Municipal Communications

Susan Sullivan
Public Communications Manager
Public Communications
Mission
 Provide pertinent information for
all people who live in, work in,
visit, and play a part ...
What does a PCM do?
 Organize and share

information from City
Departments and
Agencies with
Morgantown residents,
busine...
Morgantown Media
Medium (n): a means of
communication.
 Web
 MorgantownWV.gov
 RSS Feeds
 Emergency Alerts

 Traditio...
MorgantownWV.gov:
mobile-friendly
 Council Information
 Ward/Contact Info
 Council Connection
 Meeting Agendas, Report...
RSS Feeds
 Get notified of any new

posts on the City’s
website by adding the
news page link to your
Feedly or other RSS
...
Nixle: Morgantown’s Text &
Email Alert System

Text your zip or
Daily Info
“Morgantown” to 888777
 Sign up to get all or ...
COMCAST Channel 15:

Morgantown’s Government Access Channel
 Public Meetings: Live and
 Info Slides
Reaired
 Events, An...
Local Media
 TV Stations
 Radio Shows

 Newspapers
 Online Publications
 even WVU Publications

like major-specific
e...
eNewsletters
Simply click the envelope
on the front page.
 The Morgantown News
 Council Connection
 Public Safety Repor...
Digital Media
YouTube

iTunes

 Features:
 Clips from Meetings:
presentations, retirements,
promotions, pinnings,
recogn...
Digital Media
Council Connection

Granicus Video Archive

 A one-page .pdf report of

 Digital archive of video for

the...
Twitter @Morgantown_WV
 Main Avenue for most social





media messages
Nixle Alerts also posted here
Upcoming Events...
Instagram @morgantown_wv
 Stylized pictures of

Morgantown, taken by me or
shared by others

Social Media

Pinterest –
Ci...
Your To-Do List
 Like City of Morgantown

on Facebook
 Follow
@Morgantown_WV on
Twitter & Instagram
 Add Morgantown Cit...
389 Spruce Street, Office 16
Morgantown, WV 26505
304 844 8908
ssullivan@cityofmorgantown.org
City Hall - 304 284 7405
City of Morgantown Communications Presentation
City of Morgantown Communications Presentation
City of Morgantown Communications Presentation
City of Morgantown Communications Presentation
City of Morgantown Communications Presentation
City of Morgantown Communications Presentation
City of Morgantown Communications Presentation
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City of Morgantown Communications Presentation

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This slideshow outlines what the City of Morgantown Public Communications Office does and how you can get information about your city using traditional, social, and digital media.

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City of Morgantown Communications Presentation

