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  3. 3. CERTIFICATE This is to certify that the project work done on “Media Perception of Reliance Money” is a bonafide work carried out by Ms. Rashi Shah under my supervision and guidance. The project report is submitted towards the partial fulfillment of the full time Master of Management Studies programme for the academic year 2008-2010. This work has not been submitted anywhere else for any other degree/diploma. The original work was carried from 28-05-2009 to ----- at Reliance Money. Date: Ms. Tamanna Khanna College Seal Professor V. C. Kotak Head - Training & placement Student’s Sign: Rashi Nitin Shah Roll No: 56 3
  4. 4. DECLARATION I Rashi Shah do here by declare that the project work entitle on the “Media Perception of Reliance Money ”at Mumbai is the original work done by me . This project report presented as a partial fulfillment requirement for the degree of Master of Management Studies. Rashi Shah MBA 2nd semester Shah and Anchor Kutichhi Engineering College 4
  5. 5. CONTENTS Industry Profile Introduction Company Profile Competitors Analysis Introduction to Topic Literature Survey Need for the study Objective Research Methodology Data Analysis and Interpretation Observation and Finding Recommendations and Suggestions Limitation Appendices Questionnaire, Table , Graph Bibliography 5
  6. 6. INDUSTRY PROFILE :BROKING INDUSTRY The Indian broking industry is one of the oldest trading industries that has been around even before the establishment of the BSE in 1875. Despite passing through a number of changes in the post liberalisation period, the industry has found its way towards sustainable growth. With the purpose of gaining a deeper understanding about the role of the Indian stock broking industry in the country’s economy, we present in this section some of the industry insights gleaned from analysis of data received through primary research. The equity broking industry in India is gaining momentum in terms of scope and scale of business. With the Indian securities markets experiencing rapid growth and with financial integration gaining speed, the role of intermediation will further strengthen. However in the long term, quality and maturity of service will determine the success and sustainability of firms operating in this segment. Key factors to drive growth and success in the broking industry would be distribution networks, diversification of services, expertise & research, transparency & disclosure, and compliance & market integrity. NUMBERS TO NOTE The 193 equity broking firms included in the study have reported a total of 90,531 trading terminals, which account for about 90% of the equity trading terminals in the country. 118 equity broking firms reported a total of 40,971 sub-brokers, and 171 equity broking houses that provided information on the branches and offices reported 11,648 branches/offices spread across the country. The number of employees reported by the 186 equity broking houses stood at 63,549. NEW KIDS ON THE BLOCK A majority of the 193 broking firms, about 80%, featured in this publication entered the business in the decade following the 1990’s. The financial sector reforms initiated in that decade opened up avenues for business in the securities markets, thus providing the scope for new entrants. The changes in the admission process brought about by the NSE through deposit based 6
  7. 7. memberships enabled a large number of new firms to get started in the broking business with relative ease, leading to a great spurt in the memberships. The momentum continued in the 2000’s, with BSE too relaxing its membership norms from card based to deposit based ones, leading to a surge in the number of broking firms. SCALING UP THE BUSINESS As the number of broking firms have increased significantly in the last one and a half decades, so has the scope of the business. A majority of the members now have memberships in more than one stock exchange, enabling them to expand the business into a number of products. A large number of broking firms today have memberships across equities, equity derivatives and commodities futures in domestic and international stock exchanges. Increase in the scale of business led top notch broking firms enhance their enterprise value. GROWING BUSINESS The equity broking industry showed exceptional growth in 2007. The surge in business in terms of new customer accounts and value of share trading was evident across the entire spectrum of the equity broking industry. Major equity broking houses reported impressive gains in opening new customer accounts. The range of services provided by the broking firms transformed from being plain vanilla trading services to numerous financial services in 7
