SlideShare a Scribd company logo
1 of 8
Download to read offline
Indonesia
100
2015The Brand Finance Top 100 Indonesia Brands 2015
October 2015
About Brand Finance
Brand Finance is the world’s leading
independent brand valuation and strategy
consultancy. Brand Finance was set up in 1996
with the aim of ‘bridging the gap between
marketing and finance’. For almost 20 years we
have helped companies to connect their brands
to the bottom line, building robust business cases
for brand decisions, strategies and investments.
In doing so, we have helped finance people to
evaluate marketing programmes and marketing
people to present their case in the Board Room.
Independence
Brand Finance is impartial and independent.
We access and help to manage brands, but we
do not create or own them. We are therefore able
to give objective, unbiased advice because we
have no vested interest in particular outcomes of
a project and our recommendations are entirely
independent. We are agency agnostic and work
collaboratively with many other agencies and
consultancies.
Technical credibility
Brand Finance has high technical standards.
Our work is frequently peer-reviewed by the big
four audit and our work has been accepted by tax
authorities and regulatory bodies around the
Football
50
2015The annual report on the world’s most valuable football brands
June 2015
Global
500
2015The annual report on the world’s most valuable global brands
February 2015
world. We are one of the few companies certified
to provide brand valuation that is fully compliant
with ISO 10668, the global standard on monetary
brand valuations.
Transparency
There are no black boxes. Our approach is to
work openly, collaboratively and flexibly with
clients and we will always reveal the details of our
modelling and analysis. This means our clients
always understand what lies behind ‘the number’.
Expertise
We possess a unique combination of skills
and experience. We employ functional experts
with marketing, research and financial
backgrounds, as well as ex-client-side senior
management who are used to ‘making things
happen’. This gives us the mindset to think
beyond the analysis and to consider the likely
impact on day-to-day operations. We like to think
this differentiates us because our team has real
operational experience.
For more information, please visit our website:
brandfinance.com
Brand Finance puts thousands of the world’s biggest brands to the test every year, evaluating which
are the most powerful and most valuable. The Indonesia 100 is just one of the many annual reports
produced by Brand Finance. Visit www.brandirectory.com to access all the sectors and countries
report.
Brand Finance Indonesia 100
Indonesia
Top 100 Brands 2015
Copyright Brand Finance plc Valuation date: 1 January 2015
Rank
2015
Rank
2014
Brand Parent Company 2015
Brand
Value
(US$m)
2015
Brand
Rating
Enterprise
Value
(US$m)
Brand
Value /
Enterprise
Value
(%)
2014
Brand
Value
(US$m)
2014
Brand
Rating
Enterprise
Value
(US$m)
Brand
Value /
Enterprise
Value
(%)
1 2 Telkom Indonesia PT TELEKOMUNIKASI INDONESIA (PERSERO) TBK. 2,808 AA+ 25,302 11% 1,921 AAA- 19,048 10%
2 4 Gudang Garam PT GUDANG GARAM TBK 2,035 AA 10,673 19% 1,318 A+ 8,113 16%
3 3 Bank Mandiri PT BANK MANDIRI PERSERO TBK. 1,738 AAA- 20,341 9% 1,658 AA+ 15,375 11%
4 1 Sampoerna PT HM SAMPOERNA TBK. 1,697 AA 39,786 4% 2,249 AA- 18,509 12%
5 6 Bank Rakyat Indonesia PT BANK RAKYAT INDONESIA (PERSERO) TBK. 1,302 AA 23,052 6% 893 AA- 13,918 6%
6 7 BCA PT BANK CENTRAL ASIA TBK. 1,111 AA+ 26,530 4% 857 AA 18,784 5%
7 9 Bank Negara Indonesia PT BANK NEGARA INDONESIA (PERSERO) TBK. 962 AA 9,090 11% 780 AA- 5,990 13%
8 5 Dji Sam Soe PT HM SAMPOERNA TBK. 907 AA- 5,064 18% 1,110 A+ 6,294 18%
9 8 Gas Negara PT PERUSAHAAN GAS NEGARA (PERSERO) TBK. 678 A+ 12,573 5% 803 AA 11,726 7%
10 12 XL PT XL AXIATA TBK. 641 AA+ 5,282 12% 538 A+ 4,950 11%
11 11 Indosat OOREDOO QSC 633 AA 4,281 15% 594 AA 5,260 11%
12 10 Garuda Indonesia PT GARUDA INDONESIA (PERSERO) TBK. 624 AA+ 1,908 33% 605 AA+ 1,628 37%
13 14 Indomie PT INDOFOOD SUKSES MAKMUR TBK. 500 AA+ 1,309 38% 363 AA- 1,256 29%
14 13 Bank Danamon PT BANK DANAMON INDONESIA TBK. 486 AA 3,490 14% 488 AA- 2,960 16%
15 16 Astra International PT ASTRA INTERNATIONAL TBK. 323 AA+ 29,392 1% 307 AA+ 27,697 1%
16 15 Media Nusantara Citra PT MEDIA NUSANTARA CITRA TBK. 318 AA 2,783 11% 329 AA 3,586 9%
17 17 Semen Indonesia PT SEMEN INDONESIA (PERSERO) TBK. 311 A 8,150 4% 305 A+ 7,640 4%
18 18 Indocement PT INDOCEMENT TUNGGAL PRAKARSA TBK. 267 A+ 6,842 4% 250 A+ 5,503 5%
19 19 Matahari PT MATAHARI DEPARTMENT STORE TBK. 245 AA- 1,412 17% 194 A+ 858 23%
20 20 Bank Cimb Niaga PT BANK CIMB NIAGA TBK. 244 A+ 1,779 14% 245 A 1,946 13%
21 21 Panin Bank PT BANK PAN INDONESIA TBK. 230 AA- 2,231 10% 227 A+ 1,309 17%
22 27 Roma PT MAYORA INDAH TBK. 204 AA- 635 32% 132 A 625 21%
23 22 Gajah Tunggal PT GAJAH TUNGGAL TBK. 186 AA- 811 23% 194 AA- 1,034 19%
24 25 Pembangunan Perumahan PT PEMBANGUNAN PERUMAHAN (PERSERO) TBK. 182 A- 1,400 13% 155 A+ 849 18%
25 38 Beng-Beng PT MAYORA INDAH TBK. 158 AA 449 35% 93 A 442 21%
26 23 Sinar Mas Multiartha PT SINAR MAS MULTIARTHA TBK. 154 A- 1,413 11% 181 A 1,798 10%
27 26 BTPN PT BANK TABUNGAN PENSIUNAN NASIONAL TBK. 152 A+ 1,970 8% 153 A+ 1,996 8%
28 New Bir Bintang HEINEKEN NV 152 A+ 619 24%
29 35 Multipolar PT MULTIPOLAR TBK. 140 A 882 16% 104 A 286 36%
30 36 Bank BTN PT BANK TABUNGAN NEGARA (PERSERO) TBK. 137 AA- 1,000 14% 101 A+ 766 13%
31 34 Bimoli PT INDOFOOD SUKSES MAKMUR TBK. 136 AA 392 35% 108 AA- 376 29%
32 24 Ramayana PT RAMAYANA LESTARI SENTOSA TBK. 134 AA- 347 39% 181 AA- 490 37%
33 31 Bank Internasional Indonesia PT BANK INTERNASIONAL INDONESIA TBK. 131 AA- 1,315 10% 117 A 1,582 7%
34 30 Surya Citra Media PT SURYA CITRA MEDIA TBK. 129 AA 3,864 3% 118 A+ 3,618 3%
35 41 Kopiko PT MAYORA INDAH TBK. 128 AA 376 34% 78 A 370 21%
36 39 Indofood PT INDOFOOD SUKSES MAKMUR TBK. 124 AA+ 4,182 3% 92 AA+ 4,015 2%
37 29 Mnc Sky Vision PT MNC SKY VISION TBK. 121 A+ 1,251 10% 124 A+ 1,509 8%
38 33 Adira Finance PT ADIRA DINAMIKA MULTI FINANCE TBK. 114 A- 591 19% 111 A+ 659 17%
39 37 Kalbe Farma PT KALBE FARMA TBK. 113 AA+ 6,667 2% 98 AA+ 6,334 2%
40 32 Bank Permata Tbk PT BANK PERMATA TBK. 110 A+ 1,471 7% 114 A 1,108 10%
41 44 Indomilk PT INDOFOOD SUKSES MAKMUR TBK. 87 AA- 267 32% 74 AA- 256 29%
42 40 Bank Mega PT BANK MEGA TBK. 76 A+ 1,127 7% 86 A 1,161 7%
43 42 Bank Bjb
PT BANK PEMBANGUNAN DAERAH JAWA BARAT DAN
BANTEN TBK.
74 A 612 12% 73 A 687 11%
44 New Sumber Alfaria Trijaya PT SUMBER ALFARIA TRIJAYA TBK. 72 A+ 1,995 4%
45 49 Tower Bersama PT TOWER BERSAMA INFRASTRUCTURE TBK. 69 A+ 4,836 1% 55 A 3,425 2%
46 45 Jasa Marga PT JASA MARGA (PERSERO) TBK. 68 AA- 4,635 1% 70 A+ 4,685 1%
47 46 Bank Bukopin PT BANK BUKOPIN TBK. 67 A+ 559 12% 64 A 517 12%
48 70 Mayora Indah PT MAYORA INDAH TBK. 65 AA- 2,154 3% 31 A+ 2,122 1%
49 48 Smart Tbk PT SINAR MAS AGRO RESOURCES & TECHNOLOGY TBK. 64 A 2,363 3% 56 A+ 2,058 3%
50 43 United Tractors PT UNITED TRACTORS TBK. 62 A+ 5,107 1% 72 A+ 5,624 1%
Brand Finance Indonesia 100
Indonesia
Top 100 Brands 2015
Rank
2015
Rank
2014
Brand Parent Company 2015
Brand
Value
(US$m)
2015
Brand
Rating
Enterprise
Value
(US$m)
Brand
Value /
Enterprise
Value
(%)
2014
Brand
Value
(US$m)
2014
Brand
Rating
Enterprise
Value
(US$m)
Brand
Value /
Enterprise
Value
(%)
51 54 Smartfren PT SMARTFREN TELECOM TBK. 55 A 869 6% 35 A 723 5%
52 63 Supermi PT INDOFOOD SUKSES MAKMUR TBK. 54 AA- 160 33% 44 AA- 154 29%
53 56 Bank OCBC NISP PT BANK OCBC NISP TBK. 48 A 1,253 4% 43 A 1,162 4%
54 50 Indomobil PT INDOMOBIL SUKSES INTERNASIONAL TBK. 47 A 1,843 3% 45 A 1,998 2%
55 52 Bumi Resources PT BUMI RESOURCES TBK. 46 A 4,659 1% 50 A 5,668 1%
56 66 Bank Pembangunan PT BANK PEMBANGUNAN DAERAH JAWA BARAT 45 A+ 558 8% 34 A 448 8%
57 51 Dharma Satya Nus PT DHARMA SATYA NUSANTARA TBK. 45 AA- 870 5%
58 59 Indah Kiat PT INDAH KIAT PULP & PAPER TBK. 44 A- 4,030 1% 50 A 4,407 1%
59 62 Simas PT INDOFOOD SUKSES MAKMUR TBK. 43 AA- 138 31% 38 AA- 133 29%
60 53 Sarimi PT INDOFOOD SUKSES MAKMUR TBK. 43 A 168 26% 46 AA- 161 29%
61 New Bfi Finance Indo PT BFI FINANCE INDONESIA TBK. 43 A+ 288 15% 38 A 264 14%
62 47 Charoen Pokphand Indonesia PT CHAROEN POKPHAND INDONESIA TBK. 43 A+ 5,877 1% 43 A+ 5,877 1%
63 65 AKR Corporindo PT AKR CORPORINDO TBK. 42 A 1,896 2% 59 A 1,877 3%
64 60 Better PT MAYORA INDAH TBK. 42 AA- 157 27% 33 A 155 21%
65 69 Kis PT MAYORA INDAH TBK. 40 A+ 149 27% 31 A 147 21%
66 71 Torabika PT MAYORA INDAH TBK. 40 A+ 171 23% 29 A 169 17%
67 57 Panin Financial PT PANIN FINANCIAL TBK. 39 A 769 5% 37 A+ 469 8%
68 58 Adaro Energy PT ADARO ENERGY TBK. 38 A+ 4,480 1% 42 A 4,505 1%
69 New Electronic City Indonesia Tb PT ELECTRONIC CITY INDONESIA TBK. 37 A+ 53 70% 39 A 228 17%
70 61 Medco Energi Internasional PT MEDCO ENERGI INTERNASIONAL TBK. 37 A 1,658 2% 26 A 1,207 2%
71 73 Barito Pacific PT BARITO PACIFIC TBK. 37 A- 998 4% 37 A 920 4%
72 New Tempo ScanPacific PT TEMPO SCAN PACIFIC TBK. 36 A+ N/A N/A
73 New WIKA BETON PT WIJAYA KARYA (PERSERO) TBK. 31 A 898 3%
74 75 Siloam Internati PT SILOAM INTERNATIONAL HOSPITALS TBK. 31 A+ 1,259 2%
75 67 Danisa PT MAYORA INDAH TBK. 29 A+ 108 27% 22 A 107 21%
76 New First Media TBK PT FIRST MEDIA TBK. 29 A 519 6%
77 55 Japfa PT JAPFA COMFEED INDONESIA TBK. 28 A+ 1,568 2% 31 A+ 1,718 2%
78 New Bakrie Telecom PT BAKRIE TELECOM TBK. 28 A 628 4% 43 A+ 654 7%
79 New Link Net Tbk Pt PT LINK NET TBK. 25 A+ 1,276 2%
80 90 Catur Sentosa Adriprana PT CATUR SENTOSA ADIPRANA TBK 25 A 220 11%
81 98 Vitazone PT MAYORA INDAH TBK. 23 AA 70 33% 14 A 69 21%
82 83 Popmie PT INDOFOOD SUKSES MAKMUR TBK. 22 AA- 67 33% 18 AA- 64 29%
83 76 Astra Agro Lestari PT ASTRA AGRO LESTARI TBK. 22 AA- 3,248 1% 21 A+ 2,317 1%
84 New Intermedia Capit PT INTERMEDIA CAPITAL TBK. 22 A 668 3%
85 74 Bentoel Internasional Investama PT BENTOEL INTL INVESTAMA TBK. 21 A+ 965 2% 20 A 760 3%
86 78 Salim Ivomas Pratama PT SALIM IVOMAS PRATAMA TBK. 21 AA- 1,749 1% 23 A+ 1,740 1%
87 88 Solusi Tunas Pra PT SOLUSI TUNAS PRATAMA TBK. 21 A+ 751 3% 11 A N/A N/A
88 79 MAP Mitra Adiperkasa PT MITRA ADIPERKASA TBK. 18 A 1,032 2% 15 A+ 976 2%
