Under The Faculty Guidance Of:   Presented by :       DR. Mohit Maurya                                 Sumit Mukherjee    ...
About us         India’s                              Consistent     pioneer and                             market leader...
Literature Review India has a total television population of close to 135 million, out of which 80%have access to cable a...
WHAT ?                                PHASE        AREAS COVERED      SUNSET DATESIt is the process of                    ...
Product OverviewSet Top Box                  Dish AntennaViewing Card
The Concept - Direct to Home                                    NSS6        Broadcasters’ Satellite   Dish TV             ...
FeaturesDigital Picture Quality     Uninterrupted ViewingStereophonic Sound                          Availability of HD Co...
Dish TV Business ModelNewAcquisitions  Installations    Recharge/Renewal       After Sales Service
Channel wise Mapping              Non        Conventional(Gift       Shops/Chemist/Groc           ery Shop)          Elect...
MARKET SHARE                  AIRTEL DIGITEL                                                    6%                        ...
Main objective was to get thefeedback about the awareness andkeen interest to sell DISH TV duringthe changing phase of rev...
DEALERS AWARE ABOUT DTH                  DEALERS KNOWS DISH TV        CONNECTION                                         4...
DEALERS KNOWS ABOUT THE                     WHAT MARGIN OF %AGE EARNED BYDIGITISATION HAPPENING IN DELHI                TH...
CUSTOMER SATISFACTION WITH ALL                         DISH TV RECHARGE MODE (SATISFACTION   PACKAGES OF DISH TV ( BY     ...
 What is clearer than ever is that satellite TV is here to stay and will     play role in bringing television to mass aro...
 MARKETING team really needs to work hard on the brand building. More attractive marketing tools need to be visualized i...
•   Patience               •   Listening Skills PERSONAL      •   Adaptability               •   Communication Skills     ...
Dish Tv----during DIGITIZATION
Dish Tv----during DIGITIZATION
Dish Tv----during DIGITIZATION
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Dish Tv----during DIGITIZATION

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Dish Tv----during DIGITIZATION---summer internship project report...by sumit mukherjee...

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Dish Tv----during DIGITIZATION