  8. 8. the realm of primary and secondary markets as also fund management and wealth management services. NUMBER OF ACCOUNTS IN 2007 8
  10. 10. RELIANCE CAPITAL Reliance Capital has interests in asset management and mutual funds; life and general insurance: private equity and proprietary investments: stock broking: depository services: distribution of financial products: consumer finance; and other activities in financial services. Reliance Mutual Fund is India's biggest Mutual Fund. Reliance Life Insurance is one of India's fastest growing life insurance company and among the top four private sector insurers. Reliance General Insurance is one of India's fastest growing general insurance company and among the top 3three private sector insurers. Reliance Money is one of the leading retail brokerage houses and distributors of financial products in India with over 3 million customers. Reliance Consumer finance has a loan book of over Rs. 8,600 crore at the end of March 2009. Reliance Capital has a net worth of Rs. 7,491 crore (US$ 1.5 billion) and total assets of Rs. 24,260 crore (US$ 4.8 billion) as of March 31, 2009. Reliance Capital, a constituent of S&P CNX Nifty and MSCI India, is a part of the Reliance Anil Dhirubhai Ambani Group ( and is one of India’s leading and fastest growing privates sector financial services companies. 10
  11. 11. INTRODUCTION Reliance Money – Transacting and investing simplified. Get ready to change the way you transact and invest in financial products and services. Whether you wish to transact in equity, equity & commodity derivatives, IPO’s offshore investments or prefer to invest in mutual funds, life & general insurance products or avail money transfer and money changing services, you can do it all through reliance money. Simply open a reliance money account and enjoy the convenience of handling all your key financial transactions through this one window. 11
  12. 12. PROFILE OF RELIANCE MONEY The Reliance – Anil Dhirubhai Ambani Group is among India’s top three private sector business houses on all major financial parameters, with a market capitalisation of Rs.325,000 crores (US$ 81 billion), net assets in excess of Rs.115,000 crores (US$ 29 billion), and net worth to the tune of Rs.55,000 crores (US$ 14 billion) Reliance Money is a comprehensive electronic transaction platform offering a wide range of asset classes. Its Endeavour is to change the way India transacts in financial markets and avails financial services. Reliance Money is a single window, enabling you to access, amongst others in Equities, Equity & Commodities Derivatives, Mutual Funds, IPOs, Life & General Insurance products, Offshore Investments, Money Transfer, Money Changing and Credit Cards. Reliance Money is a group company of Reliance Capital; one of India's leading and fastest growing private sector financial services companies, ranking among the top 3 private sector financial services and banking companies, in terms of net worth. Reliance Capital Ltd. has interests in asset management, life and general insurance, private equity and proprietary investments, stock broking and other financial services. Reliance Capital is one of India’s leading and fastest growing private sector financial services companies, and ranks among the top 3 private sector financial services and banking companies, in terms of net worth. The company has interests in asset management and mutual funds, life and general insurance, private equity and proprietary investments, stock broking and other activities in financial services Reliance Money is a single window, enabling you to access, amongst others in Equities, Equity & Commodities Derivatives, Mutual Funds, IPOs, Life & General Insurance products, Offshore Investments, Money Transfer, Money Changing and Credit Cards 12
  13. 13. The Reliance Anil Dhirubhai Ambani Group is one of India's top 3 business houses, and has a market capitalization of over Rs.2,90,000 crore (US$ 75 billion),net worth in excess of Rs.40,000 crore (US$ 10 billion), cash flows of Rs. 9,000 crore (US$ 2.2 billion), net profit of Rs. 5,000 crore (US$ 1.3 billion) and zero net debt. Chairman's Profile: Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil D Ambani, 50, is the chairman of all listed companies of the Reliance ADA Group, namely, Reliance Communications, Reliance Capital, Reliance Energy, Reliance Natural Resources and Reliance Power. He is also Chairman of the Board of Governors of Dhirubhai Ambani Institute of Information and Communication Technology, Gandhi Nagar, Gujarat. Till recently, he also held the post of Vice Chairman and Managing Director in Reliance Industries