F&B Marketing

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Lucknowi food festival at Fortune Inn Grazia

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F&B Marketing

  1. 1. Lucknowi Food Festival<br />14 August – 30 August<br /> 2009<br />Created By<br />Sumedh Tandon<br />
  2. 2. Revenue Facts & Figures<br />Total Duration – 15 Days . Dinner Only<br />Total Covers – 1134 , 42 Cover Restaurant<br />Total Revenue earned – Rs : 8,77,157<br />Sumedh Tandon<br />
  3. 3. Reason for the Performance<br />Marketing ………<br />F & B Operational perfection<br />Word of Mouth*****<br /> Strategic use of information and data .<br />Utilization of time – Every Minute is important<br />Sumedh Tandon<br />
  4. 4. Marketing Tools<br />Unipol on DND flyover (Connecting Delhi – Noida)<br />Standee outside the restaurant<br />Mass E- mailer<br />Mass SMS<br />Sumedh Tandon<br />
  5. 5. Mass SMS – Reminder + Word of Mouth<br />SMS Created specially for the Food festival , creative writing is very important . <br />First 3 lines very Important to create impact in the customers mind<br />Data collected from our own restaurant was used to do this activity.<br />Reservations book/ Comment cards/ Sales force data<br />SMS worked as a reminder and also A strong tool for word of mouth<br />SMS<br />Chef Qureshi at Fortune Inn Grazia, Sec 27 Noida revives the Historic Excellence of Lucknow – Join us for Lucknowi Food Festival from 14 – 30th August. Dinner Buffet @ 550 + Taxes. For reservations call 0120-3988444.<br />Data of 800 clients who visited us earlier was strategically used and cost to reach out to the target audience was 10Paise./ customer / every time<br />Sms was sent every alternate day in a period of 15 days , and results were great.<br />Sumedh Tandon<br />
  6. 6. Mass Emailer- Visual <br />Target – Corporate companies in Noida, New Delhi, Gurgoan – SALES FORCE<br />Special Email flyer created and sent to more than 1000 contacts.<br />Targeting Corporate customers generated team lunches and Conferences. <br />Sumedh Tandon<br />
  7. 7. Sumedh Tandon<br />Designation: Marketing Analyst<br />Organization: ITC Fortune Hotels<br />Email: sumedhtn@hotmail.com<br />

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