  1. 1. Under The Faculty Guidance Of: Presented by : DR. Mohit Maurya Sumit Mukherjee NIILM-CMS
  2. 2. About us India’s Consistent pioneer and market leader Asia with 31% Pacific’s absolute largest DTH share Promoted and led company. currently. by Asia’s largest Consistent Subhash Leader Chandra, DTH Chairman, Essel GROUP Part of : Promoted by GROUP India’s mediaHaving diverse presence across pioneer media, packaging, entertainment, India’s first & largest, fully technology enabled integrated, media & services, infrastructure & entertainment company. development
  3. 3. Literature Review India has a total television population of close to 135 million, out of which 80%have access to cable and satellite (i.e. 108 million) In 2005 Dish TV was the only player in the DTH industry and was registeringsubscriber growth mainly in the areas where cable TV was not availableIn 2007 CAS mandate was introduced in selected metro cities, where users hadto invest in a set top boxSpotting the opportunity Sun Direct launched its services in 2007 with adrastically low one time cost involved for DTH subscriber(COMPETITIVE)Every player came with innovative offeringsAir-Tel and Big TV offered free subscription for first few months etc.Aggressive marketing campaignsStatistics the growth for the digital segment in rural areas were 34%, 49% and64% in the past three years.(source:- TAM Annual Universe Update –2010)DTH has grown 77% in a year (2010-25mn and 2011-44mn CUSTOMERS)
  4. 4. WHAT ? PHASE AREAS COVERED SUNSET DATESIt is the process of I METROS- 1ST NOV,2012converting DELHI,MUMBAI,CHENNAI, KOLKATAinformation into a II ALL CITIES WITH MARCH 2013digital format. POPULATION > 1 mn(38 CITIES) WHY? III ALL OTHER URBAN AREAS SEPTEMBER (municipal 2014 corporations/municipalitie Monitoring of s) customers and to get the exact VALUE for IV REST OF INDIA( DECEMBER INCLUDING RURAL AREAS) 2014 the BROADCASTERS.
  5. 5. Product OverviewSet Top Box Dish AntennaViewing Card
  6. 6. The Concept - Direct to Home NSS6 Broadcasters’ Satellite Dish TV SatelliteDigital Signal Digital Signal Dish TV Antenna at the Customer’s Premise TV Ku Band Uplink Dish TV SET TOP BOX Broadcast Centre Digital Signal No LOSS in Quality
  7. 7. FeaturesDigital Picture Quality Uninterrupted ViewingStereophonic Sound Availability of HD Content Capacity of 400 channelsGeographic MobilityPay Only forWhat You Watch Facility of MOD/VOD
  8. 8. Dish TV Business ModelNewAcquisitions Installations Recharge/Renewal After Sales Service
  9. 9. Channel wise Mapping Non Conventional(Gift Shops/Chemist/Groc ery Shop) Electricals Telecom Trade Traditional trade(CD/DTH outlets)
  10. 10. MARKET SHARE AIRTEL DIGITEL 6% OTHERS 5% BIG TV 12% SUN DIRECT 20% DISH TV 32% TATA SKY 25% NEW MARKET SHARE reliance big tv 10% videocon d2h 11% dish tv 28% sun direct 16% airtel tata digitel 19% 16%Source- business standard, aug’12
  11. 11. Main objective was to get thefeedback about the awareness andkeen interest to sell DISH TV duringthe changing phase of revolution in the DTH services. It was an QUANTATITIVE RESEARCHThere were 800 respondent (sample size)The data’s collected by me involves field work and personal interview
  12. 12. DEALERS AWARE ABOUT DTH DEALERS KNOWS DISH TV CONNECTION 42.80% 41.30% 57.20% 58.70% YES YES NO NODEALERS KNOWS ABOUT BEING THE DEALERS KNOWS ABOUT THE MAX. ASIAS LARGEST HD CHANNELS PROVIDED 21% 15% YES YES 85% NO NO 79%
  13. 13. DEALERS KNOWS ABOUT THE WHAT MARGIN OF %AGE EARNED BYDIGITISATION HAPPENING IN DELHI THE DEALERS BY SELLING ANY DTH SERVICES 60% 50%51.50% 48.50% 40% YES WHAT MARGIN OF %AGE 30% EARNED BY THE DEALERS NO 20% BY SELLING ANY DTH 10% SERVICES 0% 10-20% 20-30% 30-40% 40-50%IS THE DEALER READY TO SELL DISH DEMAND FOR VALUE ADDED TV DURING DIGITISATION SERVICES(BY CUSTOMERS) 12% 36% YES YES 64% NO NO 88%
  14. 14. CUSTOMER SATISFACTION WITH ALL DISH TV RECHARGE MODE (SATISFACTION PACKAGES OF DISH TV ( BY BY DEALERS) CUSTOMERS) EXCELLENT GOOD AVERAGE BAD 28% 10% 29% 12% YES 72% NO 49% SOURCES OF AWARENESS 60.00% 50.00% 40.00% 30.00% SOURCES OF AWARENESS 20.00% 10.00% 0.00% NEWSPAPER AND ADS ON TV,RADIO FRIENDS , FAMILY INTERNET MAGAZINES etc. , RELATIVE
  15. 15.  What is clearer than ever is that satellite TV is here to stay and will play role in bringing television to mass around the world.It is a fair cost to pay for getting 100 per cent transparency, no revenue leakages, better pay revenues and more taxes in the future.  it forces transparency across the value chain from broadcasters to MSOs and cable operators---GO DIGITAL---ENJOY THE DIGI WORLD OF ENTERTAINMENT--- ----
  16. 16.  MARKETING team really needs to work hard on the brand building. More attractive marketing tools need to be visualized in front of the outlets and shopsIf possible, dish tv can launch recharge system from the remote itselfShould have an unique ordering phone number (such as “ CALL TO BOOK -60012345)
  17. 17. • Patience • Listening Skills PERSONAL • Adaptability • Communication Skills • Implementation of Managerial ACADEMIC Theories of Motivation and Consumer Behaviour. • Usage of effective communication by negotiation • Route Management, development ofPROFESSIONAL dealer network • Implementation of promotional strategy specially price promotions • Window display.

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