph shows that 48 students take tuition as per the pie
chart the percentage is 80%.
Finding-2
2. If YES, then which tuition do you prefer?
 Private tuition
 Neighborhood coaching center
Total no. of respondents Private tuition Neighborhood coaching center
60 38 22
0
10
20
30
40
50
60
YES NO
NO
YES

From the above charts I can analysis that most of the people prefer private tuition then the
coaching center. As per the bar graph the number of people taking private tuition is above 35 and
as per the pie chart it’s 79%.
FINDING-3
3. What is the main reason for taking tuition?
 To secure good marks
 To get more knowledge
 Because everyone is taking
 Others
0
5
10
15
20
25
30
35
40
Private tuition Neighborhood
coaching center
Which tuition do you prefer

The main reason for taking tuition is securing good marks not gathering knowledge as per the
charts. It’s a clear view that above 30 students are taking tuition for securing good marks and its
percentage is 55%.
FINDING-4
4. Do you think after school in campus coaching will help you to get more time and energy for
assimilating learning?
 Yes
 No
0
5
10
15
20
25
30
35
To secure good marks To get more knowledge Because Every One Is
Taking
Others
The Main Reason For Taking Tuition

From the above charts it’s clear that the students think that it will be help full for them if they
are provided with in-campus coaching after the school hours. The percentage mentioned is
62% as per the bar graph it is 35 and more.
FINDING-5
5. Have you heard about The Scholar’s Hub?
 Yes
 No
0
5
10
15
20
25
30
35
40
YES NO
After School in-campus coaching help you to
get more time and energy

60 40 20
It is clear that most of the student heard about the scholar’s hub coaching center. The bar
graph indicates that more than 35 people heard about it. And the percentage is 67%.
FINDING-6
6. If yes, then how did you come to know about it?
 Friends
 Newspaper
 TV Ads
 Others
0
5
10
15
20
25
30
35
40
45
YES NO
Have You Heard About The Scholar's Hub

Most of them heard about of scholar’s hub coaching center from others, friends and through
news paper. The percentages are 53%, 30%, 17%.
FINDING-7
7. Which mode of communication from our company which you appreciate the most?
 Personal
 Telephonic
 Online
 Leaflet
Total no. of
respondents
Personal Telephonic Online Leaflet
0
5
10
15
20
25
FRIENDS NEWSPAPER TV ADS OTHERS
How Did You Know About It

60 24 26 0 10
The way of communication that the people like about scholar’s hub is telephonic and personal.
The percentage is 43%, 40%.
FINDING-8
8. What Influences your decision of taking Tuitions in Scholar’s Hub?
 Qualification of Teachers
 Advice from friends
 Ads and Promotion
0
5
10
15
20
25
30
PERSONAL TELEPHONIC ONLINE LEAFLET
Which Mode Of Communication You
Appreciate

Total no. of
respondents
Qualification of
Teachers
Advice from friends Ads and Promotion
60 32 5 23
Most of the students take admission in THS for the qualified teachers and by ads & promotion.
The percentages are as follows 54%, 38%.
FINDING-9
9. Are you satisfied with our teaching methodology?
 Yes
 No
0
5
10
15
20
25
30
35
Qualification of
Teachers
Advice from friends Ads and Promotion
What Influence You To Take Tuition In THS

60 55 5
The students are satisfied with the teaching method of the faculty in TSH. The pie chart shows
the clear view with a percentage of 92%.
(CHI-SQUARE TEST)
Total Observation: 60
ANALYSIS METHODOLOGY (CONVENIENT SAMPLING)
For Chi-square 3 Test I have divided the total sample into four groups.
Group 1:- 60/4=15
Group 2:- 60/4=15
0
10
20
30
40
50
60
YES NO

