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The new retail

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This is the presentation I made at the FADA Auto Summit New Delhi on Jan 10, 2012. I basically argue that auto retail is set to change and give pointers on the possible direction of change.

This is the presentation I made at the FADA Auto Summit New Delhi on Jan 10, 2012. I basically argue that auto retail is set to change and give pointers on the possible direction of change.

Published in: Automotive, Business, Career

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Transcript

  • 1. The New Retail January 10, 2011
  • 2. Who owns the customer?
  • 3. Brand Trade
  • 4. IntermediaryBrand Trade
  • 5. Multi-brand Dealers Are Powerful
  • 6. Auto Portals Stealing Power
  • 7. How do consumers buy?
  • 8. Goes&for&BUYS&THE& 2nd&test& CAR!!!!& drive& Bad&Press& Goes&for& around&faulty&test&drive&&& gear&box& New&& IMPROVED& model& launched& Decided&to& Company&refutes&charges;& wait& new&model&coming&up& Loan&gets& approved& Applies&for& Friends&mentions&expensive&upkeep;&decides&to&think&over&finances& Loan;&Plans& finances& Bad&reviews& about&failed& model&Think&about& Get&buying&a&car& Promoted&
  • 9. Integrated, Always-on Communication
  • 10. Do consumers need car showrooms?
  • 11. Brands are all about experiences
  • 12. Experiences get amplified
  • 13. Future Of Retail
  • 14. SummaryMulti brand retail tends to own the customerComparison sites play that role in auto sectorMarketing needs to build ladders & remove snakesCreate awesome experiences in the showroomIntegrate the online-offline experience
  • 15. www.MarketingUnplugged.in e: suman@MarketingUnplugged.in