Future of Animation Industry in India Presented by Sumit Kr. Diwan
Indian Media &Entertainment Industry - Zooming ahead Current Market Size is estimated at Rs. 61,000-crore Expected to reach Rs. 1,05,200-crore by 2013, at a CAGR of 19% Maximum growth expected in Television and Film segments More than 300 national and regional TV channels Close to 1000 films made every year Liberal FDI policies across all the segments of the industryGovernment focusing on regulations to give further force to the industry. Source: IMaCS Analysis, FICCI-PWC Frames 2006 Report
Major Area’sBreakup of Indian Media &Entertainment Industry Outdoor Advertising 2.5% Internet Advertising Live Entertainment 0.3% 2% Television Print Media 41.9% 30.9% Radio 0.8% Films Music 19.3% 2.0%
OPPORTUNITIES 1) Concept of Crossover Movies WEAKNESSES 2) Poor Sections of the Society 1)Highly Fragmented 3) New Distribution Channels 2) Lack of organized Production & Distribution Infrastructure 4) Rapid Deregulation 3) Lack of Efforts for Media 5) Rise in Viewership Penetration 6) Technological Innovations like Animations STRENGTH1) Vast Customer Reach2) Growing Middle Class THREATS3) Change in Lifestyle 1) Piracy4) Technological Innovations5) Second Largest 2)Lack of6) Low Cost of Production SWOT Quality Content Analysis
What do the viewerswatch? Genre wise Television Viewership Share in India 3% 1% 2% 4% Mass Entertainment 8% Hindi Film Channels 39% Kids Channels5% Regional Channels English Entertainment Music Channels News Channels Sports Channels 38% Source: TAM Media Research
FUTURE OF ANIMATION INDUSTRY IN INDIAThe Indian animation Industry has been fighting a few bigproblems in the past. Effective production pipeline, skilledworkforce and infrastructure has been some of the majorhurdels. The leading Companies of today have all theseroughly in place.Roughly it means that there remains hugescope of improvement and the future of the Animationindustry is in fact based on how well we can better ourselvesin these..
UNIQUE FEATURESThe current animation business in India revolves aroundProduction, Post production and VFX. This is soon to change withthe incorporation of preproduction into the existing pipeline.With the increasing confidence of the International community,India is soon to be trusted with the generation of originalcontent.Our rich cultural heritage can provide a new taste. Theinternational ordinance till now has been feed with TraditionalDisney style animation.
Societies and organizationsThe Animation Society of India (TASI) is a non-profitorganization with its head-office in Mumbai.It aims to educate about the emerging animation technologiesand at the same time provide a platform for exchange of creativeand technical information within the existing art and animationfraternity in India.It also hosts Anifest India, the biggest annual animationfestival in the Indian subcontinent, which features the TASIViewers Choice Awards. It also hold technical and in-depthworkshops and sessions nearly every month.
FACTSThe Indian animation industry was estimated at $354 million in2006 and is forecast to reach $1200 million by 2013-14.Animation in India is currently riding on two key factors - a largebase of highly skilled labour, and low cost of production. Whilethe industry is gaining prominence steadily, several importantfactors such as the governments role in supporting theanimation industry, and producing original content locally.
FACTSSome of the other estimates of the NASSCOM report onanimation indicate the following:The global entertainment market will generate a demand foranimation production services of the order of US$ 447 billion by 2013In the non-entertainment segment the demand for animationproduction services will touch US$ 185 billion by 2013The global film/TV program production market will create a US $228 billion revenue opportunity for animation production housesThe Indian gaming industry was estimated at nearly $48 million in2006 and is expected to cross $524 by 2015
VenturesNow big Indian Giants like , TATA, RELIANCE, YASH RAJ PRODUCTION,DHARMA PRODUCTION are in the Animation market.International companies like Sony Pictures, DreamWorks, DisneyStudios, Paramount, CAE, EA Sports, Warner Bro’s etc are Continuingits impressive financial run.
