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Campaign Management Tool - Go to Market Plan
Campaign Management Tool - Go to Market Plan
Campaign Management Tool - Go to Market Plan
Campaign Management Tool - Go to Market Plan
Campaign Management Tool - Go to Market Plan
Campaign Management Tool - Go to Market Plan
Campaign Management Tool - Go to Market Plan
Campaign Management Tool - Go to Market Plan
Campaign Management Tool - Go to Market Plan
Campaign Management Tool - Go to Market Plan
Campaign Management Tool - Go to Market Plan
Campaign Management Tool - Go to Market Plan
Campaign Management Tool - Go to Market Plan
Campaign Management Tool - Go to Market Plan
Campaign Management Tool - Go to Market Plan
Campaign Management Tool - Go to Market Plan
Campaign Management Tool - Go to Market Plan
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Campaign Management Tool - Go to Market Plan

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Turn around of #CostCenter to #profitCenter .. converting an IT asset to business tool #CampaignManagement

Turn around of #CostCenter to #profitCenter .. converting an IT asset to business tool #CampaignManagement

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  • 1. Products & Services Division (PSD) 18-February-2009 MOBRIDGE : Mobile Campaign Delivery Tool
  • 2. confidenti 2 Agenda  About Ourselves  Campaign Management  What we offer  Action points and Comments/Suggestions
  • 3. confidenti 33 reduce… cost of ownership  Arm of Reliance Tech Services  Team of 180 Innovator & Technocrats creating value for Reliance ADAG  End-to-End Product Lifecycle Management: Innovate, Design, Develop, Integrate, Test, Deploy, Support, Train Product & Services Division : Overview Concept to Market Product Conceptualize Create Design Implement Design Regression & Testing FCS & Sustenance
  • 4. confidenti 4 Metrics of Campaign Delivery Tool  Degree of Penetration  Control over the campaign  Customization of Campaign  Flexibility  Total Cost of Operation
  • 5. confidenti 5 MoBRIDGE IVR WEB SMS DSS SAS XCL Intelligence CRM ODS IN Action Identify target segment Design campaign( product, pricing) Select channel to communicate Reaction Customers recharge Cross selling of products Enterprise Mo-Bridge Customer IVR: InBound and Out bound call support, Multi Lingual Feature SMS: Delivery Schedules, Alarm management, Auto scrubbing of DND list, Replacibility, Dynamic CLI, can handle 55 million msg/day, Accuracy 99.999%, across CDMA and GSM, Auto responding of messages,priority of message,flow control mechanism,
  • 6. confidenti 6 What we offer  Flexibility - Works across different channel to be used for customers ( SMS, IVR, Web)  SMS  Configuring the Delivery Schedules  Different messages for different users  Set priority of messages  Replaceable messages  Auto Scrubbing of DND list  IVR  Multi Lingual IVR  Inbound and Outbound call support  SMS alert to customer when IVR is torn down - Works across different interfaces ( DSS,Clarify, SMSC, WAP gateway,IN.) - Run parallel campaigns
  • 7. confidenti 7  Intelligence and Power - Different views and rights of features of the product for users. - Alarm manager to be proactive in identifying a trouble across network - Debugger, statistics and archived reports to shoot down a trouble - Auto correction when interfaces are down - Stop, change, restart campaigns at instant - Could track the message delivery - Auto responding of messages, for example customer who replies to buying an offer through SMS, might get a OBD call helping him/her do that - In built network optimizer - Can set expiry date of messages and number of retries for slots of messages - A normal day for us :  Handling 55 million SMS/day *  Accuracy: 98 %  *: reports from call center
  • 8. confidenti 8  Our Association - Used across CDMA and GSM networks - Vertically and horizontally scalable - Successful across various business needs  Personal  ASCG  Enterprise and  BIG TV
  • 9. confidenti 9  Rapid Development and Lower TCO - Customisable solutions offered - Preferred choice for Group companies - Re-use of investments already made
  • 10. confidenti 10 Product Support  Product Relationship - Service Vision - Any time, Any problem, we are ready to listen:  1-800-30004141 (option 7)  PSD.HelpDesk@RelianceADA.com - Debugging guide - Partner with Clients to define SLA and Escalation Matrix
  • 11. confidenti 11 Getting back ?  Suman Kumar Mishra Business Manager PSD, Reliance Tech Services suman.mishra@relianceada.com sumank.mishra@gmail.com
  • 12. Annexure
  • 13. confidenti 14 Configurable Parameters (BSMS)
  • 14. confidenti 15 Mobile Marketing:  Telecom Product Marketing scenario today - Telecom service getting commoditized - Dwindling ARPU - Uncontrollable High Churn rate  Need - Driving Increased share wallet - Tailoring of products - Customer information  What we offer - Adding intelligence to mobile marketing - Product which is scalable both vertically and horizontally - Allow Business need to govern our product Roadmap - Incremental features - 24X7 support and feedback channel
  • 15. confidenti 16 Did you know ?  Renault  Kannada movies, IPL match updates, Campus recruitment of Coke at IIM being promoted using Bluetooth and Wifi ( BluFi)
  • 16. confidenti 17 •Business Driven •Futuristic •Disruptive Innovation •180 Innovators •Expanding skill set •Motivating Environment People •Sandesh •RCC,IN •Rel-i-Call, Parivartanfs Achievement •Process centric organization •Audit by KPMG: Zero non compliance Processes Customer

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