Facebook Page Creation, Settings and Tips<br />(Tailored for healthcare practices)<br />by David Sullivan<br />David Sulli...
Facebook may change their services, settings and features at any time<br />Neither Trapezio nor David Sullivan represent F...
More than 500 million active users<br />50% of our active users log on to Facebook in any given day<br />Average user has ...
Facebook Profile<br />Designed for a person’s personal use<br />Friends must request and be approved<br />Profiles are or ...
Note: Proceed with caution!<br />Read this before attempting<br />http://mashable.com/2011/03/31/facebook-profile-migratio...
The doctor needs a Facebook profile<br />The doctor’s profile needs to be an Administrator of the practice’s Page<br />Ano...
www.facebook.com/page/create.php<br />Choose “Local Business of Place”<br />Choose the “Health/Medical/Pharmacy” category<...
Edit Page<br />David Sullivan<br />http://davidsullivan.net<br />Facebook Page Creation, Settings and Tips<br />
Keep “Page Visibility” box unchecked<br />Keep “Wall Page Shows” set to “All Posts”<br />Generally keep “Default Landing P...
Set office hours in “Hours” if you have same hours for all office locations<br />The “About” text is displayed on the left...
Will be displayed on all tabs of your page<br />A square thumbnail of it will be used on all wall posts made by your page<...
The doctor should always be an admin<br />The primary admin is responsible for:<br />Posting information<br />Responding t...
Post something at least one time per day<br />Don’t do much self promotion<br />Post orthodontic/dental content<br />AAO p...
Ask for comments; ask questions<br />Respond to everyone who comments<br />Respond and answer questions promptly<br />Deal...
Facebook has strict rules for promotions<br />Read www.facebook.com/promotions_guidelines.php<br />Most applicable to orth...
Shows 5 photos<br />From photos posted to your wall, or<br />From photos in which your page was Tagged<br />Displayed as t...
Let’s you see recent “fans”<br />Comment on other pages AS your page<br />“Like” other pages<br />Tip: Browse As Page<br /...
Create a poll question on your wall<br />Define your own answers<br />Viewers can answer the poll and see results<br />Tip...
For Facebook related questions, you may contact me through my blog:<br />http://davidsullivan.net<br />Thank you!<br />Dav...
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Facebook Page Creation, Settings and Tips

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Best practices in creating a practice Facebook page; explaination of common settings; and tips on getting the most out of your page.

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Facebook Page Creation, Settings and Tips

