Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
10,927
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
4
Likes
4

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • NGN

Transcript

  • 1.
    • RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
    SUMMER TRANNING AT CORPORATE OFFICE MUMBAI
  • 2.
    • Anil Dhirubhai Ambani Group
    • India’s top three private sector business houses,
    • Market capitalisation of Rs.325,000 crores
    • Net assets in excess of Rs.115,000 crores
    • Net worth to the tune of Rs.55,000 crores
    PROFILE OF RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 3.
    • Chairman's Profile
    RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil D Ambani, 50, is the chairman of all listed companies of the Reliance ADA Group, namely, Reliance Communications, Reliance Capital, Reliance Energy, Reliance Natural Resources and Reliance Power.
  • 4.
    • Mr. Sudip Bandyopadhyay has been with the Anil Dhirubhai Ambani Group since May 2005 and spearheads its broking, distribution, OTC (over-the-counter) and exchange business as Managing Director Reliance Money.
    M.D’S Profile: RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 5. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 6.
    • 1 . Trading Portal (with almost negligible brokerage)
    • Equity Broking
    • Commodity Broking
    • Derivatives ( Futures & Options )
    • Offshore Investments (Contract For Differences)
    • D-Mat Account.
    • 2. Financial Products
    • Mutual Funds
    • Life Insurance
      • ULIP plan
      • Term Plan
      • Money Back Plan
    RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 7.
    • General Insurance
      • Vehicle/Motor Insurance
      • Health Insurance
      • House insurance
    • IPO’s
    • NFOs
    • 3. Value-Added Services
    • Retirement Planning
    • Financial Planning
    • Tax Saving
    • Children Future Planning
    • 4 . Credit Cards
    • 5. Gold coins retailing
    RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 8. Competitors RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 9. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 10.
    • 1 The 193 equity broking firms
    • 2 Reported a total of 90,531 trading terminals,
    • 3 118 equity broking firms reported a total of 40,971 sub-brokers,
    • 4 171 equity broking houses that provided information on the branches and offices reported 11,648 branches/offices spread across the country.
    • 5 The number of employees reported by the 186 equity broking houses stood at 63,549.
    INDUSTRY PROFILE: BROKING INDUSTRY RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 11. INDUSTRY PROFILE: BROKING INDUSTRY RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 12. MEDIA PERCEPTION OF RELIANCE MONEY NON PAID ADVERTISEMENT RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 MY TOPIC NON PAID ADVERTISEMENT END CONSUMER
  • 13.
    • To study how the media portrays and perceives Reliance Money as a brand to be.
    • To study the media share of voice, which will help to find out how many times Reliance Money has appeared in the media, vis-à-vis competition.
    • To study how the media perceives Reliance Money in terms of innovation and do they push over themselves to be in the news.
    • To study all the above in relation with the Managing Directors and Chief Executive Officers of the firm vis-à-vis competition.
    • To overall study if the media perception and the perception of the general public are in sync or they differ.
    OBJECTIVES OF THE STUDY RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 14.
    • SAMPLE DESIGN
    • Sample Unit: 4 units of 50 each
    • Type of Sampling
    • Sample Size: - 200
    • TOOLS OF ANALYSIS
    • In the project work  quantitative technique ,
    • Percentage method are has been used.
    RESEARCH METHODOLOGY RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 15.
    •   ANALYTICAL RESEARCH
    •   It has to used facts or information already available and analyzes these to make a critical evaluation of material.
    •   SAMPLE SIZE:
    • Considering the constraints it was decided to conduct the study based on sample size of 50 people in specific age groups and place. Demographic factor like age , income and educational background was used for the classification purpose
    TYPES OF RESEARCH RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 16.
    • 1 Primary sources of data :
    • In the primary sources of data used Questionnaire method.
    • 2.  Secondary sources of data :
    • In the secondary sources of data is used.   ( Internet , mazazine ,books, journals)
    METHODS OF DATA COLLECTION RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 17.
