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  • 1. Linz SalzburgPlaces Vienna
  • 2. Linz Salzburg Places ViennaCulture
  • 3. Linz Salzburg Places ViennaCulture History
  • 4. Linz Cuisine Salzburg Places ViennaCulture History
  • 5. # verb form of MESH version 3.0
  • 6. Network # verb form of MESH version 3.0
  • 7. Networkof learning # verb form of MESH version 3.0
  • 8. An interwoven or intertwined structureNetworkof learning # verb form of MESH version 3.0
  • 9. An interwoven or intertwined Social media structure itselfNetworkof learning # verb form of MESH version 3.0
  • 10. An interwoven or intertwined Social media structure itself Network of learning # verb form of MESHTo match, coordinate, or interlock version 3.0
  • 11. An interwoven or intertwined Social media structure itself Network of learning # verb form of MESHTo match, coordinate, or interlock concepts version 3.0
  • 12. Visual Thinking Suma Mandagiri brandpilgrim.comVisual thinking on Culture, Brands & social Media
  • 13. Visual Thinking Organic thought process
  • 14. Non-linear : keeps moving & changingVisual Thinking Organic thought process
  • 15. Non-linear : keeps moving & changingVisual Thinking Organic thought process Free - flowing
  • 16. Non-linear : keeps moving & changingVisual Thinking Organic thought process Free - flowing Unstructured
  • 17. Non-linear : keeps moving & changingVisual Thinking Organic thought process Free - flowing Unstructured Creative
  • 18. Non-linear : keeps moving & changingVisual Thinking Organic thought process Free - flowing Random associations Unstructured Creative
  • 19. Non-linear : keeps moving & changingVisual Thinking Organic thought process Free - flowing Random associations concepts Unstructured ideas Creative experiences
  • 20. Non-linear : keeps moving & changingVisual Thinking Organic thought process Free - flowing Random associations concepts Unstructured ideas Creative experiences Personal & unique mode of thinking & expression
  • 21. Non-linear : keeps moving & changingVisual Thinking Organic thought process Free - flowing Random associations concepts Unstructured ideas Creative experiences Explores alternate concepts seemingly unrelated to the subject Personal & unique mode of thinking & expression
  • 22. Non-linear : keeps moving & changingVisual Thinking Organic thought process Free - flowing Random associations concepts Unstructured ideas Creative experiences Explores alternate concepts seemingly unrelated to the subject Personal & unique mode of thinking & expression Holistic decision-making
  • 23. Humans need to envision information
  • 24. Humans need to envision informationTo reason
  • 25. Humans need to envision informationTo reason To build understanding
  • 26. Humans need to envision informationTo reason To solve problems To build understanding
  • 27. Humans need to envision informationTo reason To solve problems To build understanding To spark creativity
  • 28. Humans need to envision information To reason To solve problems To build understanding To spark creativityTo propagate diversity in thinking
  • 29. Humans need to envision information To reason To solve problems To build understanding To spark creativityTo propagate diversity in thinking To promote discussion
  • 30. Humans need to envision information To reason To solve problems To build understanding To spark creativityTo propagate diversity in thinking To promote discussion VISUALS ARE MORE UNIVERSAL THAN WORDS
  • 31. Visual Thinking in the age of social media
  • 32. Visual Thinking in the age of social media Borderless communities
  • 33. Visual Thinking in the age of social media Borderless communities Content explosion
  • 34. Visual Thinking in the age of social media Borderless communities Content explosion Networked 24X7
  • 35. Visual Thinking in the age of social media Borderless communities Content explosion Networked 24X7 Seamless online lives
  • 36. Visual Thinking in the age of social media Borderless communities Content explosion Networked 24X7 Seamless online lives Individual expression
  • 37. Visual Thinking in the age of social media Borderless communities Content explosion Networked 24X7 Seamless online lives Individual expression AN OVERLOAD OF INFORMATION
  • 38. The internet delivers millions of words per second to brains that can process only 10 words per second
  • 39. The internet delivers millions of words per second to brains that can process only 10 words per secondDigital content doubling every 18 months
  • 40. The internet delivers millions of words per second to brains that can process only 10 words per secondDigital content doubling every 18 months Need to filter information
  • 41. The internet delivers millions of words per second to brains that can process only 10 words per secondDigital content doubling every 18 months Need to filter information Algorithmic filters
