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General mills (Pillsbury) - Festive Activation
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General mills (Pillsbury) - Festive Activation

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Ramzan, Mosques in India - 260 Mosques across India. …

Ramzan, Mosques in India - 260 Mosques across India.
2 Mosque per city X 26 Days of activation X 5 Markets (Mumbai, New Delhi, Bangalore, Chennai & Hyderabad).

Published in: Business, Spiritual

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Transcript

  • 1. RamzanActivity, Analysis
  • 2.  EyeballContacts  Total Product Sold  Summary
  • 3. Mumbai Chennai Bangalore Hyderabad Delhi 3431 4879 4614 3932 4057 Direct Contact: Calendar Distribution Visual Contact: Standees, canopy & umbrella 4 Prayers per day: Average, 150 Pax / Prayer Average, 600 contacts in a day Average, 16200 Contacts / City Average, 81,000 total contacts in 5 cities Grand Total 20,913
  • 4. Markets Bangalore New Delhi Chennai Mumbai Hyderabad Misc Total Product Sold 1042 842 1561 661 782 100 Grand Total 4988
  • 5. Locations exactly outside mosques to cater to individuals offering prayer
  • 6. Matured, well groomed promoters with knowledge of English, Hindi and regional languages
  • 7. Pro volunteers that have good sales and customer service knowledge, to engage customers
  • 8. Emphasis on crowd generation, product knowledge, sales and up selling.
  • 9. Activity done with all legal permissions – BMC, Police & RTO
  • 10.  Day wise activity presentation: http://www.sendspace.com/file/rydw2u  Total Direct Contacts: ReferAttachment  Total Sales Achieved: Refer Attachment