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Amazon India - what should be the strategy
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Amazon India - what should be the strategy


Amazon India - what should be their next step. E-commerce is picking up . Supply Chain Management is smoothning up .. But local players like Flipkart , SnapDeal which have advantage of being the first …

Amazon India - what should be their next step. E-commerce is picking up . Supply Chain Management is smoothning up .. But local players like Flipkart , SnapDeal which have advantage of being the first player , are making a kill.

Published in Marketing , Business , Technology
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  • 1. Amazon India road ahead….. (pssst…letting the story out .. ) and why it will be through mobile.. +91 844 781 1504
  • 2. The value that is Amazon India Retailers/Vendors Platform/ Billboard  Footprints (Reach to customer)  Low OPEX & CAPEX  Easy Entry / Exit Barrier  Customer Feedback  Payment Terms Customers Online Market place  Easiness and Convenience to buy  Variety of Options  At best price  International/exclusive products
  • 3. Challenges • Regulations – Cant Stock and Sell own products.. Just be platform as of now bring retailers/sellers and buyers together 1 • Discovery – Internet penetration is just 8% – Brand Confusion 2 Start from scratch with Junglee • Established Competitor – – – – Expectations set on Reliable and Fast Delivery Cash on Delivery Try and Buy (Reverse logistics + long window ) Issue of no commitment to buy 3
  • 4. India Story – the other side ..2 interesting events  Mobile internet usage has outstripped Desktop internet  “Data Tariff war” by Telecom operators - trend  Tablet sales boom – people using internet from tablet/mobile than from PC/Desktop/Notebook Active mobile phone connections 3% 1999 75% 2012  50% growth in Facebook registrations compared to last year 200%  Twitter, Bubbly and now WeChat each getting phenomenal results Growth of monthly active Facebook users in India compared to last year
  • 5. And the magic wand is …………MOBILE 1 2 3  Mobile best discoverable medium  Commitment to pay challenge answered using telecom billing channel, also mobile payment solutions  Mobile and call records are most effective to make it viral and introduce gamification  Mobile solutions to establish relationship with retailers, logistics and other partners
  • 6. Customer view – mobile strategy MOBILE Winning the Customer VIRAL
  • 7. System view- mobile strategy Gamification Data Customers Smart Phone  Create Apps  Make it discoverable  Integrate with Phonebook, SIM tool kit  Enable Payment  Off-deck, On –deck with Telcos – discovery  Handset relationship  Subscrptn based service Feature Phone  USSD mode  Short code across operators  Browser version  Triggers for pull  Circle based promotions  Discovery hooks  Evnt & Subscrptn service Non – Data Make it Viral
  • 8. What value could we bring Sales Product Mgmt • Excellent Relationship with Buyers at Telco's /Handset Players (10 yrs. in this space, experience across the value chain) • Understand how “it” has to be pitched from contacts to contracts • What should be the “hooks” to be acquired – so that discovery, acquisition, referral and revenue is easy • • • • • Make the product “viral” – piggyback on social media Introduce gamification Location Based features Auto Suggestion Smartphone , Feature Phone and mobile –non Data product strategy • Strategy • • • Understand the market- scan for possible acquisition for strengthening position in value chain Create local support Open up channels for metros, Tier 2,3 and Rural areas too Bring out the next avtaar - Venture into space of “deals” , “offers” ex: movie tickets
  • 9. India : From 2011 and 2012 PC’s : 16 % Growth Notebook: 26 % Growth Desktop: 11% Growth Tablet:40% Growth