    • CHEMBUR (50)
    • DADAR (50)
    • V.T STATION (50)
    • BALLARD ESTATE (50)
    SAMPLE TAKEN FROM DIFFERENT PLACES RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 18. RELIANCE MONEY MEDIA SHARE OF VOICE RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 19. QUANTITATIVE ANALYSIS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 20. MEDIA SHARE OF VOICE FOR 2 MONTHS Media share of voice in the past two months shows that Reliance Money is the leader , and India Infoline is closely following Reliance Money. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 RELIANCE MONEY 17 MOTILAL OSWAL 6 ICICI SECURITIES 7 KOTAK SECURITIES 8 INDIA INFOLINE 12
  • 21. MEDIA SHARE OF VOICE FOR MONTH OF MAY AND JUNE Reliance Money was in the media for a good amount in both the months as compared to its competitors. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 RM MO I SEC KOTAK I I May 6 1 1 2 1 June 11 5 5 6 9
  • 22. TWO MONTHS' NEWS PAPER SHARE IN BROKING INDUSTRY The share of Economic Times is highest in the past 2 months , proving that it is the most important business newspaper in the country. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 Economic Times 17 Buisiness Standard 6 Hindu Business Line 7 Financial Chronicle 2 Mint 1 Financial Express 1
  • 23. MEDIA COVERAGE FOR THE MONTHS MAY AND JUNE Economic Times has the largest share in the business newspapers, followed by Business Standard and Hindu Business Line. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 24. RELIANCE MONEY WORD COUNT ANALYSIS On basis of word count, Reliance Money is present only in Economic Times, Business Standard and Hindu Business Line. It does not have a strong presence anywhere other than Economic Times. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 25. NEWS IS COMPANY SPECIFIC OR AN INDUSTRY STORY OF THE FOLLOWING FIRMS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 Reliance Money has the highest no. of company specific news , but when it comes to industry stories, it has a threat from Motilal Oswal and Kotak Securities . RM MO I SEC KOTAK I I COMPANY SPECIFIC 9 1 3 3 3 INDUSTRY STORY 9 3 1 5 7
  • 26. NEWS/INTERVIEW ANALYSIS The news articles of Reliance Money faces major threa t from India Infoline and it is weak on the interview section as it is at the same position as Motilal Oswal and ICICI Securities. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 RM MO I sec KOTAK I I NEWS 17 4 3 7 11 INTERVIEWS 3 3 3 1 1
  • 27. RANKING ON BASIS OF QUANTITATIVE ANALYSIS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 28. QUALITATIVE ANALYSIS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 29. ANALYSIS OF PHOTOS APPEARED Photo of the spokesperson of Reliance Money has appeared the maximum in the news as compared to its competitors RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 Mr Sudip Bandyopadhyay 3 Ms. Madhabi Puri Buch 1 Mr Nirmal Jain 0 Mr. Raamdeo Agrawal 0 Mr. Dipen Shah 1
  • 30. ANALYSIS OF PHOTO COVERAGE IN THE FOLLOWING NEWSPAPERS Photos of the Spokesperson of various broking firms have appeared maximum in the Economic Times and The Hindu Business Standard RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 The Economic Times 2 The Business Standard 0 Financial Chronicle 0 The Hindu Business Line 2 The Hindu 1
  • 31. NATURE OF NEWS- POSITIVE, NEGATIVE OR NEUTRAL Reliance Money has by far given the maximum number of positve news articles and comments and its competitors are no where near to it RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 RM MO I SEC KOTAK I I Positive 10 2 2 3 3 Negative 1 0 0 1 5 Neutral 0 1 2 0 0
  • 32. COMPANY SPECIFIC NEWS ANALYSIS Maximum positive company specific news has been given about Reliance Money, while maximum negative news was about India Infoline RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 33. INDUSTRY STORY NEWS ANALYSIS Reliance Money has appeared in maximum industry stories, which helps portray Reliance Money to be very strong in the media. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 34. ANALYSIS OF NEWS COMMENTS Reliance Money has given the highest number of comments on industry stories, though its major competitor being India Infoline , here it has a threat from Kotak Securities. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 Reliance Money 6 ICICI Securities 2 Motilal Oswal 3 Kotak Securities 4 India Infoline 1 Religare 2
  • 35. ANALYSIS OF COMMENTS/QUOTES THAT HAVE APPEARED WITH PHOTOS Industry stories do not often feature with photographs of spokesperson whose comments/quotes appear in the story. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 With Photo 2 Without Photo 16
