Content marketing
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Content marketing

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Content marketing is the king of marketing online for various businesses and making oneself visible. Its one of the most impressive ways of branding and creating a buzz for your business

Content marketing is the king of marketing online for various businesses and making oneself visible. Its one of the most impressive ways of branding and creating a buzz for your business

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Content marketing Content marketing Presentation Transcript

  • CONTENT MARKETING by K Sumedha Marketing manager PPRC, India
  • What is content marketing Content marketing technique of is creating the and marketing distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience – with the objective of driving profitable customer action
  • Purpose of content marketing • Attract and retain customers • Focus on owning media • Engaging people • Creating brand image • ROI • Lead generation • Sales
  • Essential skills • Good grammar • Flair for writing
  • Going beyond…. • Prioritize quality and quantity in online content • Grab attention with titles and retain it by using visual breaks • SEO details is all in the details • Conversion is the ultimate test of content success
  • How is content created ?? • Choose a topic for writing • Do literature research on the same • Start off with a general idea related to it • Include details you wish to incorporate
  • How is content created ?? • Express your views • Write a synopsis for yourself to get a complete picture • Add photos, videos, infographics to engage the reader
  • Quality content is a part of… • Social media management • Inbound marketing • Content strategy • SEO • PPC • PR
  • Tools for content creation… A) Photos, Images, and Screenshot • Awesome Screenshot • Thinglink • PlaceIt.net • HubSpot's Free Stock Photos • Skitch
  • Tools for content creation… B) Writing & Fonts • Word2CLeanHTML • Google Fonts • DaFont
  • Tools for content creation… C) Design help & Assets • Canva • Infogram • Haiku deck • HubSpot’s resizable Icons collection • HubSpot’s Ebook Templates
  • How to do Content Marketing ?? • Creating valuable content • By creating and curating relevant data • Intention of changing lifestyle • Enhancing customer experience and behaviour
  • Concept of content curation… It is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.
  • Tips & techniques for content writing • It should be well-written • Key-word rich material • Keywords should make-up your titles and sub-titles • Repeat your keyword phrases at least twice
  • Tips & techniques for content writing • Pay attention to grammar and sentence formation • Avoid big and complex words • Make it attractive with visuals • Include bullet points • Don’t add too many links or pictures
  • Content marketing matrix
  • What it takes to be successful ?? • Writing your own blogs • Sharing content on various social media accounts such as facebook, linkedin, twitter, etc
  • Writing blogs…. • Most important content marketing activities and thus the pillar of content marketing strategy • It’s very easy to implement • Your competitors might already creating a buzz through their blogs be
  • Concept is used by…. •P&G • Microsoft • Cisco systems • John & Deere
  • Thank You !!