89 72 Astra Otoparts PT ASTRA OTOPARTS TBK. 18 AA- 1,601 1% 20 A+ 1,760 1%
90 80 Indo Tambangraya Megah PT INDO TAMBANGRAYA MEGAH TBK. 18 A+ 1,343 1% 28 A 2,540 1%
91 85 Tambang Batubara Bukit Asam Persero PT TAMBANG BATUBARA BUKIT ASAM TBK. 18 AA- 2,200 1% 20 A 2,011 1%
92 86 Global Mediacom PT GLOBAL MEDIACOM TBK. 17 A+ 2,272 1% 17 A+ 2,786 1%
93 82 Lippo Karawaci PT LIPPO KARAWACI TBK. 16 AA 2,151 1% 16 A+ 2,659 1%
94 81 Aneka Tambang Persero PT ANEKA TAMBANG PERSERO TBK. 16 A+ 1,117 1% 18 AA- 1,281 1%
95 89 Ciputra Development PT CIPUTRA DEVELOPMENT TBK. 16 AA- 1,484 1% 15 A+ 1,561 1%
96 New Elang Mahkota Teknologi PT ELANG MAHKOTA TEKNOLOGI TBK. 15 A 2,297 1% 13 A 2,743 0%
97 91 Berau Coal PT BERAU COAL ENERGY TBK. 14 A 935 1% 20 A 1,126 2%
98 77 Bhakti Investama PT BHAKTI INVESTAMA TBK. 14 A 2,279 1% 18 A+ 3,063 1%
99 84 Bank Mayapada PT BANK MAYAPADA INTERNASIONAL TBK. 14 A- 526 3% 11 A 501 2%
100 95 Pt Bank Ekonomi PT BANK EKONOMI RAHARJA TBK. 14 A- 389 4% 18 A 418 4%
Copyright Brand Finance plc Valuation date: 1 January 2015
Definition of ‘Brand’
In the very broadest sense, a brand is the focus for all the
expectations and opinions held by fans, players, staff and
other stakeholders about a club. However when looking at
brands as business assets that can be bought, sold and
licensed, a more technical definition is required. Brand
Finance helped to craft the internationally recognised
standard on Brand Valuation, ISO 10668. That defines a
brand as “a marketing related intangible asset including,
but not limited to, names, terms, signs, symbols, logos and
designs, or a combination of these, intended to identify
goods, services or entities, or a combination of these,
creating distinctive images and associations in the minds of
stakeholders, thereby generating economic benefits/value”
Brand Strength
Brand Strength is the part of our analysis most directly and
easily influenced by those responsible for marketing and
brand management as well as success on the pitch. In
order to determine the strength of a brand we have
developed the Brand Strength Index (BSI). We analyse
marketing investment, brand equity (the goodwill
accumulated with fans, customers, staff and other
stakeholders), which includes on-pitch success, and finally
the impact of those on business performance. Following
this analysis, each brand is assigned a BSI score out of
100, which is fed into the brand value calculation. Based
on the score, each brand in the league table is assigned a
rating between AAA+ and D in a format similar to a credit
rating. AAA+ brands are exceptionally strong and well
managed while a failing brand would be assigned a D
grade.
Definitions
+	Enterprise Value – the value of the entire
enterprise, made up of multiple branded
businesses
+	Branded Business Value – the value of a
single branded business operating under
the subject brand
+	Brand Value – the value of the trade
marks (and relating marketing IP and
‘goodwill’ attached to it) within the
branded business
What do we mean by ‘brand’?
‘Brand’
‘Branded
Business’
‘Branded
Enterprise’
E.g.
Bentley
Bentley
Brand
E.g.
VW Group
Methodology
Methodology
Brand strength expressed
as a BSI score out of 100.
BSI score applied to an
appropriate sector royalty
rate range.
Split revenue into separate
streams for each service
area. Royalty rates applied
to forecast revenues to
derive brand values
Post-tax brand revenues
are discounted to a net
present value (NPV) which
equals the brand value.
The Valuation Process
Brand Finance calculates the values of the brands in its
league tables using the ‘Royalty Relief approach’. This
approach involves estimating the likely future sales that are
attributable to a brand and calculating a royalty rate that
would be charged for the use of the brand, i.e. what the
owner would have to pay for the use of the brand if it were
not already owned.
1	Calculate brand strength on a scale of 0 to 100: the BSI
captures the ability of clubs to drum up popular interest
and then convert interest into support and custom. The
BSI covers three broad topics of brand investment, equity
in the form of emotional connection harboured by a brand,
and bottom line commercial performance.
2	As brand has differing effects on each source of income,
we then split revenues down into three streams: match-
day, broadcasting and commercial. As brands have
differing effects on different revenue streams, these will
Strong brand
Weak brand
Brand Strength Index
(BSI)
Brand
‘Royalty rate’
Brand revenues Brand value
Brand
investment
Brand
equity
Brand
performance
each have their own respective royalty rate applicable to
them. The royalty rates are derived by looking at
comparable agreements and through in-house analysis.
3	Calculate royalty rate. The brand strength score is applied
to the royalty rate range to arrive at a royalty rate. For
example, if the royalty rate range in a brand’s sector is
0-5% and a brand has a brand strength score of 80 out of
100, then an appropriate royalty rate for the use of this
brand in the given sector will be 4%.
4	Determine brand specific revenues estimating a proportion
of parent company revenues attributable to a specific
brand.
5	Determine forecast brand specific revenues using a
function of historic revenues, equity analyst forecasts and
economic growth rates.
6	Apply the royalty rate to the forecast revenues to derive
brand revenues.
7	Brand revenues are discounted post tax to a net present
value, equal to the brand value.
Forecast revenues
How can we help.
Brand 
Business Value
(Brand ROI)
Brand Tracking  Monitoring
Improve reporting and brand
performance management by
integrating market research,
investment, market and financial
metrics into a single insightful
scorecard model to track performance
and inform strategic decisions.
Brand Strategy
Strategic marketing services enable
brands to be leveraged to grow
businesses. Scenario modelling will
identify the best opportunities,
ensuring resources are allocated to
those activities which have the most
impact on brand and business value.
Brand  Business Valuation
Valuations may be conducted for
technical purposes and to set a
baseline against which potential
strategic brand scenarios can be
evaluated.
Brand Analytics
Analytical services help to uncover
drivers of demand and insights.
Identifying the factors which drive
consumer behaviour allow an
understanding of how brands create
bottom-line impact.
+ Brand Valuation
+ Brand Due Diligence
+ Profit Levers Analysis
+ Scenario Modelling
+ Market Research
+ Brand Identity  Customer
Experience Audit
+ Brand Strength Analysis
+ Brand Equity Analysis
+ Perception Mapping
+ Conjoint  Brand/Price
Trade-off Analysis
+ Return on Investment
+ Sponsorship Evaluation
+ Budget Setting
+ Brand Architecture  Porfolio
Evaluation
+ Brand Positioning  Extension
Evaluation
+ Brand Migration
+ Franchising  Licensing
+ BrandCo Strategy
+ Brand Governance Process
+ Brand Tracking
+ Management KPIs
+ Competitor Benchmarking
+ Brand  Branded Business
Valuation
+ Intangible Asset Valuation
+ Fair Value Exercise (IFRS 3
/ FAS 141)
+ Intangible Assetment
Impairment Reviews (IAS 36 /
FAS 142)
+ Brand Due Diligence
+ Information Memoranda
+ Finance Raising
+ Insolvency  Administration
+ Market Research Design 
Management
+ Return on Investment
+ Franchising  Licensing
+ BrandCo Strategy
+ Brand Governance Process
+ Brand Tracking
+ Management KPIs
+ Competitor Benchmarking
+ Brand  Branded Business
Valuation
+ Intangible Asset Valuation
+ Patent Valuation
+ Asset Transfer Valuations
+ Business  Share Valuations
+ Transfer Pricing Analysis
+ Royalty Rate Setting
+ Brand Franchising 
Licensing
+ BrandCo  IPCo Strategy
+ Market Research Design and
Management
+ Brand Tracking
+ Expert Witness Opinion
+ Brand  Branded Business
Valuation
+ Intangible Asset Valuation
+ Patent Valuation
+ Business  Share Valuations
+ Loss of Profits Calculations
+ Account of Profits
Calculations
+ Damages Assessment
+ Forensic Accounting
+ Royalty Rate Setting
+ Brand Franchising 
Licensing
+ BrandCo  IPCo Strategy
+ Market Research Design and
Management
+ Trademark Registration
+ Trademark Watching Service
Contact details
Our offices
Contact us
For enquiries, please
contact:
Samir Dixit
Managing Director
Brand Finance Asia Pacific
s.dixit@brandfinance.com
+65 6329 9738
Jimmy Halim
Deputy Managing Director
Brand Finance Indonesia
j.halim@brandfinance.com
+62 21 5367 8064
Sutan Banuara
Director
Brand Finance Indonesia
s.banuara@brandfinance.com
+62 21 5367 8064
linkedin.com/company/
brand-finance
facebook.com/
brandfinance
twitter.com/
brandfinance
For further information on Brand Finance’s services and valuation experience, please contact your local representative:
Country	 Contact	 Email address
Argentina	 Pablo Bolino	 p.bolino@brandfinance.com
Australia	 Mark Crowe	 m.crowe@brandfinance.com
Brazil	 Geoffrey Hamilton-Jones	 g.hamilton-jones@brandfinance.com
Canada	 Bryn Anderson 	 b.anderson@brandfinance.com
Caribbean	 Nigel Cooper	 n.cooper@brandfinance.com
Central America	 Rajesh Ingle	 r.ingle@brandfinance.com
East Africa	 Jawad Jaffer	 j.jaffer@brandfinance.co.ke
France 	 Luc Bardin 	 l.bardin@brandfinance.com
Germany	 Dr. Holger Mühlbauer	 h.muehlbauer@brandfinance.com
Greece	 Ioannis Lionis	 i.lionis@brandfinance.com
Holland	 Marc Cloosterman	 m.cloosterman@brandfinance.com
India	 Ajimon Francis 	 a.francis@brandfinance.com
Indonesia	 Jimmy Halim	 j.halim@brandfinance.com
Italy 	 Massimo Pizzo 	 m.pizzo@brandfinance.com
Middle East	 Andrew Campbell 	 a.campbell@brandfinance.com
Nigeria	 Tunde Odumeru	 t.odumeru@brandfinance.com
New Zealand	 Jai Basrur	 j.basrur@brandfinance.com
Portugal	 Joao Baluarte 	 j.baluarte@brandfinance.com
Russia	 Alex Eremenko	 a.eremenko@brandfinance.com
Singapore	 Samir Dixit	 s.dixit@brandfinance.com
South Africa	 Oliver Schmitz	 o.schmitz@brandfinance.com
Spain 	 Pedro Tavares 	 p.tavares@brandfinance.com
Sri Lanka	 Ruchi Gunewardene	 r.gunewardene@brandfinance.com
Turkey	 Muhterem Ilguner	 m.ilguner@brandfinance.com
UK	 Bryn Anderson	 b.anderson@brandfinance.com
USA	 Ken Runkel 	 k.runkel@brandfinance.com
Vietnam	 Lai Tien Manh	 m.lai@brandfinance.com