Group 3:- 60/4=15
Group 4:- 60/4=15
Analysis:-
H0:- Customers are satisfied
H1:- Customers are dissatisfied
Group 1 Group 2 Group 3 Group 4
YES 7 8 6 5
NO 8 7 9 10
YES 7 8 6 5 26
NO 8 7 9 10 34
15 15 15 15 60
Expected value= (row element * column element)/60
Observed value
(Oi)
Expected
value(Ei)
(Oi– Ei) (Oi– Ei)² (Oi-Ei)²/Ei
7 26x15/60=6.5 0.5 0.25 0.03846
8 6.5 1.5 2.25 0.34615
6 6.5 -0.5 0.25 0.03846
5 6.5 -1.5 2.25 0.34615
8 34x15/60=8.5 -0.5 0.25 0.02941
7 8.5 -1.5 2.25 0.26471
9 8.5 0.5 0.25 0.02941
10 8.5 1.5 2.25 0.26471
Total calculate
value (∑(Oi-
Ei)²/Ei) = 1.35746
From the chi-square table taking 5% level of significance and (4-1)*(2-1) i.e. 3 as degree of
freedom I found out tabulated value as 7.815. As calculated value is less than tabulated value
(1.35746<7.815) so H0 is accepted i.e. customers are satisfied.
FINDING-10
10. Are you satisfied with the course fee we provide?
 Yes
 No
 Can’t Say

Total no. of
respondents
Yes No Can’t Say
60 43 7 10
The maximum numbers of students are satisfied with our fee structure as it is very low
comparatively with the other private tuition. The bar graphs clearly indicate it.
Porter’s Five Forces Model
Competitive Force: - Michael porter has identified five forces that determine the intrinsic long
run profit attractiveness of a market or market segment.
0
5
10
15
20
25
30
35
40
45
50
YES NO Can't Say
Satisfied With The Course Fee
Threat of Intense SegmentRivalry: -
A segmentlike educationsectorwhichisveryattractive because,itisinthe growingstage of the life
cycle,andthese makesthissegmentattractive butonthe otherhandit alreadycontainsaggressive
competitorssuchas: -

The numbers of competitors are less in the education sectors that makes this sector attractive to
most of the educational companies. So, for that reason NAKS have a tuff competition with other
competitors in this segment and secondly NAKS had an experience of two years of this segment
but on the other hand the company like, local coaching centers, private tutor had more than 15
years of experience of this market, so for NAKS there is threat mainly with the from this people.
And in future this can lead to frequent price wars, advertising battles and new-product
introductions and will make it expensive to compete. But overall this segment is very attractive.
Threat of New Entrants: - segment is attractive which entry barriers are high and exit barriers
are low. If we look from this angle then this segment is attractive because the entry barriers are
high for the entrants, because of the restriction imposed by the Indian government on them. This
means that few new firms can enter into the industry and poor-performing firms can easily exit
and for this reason, this segment is more attractive for the companies.
Threat of Substitute Product: - when we considers on the substitute products, this augment is
unattractive because there are many actual and potential substitutes for the product of NAKS and
all the competition have almost similar product or plans, but they mainly differ in the service
point of view.
Threat of Buyer’s Growing Bargaining Power: - This segment is unattractive because the
buyers possess strong or growing bargaining powers such as: -
 The buyer’s switching cost is low in the educational investment sectors.
 The product is undifferentiated because most of the companies in the education sector
provide almost same products.
Threat of Suppliers Growing Powers: - in this segment, the suppliers bargaining power is
more, because schools are the easiest and the important channel to reach the students and for that
reason they have the strong bargaining power.
CONCLUSION
Whether in India or in the West, the markets for educational content services provide unlimited
opportunities to the few players operating in this segment.
We believe our country needs a greatly expanded supply of educated and skilled labor to support
ambitious growth targets. Education is the best hope for achieving inclusiveness and for
spreading development to backward regions and marginalized groups. Nothing would ensure an
effective spread of opportunity to all sectors of the population more than the availability of good
quality education especially in rural areas.

