Amazon India road ahead…..
(pssst…letting the story out .. ) and why it will be through mobile..

reachus@glocalmakers.com...
The value that is Amazon India
Retailers/Vendors
Platform/ Billboard
 Footprints (Reach to
customer)
 Low OPEX & CAPEX
...
Challenges
• Regulations
– Cant Stock and Sell own products..
Just be platform as of now ..to bring retailers/sellers and ...
India Story – the other side ..2 interesting events
 Mobile internet usage has outstripped Desktop internet
 “Data Tarif...
And the magic wand is …………MOBILE

1

2

3

 Mobile best discoverable medium
 Commitment to pay challenge
answered using ...
Customer view – mobile strategy

MOBILE

Winning the
Customer

VIRAL
System view- mobile strategy
Gamification
Data Customers

Smart Phone

 Create Apps
 Make it discoverable
 Integrate wi...
What value could we bring

Sales

Product Mgmt

• Excellent Relationship
with Buyers at Telco's /Handset Players (10 yrs. ...
India : From 2011 and 2012

PC’s : 16 % Growth
Notebook: 26 % Growth
Desktop: 11% Growth

Tablet:40% Growth
Amazon India - what should be the strategy
Upcoming SlideShare
Loading in...5
×

Amazon India - what should be the strategy

205

Published on

Amazon India - what should be their next step. E-commerce is picking up . Supply Chain Management is smoothning up .. But local players like Flipkart , SnapDeal which have advantage of being the first player , are making a kill.

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
205
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Amazon India - what should be the strategy

  1. 1. Amazon India road ahead….. (pssst…letting the story out .. ) and why it will be through mobile.. reachus@glocalmakers.com +91 844 781 1504
  2. 2. The value that is Amazon India Retailers/Vendors Platform/ Billboard  Footprints (Reach to customer)  Low OPEX & CAPEX  Easy Entry / Exit Barrier  Customer Feedback  Payment Terms Customers Online Market place  Easiness and Convenience to buy  Variety of Options  At best price  International/exclusive products
  3. 3. Challenges • Regulations – Cant Stock and Sell own products.. Just be platform as of now ..to bring retailers/sellers and buyers together 1 • Discovery – Internet penetration is just 8% – Brand Confusion 2 Start from scratch with Junglee • Established Competitor – – – – Expectations set on Reliable and Fast Delivery Cash on Delivery Try and Buy (Reverse logistics + long window ) Issue of no commitment to buy 3
  4. 4. India Story – the other side ..2 interesting events  Mobile internet usage has outstripped Desktop internet  “Data Tariff war” by Telecom operators - trend  Tablet sales boom – people using internet from tablet/mobile than from PC/Desktop/Notebook Active mobile phone connections 3% 1999 75% 2012  50% growth in Facebook registrations compared to last year 200%  Twitter, Bubbly and now WeChat each getting phenomenal results Growth of monthly active Facebook users in India compared to last year
  5. 5. And the magic wand is …………MOBILE 1 2 3  Mobile best discoverable medium  Commitment to pay challenge answered using telecom billing channel, also mobile payment solutions  Mobile and call records are most effective to make it viral and introduce gamification  Mobile solutions to establish relationship with retailers, logistics and other partners
  6. 6. Customer view – mobile strategy MOBILE Winning the Customer VIRAL
  7. 7. System view- mobile strategy Gamification Data Customers Smart Phone  Create Apps  Make it discoverable  Integrate with Phonebook, SIM tool kit  Enable Payment  Off-deck, On –deck with Telcos – discovery  Handset relationship  Subscrptn based service Feature Phone  USSD mode  Short code across operators  Browser version  Triggers for pull  Circle based promotions  Discovery hooks  Evnt & Subscrptn service Non – Data Make it Viral
  8. 8. What value could we bring Sales Product Mgmt • Excellent Relationship with Buyers at Telco's /Handset Players (10 yrs. in this space, experience across the value chain) • Understand how “it” has to be pitched from contacts to contracts • What should be the “hooks” to be acquired – so that discovery, acquisition, referral and revenue is easy • • • • • Make the product “viral” – piggyback on social media Introduce gamification Location Based features Auto Suggestion Smartphone , Feature Phone and mobile –non Data product strategy • Strategy • • • Understand the market- scan for possible acquisition for strengthening position in value chain Create local support Open up channels for metros, Tier 2,3 and Rural areas too Bring out the next avtaar - Venture into space of “deals” , “offers” ex: movie tickets
  9. 9. India : From 2011 and 2012 PC’s : 16 % Growth Notebook: 26 % Growth Desktop: 11% Growth Tablet:40% Growth
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×