More Related Content

Viewers also liked

Goviral Case Study - Premium Brand
Goviral Case Study - Premium BrandGoviral Case Study - Premium Brand
Goviral Case Study - Premium BrandFAS
 
Indonesia digital landscape groupon indonesia
Indonesia digital landscape   groupon indonesia Indonesia digital landscape   groupon indonesia
Indonesia digital landscape groupon indonesia startupbisnis
 
KitKat Campaign Digital Campaign - Irfandy Hamzah
KitKat Campaign Digital Campaign - Irfandy HamzahKitKat Campaign Digital Campaign - Irfandy Hamzah
KitKat Campaign Digital Campaign - Irfandy HamzahIrfandy Hamzah
 
Indonesia Online News Consumption Study
Indonesia Online News Consumption StudyIndonesia Online News Consumption Study
Indonesia Online News Consumption StudyBaidu Indonesia
 
BrandZ Top 50 Most Valuable Indonesian Brands 2015
BrandZ Top 50 Most Valuable Indonesian Brands 2015BrandZ Top 50 Most Valuable Indonesian Brands 2015
BrandZ Top 50 Most Valuable Indonesian Brands 2015Kantar
 
Fintech Indonesia Startup Report
Fintech Indonesia Startup ReportFintech Indonesia Startup Report
Fintech Indonesia Startup ReportChristian König
 
Thailand Fintech landscape 2016 special report by techsauce
Thailand Fintech landscape 2016 special report by techsauce Thailand Fintech landscape 2016 special report by techsauce
Thailand Fintech landscape 2016 special report by techsauce Techsauce Media
 
Youngspike 2010 1
Youngspike 2010 1Youngspike 2010 1
Youngspike 2010 1Sifahmi
 

Viewers also liked (14)

Indonesia Digital Landscape - Q3/2015
Indonesia Digital Landscape - Q3/2015Indonesia Digital Landscape - Q3/2015
Indonesia Digital Landscape - Q3/2015
 
Goviral Case Study - Premium Brand
Goviral Case Study - Premium BrandGoviral Case Study - Premium Brand
Goviral Case Study - Premium Brand
 
Traveloka - Nunggu Bedug
Traveloka - Nunggu BedugTraveloka - Nunggu Bedug
Traveloka - Nunggu Bedug
 
Indonesia digital landscape groupon indonesia
Indonesia digital landscape   groupon indonesia Indonesia digital landscape   groupon indonesia
Indonesia digital landscape groupon indonesia
 
KitKat Campaign Digital Campaign - Irfandy Hamzah
KitKat Campaign Digital Campaign - Irfandy HamzahKitKat Campaign Digital Campaign - Irfandy Hamzah
KitKat Campaign Digital Campaign - Irfandy Hamzah
 
Indonesia Online News Consumption Study
Indonesia Online News Consumption StudyIndonesia Online News Consumption Study
Indonesia Online News Consumption Study
 
7 insights of Indonesia
7 insights of Indonesia7 insights of Indonesia
7 insights of Indonesia
 
BrandZ Top 50 Most Valuable Indonesian Brands 2015
BrandZ Top 50 Most Valuable Indonesian Brands 2015BrandZ Top 50 Most Valuable Indonesian Brands 2015
BrandZ Top 50 Most Valuable Indonesian Brands 2015
 
Fintech Indonesia Startup Report
Fintech Indonesia Startup ReportFintech Indonesia Startup Report
Fintech Indonesia Startup Report
 
Thailand Fintech landscape 2016 special report by techsauce
Thailand Fintech landscape 2016 special report by techsauce Thailand Fintech landscape 2016 special report by techsauce
Thailand Fintech landscape 2016 special report by techsauce
 
Youngspike 2010 1
Youngspike 2010 1Youngspike 2010 1
Youngspike 2010 1
 
52 Types of Marketing Strategies
52 Types of Marketing Strategies52 Types of Marketing Strategies
52 Types of Marketing Strategies
 
Digital in 2016
Digital in 2016Digital in 2016
Digital in 2016
 
2017 Digital Yearbook
2017 Digital Yearbook2017 Digital Yearbook
2017 Digital Yearbook
 

Similar to Top 100 Most powerful Brands : indonesia

DIVIDEND YIELD REPORT - JULY 2022-IDBICAPITAL.pdf
DIVIDEND YIELD REPORT - JULY 2022-IDBICAPITAL.pdfDIVIDEND YIELD REPORT - JULY 2022-IDBICAPITAL.pdf
DIVIDEND YIELD REPORT - JULY 2022-IDBICAPITAL.pdfDevBajaj9
 
Epic research malaysia daily klse malaysia report of 1 april 2015
Epic research malaysia   daily klse malaysia report of 1 april 2015Epic research malaysia   daily klse malaysia report of 1 april 2015
Epic research malaysia daily klse malaysia report of 1 april 2015Epic Research Pte. Ltd.
 