Limited (RIL), India's largest private sector enterprise. Anil D Ambani joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally involved in every aspect of the company's management over the next 22 years. He is credited with having pioneered a number of path-breaking financial innovations in the Indian capital markets. He spearheaded the country's first forays into the overseas capital markets with international public offerings of global depositary receipts, convertibles and bonds. Starting in 1991, he directed Reliance Industries in its efforts to raise over US$ 2 billion. He also steered the 100-year Yankee bond issue for the company in January 1997. He is a member of: Wharton Board of Overseers, The Wharton School, USA Central Advisory Committee, Central Electricity Regulatory Commission Board of Governors, Indian Institute of Management, Ahmedabad Board of Governors Indian Institute of Technology, Kanpur In June 2004, he was elected for a six-year term as an independent member of the Rajya Sabha, Upper House of India’s Parliament a position he chose to resign voluntarily on March 25, 2006. 13
  14. 14. Mr. Sudip Bandyopadhyay Managing Director, Reliance Money Mr. Sudip Bandyopadhyay has been with the Anil Dhirubhai Ambani Group since May 2005 and spearheads its broking, distribution, OTC (over-the- counter) and exchange business as Managing Director Reliance Money. With over 22 years of experience in the financial sector, Sudip has been responsible for building Reliance Money into the country's largest broking and distribution house. The company today enjoys the confidence of over 3 million customers and is present across 5,165 cities and towns within the country. He has also been instrumental in taking Reliance Money international through various innovative tie-ups and acquisitions. Reliance Money in a short span of two years now has its presence in Asia, Africa and Europe. Sudip was also responsible for the acquisition of AMP Sanmar that launched Reliance’s foray in the Life Insurance segment. A Charted Accountant and Cost Accountant by profession, Sudip started his career as a management trainee with HLL and has worked across multiple assignments in the area of capital market, money market and current market operations. Prior to joining Reliance, Sudip was heading Treasury and Investment at ITC. He was responsible for the acquisition of a strategic stake in EIH and VST by ITC. An avid reader, Sudip believes that books have played a key role in shaping his life and making him the person he is today. He contributes his success to his learning’s from books such as Pather Panchali, Overload, Moneychangers etc., read by him during various phases of his life. 14
  16. 16. MISSION AND VISION OF RELAINCE MONEY SUCCESS SUTRAS OF RELIANCE MONEY: The success story of the company is driven by 9 success sutras adopted by it, namely; Trust, Integrity, Dedication, Commitment, Enterprise, Hard Work, Home Work, Team Work Play, Learning & Innovation, Empathy & Humility and last but not the least it’s the Network These are the values that bind Reliance Money with success. VISION: “To achieve & sustain market leadership, Reliance Money shall aim for complete customer satisfaction, by combining its human & technological resources to provide world class quality services. In the process Reliance Money shall strive to meet & exceed customer’s satisfaction & set industry standards.” MISSION STATEMENT: “Our mission is to be a leading & preferred service provider to our customers, & we aim to achieve this leadership position by building an innovative, enterprising & technology driven organization which will set the higher standards of service & business ethics” 16
  17. 17. MLIESTONES ACHIEVED In the last 12 months we have taken giant strides India’s TOP broking and distribution house The largest broker with distribution reach of 20,000+ touch points, 10,000+ outlets across 4,000 cities/towns. 1 Lakh transactions on average in the Money Transfer business Among the largest private sector partners of Western Union Money Transfer in India. ACHIEVEMENTS 1. Reliance money adjudged as best equity broking house for 2009 by research firm D&B. 2. Top broker award in the largest e-broking house segement of D&B. 3. Rated no.1 broking house in India by Starcom 17
  18. 18. 1. Trading Portal (with almost negligible brokerage ) • Equity Broking • Commodity Broking • Derivatives ( Futures & Options ) • Offshore Investments (Contract For Differences) • D-Mat Account. 2. Financial Products • Mutual Funds • Life Insurance o ULIP plan o Term Plan o Money Back Plan • General Insurance o Vehicle/Motor Insurance o Health Insurance 18