  1. 1. Municipal Communications Susan Sullivan Public Communications Manager
  2. 2. Public Communications Mission  Provide pertinent information for all people who live in, work in, visit, and play a part in Morgantown Goals  Assist departments in identifying what information and messages that fit what residents currently want to know  Create efficient campaign plans to execute the desired result through IMC  Celebrate the success of residents, agencies/organizations, and City Government to create a sense of belonging  Help other Morgantown Agencies achieve similar reach by sharing messages from related government entities  Public Safety  BOPARC  Library  Airport  Main Street  Municipal Boards & Commissions
  3. 3. What does a PCM do?  Organize and share information from City Departments and Agencies with Morgantown residents, businesses, visitors, etc.  Create traditional, digital, and social media that reflects the goals and objectives set forth by the City Manager and the City Council.  COMMUNICATE  RESPOND  ANSWER  PROVIDE  SERVE
  4. 4. Morgantown Media Medium (n): a means of communication.  Web  MorgantownWV.gov  RSS Feeds  Emergency Alerts  Traditional  Government Access Comcast Channel 15  Local Media  Digital Media  eNewsletters  iTunes  Granicus  YouTube  Social Media  Twitter  Facebook   Instagram Pinterest
  5. 5. MorgantownWV.gov: mobile-friendly  Council Information  Ward/Contact Info  Council Connection  Meeting Agendas, Reports  Citizens Request Manager  eNewsletter Archive  Granicus Archived Meeting Video  News/Press Releases  Permits, License applications  Calendars  Events Calendar (applied)  Public Meeting Calendar  Inclusive Communities Calendar  Neighborhood Associations Calendar  Permitting  City Program Info  Neighborhood Notices  Trash, Parking, Tickets, Police, Development
  6. 6. RSS Feeds  Get notified of any new posts on the City’s website by adding the news page link to your Feedly or other RSS Program.
  7. 7. Nixle: Morgantown’s Text & Email Alert System Text your zip or Daily Info “Morgantown” to 888777  Sign up to get all or point- and-radius specific messages for your neighborhood or place of business  Be in the loop when emergencies happen with information you can use in a disaster  Text alerts from the Morgantown Utility Board about their daily road closures  Streetscape Updates – text “Streetscape”  Volunteer Opportunities – text “Volunteer”
  8. 8. COMCAST Channel 15: Morgantown’s Government Access Channel  Public Meetings: Live and  Info Slides Reaired  Events, Announcements,  City Council & COTW  Planning Commission & Board of Zoning Appeals (BZA)  Morgantown Monongalia Metropolitan Planning Organization (MPO)  Morgantown Utility Board (MUB)  Traffic Commission Reminders, etc.  News Now  Clips from City Council Meetings: Promotions, Proclamations, Awards  City Program Videos  New Recycling Toters  Texting Laws  Bicycle Laws  Museum Promos  Airport Promo
  9. 9. Local Media  TV Stations  Radio Shows  Newspapers  Online Publications  even WVU Publications like major-specific emails, MiX Announcements, etc.  Great resource for spreading information to all residents without using taxpayer money to get the word out.
  10. 10. eNewsletters Simply click the envelope on the front page.  The Morgantown News  Council Connection  Public Safety Reports & Statistics  City Manager’s Notes  News from website  Upcoming Events  Neighborhood Newsletter  Neighborhood Association Contacts, Meeting dates, and upcoming events  Neighborhood Notices – What Development Services changes coming to your Ward  News from Website  Upcoming Events
  11. 11. Digital Media YouTube iTunes  Features:  Clips from Meetings: presentations, retirements, promotions, pinnings, recognitions, awards  Videos found on Channel 15 like toter instructions, new cell phone laws, Airport and Museum Promo Ads  A collection of podcasts from the last two months’ public meeting audio
  12. 12. Digital Media Council Connection Granicus Video Archive  A one-page .pdf report of  Digital archive of video for the previous night’s City Council meeting, complete with links to videos, presentations, agendas, minutes, job postings, and other supplemental material  Great digest regular Public Meetings back to June 2012  City Council/COTW  Planning Commission  Board of Zoning Appeals  Morgantown Utility Board  Traffic Commission  Morgantown Planning Organization
  13. 13. Twitter @Morgantown_WV  Main Avenue for most social     media messages Nixle Alerts also posted here Upcoming Events Daily Meetings #GreenMonday, #How Tuesday, #Wild Wonderful Wednesday, #Trivia Thursday, #FollowFriday & #FlashbackFriday Social Media Facebook – Morgantown City Hall  Posts include details, information, pictures, or discussion points  Albums of City events  Announcements for upcoming Events  Employee News & Announcements
  14. 14. Instagram @morgantown_wv  Stylized pictures of Morgantown, taken by me or shared by others Social Media Pinterest – City of Morgantown  Boards include:  Venues to Rent  Meeting Agendas  Transportation  Green Morgantown  Choose Health  Awards
  15. 15. Your To-Do List  Like City of Morgantown on Facebook  Follow @Morgantown_WV on Twitter & Instagram  Add Morgantown City Hall to your Google+ Circles  Follow our boards on Pinterest  Be our Friend on     YouTube Sign up for the eNewsletters Text Morgantown to 888777 for Alerts Watch Meetings live or archived on Granicus Subscribe to our Meeting Podcasts
  16. 16. 389 Spruce Street, Office 16 Morgantown, WV 26505 304 844 8908 ssullivan@cityofmorgantown.org City Hall - 304 284 7405

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