This will be possible only through inclusiveness in the education sector and by spreading
development to backward regions and marginalized groups.
The Indian education market is one of the largest markets in Asia with a population of over 1.13
bn. With the government planning to spend around 5% of GDP on education in the coming five
years the market could be any where worth $50-55 bn. One cannot dispute the fact that for any
transformation in the sector all we need is new plans with our old attitudes. Fresh creative
thinking and out-of-the-box solutions will only do the trick.
TSH based coaching center is good initiative for the purpose.
This SBU contributes its best for the professional and personal growth of geographically
dispersed students developing a unique study culture amongst them. This is achieved by
providing education and training solutions through satellite based
‘The Scholar’s Hub (TSH)’.
This coaching center has redefined access to education. It enables students to have interactive
sessions with instructions and fellow students of different school’s.
RECOMMENDATION
1. Lack of information about the service provided by the New Age Knowledge Solution Ltd:
Most of the client whom I met during my survey told me that they were unaware of the
company, its services and scheme, which the company is providing to the people. This is mainly
because of the late entry into the market and lack of marketing their product by the company. So
I suggest that the company should market its brand in more aggressive manner.
2. Start making link with the schools to get more business: - when we look at the city like
Dankuni, most of the client prefer local coaching center and private tutor because these

companies are giving good service for many years and if NAKS can make tie-up with the key
person of the schools then they can be able to get more business from this contact.
3. Conduct seminar at own centers: - some of the schools which I have visited are not interested
about conducting seminar in there school’s. So I suggest that the company should arrange to
conduct this program at their coaching centers.
4. Coordinate the entire program: most of the schools which I have visited are not ready to take
the burden of coordinating the program. So I suggest company should supervise the entire
program.

LIMITATIONS
The probable limitations of this study are as under:
1. The sample size is very less, hence the responses of just 60 respondents does not imply for the
complete population.

2. There was lack of time and resources that prevented from carrying out an in depth study.
3. The findings of the survey are based on the subjective opinion of the respondents and there is
no way of assessing truth of the statements.
4. There is some respondent’s bias which cannot be removed.
5. Lastly, some amount of error exists in the data filling process because of the following
reasons:
 Influence of others
 Conservative attitude
 Hurried filling of the questionnaire

BIBLIOGRAPHY
Internet Websites:
 www.education.nic.in (accessed on: -
 www.naks.in

 www.thescholarshub.com
 www.google.com
 www.Wikipedia.com

Annexure-I
Questionnaire for Scholar’s Hub program (To be filled by student)
Name of the student:
Name of the school:
Address:
Contact no. (Optional): -:

1. Are you taking any tuition system?
 Yes
 No
2. If YES, then which tuition do you prefer?
 Private tuition
 Neighborhood coaching centre
3. What is the main reason for taking tuition?
 To secure good marks
 To get more knowledge
 Because everyone is taking
 Others
4. Do you think after school in-campus coaching will help you to get more time and energy for
assimilating learning?
 Yes
 No
5. Have you heard about The Scholar’s Hub?
 Yes
 No
6. If yes, then how did you come to know about it?
 Friends
 Newspaper
 TV ads
 Others(please specify) _____________________
7. Which mode of communication from our company which you appreciate the most?
 Personal
 Telephonic
 Online
 Leaflet
8. What influences your decision of taking tuitions in scholar’s Hub?

 Qualification of teachers
 Advice from friends
 Ads and Promotion
9. Are you satisfied with our teaching methodology?
 Yes
 No
10. Are you satisfied with the course fee we provide?
 Yes
 No
 Can’t say
Any Suggestion / Comments:
______________________________________________________________________________
______________________________________________________________________________
______________________________________
“THANKS FOR YOUR VALUABLE TIME”

Annexure-II
ABOUT NEW AGE KNOWLEDGE SOLUTIONS
The world is changing rapidly and has changed beyond our wildest imagination. No one could
have foreseen the world of today? A world of laptops, computers, mobile phones, walki-talkies,
Google, face book, calls centers and multiplexes where in Globalization is engulfing and
impacting each and every segment across the country’s and the geographical boundaries are
becoming redundant.