  19. 19. o House insurance • IPO’s • NFOs 3. Value-Added Services • Retirement Planning • Financial Planning • Tax Saving • Children Future Planning 5.Credit Cards 4. Gold coins retailing 19
  20. 20. OBJECTIVES OF THE STUDY 1) To study how the media portrays and perceives Reliance Money as a brand to be. 2) To study the media share of voice, which will help to find out how many times Reliance Money has appeared in the media, vis-à-vis competition. 3) To study how the media perceives Reliance Money in terms of innovation and do they push over themselves to be in the news. 4) To study all the above in relation with the Managing Directors and Chief Executive Officers of the firm vis-à-vis competition. 20
  21. 21. OVERVIEW PR in Broking industry Today PR has gone on to become not a support but an essential part of every firm. Media has become more visible and interactive and has widened its reach; hence the best way to reach your target audience is through this media. The flip side of this is that every negative story also gets quick and wide coverage. Broking by its very nature of business requires strong PR support. Financial firms are usually fighting controversies and legal matters. Hence it’s very essential that a crisis management system is in place which can control such negative publicity. However apart from simple crisis management it’s also a matter of building up presence. Most financial firms depend on PR than conventional advertising for brand image. Reason – PR is more believable and it is cheaper than advertising. For all financial firms especially broking winning the trust of investor is essential. An investor will give his money only to a broker he believes will safeguard his interests and will look after his investments. He will more readily believe an article which talks about the benefits and qualities of a firm than the ad by the same firm. He will also look for products/ service that benefit him most. Hence PR has to - Have a strong Crisis management system in place 21
  22. 22. - Ensure a strong and positive relationship with relevant publications - Ensure presence in all industry relevant articles - Work towards having the viewpoints of their spokespeople heard by relevant media - Ensure information regarding new products/ services of the company is sent to media Role of media Media has the responsible job of reporting the correct facts to the public. They should ensure that facts being presented by them are correct, verified and if necessary the concerned parties to whom the story pertains have been spoken to. Any misrepresentation of fact can lead to a tarnished reputation of the firm. They should also ensure that their personal emotions do not color the story Lastly pontification of facts should be avoided 22
  23. 23. RESEARCH METHODOLOGY Type of Research Design Primary Research Secondary Research Research Instrument SAMPLE DESIGN Sample Unit Type of Sampling Sample Size MEDIA SHARE OF VOICE Quantitative Analysis Qualitative Analysis Recommendations and Suggestions LIMITATIONS OF THE STUDY Time Limitation Research has been done only in Mumbai Some of the persons were not responsive 23
  24. 24. Possibility of error in data collection In India, a Demat account the abbreviation for dematerialised account, is a type of banking account which dematerializes paper-based physical stock shares. The dematerialised account is used to avoid holding physical shares: the shares are bought and sold through a stock broker. This account is popular in India. The 24
  25. 25. Securities and Exchange Board of India (SEBI) mandates a demat account for share trading above 500 shares. As of April 2006, it became mandatory that any person holding a demat account should possess a Permanent Account Number (PAN), and the deadline for submission of PAN details to the depository lapsed on January 2007. Procedure 1. Fill demat request form (DRF) (obtained from a depository participant or DP with whom your depository account is opened). 25
  26. 26. 2. Deface the share certificate(s) you want to dematerialize by writing across Surrendered for dematerialisation. 3. Submit the DRF & share certificate(s) to DP. DP would forward them to the issuer / their R&T Agent . 4. After dematerialisation, your depository account with your DP, would be credited with the dematerialised securities. Reliance Money Demat Account Services Reliance Money – Transacting and investing simplified. Get ready to change the way you transact and invest in financial products and services.Whether you wish to transact in equity, equity & commodity derivatives, IPO’s offshore investments or prefer to invest in mutual 26