Presentasi Pak Hiramsyah
Presentasi Pak HiramsyahPresentasi Pak Hiramsyah
Presentasi Pak Hiramsyahsamiasafa
 
Financial Management (Group Assignment) - Financial Analysis
Financial Management (Group Assignment) - Financial AnalysisFinancial Management (Group Assignment) - Financial Analysis
Financial Management (Group Assignment) - Financial AnalysisYee Len Wan
 
Epic research malaysia daily klse report for 27th april 2015
Epic research malaysia   daily klse report for 27th april 2015Epic research malaysia   daily klse report for 27th april 2015
Epic research malaysia daily klse report for 27th april 2015Epic Research Pte. Ltd.
 
Lbs annual report2013
Lbs annual report2013Lbs annual report2013
Lbs annual report2013Arissa Loh
 
Lbs annualreport2013-160203133531
Lbs annualreport2013-160203133531Lbs annualreport2013-160203133531
Lbs annualreport2013-160203133531gjj97
 
Lbs annual report2013
Lbs annual report2013Lbs annual report2013
Lbs annual report2013Kenneth Tan
 
Epic research malaysia daily klse malaysia report of 31 march 2015
Epic research malaysia   daily klse malaysia report of 31 march 2015Epic research malaysia   daily klse malaysia report of 31 march 2015
Epic research malaysia daily klse malaysia report of 31 march 2015Epic Research Pte. Ltd.
 
Fm assignment
Fm assignmentFm assignment
Fm assignmentahmong4
 
Lbs annualreport2012-160203133302
Lbs annualreport2012-160203133302Lbs annualreport2012-160203133302
Lbs annualreport2012-160203133302gjj97
 
Lbs annual report2012
Lbs annual report2012Lbs annual report2012
Lbs annual report2012Kenneth Tan
 
Lbs annual report2012
Lbs annual report2012Lbs annual report2012
Lbs annual report2012Arissa Loh
 
bharat-electonics-limited
 bharat-electonics-limited bharat-electonics-limited
bharat-electonics-limitedATTO RATHORE
 
Kallpa sab. multiplos comparables 10.05.2013
Kallpa sab. multiplos comparables 10.05.2013Kallpa sab. multiplos comparables 10.05.2013
Kallpa sab. multiplos comparables 10.05.2013gro77
 
2015 Marcum Tech Top 40 Awards
2015 Marcum Tech Top 40 Awards 2015 Marcum Tech Top 40 Awards
2015 Marcum Tech Top 40 Awards Paige Rasid
 

Similar to Top 100 Most powerful Brands : indonesia (20)

05. food.pdf
05. food.pdf05. food.pdf
05. food.pdf
 
DIVIDEND YIELD REPORT - JULY 2022-IDBICAPITAL.pdf
DIVIDEND YIELD REPORT - JULY 2022-IDBICAPITAL.pdfDIVIDEND YIELD REPORT - JULY 2022-IDBICAPITAL.pdf
DIVIDEND YIELD REPORT - JULY 2022-IDBICAPITAL.pdf
 
08. apparel.pdf
08. apparel.pdf08. apparel.pdf
08. apparel.pdf
 
13. Plastic.pdf
13. Plastic.pdf13. Plastic.pdf
13. Plastic.pdf
 
Epic research malaysia daily klse malaysia report of 1 april 2015
Epic research malaysia   daily klse malaysia report of 1 april 2015Epic research malaysia   daily klse malaysia report of 1 april 2015
Epic research malaysia daily klse malaysia report of 1 april 2015
 
Presentasi Pak Hiramsyah
Presentasi Pak HiramsyahPresentasi Pak Hiramsyah
Presentasi Pak Hiramsyah
 
Financial Management (Group Assignment) - Financial Analysis
Financial Management (Group Assignment) - Financial AnalysisFinancial Management (Group Assignment) - Financial Analysis
Financial Management (Group Assignment) - Financial Analysis
 
Epic research malaysia daily klse report for 27th april 2015
Epic research malaysia   daily klse report for 27th april 2015Epic research malaysia   daily klse report for 27th april 2015
Epic research malaysia daily klse report for 27th april 2015
 
Lbs annual report2013
Lbs annual report2013Lbs annual report2013
Lbs annual report2013
 
Lbs annualreport2013-160203133531
Lbs annualreport2013-160203133531Lbs annualreport2013-160203133531
Lbs annualreport2013-160203133531
 
Lbs annual report2013
Lbs annual report2013Lbs annual report2013
Lbs annual report2013
 
Epic research malaysia daily klse malaysia report of 31 march 2015
Epic research malaysia   daily klse malaysia report of 31 march 2015Epic research malaysia   daily klse malaysia report of 31 march 2015
Epic research malaysia daily klse malaysia report of 31 march 2015
 
Fm assignment
Fm assignmentFm assignment
Fm assignment
 
Lbs annualreport2012-160203133302
Lbs annualreport2012-160203133302Lbs annualreport2012-160203133302
Lbs annualreport2012-160203133302
 
Lbs annual report2012
Lbs annual report2012Lbs annual report2012
Lbs annual report2012
 
Lbs annual report2012
Lbs annual report2012Lbs annual report2012
Lbs annual report2012
 
bharat-electonics-limited
 bharat-electonics-limited bharat-electonics-limited
bharat-electonics-limited
 
Equity Daily report 30 march
Equity Daily report 30 marchEquity Daily report 30 march
Equity Daily report 30 march
 
Kallpa sab. multiplos comparables 10.05.2013
Kallpa sab. multiplos comparables 10.05.2013Kallpa sab. multiplos comparables 10.05.2013
Kallpa sab. multiplos comparables 10.05.2013
 
2015 Marcum Tech Top 40 Awards
2015 Marcum Tech Top 40 Awards 2015 Marcum Tech Top 40 Awards
2015 Marcum Tech Top 40 Awards
 

More from Sumit Roy

Mallcom Private Label Brochure
Mallcom Private Label BrochureMallcom Private Label Brochure
Mallcom Private Label BrochureSumit Roy
 
Catching up with shivakeshavan cii mumbai : Our
Catching up with shivakeshavan cii mumbai : Our Catching up with shivakeshavan cii mumbai : Our
Catching up with shivakeshavan cii mumbai : Our Sumit Roy
 
research report on online food ordering market in India
research report on online food ordering market in Indiaresearch report on online food ordering market in India
research report on online food ordering market in IndiaSumit Roy
 
how iOT is set to herald the Renaissance of 2nd industrial revolution
how iOT is set to herald the Renaissance of 2nd industrial revolution how iOT is set to herald the Renaissance of 2nd industrial revolution
how iOT is set to herald the Renaissance of 2nd industrial revolution Sumit Roy
 
patents received by the top 5 technology companies
patents received by the top 5 technology companies patents received by the top 5 technology companies
patents received by the top 5 technology companies Sumit Roy
 
programmatic Buying in Mobile Advertising
 programmatic Buying in Mobile Advertising  programmatic Buying in Mobile Advertising
programmatic Buying in Mobile Advertising Sumit Roy
 
State of mobile mobile developers:ecosystem and marketing mix
State of mobile mobile developers:ecosystem and marketing mixState of mobile mobile developers:ecosystem and marketing mix
State of mobile mobile developers:ecosystem and marketing mixSumit Roy
 
top 5 indicators on pharma brands and marketing spends
top 5 indicators on pharma brands and marketing spendstop 5 indicators on pharma brands and marketing spends
top 5 indicators on pharma brands and marketing spendsSumit Roy
 
2016 BrandZ™ Top 100 Most Valuable Global Brands increased 3 percent, to $3.4...
2016 BrandZ™ Top 100 Most Valuable Global Brands increased 3 percent, to $3.4...2016 BrandZ™ Top 100 Most Valuable Global Brands increased 3 percent, to $3.4...
2016 BrandZ™ Top 100 Most Valuable Global Brands increased 3 percent, to $3.4...Sumit Roy
 
worldwide media upsurge in spends by format :
worldwide media upsurge in  spends by format : worldwide media upsurge in  spends by format :
worldwide media upsurge in spends by format : Sumit Roy
 
global Venture funding and start up data : top 10 charts
global Venture funding and start up data : top 10 chartsglobal Venture funding and start up data : top 10 charts
global Venture funding and start up data : top 10 chartsSumit Roy
 
US SOLOMO ( SOCIAL LOCAL MOBILE SPENDS 2016 ONWARDS)
US SOLOMO ( SOCIAL LOCAL MOBILE SPENDS 2016 ONWARDS)US SOLOMO ( SOCIAL LOCAL MOBILE SPENDS 2016 ONWARDS)
US SOLOMO ( SOCIAL LOCAL MOBILE SPENDS 2016 ONWARDS)Sumit Roy
 
Mena nations mobile app downloads and cost per installs
Mena nations mobile app downloads and cost per installsMena nations mobile app downloads and cost per installs
Mena nations mobile app downloads and cost per installsSumit Roy
 
State of mobile app downloads and cost per installs in Latin America
State of mobile app downloads and cost per installs in Latin AmericaState of mobile app downloads and cost per installs in Latin America
State of mobile app downloads and cost per installs in Latin AmericaSumit Roy
 
top 100 start up companies with valuations of 1$ billion and above
top 100 start up companies with valuations of 1$ billion and abovetop 100 start up companies with valuations of 1$ billion and above
top 100 start up companies with valuations of 1$ billion and aboveSumit Roy
 
global biggest start up companies with valuations of 1$ billion and above
global biggest start up companies with valuations of 1$ billion and aboveglobal biggest start up companies with valuations of 1$ billion and above
global biggest start up companies with valuations of 1$ billion and aboveSumit Roy
 