India today is an active global player, where India & Indians are making their presence felt in
every part of the world and many stands for who’s who in the world stage. Indian corporate are
tuning out to be large Multinationals with regular takeovers of giant organization across the
world.
Universal Mind’s Global School is conceived not just to teach or create a platform for learning
mathematics, science, language and history but more about identifying and developing
awareness about one’s self and the world around him/her. The syllabus is aimed to be a judicious
mix of the rich Indian culture with the best learning methodologies from around the world duly
inculcating the continuous zeal for learning in the students.
The journey is an important as the destination and UMGS has been conceived to ensure an
adequate blend of stress free enjoyable co-curricular activities and meaningful teaching aids
ranging from books and pencil to computers, CD ROMs, Multimedia kit, LCD projectors and
Online and Wi-Fi environment. It has been conceptualized to provide access to world class
curriculum and infra-structure to shape young global minds. Efforts are being put over to
integrate the universally accepted Indian values, culture & ethos with judicious blend of modern
values & technology to churn out a perfect global citizen.
New Age Knowledge Solutions Ltd. (NAKS) founded by MR. ARUN K KHETAN (MD,CEO)
on 8th July 2008, is a new generation organization primarily aimed to offer solutions across
multiple levels in EDUCATION. The foundation of NAKS is an excellent blend of a pool of
talented professionals from the field of child education, education research and experts with an
infinite wealth of experience in corporate and strategic management. Enable with rich leadership
the company is born with the vision of setting new benchmarks in the field of education by
optimizing quality in all deliverables through INNOVATION.
Innovation being the corporate mantra the company is committed to the concept of “Shared
growth, Shared onus, Shared success”.
The company introduce themselves as an educationally focused organization that intends to raise
the bar on standards of quality in education across the Nation by their sincere performance and
dedicated effort towards dynamic growth.
Philosophy:
Today if we teach our children the way we were taught yesterday then we are robbing them of
their tomorrow.

- John Dewey
Ethos imbibing PRIDE
 PERFORMANCE MANAGEMENT through deliverable work culture, effective
organizational design, defined people hierarchy and responsibility and employee
development techniques;
 REGULATE PROCESSES to establish strong fundamentals of work culture, quality
consciousness and high productivity standards across the organization in order to harness
every individual to evolve for a competitive edge;
 IDENTIFY & NURTURE POTENTIAL to ensure job enlargement, job enrichment,
training and re-training, career & succession planning across all the levels;
 DIGNIFIED WORK ENVIRONMENT that values respect, diversity, integrity,
openness, communication & accountability;
 EMPHASISING CARE by playing a vital role of friend, guide & philosopher.
Corporate Profile
Our business model revolves around the fundamental concept of creating value synergy that
defines our concept of unique Brand Partnership. Naturally, the strategic determinants like
designing business models & conventions, devising technology integrated systems and ongoing
support services are churned out from relevant requirements of individual products that we cater
into-
 Early child education and development,
 Child care,
 Competitive & Board Tutoring,
 Schooling,
 Vocation &
 Institutional Tie ups.
And are extended derivatives of functional competencies that are required to make it successful
as well as operationally apt so as to approach the core objective of business as the nuclear goal
and integrating the ever-changing peripheral enablers as the propelling tools to reach the main
objective.

Strengthened by sincere performance and dedicated efforts towards dynamic growth NAKS
embarks the path with an endeavor to outperform by raising the bars of quality in education
across the nation.
VISION:
Endow the opportunity to improve human capital by providing education & learning solutions to
Anyone, Anywhere and at Anytime, thereby fostering the potential of innovation for the progress
of individual and the society as a whole.
MISSION:
Develop and execute mechanisms for creation and effective dissemination of learning catering
individual demands of quality educational needs at multiple levels, thereby enhancing holistic
talent excellence.
GUIDING PRINCIPLES:
Embarked with a niche philosophy of Shared growth, shared onus, shared success, the guiding
principle are based on the partnership of performance focusing on the success towards improved
quality, efficiency and ongoing talent development. The same is thrived through:
STRONG MANAGEMENT ETHOS
Establishing strong corporate governance with key emphasis on shared knowledge, defined
accountability, improved quality, committed integrity, innovation for progress and transparent
work culture in order to achieve the goals.
LEADERSHIP WITH GUIDANCE
Garnering the capabilities of developing enthusiastic and institutionalized leadership focusing on
challenges and opportunities to evolve within the organization.
CUSTOMER RELATIONSHIP
To achieve customer happiness by aligning the strategies of the organization with
complementary partners through quick quality service, delivering superior values, and leveraging
mutual benefits.
EMPLOYEE INVOLVEMENT & EMPOWERMENT