  27. 27. funds, life & general insurance products or avail money transfer and money changing services, you can do it all through reliance money.Simply open a reliance money account and enjoy the convenience of handling all your key financial transactions through this one window. Benefits of having a reliance money account •It’s cost effective You pay comparatively lower transaction fees. As an introductory offer, we invite you to pay a flat fee of just Rs. 500/- and 750/- and transact through reliance money. This fee is valid for two months or a specified transaction value 27
  28. 28. The table below for details. • Its offers single – Through reliance money’s associates, you can transact in equity, equity and commodities derivatives, offshore investments mutual funds, IPO’s life insurance, general 28
  29. 29. insurance, money transfer, money changing and credit cards, amongst others. •Its convenient You can access reliance money’s services through •The internet •Transaction kiosks •The phone (call & transact) •Our all – India network of associatesOn an assisted trade (through the call centre or our network of associates) a charge of Rs 12 per executed trade applicable. 29
  30. 30. •Its SafeYour account is safeguarded with a unique security number that changes every 32 seconds. This number works as a dynamics password to keep your account extra safe. • You get your own demat account with reliance capital at an annual fee of just Rs. 50/-. 30
  31. 31. • Its Its provides you a demat account provides you a 3-in-1 facility • You can access your banking, trading and demat account through a single window and transfer funds across accounts seamlessly. • It provide you value- added services At, you get • Reliable research, including views of external experts with an enviable track record • Live news updates from Reuters and Dow Jones • CEO’s / expert views on the economy and financial markets • Tools that help you plan your investments, tax, retirement, etc. in the personal finance section • Risk Analyser for analysis of your risk profile 31
  32. 32. • Asset allocators to build an appropriate investment portfolio • Innovative use of technology for facilitating convenient trading/investments – kiosks (similar to ATM’s) 32
  33. 33. Reliance Money Provide the kiosks (similar to ATM’s) Facilities, to their customer through which the customers can trade on available kiosks at the particular Branch of Reliance Money. The company are going to open these kiosks in the market as the ATM’s of the Banks.Reliance Money provides 3 different trading platforms for equity trading: Insta Trade Fast Trade Easy trade The benefits • A safe and convenient way to hold securities; • Immediate transfer of securities; • No stamp duty on transfer of securities; 33
  34. 34. • Elimination of risks associated with physical certificates such as bad delivery, fake securities, delays, thefts etc.; • Reduction in paperwork involved in transfer of securities; • Reduction in transaction cost; • No odd lot problem, even one share can be sold; • Nomination facility; • Change in address recorded with DP gets registered with all companies in which investor holds securities electronically eliminating the need to correspond with each of them separately; • Transmission of securities is done by DP eliminating correspondence with companies; 34
  35. 35. • Automatic credit into demat account of shares, arising out of bonus/split/consolidation/merger etc. • Holding investments in equity and debt instruments in a single account. Required Documents The extent of documentation required to open a demat account may vary according to your relationship with the institution. If you plan to open a demat account with a bank, a savings, current and, or other account for which the holder have been issued a check book, such holder has an edge over the non-account holder. In fact, banks usually offer additional incentives to customers who open a demat account with them. Along with 35
  36. 36. theapplication form, your photographs (with co- applicants) and proof of identity/residence/date of birth have to be submitted. The DPs also ask for a DP-client agreement to be executed on non-judicial stamp paper. Here is a broad list: • A canceled check, preferably MICR • Proof of Identification • Proof of Address • Proof of Pan card (mandatory) • Recent photographs, one and, or moreFor proof of identification and, or address self-attested facsimile copies of PAN card, Voter’s ID, Passport, Ration card, Driver’s license, Photo credit card, Employee ID card, 36