The hottest consumer products this year
The hottest consumer products this yearThe hottest consumer products this year
The hottest consumer products this yearSumit Roy
 
The state of global Mobile market in 2015
The state of global Mobile market in 2015The state of global Mobile market in 2015
The state of global Mobile market in 2015Sumit Roy
 
the biggest Brands by country
the biggest Brands by countrythe biggest Brands by country
the biggest Brands by countrySumit Roy
 
Top 10 global Toy Brands
Top 10  global Toy BrandsTop 10  global Toy Brands
Top 10 global Toy BrandsSumit Roy
 

More from Sumit Roy (20)

Mallcom Private Label Brochure
Mallcom Private Label BrochureMallcom Private Label Brochure
Mallcom Private Label Brochure
 
Catching up with shivakeshavan cii mumbai : Our
Catching up with shivakeshavan cii mumbai : Our Catching up with shivakeshavan cii mumbai : Our
Catching up with shivakeshavan cii mumbai : Our
 
research report on online food ordering market in India
research report on online food ordering market in Indiaresearch report on online food ordering market in India
research report on online food ordering market in India
 
how iOT is set to herald the Renaissance of 2nd industrial revolution
how iOT is set to herald the Renaissance of 2nd industrial revolution how iOT is set to herald the Renaissance of 2nd industrial revolution
how iOT is set to herald the Renaissance of 2nd industrial revolution
 
patents received by the top 5 technology companies
patents received by the top 5 technology companies patents received by the top 5 technology companies
patents received by the top 5 technology companies
 
programmatic Buying in Mobile Advertising
 programmatic Buying in Mobile Advertising  programmatic Buying in Mobile Advertising
programmatic Buying in Mobile Advertising
 
State of mobile mobile developers:ecosystem and marketing mix
State of mobile mobile developers:ecosystem and marketing mixState of mobile mobile developers:ecosystem and marketing mix
State of mobile mobile developers:ecosystem and marketing mix
 
top 5 indicators on pharma brands and marketing spends
top 5 indicators on pharma brands and marketing spendstop 5 indicators on pharma brands and marketing spends
top 5 indicators on pharma brands and marketing spends
 
2016 BrandZ™ Top 100 Most Valuable Global Brands increased 3 percent, to $3.4...
2016 BrandZ™ Top 100 Most Valuable Global Brands increased 3 percent, to $3.4...2016 BrandZ™ Top 100 Most Valuable Global Brands increased 3 percent, to $3.4...
2016 BrandZ™ Top 100 Most Valuable Global Brands increased 3 percent, to $3.4...
 
worldwide media upsurge in spends by format :
worldwide media upsurge in  spends by format : worldwide media upsurge in  spends by format :
worldwide media upsurge in spends by format :
 
global Venture funding and start up data : top 10 charts
global Venture funding and start up data : top 10 chartsglobal Venture funding and start up data : top 10 charts
global Venture funding and start up data : top 10 charts
 
US SOLOMO ( SOCIAL LOCAL MOBILE SPENDS 2016 ONWARDS)
US SOLOMO ( SOCIAL LOCAL MOBILE SPENDS 2016 ONWARDS)US SOLOMO ( SOCIAL LOCAL MOBILE SPENDS 2016 ONWARDS)
US SOLOMO ( SOCIAL LOCAL MOBILE SPENDS 2016 ONWARDS)
 
Mena nations mobile app downloads and cost per installs
Mena nations mobile app downloads and cost per installsMena nations mobile app downloads and cost per installs
Mena nations mobile app downloads and cost per installs
 
State of mobile app downloads and cost per installs in Latin America
State of mobile app downloads and cost per installs in Latin AmericaState of mobile app downloads and cost per installs in Latin America
State of mobile app downloads and cost per installs in Latin America
 
top 100 start up companies with valuations of 1$ billion and above
top 100 start up companies with valuations of 1$ billion and abovetop 100 start up companies with valuations of 1$ billion and above
top 100 start up companies with valuations of 1$ billion and above
 
global biggest start up companies with valuations of 1$ billion and above
global biggest start up companies with valuations of 1$ billion and aboveglobal biggest start up companies with valuations of 1$ billion and above
global biggest start up companies with valuations of 1$ billion and above
 
The hottest consumer products this year
The hottest consumer products this yearThe hottest consumer products this year
The hottest consumer products this year
 
The state of global Mobile market in 2015
The state of global Mobile market in 2015The state of global Mobile market in 2015
The state of global Mobile market in 2015
 
the biggest Brands by country
the biggest Brands by countrythe biggest Brands by country
the biggest Brands by country
 
Top 10 global Toy Brands
Top 10  global Toy BrandsTop 10  global Toy Brands
Top 10 global Toy Brands
 

Recently uploaded

PPT for Presiding Officer.pptxvvdffdfgggg
PPT for Presiding Officer.pptxvvdffdfggggPPT for Presiding Officer.pptxvvdffdfgggg
PPT for Presiding Officer.pptxvvdffdfggggbhadratanusenapati1
 
Understanding the Impact of video length on student performance
Understanding the Impact of video length on student performanceUnderstanding the Impact of video length on student performance
Understanding the Impact of video length on student performancePrithaVashisht1
 
Neo4j Graph Summit 2024 Workshop - EMEA - Breda_and_Munchen.pdf
Neo4j Graph Summit 2024 Workshop - EMEA - Breda_and_Munchen.pdfNeo4j Graph Summit 2024 Workshop - EMEA - Breda_and_Munchen.pdf
Neo4j Graph Summit 2024 Workshop - EMEA - Breda_and_Munchen.pdfNeo4j
 
Using DAX & Time-based Analysis in Data Warehouse
Using DAX & Time-based Analysis in Data WarehouseUsing DAX & Time-based Analysis in Data Warehouse
Using DAX & Time-based Analysis in Data WarehouseThinkInnovation
 
TCFPro24 Building Real-Time Generative AI Pipelines
TCFPro24 Building Real-Time Generative AI PipelinesTCFPro24 Building Real-Time Generative AI Pipelines
TCFPro24 Building Real-Time Generative AI PipelinesTimothy Spann
 
How to Build an Experimentation Culture for Data-Driven Product Development
How to Build an Experimentation Culture for Data-Driven Product DevelopmentHow to Build an Experimentation Culture for Data-Driven Product Development
How to Build an Experimentation Culture for Data-Driven Product DevelopmentAggregage
 
Bengaluru Tableau UG event- 2nd March 2024 Q1
Bengaluru Tableau UG event- 2nd March 2024 Q1Bengaluru Tableau UG event- 2nd March 2024 Q1
Bengaluru Tableau UG event- 2nd March 2024 Q1bengalurutug
 
Microeconomic Group Presentation Apple.pdf
Microeconomic Group Presentation Apple.pdfMicroeconomic Group Presentation Apple.pdf
Microeconomic Group Presentation Apple.pdfmxlos0
 
STOCK PRICE ANALYSIS Furkan Ali TASCI --.pptx
STOCK PRICE ANALYSIS  Furkan Ali TASCI --.pptxSTOCK PRICE ANALYSIS  Furkan Ali TASCI --.pptx
STOCK PRICE ANALYSIS Furkan Ali TASCI --.pptxFurkanTasci3
 
Stochastic Dynamic Programming and You.pptx
Stochastic Dynamic Programming and You.pptxStochastic Dynamic Programming and You.pptx
Stochastic Dynamic Programming and You.pptxjkmrshll88
 
Báo cáo Social Media Benchmark 2024 cho dân Marketing
Báo cáo Social Media Benchmark 2024 cho dân MarketingBáo cáo Social Media Benchmark 2024 cho dân Marketing
Báo cáo Social Media Benchmark 2024 cho dân MarketingMarketingTrips
 
2024 Build Generative AI for Non-Profits
2024 Build Generative AI for Non-Profits2024 Build Generative AI for Non-Profits
2024 Build Generative AI for Non-ProfitsTimothy Spann
 
Unleashing Datas Potential - Mastering Precision with FCO-IM
Unleashing Datas Potential - Mastering Precision with FCO-IMUnleashing Datas Potential - Mastering Precision with FCO-IM
Unleashing Datas Potential - Mastering Precision with FCO-IMMarco Wobben
 
Data Collection from Social Media Platforms
Data Collection from Social Media PlatformsData Collection from Social Media Platforms
Data Collection from Social Media PlatformsMahmoud Yasser
 
STOCK PRICE ANALYSIS Furkan Ali TASCI --.pptx
STOCK PRICE ANALYSIS  Furkan Ali TASCI --.pptxSTOCK PRICE ANALYSIS  Furkan Ali TASCI --.pptx
STOCK PRICE ANALYSIS Furkan Ali TASCI --.pptxFurkanTasci3
 
Neo4j_Jesus Barrasa_The Art of the Possible with Graph.pptx.pdf
Neo4j_Jesus Barrasa_The Art of the Possible with Graph.pptx.pdfNeo4j_Jesus Barrasa_The Art of the Possible with Graph.pptx.pdf
Neo4j_Jesus Barrasa_The Art of the Possible with Graph.pptx.pdfNeo4j
 
Enabling GenAI Breakthroughs with Knowledge Graphs
Enabling GenAI Breakthroughs with Knowledge GraphsEnabling GenAI Breakthroughs with Knowledge Graphs
Enabling GenAI Breakthroughs with Knowledge GraphsNeo4j
 
Deloitte+RedCross_Talk to your data with Knowledge-enriched Generative AI.ppt...
Deloitte+RedCross_Talk to your data with Knowledge-enriched Generative AI.ppt...Deloitte+RedCross_Talk to your data with Knowledge-enriched Generative AI.ppt...
Deloitte+RedCross_Talk to your data with Knowledge-enriched Generative AI.ppt...Neo4j
 
