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TEDxHRC - Music, Movies & Marketing
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TEDxHRC - Music, Movies & Marketing

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This is the presentation I made at the TEDxHRC. The video will be posted on my site when available.

This is the presentation I made at the TEDxHRC. The video will be posted on my site when available.

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TEDxHRC - Music, Movies & Marketing TEDxHRC - Music, Movies & Marketing Presentation Transcript

  • Music, Movies & Marketing
  • Marketing Needs Help
  • 1. Musicians Reinvent & Remix
  • Rock & Roll Rock Hard rock Country Blues Ballard PsychedeliaInstrumentals Soul Folk Indian Symphonic
  • Cricket MeetsReality TV
  • SachetVersion Of A Phone
  • 2. Entertainers Get Culture
  • "We didnt do any market researchbut the culture and society at thattime needed and wanted an angryyoung man. Therefore, Zanjeer justhappened"."It captured the mood of the time. Itwas changing and so the angryyoung man was born and thecharacter became the ruling icon forgeneration of young Indians," hesaid."Similarly, Kaun Banega Crorepati,we did not create any phenomenonor set a trend. It was merely areflection of economic liberalisation,consumerism, increasedurbanisation and nuclear familywith working parents," he added.
  • Bharat IndiaAnti-Change Pro-Change
  • Whither Authenticity?
  • 3. Entertainers Excite Emotions
  • Choose One Of These Numbers 1, 2, 3, 4
  • Most Of You Will Choose 3
  • Which Do You Prefer?
  • "Its really hard to design productsby focus groups. A lot of times,people dont know what they wantuntil you show it to them.“
  • 4. Fans, Groupies, Devotees, Critics
  • Nicholas Christakis On Human Networks
  • September 21, 1995Remember The “Milk Miracle”?
  • 5. The Rituals That Sell The Music
  • Brands Are Learning To Dance
  • 6. Sell For Free
  • Its Time To Refresh Marketing