  37. 37. Bank attestation, latest IT returns and, or latest Electricity/Landline phone bill are sufficient. While they only ask for photocopies of the documents, they will need the originals for verification. Points To Remember 1. Only securities admitted by NSDL can be dematerialized. The list is available with your DP. 2. Only securities registered in the name of the account holder can be dematerialized. 3. Dematerialization is normally completed within 15 days after the share certificates have reached the issuer/ their R&T Agent. Thus it may take you a month from the date you hand over shares, to receive demat credit. 37
  38. 38. 4. Dematerialization would be done only when the issuer / their R&T Agent is satisfied of genuineness of securities & ownership status 5. All the joint holders should sign the DRF. 6. The pattern of holding in the DRF should match the pattern of holding on the share certificate & the pattern in which account is opened. 7. Demat requests with name(s) not matching exactly with the name(s) appearing on the certificates merely on account of initials not being spelt out fully or put afteror prior to the surname, would be processed, provided the signature(s) of the client(s) on the DRF tallies with the specimen signature(s) available with the issuer/ their R & T agent. 38
  39. 39. 8. If the signature in the DRF does not match with the signature available with the issuer/ their R & T agent, the issuer/ their R & T agent may at the time of demat confirmation, ask for additional documentation (like bank attestation/ notarisation, etc.) to prove that the certificate belongs to the person who forwarded the DRF. 9. In case there is any problem in processing the DRF, contact your DP and if he cannot resolve the problem you may contact NSDL. Benefit Demat account has become a necessity for all categories of investors for the following reasons/ benefits: • SEBI has made it compulsory for trades in almost all scrip’s to be settled in Demat 39
  40. 40. mode. Although, trades up to 500 shares can be settled in physical form, physical settlement is virtually not taking place for the apprehension of bad delivery on • account of mismatch of signatures, forgery of signatures, fake certificates, etc. • It is a safe and convenient way to hold securities compared to holding securities in physical form.. • No stamp duty is levied on transfer of securities held in Demat form. • Instantaneous transfer of securities enhances liquidity. • It eliminates delays, thefts, interceptions and subsequent misuse of certificates. 40
  41. 41. • Change of name, address, registration of power of attorney, deletion of deceased's name, etc. - can be effected across companies by one single instruction to the DP. • Each share is a market lot for the purpose of transactions - so no odd lot problem. Any number of securities can be transferred/ delivered with one delivery order. Therefore, paperwork and signing of multiple transfer forms is done away with. It facilitates taking advances against securities on low margin/low interest. 41
  42. 42. NEED OF THE STUDY The need of the study arises because of the reason that a trainee must understand the company, its achievements and tasks, products and services and also to collect information about its competitors, its products and services offered. So that, after understanding and collecting information about the organization and its competitors, a trainee will be able to work well for the organization. From the study I have learned very much, about the company as well as the strategy of the customers, which helps me a lot at my working days. 42
  43. 43. COMPETITORS HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac demat accounts. HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments, over a period of time, without the hassle of 43
  44. 44. handling physical documents that get mutilated or lost in transit. HDFC BANK is Depository particpant both with – National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL). Features & Benefits As opposed to the earlier form of dealing in physical certificates with delays in transaction, holding and trading in Demat form has the following benefits : Settlement of Securities traded on the exchanges as well as off market transactions. Shorter settlements thereby enhancing liquidity. Pledging of Securities. Electronic credit in public issue. Auto Credit of Rights / Bonus / Public Issues / Dividend credit through ECS. Auto Credit of Public Issue refunds to the bank 44
  45. 45. account. No stamp duty on transfer of securities held in demat form. No concept of Market Lots. Change of address, Signature, Dividend Mandate, registration of power of attorney, transmission etc. can be effected across companies held in demat form by a single instruction to the Depository Participant (DP). Holding / Transaction details through Internet / email. Incase you need any more information or have any queries , feedback & complaints , you may please mail us at Secured & easy transaction processing HDFC Bank Ltd provides convenient facility called 'SPEED-e' (Internet based transaction) whereby account holder can submit delivery instructions 45