To deign, implement and sustain high performance work culture through effective organization
design, defined people hierarchy, nurturing job enrichment through quality development
programs.
SUSTAINED COMMITMENT TO QUALITY
Designing and implementing systematic integration of well defined work procedures to ensure
desired at all levels of work.
ONGOING IMPROVEMENT FACILITATING INNOVATION
Motivating and encouraging creativity, up gradation and ongoing value addition thereby
acknowledging and upgrading the innate talent within the organization.
Fostering effective communication
Design and implement transparent and structure communication flow through policies and work
procedure promoting effective decision making evolve a participative work environment.
Social foundation
To emerge as a value-based caring corporate destined to evolve educational solutions and make
it accessible to all the levels of the society, thereby promoting Right to education to all.
TECHNOLOGY INTEGRATION
To endow competitive edge to the organization by providing faster and quality service to internal
and external customer by integrating and ongoing up gradation of technology suited to business
needs.
Mr. Arun K Khetan
CEO & MD
B.sc (Hons), FCA
A chartered accountant with 20+ years of chronicle success driving benchmarks, strong
management and entrepreneurial skills, steered his way up the ladder, managing key position in

varied premium companies he worked for. He has been instrumental in re-defining franchising as
a successful business model across the country. Being a pioneer in conceptualizing and
corporatizing the pre-school segment he has also successfully introduce business/franchise
models in childcare, school and other models in education industry. The brands Kid zee,
kidzcare, kidzeehigh & ZIMA are hi brain child. Under his leadership the brand “Roots to
Wing” became a successful per-school chain in a period of less than a year. His vision and
passion for education motivated him to not only conceptualize and introduce a number of
products in education industry in the franchise models, but also successfully roll out almost a
1000+ franchisee units across India and abroad. His entrepreneurial derive with corporate and
strategic management skills, garnered him in the past with number of professional career out of
which his education portfolio includes being CEO – zee education (Zee interactive learning
system ltd.)
President Education Project with EDUCOMP Solutions Limited.
Company Strength
Innovativeness: Innovation being the corporate mantra the company is committed to the concept
of “shared growth, shared onus, shared success”.

Quality in Education: we introduce ourselves as an educationally focused organization that
intends to raise the bar on standards of quality in education across the nation by our sincere
performance and dedicated efforts dynamic growth.
Our learning programs: students are assessed scientifically to determine their skill level at the
time at the time of their enrollment and the care is imparted accordingly. We provide an
inclusive infrastructure to impart a vibrant and competitive environment and attention among the
tutee.
Indigenous study material: our study materials are conceptualized & developed with relevant
subject contents in outstanding format. Enough attention has been put-in to orient the chapters
scientifically in multiple modules for the tutees convenient learning and easy understanding.
Empower Test series: in order to keep our students in continuous practice of test taking, we have
arranged a series of test for students of classes VIII-XII. ETS is conducted in three separate
mode , classroom, postal and online.
Strategies:
In our pursuit of consistently building a customer satisfaction value and retention, the decision
making process is guided by ethics which contributes to:
 Aiming to exercise leadership by ensuring the sustainability by foraying into various
product portfolios to permeate every aspect of quality learning envisaging the demand
and potential for Education.
 Fostering lucrative business concept for attaining and motivating the highest return to our
customers/business partners to prosper and grow in a prudent manner.
 Harnessing a work environment that values quality, esteem, integrity, sincerity,
communication, and responsibility.
 Escalating organization capacity for effective and efficient use of resources by retaining
and fostering high performance work culture utilizing employee developing, technology,
and dynamic leadership and management strategies.
Products offered by NAKS:

I Play I Learn: The Gen-Next Pre-School
In light of our firm belief that every child is a precious gift to the world and possesses uniquely
distinct qualities, our effort at I Play I Learn has been to integrate learning by playing.
Every child has a unique learning approach which is defined by the wits they use in processing
and learning the information around them. Helping a child Learn’ and development process,
since children, by their natural instinct, love to be engaged and experts at New Age Knowledge
solutions ltd. Have scanned the prominent global opinion meticulously in their research to
postulate a simple, realistic, age appropriate and balanced curriculum that would offer a
rewarding childhood to the children at ‘I Play I Learn’ centers across the Nation.
Website: www.iplayilearn.com
The scholar’s Hub :: your neighborhood tuition centre
The scholar’s Hub is founded with a broad vision of empowering students to develop, pursue and
achieve their educational goals by providing a stimulating environment that fosters a positive
attitude and propels them towards a healthy competition, which goes a long way in instilling the
much needed confidence that is required as a lifelong learning in today’s world of cut-throat
competition. The scholar’s hub tutoring centers are envisaged with an aim to raise the students
performance level multifold and help them to score higher in examinations at the school levels.
We simultaneously aim to take away the regular worries/ tensions of the parents towards their
wards study pattern, academic discipline and sincerity thereby bringing an improved and healthy
family climate. our aim is to provide an ambience where every tutee will find motivation not
only to get better and excel in examinations but also make a mark on their future. The scholar’s
Hub aims to facilitate the students unlock their potentials and to enable them to master the
required academic skills to perform well in their relevant examinations through well
conceptualized and integrated Tuition programs.
Website: www.theschoarshub.com
The scholar’s hub :: an ultimate IIT JEE interface
The scholar’s hub, an initiative of New Age Knowledge Solutions Ltd. Is founded with the broad
vision of empowering the students to develop, pursue and achieve their career goals by
accomplishing Academic Excellence. The scholar’s hub is conceptualized with an aim to raise
the students performance level multi-fold and help them score high in school as well as
competitive examinations, by providing the much needed inspiration, motivation and competitive
spirit enabling them to compete and emerge as the brightest.

The scholar’s Hub programs include wide range of learning packages with specialized focus on
competitive preparations. Each program is uniquely designed to hallmark a focused mentoring
and developing the necessary skills required to achieve the success.
Website: www.thescholarshub.com
I Care: : the symphony of child nurturing
I care is conceptualized based on the study of the years of research in child development and
strongly believes on the fact that “Every Child is a unique individual I himself/herself and they
develop at their own pace through exploration and discovery of their own environment and the
people around them. Children are big explores and inquisitive and have a natural curiosity to
explores and inquisitive and a have a natural curiosity to explore & learn and with little ability to
think abstractly, to reason logically, create hypotheses about how things work and invent new
ideas and behaviors to seek knowledge about themselves and the environment. They seek to
pattern themselves watching the people and environment instinctively and create their own
personalities and strengthen their character. The entire I-Care infrastructure and environment
have been developed as a child friendly and conducive environment to impart children the
required love, security, strong relationships for their holistic development.
The I-Care centers are designed to create an aura that exudes lots of warmth and can manage to
create long lasting impression on the child’s mind due to its carefully planned and well organized
environment to maximize the opportunities for a child to explore and grow using all their senses
and appropriate care have been in built to establish the required links between the children and
their families and overall community, which contributes in facilitating the holistic development
of child.
What I The Scholar’s Hub?
The Scholar’s Hub (TSH) is founded with a broad vision to empower students to develop, pursue
and achieve their educational goals. It’s a well conceptualized modern tuition center for students
from class VIII to XII with additional facilities to impart coaching the under grade students to
prepare for their competitive examination. In TH, we aim to raise our tutees performance level
multifold to enable him/her to score high in their respective examinations.
What THE Scholar’s Hub do?
To facilitate to unlock the student’s potentials to help him/her in mastering the much required
academic skills though our scientifically oriented tuition programs and relevant orientation.
ABOUT THE SCHOLAR’S HUB

