The most powerful brands of indonesia is powered by Brandfinance: which uses a transparent methodology that uses 3 parameters to come to an conclusion on BRAND VALUE. 1) Enterprise Value – the value of the entire enterprise, made up of multiple branded businesses 2)+ Branded Business Value – the value of a single branded business operating under the subject brand 3)+ Brand Value – the value of the trade marks (and relating marketing IP and ‘goodwill’ attached to it) within the branded business