  • 42. The internet delivers millions of words per second to brains that can process only 10 words per secondDigital content doubling every 18 months Need to filter information Algorithmic filtersGoogle
  • 43. The internet delivers millions of words per second to brains that can process only 10 words per secondDigital content doubling every 18 months Need to filter information Algorithmic filters RelevanceGoogle Popularity Visits
  • 44. The internet delivers millions of words per second to brains that can process only 10 words per secondDigital content doubling every 18 months Need to filter information Algorithmic filters Social affinity filters RelevanceGoogle Popularity Visits
  • 45. The internet delivers millions of words per second to brains that can process only 10 words per secondDigital content doubling every 18 months Need to filter information Algorithmic filters Social affinity filters RelevanceGoogle Popularity Facebook Visits
  • 46. The internet delivers millions of words per second to brains that can process only 10 words per secondDigital content doubling every 18 months Need to filter information Algorithmic filters Social affinity filters Relevance Peer opinionGoogle Popularity Facebook Social bond Visits Conversations
  • 47. The internet delivers millions of words per second to brains that can process only 10 words per secondDigital content doubling every 18 months Need to filter information Crowd sourcing filters Algorithmic filters Social affinity filters Relevance Peer opinionGoogle Popularity Facebook Social bond Visits Conversations
  • 48. The internet delivers millions of words per second to brains that can process only 10 words per secondDigital content doubling every 18 months Need to filter information Crowd sourcing filters Algorithmic filters Social affinity filters Digg Relevance Peer opinionGoogle Popularity Facebook Social bond Visits Conversations
  • 49. The internet delivers millions of words per second to brains that can process only 10 words per secondDigital content doubling every 18 months Need to filter information Crowd sourcing filters Buzz Algorithmic filters Social affinity filters Digg Vote of Relevance confidence Peer opinionGoogle Popularity Facebook Social bond Visits Conversations
  • 50. The internet delivers millions of words per second to brains that can process only 10 words per secondDigital content doubling every 18 months Need to filter information Crowd sourcing filters Buzz Algorithmic filters Social affinity filters Digg Vote of Relevance confidence Peer opinionGoogle Popularity Facebook Social bond Visits Conversations CURATION TOOLS - Seeking interesting, engaging info that can be retained
  • 51. Significance of Visual Thinking Retention
  • 52. Significance of Visual Thinking Retention83% of human learning occurs visuallyPeople remember:10% of what they hear20% of what they read80% of what they see & do
  • 53. Significance of Visual Thinking Retention83% of human learning occurs visuallyPeople remember:10% of what they hear WHY?20% of what they read80% of what they see & do
  • 54. Significance of Visual Thinking Retention83% of human learning occurs visuallyPeople remember: WHY? Visuals have a direct route to long-10% of what they hear term memory, each image storing its20% of what they read own information as a coherent concept80% of what they see & do
  • 55. Significance of Visual Thinking Retention83% of human learning occurs visuallyPeople remember: WHY? Visuals have a direct route to long-10% of what they hear term memory, each image storing its20% of what they read own information as a coherent concept80% of what they see & do Our dual-sided brains are wired to integrate all the elements of communication
  • 56. Significance of Visual Thinking Retention83% of human learning occurs visuallyPeople remember: WHY? Visuals have a direct route to long-10% of what they hear term memory, each image storing its20% of what they read own information as a coherent concept80% of what they see & do Our dual-sided brains are wired to integrate all the elements of communication Images
  • 57. Significance of Visual Thinking Retention83% of human learning occurs visuallyPeople remember: WHY? Visuals have a direct route to long-10% of what they hear term memory, each image storing its20% of what they read own information as a coherent concept80% of what they see & do Our dual-sided brains are wired to integrate all the elements of communication Colors Images
  • 58. Significance of Visual Thinking Retention83% of human learning occurs visuallyPeople remember: WHY? Visuals have a direct route to long-10% of what they hear term memory, each image storing its20% of what they read own information as a coherent concept80% of what they see & do Our dual-sided brains are wired to integrate all the elements of communication Shapes Colors Images