Empowering Decisions A Guide to Embedded Analytics
Empowering Decisions A Guide to Embedded AnalyticsEmpowering Decisions A Guide to Embedded Analytics
Empowering Decisions A Guide to Embedded AnalyticsGain Insights
 

Recently uploaded (20)

PPT for Presiding Officer.pptxvvdffdfgggg
PPT for Presiding Officer.pptxvvdffdfggggPPT for Presiding Officer.pptxvvdffdfgggg
PPT for Presiding Officer.pptxvvdffdfgggg
 
Understanding the Impact of video length on student performance
Understanding the Impact of video length on student performanceUnderstanding the Impact of video length on student performance
Understanding the Impact of video length on student performance
 
Neo4j Graph Summit 2024 Workshop - EMEA - Breda_and_Munchen.pdf
Neo4j Graph Summit 2024 Workshop - EMEA - Breda_and_Munchen.pdfNeo4j Graph Summit 2024 Workshop - EMEA - Breda_and_Munchen.pdf
Neo4j Graph Summit 2024 Workshop - EMEA - Breda_and_Munchen.pdf
 
Using DAX & Time-based Analysis in Data Warehouse
Using DAX & Time-based Analysis in Data WarehouseUsing DAX & Time-based Analysis in Data Warehouse
Using DAX & Time-based Analysis in Data Warehouse
 
TCFPro24 Building Real-Time Generative AI Pipelines
TCFPro24 Building Real-Time Generative AI PipelinesTCFPro24 Building Real-Time Generative AI Pipelines
TCFPro24 Building Real-Time Generative AI Pipelines
 
How to Build an Experimentation Culture for Data-Driven Product Development
How to Build an Experimentation Culture for Data-Driven Product DevelopmentHow to Build an Experimentation Culture for Data-Driven Product Development
How to Build an Experimentation Culture for Data-Driven Product Development
 
Target_Company_Data_breach_2013_110million
Target_Company_Data_breach_2013_110millionTarget_Company_Data_breach_2013_110million
Target_Company_Data_breach_2013_110million
 
Bengaluru Tableau UG event- 2nd March 2024 Q1
Bengaluru Tableau UG event- 2nd March 2024 Q1Bengaluru Tableau UG event- 2nd March 2024 Q1
Bengaluru Tableau UG event- 2nd March 2024 Q1
 
Microeconomic Group Presentation Apple.pdf
Microeconomic Group Presentation Apple.pdfMicroeconomic Group Presentation Apple.pdf
Microeconomic Group Presentation Apple.pdf
 
STOCK PRICE ANALYSIS Furkan Ali TASCI --.pptx
STOCK PRICE ANALYSIS  Furkan Ali TASCI --.pptxSTOCK PRICE ANALYSIS  Furkan Ali TASCI --.pptx
STOCK PRICE ANALYSIS Furkan Ali TASCI --.pptx
 
Stochastic Dynamic Programming and You.pptx
Stochastic Dynamic Programming and You.pptxStochastic Dynamic Programming and You.pptx
Stochastic Dynamic Programming and You.pptx
 
Báo cáo Social Media Benchmark 2024 cho dân Marketing
Báo cáo Social Media Benchmark 2024 cho dân MarketingBáo cáo Social Media Benchmark 2024 cho dân Marketing
Báo cáo Social Media Benchmark 2024 cho dân Marketing
 
2024 Build Generative AI for Non-Profits
2024 Build Generative AI for Non-Profits2024 Build Generative AI for Non-Profits
2024 Build Generative AI for Non-Profits
 
Unleashing Datas Potential - Mastering Precision with FCO-IM
Unleashing Datas Potential - Mastering Precision with FCO-IMUnleashing Datas Potential - Mastering Precision with FCO-IM
Unleashing Datas Potential - Mastering Precision with FCO-IM
 
Data Collection from Social Media Platforms
Data Collection from Social Media PlatformsData Collection from Social Media Platforms
Data Collection from Social Media Platforms
 
STOCK PRICE ANALYSIS Furkan Ali TASCI --.pptx
STOCK PRICE ANALYSIS  Furkan Ali TASCI --.pptxSTOCK PRICE ANALYSIS  Furkan Ali TASCI --.pptx
STOCK PRICE ANALYSIS Furkan Ali TASCI --.pptx
 
Neo4j_Jesus Barrasa_The Art of the Possible with Graph.pptx.pdf
Neo4j_Jesus Barrasa_The Art of the Possible with Graph.pptx.pdfNeo4j_Jesus Barrasa_The Art of the Possible with Graph.pptx.pdf
Neo4j_Jesus Barrasa_The Art of the Possible with Graph.pptx.pdf
 
Enabling GenAI Breakthroughs with Knowledge Graphs
Enabling GenAI Breakthroughs with Knowledge GraphsEnabling GenAI Breakthroughs with Knowledge Graphs
Enabling GenAI Breakthroughs with Knowledge Graphs
 
Deloitte+RedCross_Talk to your data with Knowledge-enriched Generative AI.ppt...
Deloitte+RedCross_Talk to your data with Knowledge-enriched Generative AI.ppt...Deloitte+RedCross_Talk to your data with Knowledge-enriched Generative AI.ppt...
Deloitte+RedCross_Talk to your data with Knowledge-enriched Generative AI.ppt...
 
Empowering Decisions A Guide to Embedded Analytics
Empowering Decisions A Guide to Embedded AnalyticsEmpowering Decisions A Guide to Embedded Analytics
Empowering Decisions A Guide to Embedded Analytics
 