  1. 1. Facebook Page Creation, Settings and Tips<br />(Tailored for healthcare practices)<br />by David Sullivan<br />David Sullivan<br />http://davidsullivan.net<br />
  2. 2. Facebook may change their services, settings and features at any time<br />Neither Trapezio nor David Sullivan represent Facebook in any way<br />Issues of publishing patient information online are solely the responsibility of the practice; see your state/government dental association for more information as it pertains to patient privacy laws in your area<br />Disclaimer<br />David Sullivan<br />http://davidsullivan.net<br />Facebook Page Creation, Settings and Tips<br />
  3. 3. More than 500 million active users<br />50% of our active users log on to Facebook in any given day<br />Average user has 130 friends<br />People spend over 700 billion minutes per month on Facebook<br />Average user is connected to 80 community pages, groups and events<br />As of 4/5/2011 https://www.facebook.com/press/info.php?statistics<br />Why Facebook?<br />David Sullivan<br />http://davidsullivan.net<br />Facebook Page Creation, Settings and Tips<br />
  4. 4. Facebook Profile<br />Designed for a person’s personal use<br />Friends must request and be approved<br />Profiles are or can be private<br />Facebook Page<br />Designed for businesses, organizations or causes<br />Anyone can “Like” a page (old terminology was to “become a fan”)<br />Pages are public and indexed by search engines<br />Page .vs. Profile<br />David Sullivan<br />http://davidsullivan.net<br />Facebook Page Creation, Settings and Tips<br />
  5. 5. Note: Proceed with caution!<br />Read this before attempting<br />http://mashable.com/2011/03/31/facebook-profile-migration-warning/<br />First download your content<br />The migration only saves the profile picture and the friends<br />www.facebook.com/download<br />Second, use Facebook’s migration tool<br />Converting changes friends into fans<br />It is not reversible!<br />www.facebook.com/pages/create.php?migrate<br />Last, add back photos, etc., and edit settings<br />Converting a Profile to a Page<br />David Sullivan<br />http://davidsullivan.net<br />Facebook Page Creation, Settings and Tips<br />
  6. 6. The doctor needs a Facebook profile<br />The doctor’s profile needs to be an Administrator of the practice’s Page<br />Another staff may also be Administrators in order to do the posting and handle responses<br />Doctor, Doctor<br />David Sullivan<br />http://davidsullivan.net<br />Facebook Page Creation, Settings and Tips<br />
  7. 7. www.facebook.com/page/create.php<br />Choose “Local Business of Place”<br />Choose the “Health/Medical/Pharmacy” category<br />Enter the Practice Name at “Business or Place”<br />Choose carefully; you cannot change after 100 fans<br />Enter the main office address & contact info<br />Read and agree to Facebook’s terms<br />Creating the Page<br />David Sullivan<br />http://davidsullivan.net<br />Facebook Page Creation, Settings and Tips<br />
  8. 8. Edit Page<br />David Sullivan<br />http://davidsullivan.net<br />Facebook Page Creation, Settings and Tips<br />
  9. 9. Keep “Page Visibility” box unchecked<br />Keep “Wall Page Shows” set to “All Posts”<br />Generally keep “Default Landing Page” set to “Wall” unless you have a custom content tab<br />Under “Posting Ability” keep “Users can write or post content on the wall” checked<br />Pictures and videos are up to your discretion<br />Set “Profanity Blocklist” at your discretion<br />Manage Permissions<br />David Sullivan<br />http://davidsullivan.net<br />Facebook Page Creation, Settings and Tips<br />
  10. 10. Set office hours in “Hours” if you have same hours for all office locations<br />The “About” text is displayed on the left column under the tab menu. Should be short.<br />The “Description” text is displayed on the “Info” tab. This can contain more information.<br />Multi-location practices can list all addresses here<br />Basic Information<br />David Sullivan<br />http://davidsullivan.net<br />Facebook Page Creation, Settings and Tips<br />
  11. 11. Will be displayed on all tabs of your page<br />A square thumbnail of it will be used on all wall posts made by your page<br />Currently uses a maximum image size of 180 pixels wide and 540 pixels high<br />It will always be shrunk or stretched to 180 pixels wide<br />Profile Picture<br />David Sullivan<br />http://davidsullivan.net<br />Facebook Page Creation, Settings and Tips<br />
  12. 12. The doctor should always be an admin<br />The primary admin is responsible for:<br />Posting information<br />Responding to comments and questions<br />Editing settings<br />Fewer is better<br />Manage Admins<br />David Sullivan<br />http://davidsullivan.net<br />Facebook Page Creation, Settings and Tips<br />
  13. 13. Post something at least one time per day<br />Don’t do much self promotion<br />Post orthodontic/dental content<br />AAO public page facebook.com/AAOBraces<br />TeleVoxfacebook.com/TelevoxOrthodontists<br />Post what’s going on in the office<br />“Sally just got engaged!”<br />“We all started singing when the Journey song played”<br />Tip: Content Is King<br />David Sullivan<br />http://davidsullivan.net<br />Facebook Page Creation, Settings and Tips<br />
  14. 14. Ask for comments; ask questions<br />Respond to everyone who comments<br />Respond and answer questions promptly<br />Deal with negative conversations offline<br />Tip: Be Social<br />David Sullivan<br />http://davidsullivan.net<br />Facebook Page Creation, Settings and Tips<br />
  15. 15. Facebook has strict rules for promotions<br />Read www.facebook.com/promotions_guidelines.php<br />Most applicable to orthodontic practices:<br />Cannot be available for those under age 18<br />Cannot require posting on your wall<br />You cannot contact winners through Facebook<br />Use a 3rd party app like Wildfire or involver<br />Facebook can disable your page if caught<br />Tip: Practice Promotions<br />David Sullivan<br />http://davidsullivan.net<br />Facebook Page Creation, Settings and Tips<br />
  16. 16. Shows 5 photos<br />From photos posted to your wall, or<br />From photos in which your page was Tagged<br />Displayed as thumbnails 98px W by 68px H<br />Display in random order<br />You can choose to hide individual photos from displaying in the ribbon (click the X)<br />Tip: Photo Ribbon<br />David Sullivan<br />http://davidsullivan.net<br />Facebook Page Creation, Settings and Tips<br />
  17. 17. Let’s you see recent “fans”<br />Comment on other pages AS your page<br />“Like” other pages<br />Tip: Browse As Page<br />David Sullivan<br />http://davidsullivan.net<br />Facebook Page Creation, Settings and Tips<br />
  18. 18. Create a poll question on your wall<br />Define your own answers<br />Viewers can answer the poll and see results<br />Tip: Question/Polls<br />David Sullivan<br />http://davidsullivan.net<br />Facebook Page Creation, Settings and Tips<br />
  19. 19. For Facebook related questions, you may contact me through my blog:<br />http://davidsullivan.net<br />Thank you!<br />David Sullivan<br />http://davidsullivan.net<br />Facebook Page Creation, Settings and Tips<br />
  20. 20. David Sullivan<br />http://davidsullivan.net<br />Facebook Page Creation, Settings and Tips<br />

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