  46. 46. electronically through SPEED-e website (https://speed- SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant. The 'IDEAS' facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis. Disclaimer: Whatever have been stated above are in the good interest of the Investor / Demat Applicants / holders to provide a brief picture about the depository system. You are requested go through the guidelines of the depositories before taking any further action. For detailed guidelines, you are requested to approach your nearest HDFC Bank branch. HDFC Bank will not be responsible for any misunderstanding / act based on the above. Also HDFC Bank might ask for additional information / documentation than what has been stated 46
  47. 47. above to process your application / instruction. ICICI DIRECT ICICIDirect (or is stock trading company of ICICI Bank. Along with stock trading and trading in derivatives in BSE and NSE, it also provides facility to invest in IPOs, Mutual Funds and Bonds. Trading is available in BSE and NSE ICICIDirect offers 3 different online trading platforms to its customersType of Account 47
  48. 48. 1. Share Trading Account Share Trading Account by ICICIDirect is primarily for buying and selling of stocks in BSE and NSE. This account allows Cash Trading, Margin Trading, MarginPLUS Trading, Spot Trading, Buy Today Sell Tomorrow and Call and Trade on phone. website is the primary trading platform for this trading account. They also provide installable application terminal based application for high volume trader. 2. Wise Investment Account 3. Online Mutual funds investment allows investor to invest on-line in around 19 Mutual Fund companies. ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund, Redemption and switch between 48
  49. 49. different schemes, Systematic Investment plans, Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode. This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds. 2.Active Trader account gives more personalized investment options to the investors. It allows investor to use online and offline stock trading. It also provides with independent market expertise and support through a dedicated Relationship Manager from ICICI. Active Trader also provides commodity trading. Brokerage and fees Account opening fees : Rs 750/- (One time non- refundable) 49
  50. 50. Brokerage : brokerage varies on volume of trade and inclusive of demat transaction charges, service taxes and courier charges for contract notes. It ranges from 0.1% to 0.15% for margin trades, 0.2% to 0.425% for squared off trades and 0.4% to 0.85% on delivery based trades. Disadvantages of ICICIDirect 1. Getting access to website during market session can be frustrating. 50
  51. 51. OBJECTIVE • To find the market potential and market penetration of Reliance Money product offerings in Bhopal. • To collect the real time information about preference level of customers using Demat account and their inclination towards various other brokerage firms e.g. Indiabulls, Sharekhan, Indiainfoline, Religare, Alankit , Unicon. 51
  52. 52. • To expand the market penetration of Reliance money. • To provide pricing strategy of competitors to fight cut throat competition. • To increase the product awareness of Reliance money as single window shop for investment solutions. RESEARCH METHODOLOGY Research Methodology refers to search of knowledge .one can also define reseach methodology as a scientific and systematic search for required information on aspecific topic. The word research methodology comes from the word “advance learner ‘s dictionary meaning of research as 52
  53. 53. a careful investigation or inquiry especially through research for new facts in my branch of knowledge for example some author have define research methodology as systemstized effort to gain new knowledge. TYPES OF RESEARCH ANALYTICAL RESEARCH:- It has to used facts or information already available and analyze these to make a critical evaluation of material. SAMPLE SIZE :Considering the constraints it was decided to conduct the study based on sample size of 50 people in specific age groups. 53
  54. 54. METHODS OF DATA COLLECTION In the project work Primary data secondary data (both) sources of data has been used . 1. Primary sources of data:In the primary sources of data used Observation Method & Questionnaire method. 54