Top 100 Most powerful Brands : indonesia

  • 1. Indonesia 100 2015The Brand Finance Top 100 Indonesia Brands 2015 October 2015
  • 2. About Brand Finance Brand Finance is the world’s leading independent brand valuation and strategy consultancy. Brand Finance was set up in 1996 with the aim of ‘bridging the gap between marketing and finance’. For almost 20 years we have helped companies to connect their brands to the bottom line, building robust business cases for brand decisions, strategies and investments. In doing so, we have helped finance people to evaluate marketing programmes and marketing people to present their case in the Board Room. Independence Brand Finance is impartial and independent. We access and help to manage brands, but we do not create or own them. We are therefore able to give objective, unbiased advice because we have no vested interest in particular outcomes of a project and our recommendations are entirely independent. We are agency agnostic and work collaboratively with many other agencies and consultancies. Technical credibility Brand Finance has high technical standards. Our work is frequently peer-reviewed by the big four audit and our work has been accepted by tax authorities and regulatory bodies around the Football 50 2015The annual report on the world’s most valuable football brands June 2015 Global 500 2015The annual report on the world’s most valuable global brands February 2015 world. We are one of the few companies certified to provide brand valuation that is fully compliant with ISO 10668, the global standard on monetary brand valuations. Transparency There are no black boxes. Our approach is to work openly, collaboratively and flexibly with clients and we will always reveal the details of our modelling and analysis. This means our clients always understand what lies behind ‘the number’. Expertise We possess a unique combination of skills and experience. We employ functional experts with marketing, research and financial backgrounds, as well as ex-client-side senior management who are used to ‘making things happen’. This gives us the mindset to think beyond the analysis and to consider the likely impact on day-to-day operations. We like to think this differentiates us because our team has real operational experience. For more information, please visit our website: brandfinance.com Brand Finance puts thousands of the world’s biggest brands to the test every year, evaluating which are the most powerful and most valuable. The Indonesia 100 is just one of the many annual reports produced by Brand Finance. Visit www.brandirectory.com to access all the sectors and countries report.
  • 3. Brand Finance Indonesia 100 Indonesia Top 100 Brands 2015 Copyright Brand Finance plc Valuation date: 1 January 2015 Rank 2015 Rank 2014 Brand Parent Company 2015 Brand Value (US$m) 2015 Brand Rating Enterprise Value (US$m) Brand Value / Enterprise Value (%) 2014 Brand Value (US$m) 2014 Brand Rating Enterprise Value (US$m) Brand Value / Enterprise Value (%) 1 2 Telkom Indonesia PT TELEKOMUNIKASI INDONESIA (PERSERO) TBK. 2,808 AA+ 25,302 11% 1,921 AAA- 19,048 10% 2 4 Gudang Garam PT GUDANG GARAM TBK 2,035 AA 10,673 19% 1,318 A+ 8,113 16% 3 3 Bank Mandiri PT BANK MANDIRI PERSERO TBK. 1,738 AAA- 20,341 9% 1,658 AA+ 15,375 11% 4 1 Sampoerna PT HM SAMPOERNA TBK. 1,697 AA 39,786 4% 2,249 AA- 18,509 12% 5 6 Bank Rakyat Indonesia PT BANK RAKYAT INDONESIA (PERSERO) TBK. 1,302 AA 23,052 6% 893 AA- 13,918 6% 6 7 BCA PT BANK CENTRAL ASIA TBK. 1,111 AA+ 26,530 4% 857 AA 18,784 5% 7 9 Bank Negara Indonesia PT BANK NEGARA INDONESIA (PERSERO) TBK. 962 AA 9,090 11% 780 AA- 5,990 13% 8 5 Dji Sam Soe PT HM SAMPOERNA TBK. 907 AA- 5,064 18% 1,110 A+ 6,294 18% 9 8 Gas Negara PT PERUSAHAAN GAS NEGARA (PERSERO) TBK. 678 A+ 12,573 5% 803 AA 11,726 7% 10 12 XL PT XL AXIATA TBK. 641 AA+ 5,282 12% 538 A+ 4,950 11% 11 11 Indosat OOREDOO QSC 633 AA 4,281 15% 594 AA 5,260 11% 12 10 Garuda Indonesia PT GARUDA INDONESIA (PERSERO) TBK. 624 AA+ 1,908 33% 605 AA+ 1,628 37% 13 14 Indomie PT INDOFOOD SUKSES MAKMUR TBK. 500 AA+ 1,309 38% 363 AA- 1,256 29% 14 13 Bank Danamon PT BANK DANAMON INDONESIA TBK. 486 AA 3,490 14% 488 AA- 2,960 16% 15 16 Astra International PT ASTRA INTERNATIONAL TBK. 323 AA+ 29,392 1% 307 AA+ 27,697 1% 16 15 Media Nusantara Citra PT MEDIA NUSANTARA CITRA TBK. 318 AA 2,783 11% 329 AA 3,586 9% 17 17 Semen Indonesia PT SEMEN INDONESIA (PERSERO) TBK. 311 A 8,150 4% 305 A+ 7,640 4% 18 18 Indocement PT INDOCEMENT TUNGGAL PRAKARSA TBK. 267 A+ 6,842 4% 250 A+ 5,503 5% 19 19 Matahari PT MATAHARI DEPARTMENT STORE TBK. 245 AA- 1,412 17% 194 A+ 858 23% 20 20 Bank Cimb Niaga PT BANK CIMB NIAGA TBK. 244 A+ 1,779 14% 245 A 1,946 13% 21 21 Panin Bank PT BANK PAN INDONESIA TBK. 230 AA- 2,231 10% 227 A+ 1,309 17% 22 27 Roma PT MAYORA INDAH TBK. 204 AA- 635 32% 132 A 625 21% 23 22 Gajah Tunggal PT GAJAH TUNGGAL TBK. 186 AA- 811 23% 194 AA- 1,034 19% 24 25 Pembangunan Perumahan PT PEMBANGUNAN PERUMAHAN (PERSERO) TBK. 182 A- 1,400 13% 155 A+ 849 18% 25 38 Beng-Beng PT MAYORA INDAH TBK. 158 AA 449 35% 93 A 442 21% 26 23 Sinar Mas Multiartha PT SINAR MAS MULTIARTHA TBK. 154 A- 1,413 11% 181 A 1,798 10% 27 26 BTPN PT BANK TABUNGAN PENSIUNAN NASIONAL TBK. 152 A+ 1,970 8% 153 A+ 1,996 8% 28 New Bir Bintang HEINEKEN NV 152 A+ 619 24% 29 35 Multipolar PT MULTIPOLAR TBK. 140 A 882 16% 104 A 286 36% 30 36 Bank BTN PT BANK TABUNGAN NEGARA (PERSERO) TBK. 137 AA- 1,000 14% 101 A+ 766 13% 31 34 Bimoli PT INDOFOOD SUKSES MAKMUR TBK. 136 AA 392 35% 108 AA- 376 29% 32 24 Ramayana PT RAMAYANA LESTARI SENTOSA TBK. 134 AA- 347 39% 181 AA- 490 37% 33 31 Bank Internasional Indonesia PT BANK INTERNASIONAL INDONESIA TBK. 131 AA- 1,315 10% 117 A 1,582 7% 34 30 Surya Citra Media PT SURYA CITRA MEDIA TBK. 129 AA 3,864 3% 118 A+ 3,618 3% 35 41 Kopiko PT MAYORA INDAH TBK. 128 AA 376 34% 78 A 370 21% 36 39 Indofood PT INDOFOOD SUKSES MAKMUR TBK. 124 AA+ 4,182 3% 92 AA+ 4,015 2% 37 29 Mnc Sky Vision PT MNC SKY VISION TBK. 121 A+ 1,251 10% 124 A+ 1,509 8% 38 33 Adira Finance PT ADIRA DINAMIKA MULTI FINANCE TBK. 114 A- 591 19% 111 A+ 659 17% 39 37 Kalbe Farma PT KALBE FARMA TBK. 113 AA+ 6,667 2% 98 AA+ 6,334 2% 40 32 Bank Permata Tbk PT BANK PERMATA TBK. 110 A+ 1,471 7% 114 A 1,108 10% 41 44 Indomilk PT INDOFOOD SUKSES MAKMUR TBK. 87 AA- 267 32% 74 AA- 256 29% 42 40 Bank Mega PT BANK MEGA TBK. 76 A+ 1,127 7% 86 A 1,161 7% 43 42 Bank Bjb PT BANK PEMBANGUNAN DAERAH JAWA BARAT DAN BANTEN TBK. 74 A 612 12% 73 A 687 11% 44 New Sumber Alfaria Trijaya PT SUMBER ALFARIA TRIJAYA TBK. 72 A+ 1,995 4% 45 49 Tower Bersama PT TOWER BERSAMA INFRASTRUCTURE TBK. 69 A+ 4,836 1% 55 A 3,425 2% 46 45 Jasa Marga PT JASA MARGA (PERSERO) TBK. 68 AA- 4,635 1% 70 A+ 4,685 1% 47 46 Bank Bukopin PT BANK BUKOPIN TBK. 67 A+ 559 12% 64 A 517 12% 48 70 Mayora Indah PT MAYORA INDAH TBK. 65 AA- 2,154 3% 31 A+ 2,122 1% 49 48 Smart Tbk PT SINAR MAS AGRO RESOURCES & TECHNOLOGY TBK. 64 A 2,363 3% 56 A+ 2,058 3% 50 43 United Tractors PT UNITED TRACTORS TBK. 62 A+ 5,107 1% 72 A+ 5,624 1%
  • 4. Brand Finance Indonesia 100 Indonesia Top 100 Brands 2015 Rank 2015 Rank 2014 Brand Parent Company 2015 Brand Value (US$m) 2015 Brand Rating Enterprise Value (US$m) Brand Value / Enterprise Value (%) 2014 Brand Value (US$m) 2014 Brand Rating Enterprise Value (US$m) Brand Value / Enterprise Value (%) 51 54 Smartfren PT SMARTFREN TELECOM TBK. 55 A 869 6% 35 A 723 5% 52 63 Supermi PT INDOFOOD SUKSES MAKMUR TBK. 54 AA- 160 33% 44 AA- 154 29% 53 56 Bank OCBC NISP PT BANK OCBC NISP TBK. 48 A 1,253 4% 43 A 1,162 4% 54 50 Indomobil PT INDOMOBIL SUKSES INTERNASIONAL TBK. 47 A 1,843 3% 45 A 1,998 2% 55 52 Bumi Resources PT BUMI RESOURCES TBK. 46 A 4,659 1% 50 A 5,668 1% 56 66 Bank Pembangunan PT BANK PEMBANGUNAN DAERAH JAWA BARAT 45 A+ 558 8% 34 A 448 8% 57 51 Dharma Satya Nus PT DHARMA SATYA NUSANTARA TBK. 45 AA- 870 5% 58 59 Indah Kiat PT INDAH KIAT PULP & PAPER TBK. 44 A- 4,030 1% 50 A 4,407 1% 59 62 Simas PT INDOFOOD SUKSES MAKMUR TBK. 43 AA- 138 31% 38 AA- 133 29% 60 53 Sarimi PT INDOFOOD SUKSES MAKMUR TBK. 43 A 168 26% 46 AA- 161 29% 61 New Bfi Finance Indo PT BFI FINANCE INDONESIA TBK. 43 A+ 288 15% 38 A 264 14% 62 47 Charoen Pokphand Indonesia PT CHAROEN POKPHAND INDONESIA TBK. 43 A+ 5,877 1% 43 A+ 5,877 1% 63 65 AKR Corporindo PT AKR CORPORINDO TBK. 42 A 1,896 2% 59 A 1,877 3% 64 60 Better PT MAYORA INDAH TBK. 42 AA- 157 27% 33 A 155 21% 65 69 Kis PT MAYORA INDAH TBK. 40 A+ 149 27% 31 A 147 21% 66 71 Torabika PT MAYORA INDAH TBK. 40 A+ 171 23% 29 A 169 17% 67 57 Panin Financial PT PANIN FINANCIAL TBK. 39 A 769 5% 37 A+ 469 8% 68 58 Adaro Energy PT ADARO ENERGY TBK. 38 A+ 4,480 1% 42 A 4,505 1% 69 New Electronic City Indonesia Tb PT ELECTRONIC CITY INDONESIA TBK. 37 A+ 53 70% 39 A 228 17% 70 61 Medco Energi Internasional PT MEDCO ENERGI INTERNASIONAL TBK. 37 A 1,658 2% 26 A 1,207 2% 71 73 Barito Pacific PT BARITO PACIFIC TBK. 37 A- 998 4% 37 A 920 4% 72 New Tempo ScanPacific PT TEMPO SCAN PACIFIC TBK. 36 A+ N/A N/A 73 New WIKA BETON PT WIJAYA KARYA (PERSERO) TBK. 31 A 898 3% 74 75 Siloam Internati PT SILOAM INTERNATIONAL HOSPITALS TBK. 31 A+ 1,259 2% 75 67 Danisa PT MAYORA INDAH TBK. 29 A+ 108 27% 22 A 107 21% 76 New First Media TBK PT FIRST MEDIA TBK. 29 A 519 6% 77 55 Japfa PT JAPFA COMFEED INDONESIA TBK. 28 A+ 1,568 2% 31 A+ 1,718 2% 78 New Bakrie Telecom PT BAKRIE TELECOM TBK. 28 A 628 4% 43 A+ 654 7% 79 New Link Net Tbk Pt PT LINK NET TBK. 25 A+ 1,276 2% 80 90 Catur Sentosa Adriprana PT CATUR SENTOSA ADIPRANA TBK 25 A 220 11% 81 98 Vitazone PT MAYORA INDAH TBK. 23 AA 70 33% 14 A 69 21% 82 83 Popmie PT INDOFOOD SUKSES MAKMUR TBK. 22 AA- 67 33% 18 AA- 64 29% 83 76 Astra Agro Lestari PT ASTRA AGRO LESTARI TBK. 22 AA- 3,248 1% 21 A+ 2,317 1% 84 New Intermedia Capit PT INTERMEDIA CAPITAL TBK. 22 A 668 3% 85 74 Bentoel Internasional Investama PT BENTOEL INTL INVESTAMA TBK. 21 A+ 965 2% 20 A 760 3% 86 78 Salim Ivomas Pratama PT SALIM IVOMAS PRATAMA TBK. 21 AA- 1,749 1% 23 A+ 1,740 1% 87 88 Solusi Tunas Pra PT SOLUSI TUNAS PRATAMA TBK. 21 A+ 751 3% 11 A N/A N/A 88 79 MAP Mitra Adiperkasa PT MITRA ADIPERKASA TBK. 18 A 1,032 2% 15 A+ 976 2% 89 72 Astra Otoparts PT ASTRA OTOPARTS TBK. 18 AA- 1,601 1% 20 A+ 1,760 1% 90 80 Indo Tambangraya Megah PT INDO TAMBANGRAYA MEGAH TBK. 18 A+ 1,343 1% 28 A 2,540 1% 91 85 Tambang Batubara Bukit Asam Persero PT TAMBANG BATUBARA BUKIT ASAM TBK. 18 AA- 2,200 1% 20 A 2,011 1% 92 86 Global Mediacom PT GLOBAL MEDIACOM TBK. 17 A+ 2,272 1% 17 A+ 2,786 1% 93 82 Lippo Karawaci PT LIPPO KARAWACI TBK. 16 AA 2,151 1% 16 A+ 2,659 1% 94 81 Aneka Tambang Persero PT ANEKA TAMBANG PERSERO TBK. 16 A+ 1,117 1% 18 AA- 1,281 1% 95 89 Ciputra Development PT CIPUTRA DEVELOPMENT TBK. 16 AA- 1,484 1% 15 A+ 1,561 1% 96 New Elang Mahkota Teknologi PT ELANG MAHKOTA TEKNOLOGI TBK. 15 A 2,297 1% 13 A 2,743 0% 97 91 Berau Coal PT BERAU COAL ENERGY TBK. 14 A 935 1% 20 A 1,126 2% 98 77 Bhakti Investama PT BHAKTI INVESTAMA TBK. 14 A 2,279 1% 18 A+ 3,063 1% 99 84 Bank Mayapada PT BANK MAYAPADA INTERNASIONAL TBK. 14 A- 526 3% 11 A 501 2% 100 95 Pt Bank Ekonomi PT BANK EKONOMI RAHARJA TBK. 14 A- 389 4% 18 A 418 4% Copyright Brand Finance plc Valuation date: 1 January 2015