We introduce ourselves as an educationally focused organization that intends to raise the bar on
standards of quality in education across the Nation by our sincere performance and dedicated
efforts towards dynamic growth.
We herewith present our noble venture: “The Scholar’s Hub”- a well researched tuition concept
to benchmark “After School Learning”.
As the children move ahead on their career path the quintessential search for a quality after
school program begins. We, in The Scholar’s Hub, will usher children in a better prospect for a
brighter future and would also help them to invent and establish their innate talents besides
building a sound academic base to excel in exams.
The Scholar’s Hub Is the ultimate learning environment, conceptualized as the neighborhood
tuition center by an excellent pool of talented and passionate academicians and professionals.
The Scholars’ Hub facilitates a child to unlock one’s long-pent potentials, thus enabling one to
master required academic skills through overall mental nourishment.
At The Scholars’ hub, our tutees are duly inculcated with the much needed inspiration,
motivation and competitive spirit enabling them to compete, aspire and emerge as the brightest.
We believe that everyone learns as long as they are taught the way they understand!
At The Scholars’ hub, we guide the way your child learns.
The building blocks
Vision:
To empower, enthuse & encourage the tutees’ intellectual strength and competitive ability by
fostering his/her academic excellence through collaborative after school learning programs &
strategies.
Mission:
To establish a chain of tutoring hubs to develop & instill the required academic skills, attitude by
imparting student focused learning programmes enabling them to score high in their respective
examinations.
Objectives:

1. To promote & inculcate the quest for success in the tutees.
2. To strengthen the tutee’s subject foundation through concept clarity.
3. To Cater & harness a comprehensive student focused learning environment to develop
long lasting learning attitude and overall academic excellence in the tutees.
4. To enable the tutees to acquire better concentration, focused attention and improved
confidence to score high in their respective examinations.
5. To partner with the parents in their child’s voyage to an elegant career resulting in overall
development of the Nation.
Philosophy:
‘There is brilliant child locked inside every student’. by Marva Collins
We believe that every child is unique and has enormous potential within them to excel. We
facilitate each child to unlock their potential, develop their confidence and achieve academic
excellence. The key of the lock being our strategic teaching and learning programs, disseminated
in a process enabling the child to develop love for learning and to groom his/her learning skills
and competitive abilities thereby eliminating the fear of study, exam-phobia and to build-in the
necessary foundation of self confidence to be a successful citizen.
Our Strength
Our Learning Programs
Students are assessed scientifically to determine their skill level at the time of their enrollment
and the care is imparted accordingly.
Our classroom programs are closely tied to standard measures required to excel tutees in their
board / final examinations.
Our classroom programs are aimed to cover VIII, IX and X standards for CBSE, ICSE and
different state boards and also to cover XI, XII classes of Science and Commerce branches for
CBSE, ICSE and different state boards in near future. For XI and XII Science branch students,
the program is aimed to be extended to cover competitive examinations for admission in premier
engineering and medical courses in due course of time.

Trivial additions to curriculum are incorporated to include additional academic help to the tutees
keeping their present academic conditions in mind.
Depending on the progress of the tutees, our curriculum is updated in order to promote the
acquisition of new skills.
To generate the habit of regular test taking among tutees, internal tests are aimed to be organized
periodically at the end of each of the modules. Taking these tests not only help tutees to get rid of
exam phobia, but teach them how to make best use of the exam-hours at the same time. Regular
discussions on the tests given help tutees to repair their drawbacks.
We provide an inclusive infrastructure to impart a vibrant and competitive environment with a
soothing ambience, which is conducive to generate the required concentration and attention
among the tutees.
Our Empowerment Test Series program is the best preparatory tool available for any
board/school examination. This ETS will be conducted in three separate modes, classroom,
postal and on-line.
Tutoring Mechanism
 We use proven and highly effective strategies to help your child acquire necessary skills
needed to score high-end in the examinations.
 Our classroom lesson plans, supplemented with scientifically oriented study materials,
enable the tutees to understand and learn the required subject essentials and adapt and
imbibe the much needed scoring techniques.
 Our learning mechanisms, duly supplemented with study materials, develop excellent
study habits among the tutees. They master the subject by consistent practice and
revision.
 Regular revision and periodic tests help tutees to stay exam-ready and thus score high.
 Our classroom, for any subject, distributes time as per requirement for all its essential
components like regular revision, subject lecture, doubt clearance, periodic tests and
discussion on the tests. Percentage distribution of time, on the above components, are as
shown:

 For any kind of exam, internal or ETS, a session of doubt clearance follows the
examinations. All doubts and misconceptions are thus clarified.
Study Material
Our study materials are conceptualized & developed with relevant subject contents in
outstanding format .Enough attention has been put-in to orient each chapter of the syllabi
scientifically in multiple modules for the tutees convenient learning and easy understanding. This
is broadly summarized as follows:-
 Explanation on each topic/subtopic is in lucid language with required emphasis on the
explanations to enable the tutee to build the fundamental concepts.
 In subjects like Physics and Chemistry, graphical representation of variations between
different quantities is well emphasized.

 Each single module of a chapter is backed by questions formed in light of those appeared
in recent board papers and their best fit answers.
 Some more important questions whose similar types may probably come in present year’s
exam are also furnished in separate section.
 Once the concept of Board specified question pattern and answer style is built, we gist up
the module in a few important points under the heading of ‘Points to Remember’ which
will serve as ‘last minute notes’ to the students.
 All our study materials consist of two exercises per module to emphasize practice on
students’ part.
And these study materials form the wholesome and effective learning device under able guidance
of our esteemed faculties. These materials are also helpful to guide tutees towards writing the
best answers not only in our periodic internal tests but also in their final exams. Thus, these study
materials, together with the quality teaching, doubt clearing sessions by our faculties and as an
ideal answer bank in the exams, emerge as complete subject guides to the tutees.
Empower Test Series
In order to keep our students in continuous practice of test taking, we have arranged a series of
tests for students of classes VIII – XII for the subjects featured under our student-friendly
packages. Students enrolled under this program, will take a few fragment tests on fractions of
syllabus and also some full syllabus test near the end of the session on different subjects.
Separate test series will be available for ICSE / ISC, CBSE and different State Boards.
ETS will be operated in three different modes, - postal, classroom and on-line in near future.
Orientation & Training
In TSH, we aim to utilize the most advanced and proven pedagogy implemented by the most
talented faculties throughout the nation. In quest of doing so, we arrange faculty training
programs for every single academician who join us as faculties. They are trained to the most
disciplined and advanced pedagogy which they can effectively exert in the classroom. We aim to
conduct the best quality classes and also to maintain uniformity in our standard throughout our
centers across the nation. We aim to guide our faculties to teach your child the way you child
understands the best.
Trained to deliver their best in classroom:
All our faculties are extremely talented and dedicated academicians. Through our in-house
training program, we ignite their teaching-self to extract their very best of potentials in the
classroom. Our mandatory training program aims to enhance eagerness, enthusiastic approach
and teaching prowess which will benefit the student community in accomplishing their targets.

Trained to implement the best scoring technique:
Through our advanced training program, our faculties acquire the much required expertise in
throwing sufficient light on the scoring techniques ensuring ultimate level of subject preparation
of the tutees. In TSH, we constantly monitor the changes and developments taking place in the
examination pattern of different boards and the competitive exams. Accordingly we organize
sporadic orientation programs for our faculties to be equipped with the most recent scoring
techniques.
Trained to make best use of TSH study materials:
TSH study materials are one of the most scientifically-oriented and complete subject contents
available. We train our faculties to make the best use of the study materials in the class-room by
discussing each and every section of these to our tutees. Best trained faculties, with highest level
study materials, make a sure combination for success for tutees.
Trained to impart required care to all:
Our talented faculties are trained to our advanced and proven pedagogy that enables them to
empathize with the tutees. We train them to render painstaking support to every child and to
make one learn the way one learns the best. Our trained faculties ensure that none of our tutees is
left behind while pursuing success.

Feasibility Analysis of Student Enrollment

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