  • 36. BUDGET 2009 RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 37. INDUSTRY’S ANALYSIS ON BUDGET On the budget 2009, maximum news articles and quotes that appeared were from the banking sector. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 Broking Industry 19 Banking Industry 21 Asset Management/ Mutual Fund 11 Insurance Industry 7
  • 38. COMMENT ANALYSIS ON BUDGET Though Reliance Money is strong in the media, its spokesperson’s comments/quotes appeared only twice on the budget day in the newspapers. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 Reliance Money 2 Motilal Oswal 3 ICICI Securites 2 India Infoline 2 Religare 1 Angel Broking 3
  • 39. PERFORMANCE ANALYSIS QUALITATIVE DATA RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 Basis Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Analysis of photo appeared Reliance Money Kotak, ICICI Securites Motilal Oswal India Infoline Positive news articles analysis Reliance Money Kotak, India Infoline Motilal Oswal, ICICI Securities Industry Story news analysis Reliance Money India Infoline Kotak Motilal Oswal ICICI Securities Company Specific news analysis Reliance Money Kotak, India Infoline, ICICI Sec Motilal Oswal Positive company specific news Reliance Money Kotak, India Infoline, ICICI Sec Motilal Oswal
  • 40. RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 Basis Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Positive industry story news analysis Reliance Money Kotak, India Infoline Motilal Oswal, ICICI Securities Industry Story news analysis Reliance Money India Infoline, Kotak, Motilal Oswal ICICI Securities Comments of spokesperson analysis Reliance Kotak Motilal Oswal ICICI Securities India Infoline Positive Comments of spokespersson Reliance Money Kotak India Infoline, ICICI Sec., Motilal Oswal Comments on budget analysis Motilal Oswal Reliance Money, ICICI Sec., India Infoline Religare
  • 41. RANKING ON BASIS OF QUALITATIVE DATA RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 Reliance Money 44 Kotak Securities 30 India Infoline 30 Motilal Oswal 29 ICICI Securities 27
  • 42. RANKING OF QUANTITATIVE AND QUALITATIVE ANALYSIS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 43. QUESTIONNAIRE ANALYSIS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 44. IT SHOW THAT RELIANCE MONEY HAVE GOOD BRAND ENDOSEMENT Q1.Have you heard about Reliance Money? RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 YES 187 NO 13
  • 45. NEWS PAPER AND INTERNET ARE THE MOST STRONG PART Q2.where did you hear about Reliance Money? RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 MAILER 36 NEWSPAPER 82 MAGAZINE 29 INTERNET 40
  • 46. Q3.When was it,that you last heard about Reliance Money? RELIANCE MONEY HAVE STRONG ADV SECTION RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 LAST WEEK 68 LAST 15 DAYS 72 LAST MONTH 31 LAST 2 MONTH 16
  • 47. MOST OF THE PERSONS KNOWS ABOUT RELIANCE MONEY AND RELIANCE CAPITAL Q4.Are Reliance Money and Reliance Capital the same? RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 YES 11 NO 165 DON’T KNOW 24
  • 48. 69% PERSON HAS NOT VISITED RELIANCE MONEY BRANCH Q5.Have you ever visited any Reliance Money branch? RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 YES 62 NO 138
  • 49. Q6.The products/services not offered by Reliance Money? RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 50. Q7.Have you ever tried any product/service of Reliance Money? 48% HAVE TRIED THE PRODUCT OF RELIANCE MONEY RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 YES 97 NO 103
  • 51. BROKING , GOLD COINS AND MONEYTRANSFERS ARE COMMON PRODUCTS PURCHASE BY PEOPLES Q8.WHICH PRODUCT/SERVICES OF RELIANCE MONEY YOU HAVE TRIED? RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 BROKING 32 GOLD COIN 26 MF 19 MONEY TRANSFER 21
  • 52. Q9.You experience been while dealing with Reliance Money? MOST OF THE CUSTOMER LIKES RELIANCE MONEYS PRODUCTS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 Excellent 34 Very Good 11 Good 7 Fair 5 Poor 11
  • 53. Q10.Do you trade ? ATLEST 80% POPULATION TRADS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 YES 163 NO 37
  • 54. Q11.Please rate the following in terms of broking services INDIA INFILINE,MOTIAL OSWAL VERY GOOD SERVICES RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 R Reliance Money I.I India Infoline M.O Motilal Oswal ICICI ICICI Securities R Religare KS Kotak Securities
  • 55. Q12.Do you invest in gold ? ITS SHOWS THAH ALMOST EVERYONE INVEST IN GOLD RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 YES 179 NO 21
  • 56. Q13.Which form do you buy gold ? IN INDIA STILL 51% PERSONS BUY GOLD BY JEWELERS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 ETF 19 GOLD COINS 58 JEWELERS 102
  • 57. AGE GROUP ANALYSIS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001 18-24 29 25-35 86 36-50 41 50-AB 44
  • 58. WHO KNOWS ABOUT RELIANCE MONEY ? RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 59.