  • 59. Significance of Visual Thinking Retention83% of human learning occurs visuallyPeople remember: WHY? Visuals have a direct route to long-10% of what they hear term memory, each image storing its20% of what they read own information as a coherent concept80% of what they see & do Our dual-sided brains are wired to integrate all Words the elements of communication Shapes Colors Images
  • 60. Significance of Visual Thinking Retention83% of human learning occurs visuallyPeople remember: WHY? Visuals have a direct route to long-10% of what they hear term memory, each image storing its20% of what they read own information as a coherent concept80% of what they see & do Our dual-sided brains are wired to integrate all Words the elements of communication Numbers Colors Shapes Images
  • 61. Visual thinking can help us make sense of massive amounts of information
  • 62. Visual thinking can help us make sense of massive amounts of information
  • 63. Visual thinking can help us make sense of massive amounts of information Understand complex concepts
  • 64. Visual thinking can help us make sense of massive amounts of information Understand complex concepts Highlight important facts
  • 65. Visual thinking can help us make sense of massive amounts of information Understand complex concepts Highlight important factsIncrease visual appeal
  • 66. Visual thinking can help us make sense of massive amounts of information Understand complex concepts Highlight important factsIncrease visual appeal Quick comprehension
  • 67. Visual thinking can help us make sense of massive amounts of information Understand complex concepts Highlight important factsIncrease visual appeal Quick comprehension Scan multiple perspectives
  • 68. Visual thinking can help us make sense of massive amounts of information Understand complex concepts Highlight important factsIncrease visual appeal Quick comprehension Easier to see connections Scan multiple perspectives
  • 69. Visual thinking can help us make sense of massive amounts of information Understand complex concepts Highlight important factsIncrease visual appeal Quick comprehension Easier to see connections Scan multiple perspectives Organize detailed information
  • 70. HOW CAN VISUAL THINKING HELP MY ORGANISATION?
  • 71. HOW CAN VISUAL THINKING HELP MY ORGANISATION? VISUAL THINKING ORGANISATION
  • 72. HOW CAN VISUAL THINKING HELP MY ORGANISATION? VISUAL THINKING ORGANISATIONGlobal in outlook & operations
  • 73. HOW CAN VISUAL THINKING HELP MY ORGANISATION? VISUAL THINKING ORGANISATIONGlobal in outlook & operations Complexity
  • 74. HOW CAN VISUAL THINKING HELP MY ORGANISATION? VISUAL THINKING ORGANISATIONGlobal in outlook & operations Complexity Multiple strategic teams defined by purpose
  • 75. HOW CAN VISUAL THINKING HELP MY ORGANISATION? VISUAL THINKING ORGANISATIONGlobal in outlook & operations Complexity Multiple strategic teams defined by purpose Not by language
  • 76. HOW CAN VISUAL THINKING HELP MY ORGANISATION? VISUAL THINKING ORGANISATION Global in outlook & operations Complexity Multiple strategic teams defined by purpose Not by languageCommitted to internal team building
  • 77. HOW CAN VISUAL THINKING HELP MY ORGANISATION? VISUAL THINKING ORGANISATION Global in outlook & operations Complexity Multiple strategic teams defined by purpose Not by languageCommitted to internal team building Multiple modes of interaction
  • 78. HOW CAN VISUAL THINKING HELP MY ORGANISATION? VISUAL THINKING ORGANISATION Global in outlook & operations Complexity Multiple strategic teams defined by purpose Not by languageCommitted to internal team building Multiple modes of interaction Governed by universal values
  • 79. HOW CAN VISUAL THINKING HELP MY ORGANISATION? VISUAL THINKING ORGANISATION Global in outlook & operations Complexity Multiple strategic teams defined by purpose Not by languageCommitted to internal team building Multiple modes of interaction Governed by universal values Plus a universal vocabulary
  • 80. HOW CAN VISUAL THINKING HELP MY ORGANISATION? VISUAL THINKING ORGANISATION Global in outlook & operations Complexity Multiple strategic teams defined by purpose Not by languageCommitted to internal team building Multiple modes of interaction Governed by universal values Plus a universal vocabulary Seeks deep connections with customers
  • 81. HOW CAN VISUAL THINKING HELP MY ORGANISATION? VISUAL THINKING ORGANISATION Global in outlook & operations Complexity Multiple strategic teams defined by purpose Not by languageCommitted to internal team building Multiple modes of interaction Governed by universal values Plus a universal vocabulary Seeks deep connections with customers Transparent communication
  • 82. HOW CAN VISUAL THINKING HELP MY ORGANISATION?
