Synergy MarCom - Integrated Marketing Services


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Synergy MarCom is an Integrated Marketing Services & Event management firm offering PAN India solutions, below are the 4 major line of business we cater to:

IMC (Integrated Marketing Communication):
Synergy provides a turnkey solution for your channel, existing and target customer propositions, it generates the audience, designs EDMs, blasts them to the right audience, selects venues, constructs venue, provides technical solutions, speaker / artist management, post event analysis etc.

CRM (Channel / Customer response management):
Be it your product updates to your channels or acquiring audience for your next sales forum, Synergy has a dedicated response team supported by state of art technology to record calls, provide real-time monitoring systems at client location to evaluate projects backed by a strong QA/QC team to ensure compliance as guided by clients.

MMS (Managed Manpower Services) :
Synergy has a set of program managers and their teams that exclusively work for their clients to achieve their sales, survey, channel development requirements etc., though they work for you, in accordance to your parameters. However, they are pay-rolled at Synergy.

IBC (Integrated Branding Communication):
Be it brand registration, brand recollect, new product proposition, brand bundling etc through fleet on street, street sweep, Target area penetration (School, colleges, malls, societies, residential etc), Synergy has an experienced team that not only ensures quality out-put but also ensures ROI whilst creating and executing your brand activation

Channel Marketing, Go to Market and Customer Strategies, Lead Generation And Sales Campaign, Event Management

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Synergy MarCom - Integrated Marketing Services

  1. 1. Integrated Customer Managed Integrated Marketing Response Manpower Brand Design &Communication Management Services Activation Content (IMC) (CRM) (MMS) (IBA) Verticals
  2. 2. Venue 3rd Party GuestSelection & Procurement CoordinationSuggestion Artist Event management & Thematic DecoFabrication Entertainment CommunicativeTechnical Post Event Deco (BrandSolutions Analysis Collaterals)
  3. 3. Channel Partners End Customers Enterprise Mid Market Client Distributor SMBs SOHO Large tech conferences, Product launches, Exhibitions & Channel launches, Tradeshows, Focused seminars for CIOs / IT Pros / Events Multi-disti offsite Channel trainings, Channel meets Developers, Academia events, International Offsites Business Loyalty programs, Loyalty programs, Reward programs, Profiling, Lead generation, Reward programs for high- reward programs, touch accounts, Marketing campaigns, Case studies on Enhancement Contests, Channel schemes contests high-touch account success stories Services Supporting Servicesand in-house Resources Software Graphic Design Content Writing Database & Expertise Development
  4. 4. Dealer meets in over 50 cities within a timeframe of 2 months to engagewith channel partners across the length and breadth of the country.Challenges included managing logistics in multiple cities to provide a highquality, zero error experienceGrand award night for a leading insurance company, the challenge wasto break the monotony of the usual stage designs as it involved thepresence of their CXO’s.Channel meets in 12 cities to convey new business propositions andengage the audience. The biggest challenge was to manage an averagecrowd of 5000 pax / event and then choosing an appropriate outdoorlocation.
  5. 5. 20 FTEs product team for up gradation,promotion and updates calling all statesin India speaking native languages alongwith Hindi and English.30 FTEs delegate acquisition teamacquired 500 paid delegates in a span of60 days.20 FTEs RSVP team to ensure eventattendance Dedicated knowledge center facilitiesDedicated Program manager and HR
  6. 6.  Predictive Dialer for auto call allocation to agents Call logging technology, records each calls dialed from agent stations. State of art delivery center accommodating 30 FTEs Dedicated Program Manager, QC and QA team for each project. Complete database support Supported by high speed PRI (E1) lines for optimum up-time & voice clarity.
  7. 7. Channel Sales Executive Program – An outsourced arm of the client’s sales team, thechannel executives met partners and drove sales of specified products with specific salestargets.Onsite promotions - 500 plus manpower to promote and sell mobile handsetsin retail outlets across Tier I, II and III cities in the countryDoor to door & retail sales – 41 cities, managing door to door & retail sales of water purifiers fora leading FMCG in the country, including recruitment, classroom training, management andsetting and achieving of sales targets.Technical sales specialists - 40 plus team to sell high-end business phones to discerningcustomers and provide technical training to retailers and promoters.
  8. 8. Where Are We? Brand Vision/Mission Planning Strategies/Tactics (Foundation) Brand Foundation Brand Platform Creative Brief Communicating Big Ideas Creative Expressions (Briefing) Architecture Tone/Feel Execution Elements Execution(Aligning w/strategy) The Planning Process has Three Phases: 1. Planning Foundation Work 2. Communicating 3. Executing.
  9. 9. Canter College Mall Activation Activation Activation School Residential Corporate Activations Activations Activation Public In-Shop Corporate Transport Branding Gifting Branding OutdoorMerchandising Rural Media && Give Aways Campaigns Branding
  10. 10. A mega BTL activation for a radio program that completed 10years of broadcast, it involved 8 cities of activation for a period of30 days in multiple malls, colleges, traffic signals, Corporates. Thebiggest challenge was to carry out minimum of 6 events in a day.A cricket event that involved right from short listing 8 leaguegrounds to the finale venue, executing multiple cricket matches indifferent zones of the city to identify the best “Gully” team, 1month of activation for a leading radio station to boost their RAMratingsA continuous college activation that was carried out in 56 colleges inMumbai, the challenge was to get inside colleges withsound, DJ, Emcee and promote sales INSIDE the college.
  11. 11. Castrol FIFA LCV Road Show Activity 2010
  12. 12. Castrol FIFA LCV Road Show Activity 2010
  13. 13. Canter Designs
  14. 14. Fire & Safety Association of India
  15. 15. Nestle POLO
  16. 16. Eureka Forbes Aquaguard Promotion
  17. 17. Godrej LED TV
  18. 18. Indian Cricket League
  19. 19. HSBC Bank
  20. 20. We have the most varied and interesting items for gifting and give away, please check onour website: or ask for our gifting catalogue for more details.
  21. 21. IT Space Unified Communication Providers Cloud Computing Providers Networking Solution Providers Data Center Solution Providers Computer Peripheral Manufacturers Security Solution Providers Power Protection & management solution providers Business Continuity Service Providers
  22. 22. Generic Radio Station FMCG Cellular Provider Consumer Electronic Providers 5 Star Hotels Breweries & Liquor Companies Cosmetic & Care Companies DTH Providers BFSI Pharmaceutical Manufacturers & Distributors
  23. 23. Email : info@synergymarcom.inWebsite :