Chennai-based Media Technology Company Sanraa media, hassigned a £ 2 million deal with the Leading Global ProductionCompany Endemol, UK.Mumbai-based Prime Focus acquired Post Logic Studios, a post-production services company based in New York and LosAngeles, and Canadian visual effects house Frantic Films VFX, whichalso had an office in Los Angeles.Reliance, the Mumbai-based conglomerate controlled by Indianbillionaire Anil Ambanim, is also bankrolling Steven SpielbergsDreamWorks studio and owns the Burbank post-production houseLowry Digital as well as a chain of U.S. theaters catering to theIndian community.Tata Elxsi, which a year ago opened a visual effects studio in SantaMonica, has reached an agreement to acquire a 51% stake in ASquared Entertainment, producer of the animated TV and Web.
Executive Summary Market estimated worth USD 494 mn in 2008; Expected to cross USD 1 bn by 2013 at CAGR 22%Market India is becoming a global outsourcing hub providing animation production services Animation training industry has the potential to grow at 30 per cent in India (Current Growth Rate 18%) Increasing domestic demand for animation India emerging as animation outsourcing hubDrivers Increase in institutions providing animation education Increase in demand of skilled resources
High set up and production cost Manpower shortageChallenges Protection of Intellectual property Competitors Increase in budgets and realizations for animation moviesFuture Use of animated content across sectors Indian animation movies are gaining international appealTrends especially the mythological characters Increase in demand of skilled manpower
Cavalier Advantage Cavalier is the only institute in India providing IAOcertificate in high-end 3D animation & VFX education University (UGC) Certification for Diploma and CertificateCourses Cavalier Animation is part of Cavalier India, the globalretail & corporate training solutions provider. Over 18 centre’s across India & abroad Provides all courses material during studies
Extra Curriculum ActivityCricket MatchClay Modeling ClassOutdoor StudiesTours
University Affiliated CoursesOffered by Cavalier AnimationDuration:36 BSC IN DIGITAL FILM MAKING & VISUAL EFFECTS24 CAVALIER DIPLOMA IN DIGITAL FILM MAKING18 CAVALIER DIPLOMA IN ADVANCED ANIMAION12 ADVANCE DIPLOMA IN WEB DESIGN & DEVELOPMENT6 CAVALIER CERTIFICATE IN ARCHITECTURAL DESIGN6 CAVALIER CERTIFICATE IN WEB DEVELOPMENT
Animation studios/companies in IndiaThere are more then 700 companies in India, deal inAnimation and Graphics.Animation studios in Bangalore.DreamWorks StudiosTata ElxsiTechni ColorXentrix StudiosManipal Studios Pvt. Ltd.CAE SimulationsSiat StudiosDigtal Juice Animation Pvt Ltd.
List of Indian animation moviesRamayana : The Legend of Prince Rama (1992)PANDAVAS : THE FIVE WARRIORS (2000) - National Award in thecategory of BEST FEATURE FILM IN ENGLISH 2000 & Second Best AnimatedFeature Film Award in Vancouver Effects & Animation Festival, 2001.Hanuman (2005)Kittu (2006)Krishna (2006)Return of Hanuman (2007)Roadside Romeo (2008)Dashavatar (2008)Ghatothkach (2008)Cheenti Cheenti Bang Bang (2008)Arjun – The Warrior Prince (2009)Bal Ganesh (2009)Lav Kush - The Warrior Twins (2010)Toonpur Ka Superrhero (2010)Koochie Koochie Hota Hain (2010)
CONCLUSIONIndia animation industry likely to cross $1.5 bn by 2015Animation in India is currently riding on two key factors - alarge base of highly skilled labour, and low cost of production.In 2011, the state of the Animation industry in India, wasgrowing at a CAGR of 30%, is estimated to reach US$ 1.5billion by 2015.