  • 83. HOW CAN VISUAL THINKING HELP MY ORGANISATION? Dissemination of Organisational philosophy
  • 84. HOW CAN VISUAL THINKING HELP MY ORGANISATION? Dissemination of Organisational philosophy Communicate big picture
  • 85. HOW CAN VISUAL THINKING HELP MY ORGANISATION? Dissemination of Organisational philosophy Communicate big picture Build an organisational lexicon
  • 86. HOW CAN VISUAL THINKING HELP MY ORGANISATION? Dissemination of Organisational philosophy Communicate big picture Build an organisational lexicon Faster decision-making
  • 87. HOW CAN VISUAL THINKING HELP MY ORGANISATION? Dissemination of Organisational philosophy Communicate big picture Build an organisational lexicon Faster decision-makingReach out to multiple departments via a universal visual language
  • 88. HOW CAN VISUAL THINKING HELP MY ORGANISATION? Dissemination of Organisational philosophy End results: Communicate big picture EFFICIENCY LOYALTY TEAM BUILDING Build an organisational lexicon Faster decision-makingReach out to multiple departments via a universal visual language
  • 89. HOW CAN VISUAL THINKING HELP MY BRAND?
  • 90. HOW CAN VISUAL THINKING HELP MY BRAN ? VISUAL THINKING BRAND
  • 91. HOW CAN VISUAL THINKING HELP MY BRAN ? VISUAL THINKING BRANDAspires to be an opinion leader
  • 92. HOW CAN VISUAL THINKING HELP MY BRAN ? VISUAL THINKING BRANDAspires to be an opinion leader Constant communication
  • 93. HOW CAN VISUAL THINKING HELP MY BRAN ? VISUAL THINKING BRANDAspires to be an opinion leader Seeks to simplify product information Constant communication
  • 94. HOW CAN VISUAL THINKING HELP MY BRAN ? VISUAL THINKING BRANDAspires to be an opinion leader Seeks to simplify product information Constant communication Not make it intimidating
  • 95. HOW CAN VISUAL THINKING HELP MY BRAN ? VISUAL THINKING BRANDAspires to be an opinion leader Seeks to simplify product information Constant communication Not make it intimidating Talks TO consumers
  • 96. HOW CAN VISUAL THINKING HELP MY BRAN ? VISUAL THINKING BRANDAspires to be an opinion leader Seeks to simplify product information Constant communication Not make it intimidating Talks TO consumers Not talk down
  • 97. HOW CAN VISUAL THINKING HELP MY BRAN ? VISUAL THINKING BRANDAspires to be an opinion leader Seeks to simplify product information Constant communication Not make it intimidating Talks TO consumers Active in social media Not talk down
  • 98. HOW CAN VISUAL THINKING HELP MY BRAN ? VISUAL THINKING BRANDAspires to be an opinion leader Seeks to simplify product information Constant communication Not make it intimidating Talks TO consumers Active in social media Not talk down Congregation of consumers
  • 99. HOW CAN VISUAL THINKING HELP MY BRAN ? VISUAL THINKING BRANDAspires to be an opinion leader Seeks to simplify product information Constant communication Not make it intimidating Talks TO consumers Active in social media Not talk down Congregation of consumers Co-creation with consumer
  • 100. HOW CAN VISUAL THINKING HELP MY BRAN ? VISUAL THINKING BRANDAspires to be an opinion leader Seeks to simplify product information Constant communication Not make it intimidating Talks TO consumers Active in social media Not talk down Congregation of consumers Co-creation with consumer Seeking inputs at every brand decision
  • 101. HOW CAN VISUAL THINKING HELP MY BRAND?