    • Reliance Money has the highest share in Economic Times . But it is very low in the Business Standard and the Hindu Business Line, which may prove to be a threat.
    • On basis of word count , Reliance Money is present only in Economic Times , Business Standard and Hindu Business Line . It does not have a strong presence anywhere other than Economic Times .
    FINDINGS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 60.
    • 3. Reliance Money has the highest no. of company specific news , but when it comes to industry stories; it has a threat from Motilal Oswal and Kotak Securities.
    • 4. The news articles of Reliance Money faces major threat from India Infoline and it is weak on the interview section as it is at the same position as Motilal Oswal and ICICI Securities.
    FINDINGS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 61.
    • To improve Reliance Money’s coverage in Business Standard and Hindu Business Line , as India Infoline and ICICI Sec are very strong there respectively.
    • To improve the interview section , as Reliance Money, Motilal Oswal , ICICI Securities all stand at the same place.
    • Need to monitor IndiaInfoline as a major competitor.
    • Reliance Money needs to improve Industry story news.
    RECOMMENDATIONS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 62.
    • 5 . Allocation of news in such a way that Reliance Money maintains a consistency level throughout the month.
    • 6. Reliance Money’s CEO (broking and distribution) should also be active in the media.
    • 7. Can improve in area of comments/quotes as its major competitor is very strong in this area.
    • 8. To enhance media coverage, Reliance Money has to enter the non business newspapers segments to reach out to the general public.
    • 9. India Infoline has increased its media share of voice from 9% to 24% in the past 2 months. This will prove to be a major threat fo Reliance Money.
    RECOMMENDATIONS RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 63.
    • Time Limitation.
    • Research has been done only in Mumbai.
    • Some of the persons were not responsive .
    • Possibility of error in data collection.
    LIMITATIONS OF THE STUDY RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 64.
    • General Newspapers
    • The Times of India
    • Hindustan Times
    • The Asian Age
    • India Express
    • Mumbai Mirror
    • DNA
    • Business Newspapers
    • The Economic Times
    • Financial Express
    • The Hindu Business Line
    • Financial Chronicle
    • DNA Money
    • Business Standard
    • Mint
    BIBLIOGRAPHY RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 65.
    • Websites
    • www.moneycontrol.com
    • www.profit.ndtv.com
    • www.indiainfoline.com
    • www.reliancemoney.com
    • www.reliancecapital.com -
    • www.motilaloswal.com
    • www.religare.com
    • www.icicibank.com
    • www.kotak.com
    • http://www.dnb.co.in/EquityBroking2008/IndustryInsight.asp
    •   www.google.com
    RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 66.
    • Wires
    • PTI
    • IANS
    • Bloomsburg
    • Dow Jones
    • Newswire 18
    RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001
  • 67. BY SUMEET BASSI M.B.A -3 AMIMT PROJECT ON RELIANCE MONEY BY SUMEET BASSI , AMIMT PATHANKOT 145001