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Evergreen growth of hero honda motors


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  • 1. Evergreen Growth Of Hero Honda Motors INTRODUCTIONINDUSTRY AutomotiveFOUNDED January 19, 1984 in Gurgaon, Haryana, IndiaHEADQUATERS New Delhi, IndiaKEY PEOPLE Brijmohan Lal Munjal (chair and founder) Toshiaki Nakagawa (joint managing director) Pawan Munjal (Managing Director & CEO)PRODUCT Motorcycles, ScootersREVENUE U$ 2.8 billionTYPE Public company BSE:HEROHONDA MWEBSITE www.Herohonda.comHero Honda Motors Limited has been the largest two wheelercompany in the world for eight consecutive years. The company had a
  • 2. market share of 41.35% in the year 2008-2009 and over a 25 year spanit has crossed the 15 million unit milestone. Hero Honda sells more twowheelers than the second, third and fourth placed two-wheelercompanies put together Hero Honda, based in Delhi, India. is a joint venture between the HeroGroup of India and Honda of Japan. It has been referred to as theworlds biggest manufacturer of 2-wheeled motorized vehicles since2001, when it produced 1.3 million motorbikes in a single year. Duringthe fiscal year 2008-09, the company has sold 3.28 million bikes and thenet profit of the company stood at Rs. 1281.7 crore, up 32% from theprevious fiscal year.The companys most popular model is the Hero Hondas Splendor, whichis the worlds largest-selling motorcycle, selling more than one millionunits per year“Hero” is the brand name used by the Munjal brothers for theirflagship company Hero Cycles Ltd. A joint venture between the HeroGroup and Honda Motor Company was established in 1984 as the HeroHonda company,India.During the 1980s, the company introduced motorcycles that werepopular in India for their fuel economy and low cost. A popularadvertising campaign based on the slogan Fill it - Shut it - Forget it thatemphasised the motorcycles fuel efficiency helped the company grow ata double-digit pace since inception.Hero Honda has three manufacturing facilities basedat Dharuhera and Gurgaon in Haryana and at Haridwar in Uttarakhand.These plants together are capable of churning out 3.9 million bikes peryear. Hero Hondas has a large sales and service network with over3,000 dealerships and service points across India. Hero Hondascustomer loyalty program, the Hero Honda Passport Program, claims tobe one of the largest programs of its kind in the world with over 3 millionmembers.The 2006 Forbes 200 Most Respected companies list has Hero HondaMotors ranked at 108.
  • 3. OBJECTIVES-to identify sales growth and progress of the company of its fiveyears.RESEARCH METHODOLOGY-The research of the data is based on secondary data and thenecessary datas have been collected from various sources.And in order to find out the factors those have effect on thegrowth level of the company, have been tested by descriptivestatistic, pie chart and bar chart as well.ANALYSIS- Mar 06 Mar 07 Mar 08 Mar 09 Mar 10SalesTurnover 10,097.17 11,553.47 12,048.30 13,553.23 16,792.62TotalExpenses 7,352.20 8,707.19 8,963.10 10,594.45 13,102.26 Sales TurnoverMean 12808.958Standard Error 1138.686713Median 12048.3Mode #N/AStandard Deviation 2546.180895Sample Variance 6483037.152Kurtosis 1.191327491Skewness 1.041736916Range 6695.45Minimum 10097.17Maximum 16792.62
  • 4. Sum 64044.79Count 5 Sales Turnover 16,792.62 18,000.00 16,000.00 13,553.23 12,048.30 14,000.00 11,553.47 10,097.17 12,000.00 10,000.00 8,000.00 Sales Turnover 6,000.00 4,000.00 2,000.00 0.00 Mar 06 Mar 07 Mar 08 Mar 09 Mar 10 Total Expenses 7,352.20, 15% Mar 06 Mar 07 13,102.26, 27% 8,707.19, 18% Mar 08 Mar 09 Mar 10 10,594.45, 22% 8,963.10, 18%To identify the process of growth of the company differentfactor have been used as total expenses, sales turnover etc.these data are calculated on pie chart, bar chart and by usingdescriptive statistic.
  • 5. FINDINGS-After seeing the results of sales turnover and of other factors itcan be concluded that company has to increase its revenueand sales to meet the profitable level. Drastic changes havebeen shown all over the years to maintain the level of profitcompany has to think innovatory and change its strategies.