Unit 1 The Yearbook & Yearbook Staff


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Unit 1 The Yearbook & Yearbook Staff

  1. 1. Yearbook The Course
  2. 2. Unit 1:The Staff as a TEAM <ul><li>Editor in chief </li></ul><ul><li>Business Manager </li></ul><ul><li>Section Editors </li></ul><ul><li>Photo Editor </li></ul><ul><li>Photographers </li></ul><ul><li>Copywriters and page designers </li></ul>
  3. 3. Editor in chief <ul><li>Overall production and promotion of a yearbook. </li></ul><ul><li>Delegates assignments to section editors and provides ideas on story angles, picture, content, etc. </li></ul><ul><li>Lead regular staff and editorial meetings to check on progress, give suggestions, simplify procedures and motivate editors. SHE ENFORCES DEADLINES. </li></ul><ul><li>With the help of the adviser, she plans the production schedule and organizes the ladder diagram. </li></ul><ul><li>Must be knowledgeable about trends and up-to-date on campus happenings and contact sources. </li></ul><ul><li>Keeps staff busy and enthused. </li></ul><ul><li>KEY to editor’s success; be a hard worker – but don’t do all the work. </li></ul>to be announced
  4. 4. Business Manager <ul><li>Plans and controls the budget with the editor and adviser. </li></ul><ul><li>Sets up advertising sales campaigns and trains his sales staff. </li></ul><ul><li>Supervises the creation of advertisements. </li></ul><ul><li>Keep track of invoices and accounts receivable and corresponding with delinquent accounts. </li></ul><ul><li>Promotes the yearbook through various promotion campaigns. </li></ul><ul><li>Supervises sales, keeps and updated list of students who have purchased books and related items, collects money and distributes receipts. </li></ul><ul><li>If necessary, he’ll be the one to contact parents by letter and verify their purchases by mailing receipts. </li></ul><ul><li>Organize additional fund-raising campaigns. </li></ul>
  5. 5. Section Editors <ul><li>Answer to the editor in chief and provide constant updates on deadlines and assignments. </li></ul><ul><li>Responsible for design and content of their sections and consult among each other for consistency and style. </li></ul><ul><li>Work closely with photo editor and assigned photographers. Request photographs and provide suggestions for picture, content, size and shape. </li></ul><ul><li>Must effectively communicate in assigning stories and setting various deadlines. </li></ul><ul><li>Serve as a working supervisor and contribute to copywriting and layout production. </li></ul><ul><li>Proof copy errors, consistency, photo choice and cropping. </li></ul>SENIOR PEOPLE STUDENT Activities ATHLETICS ORGANIZATIONS ENRICHMENT/CLUB Comics
  6. 6. Photo Editor <ul><li>Must be able to communicate ideas and delegate assignments to the photographers. </li></ul><ul><li>Organize files for negatives, digital images, contact sheets and caption information. </li></ul><ul><li>Consult with editors, to determine photo needs for each section of the yearbook. </li></ul><ul><li>Know good pictures from bad. </li></ul><ul><li>Set photographic deadlines, call for reshoots, control quality, regulate film and battery life, keep an eye on darkroom inventory and maintenance needs. </li></ul>
  7. 7. Photographers <ul><li>Responsible for shooting scheduled events and for completing assignments on time. </li></ul><ul><li>Check with the photo editor for ideas and make certain they fully understand what’s expected of them. </li></ul><ul><li>Assignments are made by the photo editor but actually come from section editors. </li></ul><ul><li>Photographers should know which editor requested the pictures in case the photo editor is unavailable for questions. </li></ul><ul><li>Cameras must be carried whenever possible and photographers should try to capture the spontaneous excitement of the year. </li></ul><ul><li>Write down the names of those photographed for caption information. Can be done by a reporter if activities are covered by two-person teams. </li></ul><ul><li>Maintain negative and digital image filing systems established by the photo editor. </li></ul><ul><li>Be aware of inventory needs and recommend reordering when necessary but should never take supplies for personal use. </li></ul>
  8. 8. Copywriters and page designers <ul><li>It is critical that these two groups meet all deadlines to keep production moving. </li></ul><ul><li>All writers and designers report to section editors for assignments and direction. </li></ul><ul><li>Attend meetings and set up interviews to gather facts and quotes for stories. </li></ul><ul><li>Be familiar with the style sheet and write according to the guidelines stated. </li></ul><ul><li>Designers create rough layouts to be approved by the section editors. </li></ul><ul><li>All layouts should be checked for consistency and accuracy. </li></ul><ul><li>Copywriters and designers also help with advertising sales, book sales, fund-raisers, filing, proofing and other general staff duties. </li></ul>
  9. 9. Organizational Structures