  • 102. HOW CAN VISUAL THINKING HELP MY BRAND?Holistic view of consumer-brand interactions
  • 103. HOW CAN VISUAL THINKING HELP MY BRAND?Holistic view of consumer-brand interactionsVoluminous consumer research reports condensed into easy to comprehend visual posters
  • 104. HOW CAN VISUAL THINKING HELP MY BRAND?Holistic view of consumer-brand interactionsVoluminous consumer research reports condensed into easy to comprehend visual posters STRATEGIC DECISION MAKING
  • 105. HOW CAN VISUAL THINKING HELP MY BRAND?Holistic view of consumer-brand interactions Brand differentiationVoluminous consumer research reports condensed into easy to comprehend visual posters STRATEGIC DECISION MAKING
  • 106. HOW CAN VISUAL THINKING HELP MY BRAND?Holistic view of consumer-brand interactions Brand differentiationVoluminous consumer research reports condensed into easy to comprehend visual posters STRATEGIC DECISION MAKING STRATEGIC COMMUNICATION
  • 107. HOW CAN VISUAL THINKING HELP ME?
  • 108. HOW CAN VISUAL THINKING HELP ME? Marginalised and undervalued in education Purely language based approach to learning
  • 109. HOW CAN VISUAL THINKING HELP ME?VISUALISATION Marginalised and undervalued in education Purely language based approach to learning
  • 110. HOW CAN VISUAL THINKING HELP ME? VISUALISATION Marginalised and undervalued in educationTo form and manipulate a mental image Purely language based approach to learning
  • 111. HOW CAN VISUAL THINKING HELP ME? VISUALISATION Marginalised and undervalued in educationTo form and manipulate a mental image Purely language based approach to learningEssential to problem solving & reasoning
  • 112. HOW CAN VISUAL THINKING HELP ME? VISUALISATION Marginalised and undervalued in educationTo form and manipulate a mental image Purely language based approach to learningEssential to problem solving & reasoningCritical thinking skill like math or logic
  • 113. HOW CAN VISUAL THINKING HELP ME? VISUALISATION Marginalised and undervalued in educationTo form and manipulate a mental image Purely language based approach to learningEssential to problem solving & reasoningCritical thinking skill like math or logicVisual thinkers think more clearly & imagine more possibilities
  • 114. HOW CAN VISUAL THINKING HELP ME? VISUALISATION Marginalised and undervalued in educationTo form and manipulate a mental image Purely language based approach to learningEssential to problem solving & reasoningCritical thinking skill like math or logicVisual thinkers think more clearly & imagine more possibilitiesA SIGNIFICANT ADVANTAGE IN THE AGE OF INFORMATION
  • 115. TOOLS OF VISUAL THINKING
  • 116. TOOLS OF VISUAL THINKING Basic doodling skills
  • 117. TOOLS OF VISUAL THINKING Basic doodling skillsCaffeine? Pencil
  • 118. TOOLS OF VISUAL THINKING Basic doodling skillsCaffeine? Focus Pencil
  • 119. TOOLS OF VISUAL THINKING Basic doodling skillsCaffeine? Focus Pencil Linkages
  • 120. TOOLS OF VISUAL THINKING Basic doodling skillsCaffeine? Focus Pencil Linkages Metaphors for deeper meaning
  • 121. TOOLS OF VISUAL THINKING Basic doodling skillsCaffeine? Focus Pencil Linkages Metaphors for deeper meaning Recycle bin
  • 122. Thank you