  55. 55. 2. Secondary sources of data :In the secondary sources of data is used. (Internet , mazazine ,books, journals) TOOLS OF ANALYSIS In the project work quantitative technique & percentage method are has been used. RESEARCH DESIGN For the proper analysis of data simple quantitative technique such as percentage were used . It help in marketing more accurate generalization From the data available .The data which was collected from a sample of population was assumed to be representing entire population 55
  56. 56. was interested .Demographic factor like age, income and educational background was used for the classification purpose . DATA ANALYSIS AND INTERPRETATION Q .1 Which bank is easily available every were ? Company Name Percentage of respondent Reliance Money 25 ICICI 15 HDFC 10 56
  57. 57. 25 20 15 10 5 0 Reliance ICICI HDFC Interpretation:- 50% have respondent of Reliance Money, 30% have respondent of HDFC, 20% have respondent of ICICI. Q.2Which banking Demat account offered you a large no. of services? Company Name Percentage of respondent Reliance money 25 HDFC 10 ICICI 15 57
  58. 58. 25 20 15 10 5 0 RLIANCE HDFC ICICI 4th Qtr INTERPRETATION : 50% have respondent of Reliance Money, 20% have respondent of HDFC, 30% have respondent of ICICI. Q.3 Which bank provide you abetter email facility? Company Name Percentage of respondent Reliance money 23 HDFC 11 ICICI 16 58
  59. 59. 25 20 15 10 5 0 Reliance HDFC ICICI INTERPRETATION: 46% have respondent of Reliance Money, 22% have respondent of HDFC, 32% have respondent of ICICI. Q.4 Which company provide a less BROKARAGE rate ? Company Name Percentage of respondent Reliance money 21 HDFC 15 ICICI 14 59
  60. 60. 25 20 15 10 5 0 Reiance HDFC ICICI 4th Qtr INTERPRTETATION: 42% have respondent of Reliance Money, 30% have respondent of HDFC, 28% have respondent of ICICI. Q. 5 Which company provide you a large number of product and services? Company Name Percentage of respondent Reliance money 21 HDFC 15 ICICI 14 60
  61. 61. 25 20 15 10 5 0 Reliance HDFC ICICI INTERPRETATION:- 42% have respondent of Reliance Money, 30% have respondent of HDFC, 28% have respondent of ICICI. Represent a pie chart 61
  62. 62. ICICI 27% Reliance 45% HDFC 28% 62
  63. 63. OBSERVATION To study the sales and distribution management and improve the Customer Acquisition Process by analyzing the consumer behavior, response and mindset towards the product and services the company offers. • 50% have respondent of Reliance Money, 30% have respondent of HDFC, 20% have respondent of ICICI. • 50% have respondent of Reliance Money, 20% have respondent of HDFC, 30% have respondent of ICICI. • 46% have respondent of Reliance Money, 22% have respondent of HDFC, 32% have respondent of ICICI. • 42% have respondent of Reliance Money, 30% have respondent of HDFC, 28% have respondent of ICICI. 63
  64. 64. • 42% have respondent of Reliance Money, 30% have respondent of HDFC, 28% have respondent of ICICI. SUGGESTION The Brand image of Reliance Money is good in market but according to customer saticfaction the company have to provide the better service. And also change the Market strategy Limitations • The time constraint was one of the major problems. • The study is limited to the different schemes available under the Demat account selected. • The lack of information sources for the analysis part. 64
  65. 65. CONCLUSION Reliance Demat Account is better than other Demat account . Reliance Money have good return of investment. A good brand is always welcomed over here people are aware of quality so they go for ready to spend bucks of money. At last all con be concluded by that Reliance Money is still growing industry in India Reliance Demat account have less brokerage rate . It provide a security with the use of specisl type of key . QUESTIONNAIRE 65
  66. 66. Q .1 Which bank is easily available every were ?  Reliance Money  HDFC  ICICI Q.2Which banking Demat account offered you a large no. of services?  Reliance Money  HDFC  ICICI Q.3 Which bank provide you abetter email facility?  Reliance Money  HDFC  ICICI 66
  67. 67. Q.4 Which company provide a less BROKARAGE rate ?  Reliance Money  HDFC  ICICI Q. 5 Which company provide you a large number of product and services?  Reliance Money  HDFC  ICICI 67
  68. 68. BIBLIOGRAPHY General Newspapers The Times of India Hindustan Times The Asian Age India Express Mumbai Mirror DNA Business Newspapers The Economic Times Financial Express The Hindu Business Line Financial Chronicle DNA Money Business Standard Mint Websites Wires PTI IANS Bloomsburg Dow jones Newswire 18 68
  70. 70. LIST OF ABBREVIATIONS BSE: Bombay Stock Exchange IPO: Initail Public Offering NFO: New Fund offering RM: Reliance Money MO: Motilal Oswal II: India Infoline ICICI Sec: ICICI Securities ITC: Indian Tobacco Company EIH VST 70
  71. 71. 71