  • 5. Definition of ‘Brand’ In the very broadest sense, a brand is the focus for all the expectations and opinions held by fans, players, staff and other stakeholders about a club. However when looking at brands as business assets that can be bought, sold and licensed, a more technical definition is required. Brand Finance helped to craft the internationally recognised standard on Brand Valuation, ISO 10668. That defines a brand as “a marketing related intangible asset including, but not limited to, names, terms, signs, symbols, logos and designs, or a combination of these, intended to identify goods, services or entities, or a combination of these, creating distinctive images and associations in the minds of stakeholders, thereby generating economic benefits/value” Brand Strength Brand Strength is the part of our analysis most directly and easily influenced by those responsible for marketing and brand management as well as success on the pitch. In order to determine the strength of a brand we have developed the Brand Strength Index (BSI). We analyse marketing investment, brand equity (the goodwill accumulated with fans, customers, staff and other stakeholders), which includes on-pitch success, and finally the impact of those on business performance. Following this analysis, each brand is assigned a BSI score out of 100, which is fed into the brand value calculation. Based on the score, each brand in the league table is assigned a rating between AAA+ and D in a format similar to a credit rating. AAA+ brands are exceptionally strong and well managed while a failing brand would be assigned a D grade. Definitions + Enterprise Value – the value of the entire enterprise, made up of multiple branded businesses + Branded Business Value – the value of a single branded business operating under the subject brand + Brand Value – the value of the trade marks (and relating marketing IP and ‘goodwill’ attached to it) within the branded business What do we mean by ‘brand’? ‘Brand’ ‘Branded Business’ ‘Branded Enterprise’ E.g. Bentley Bentley Brand E.g. VW Group Methodology
  • 6. Methodology Brand strength expressed as a BSI score out of 100. BSI score applied to an appropriate sector royalty rate range. Split revenue into separate streams for each service area. Royalty rates applied to forecast revenues to derive brand values Post-tax brand revenues are discounted to a net present value (NPV) which equals the brand value. The Valuation Process Brand Finance calculates the values of the brands in its league tables using the ‘Royalty Relief approach’. This approach involves estimating the likely future sales that are attributable to a brand and calculating a royalty rate that would be charged for the use of the brand, i.e. what the owner would have to pay for the use of the brand if it were not already owned. 1 Calculate brand strength on a scale of 0 to 100: the BSI captures the ability of clubs to drum up popular interest and then convert interest into support and custom. The BSI covers three broad topics of brand investment, equity in the form of emotional connection harboured by a brand, and bottom line commercial performance. 2 As brand has differing effects on each source of income, we then split revenues down into three streams: match- day, broadcasting and commercial. As brands have differing effects on different revenue streams, these will Strong brand Weak brand Brand Strength Index (BSI) Brand ‘Royalty rate’ Brand revenues Brand value Brand investment Brand equity Brand performance each have their own respective royalty rate applicable to them. The royalty rates are derived by looking at comparable agreements and through in-house analysis. 3 Calculate royalty rate. The brand strength score is applied to the royalty rate range to arrive at a royalty rate. For example, if the royalty rate range in a brand’s sector is 0-5% and a brand has a brand strength score of 80 out of 100, then an appropriate royalty rate for the use of this brand in the given sector will be 4%. 4 Determine brand specific revenues estimating a proportion of parent company revenues attributable to a specific brand. 5 Determine forecast brand specific revenues using a function of historic revenues, equity analyst forecasts and economic growth rates. 6 Apply the royalty rate to the forecast revenues to derive brand revenues. 7 Brand revenues are discounted post tax to a net present value, equal to the brand value. Forecast revenues
  • 7. How can we help. Brand Business Value (Brand ROI) Brand Tracking Monitoring Improve reporting and brand performance management by integrating market research, investment, market and financial metrics into a single insightful scorecard model to track performance and inform strategic decisions. Brand Strategy Strategic marketing services enable brands to be leveraged to grow businesses. Scenario modelling will identify the best opportunities, ensuring resources are allocated to those activities which have the most impact on brand and business value. Brand Business Valuation Valuations may be conducted for technical purposes and to set a baseline against which potential strategic brand scenarios can be evaluated. Brand Analytics Analytical services help to uncover drivers of demand and insights. Identifying the factors which drive consumer behaviour allow an understanding of how brands create bottom-line impact. + Brand Valuation + Brand Due Diligence + Profit Levers Analysis + Scenario Modelling + Market Research + Brand Identity Customer Experience Audit + Brand Strength Analysis + Brand Equity Analysis + Perception Mapping + Conjoint Brand/Price Trade-off Analysis + Return on Investment + Sponsorship Evaluation + Budget Setting + Brand Architecture Porfolio Evaluation + Brand Positioning Extension Evaluation + Brand Migration + Franchising Licensing + BrandCo Strategy + Brand Governance Process + Brand Tracking + Management KPIs + Competitor Benchmarking + Brand Branded Business Valuation + Intangible Asset Valuation + Fair Value Exercise (IFRS 3 / FAS 141) + Intangible Assetment Impairment Reviews (IAS 36 / FAS 142) + Brand Due Diligence + Information Memoranda + Finance Raising + Insolvency Administration + Market Research Design Management + Return on Investment + Franchising Licensing + BrandCo Strategy + Brand Governance Process + Brand Tracking + Management KPIs + Competitor Benchmarking + Brand Branded Business Valuation + Intangible Asset Valuation + Patent Valuation + Asset Transfer Valuations + Business Share Valuations + Transfer Pricing Analysis + Royalty Rate Setting + Brand Franchising Licensing + BrandCo IPCo Strategy + Market Research Design and Management + Brand Tracking + Expert Witness Opinion + Brand Branded Business Valuation + Intangible Asset Valuation + Patent Valuation + Business Share Valuations + Loss of Profits Calculations + Account of Profits Calculations + Damages Assessment + Forensic Accounting + Royalty Rate Setting + Brand Franchising Licensing + BrandCo IPCo Strategy + Market Research Design and Management + Trademark Registration + Trademark Watching Service
  • 8. Contact details Our offices Contact us For enquiries, please contact: Samir Dixit Managing Director Brand Finance Asia Pacific s.dixit@brandfinance.com +65 6329 9738 Jimmy Halim Deputy Managing Director Brand Finance Indonesia j.halim@brandfinance.com +62 21 5367 8064 Sutan Banuara Director Brand Finance Indonesia s.banuara@brandfinance.com +62 21 5367 8064 linkedin.com/company/ brand-finance facebook.com/ brandfinance twitter.com/ brandfinance For further information on Brand Finance’s services and valuation experience, please contact your local representative: Country Contact Email address Argentina Pablo Bolino p.bolino@brandfinance.com Australia Mark Crowe m.crowe@brandfinance.com Brazil Geoffrey Hamilton-Jones g.hamilton-jones@brandfinance.com Canada Bryn Anderson b.anderson@brandfinance.com Caribbean Nigel Cooper n.cooper@brandfinance.com Central America Rajesh Ingle r.ingle@brandfinance.com East Africa Jawad Jaffer j.jaffer@brandfinance.co.ke France Luc Bardin l.bardin@brandfinance.com Germany Dr. Holger Mühlbauer h.muehlbauer@brandfinance.com Greece Ioannis Lionis i.lionis@brandfinance.com Holland Marc Cloosterman m.cloosterman@brandfinance.com India Ajimon Francis a.francis@brandfinance.com Indonesia Jimmy Halim j.halim@brandfinance.com Italy Massimo Pizzo m.pizzo@brandfinance.com Middle East Andrew Campbell a.campbell@brandfinance.com Nigeria Tunde Odumeru t.odumeru@brandfinance.com New Zealand Jai Basrur j.basrur@brandfinance.com Portugal Joao Baluarte j.baluarte@brandfinance.com Russia Alex Eremenko a.eremenko@brandfinance.com Singapore Samir Dixit s.dixit@brandfinance.com South Africa Oliver Schmitz o.schmitz@brandfinance.com Spain Pedro Tavares p.tavares@brandfinance.com Sri Lanka Ruchi Gunewardene r.gunewardene@brandfinance.com Turkey Muhterem Ilguner m.ilguner@brandfinance.com UK Bryn Anderson b.anderson@brandfinance.com USA Ken Runkel k.runkel@brandfinance.com Vietnam Lai Tien Manh m.lai@brandfinance.com