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Optimisation maturity model (with many thanks to janco klijnstra)
 

Optimisation maturity model (with many thanks to janco klijnstra)

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This is only a draft for people to kick around - I heard the original framework from Janco and have fitted it around the stuff I'm working on. Sort of gives me an idea of testing plans to aim for - ...

This is only a draft for people to kick around - I heard the original framework from Janco and have fitted it around the stuff I'm working on. Sort of gives me an idea of testing plans to aim for - we're still 2 or 3 on some items here. It's an aspirational chart, not a statement of truth!

One last thing - please send me suggestions via linkedin, twitter (@OptimiseOrDie) - if you think I've missed anything.

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    Optimisation maturity model (with many thanks to janco klijnstra) Optimisation maturity model (with many thanks to janco klijnstra) Presentation Transcript

    • Level 3
      Serious testing
      Level 2
      Early maturity
      Level 4
      Core business value
      Level 5
      You rock, awesomely
      Thanks to @JancoKlijnstra
      Level 1
      Starter Level
      Culture
      Ninja Team
      Testing in the DNA
      Cross silo team
      Systematic tests
      Dedicated team
      Volume opportunities
      Small team
      Low hanging fruit
      _____________________________________________________________________________________________ _
      Local Heroes
      Chaotic Good
      Process
      Company wide
      Outline process
      Well developed
      Streamlined
      _______________________________________________________________________________________________
      Ad Hoc
      + Multi variate
      Session replay
      No segments
      +Funnel optimisation
      Call tracking
      Some segments Micro testing
      +Cross channel testing
      Integrated CRO and analytics
      Segmentation
      +Spread tool use
      Dynamic adaptive targeting
      Machine learning
      Realtime
      Guessing
      A/B testing
      Basic tools
      Testing
      focus
      ________________________________________________________________________________________________
      + Funnel analysis
      Low converting
      & High loss pages
      + offline integration
      Single channel picture
      + Funnel fixes
      Forms analytics
      Channel switches
      Bounce rates
      Big volume landing pages
      Multichannel funnels
      Cross channel synergy
      Analytics
      focus
      ________________________________________________________________________________________________
      Analytics
      Surveys
      Contact Centre
      Low budget usability
      +Regular usability testing/research
      Prototyping
      Session replay
      Onsite feedback
      +User Centered Design
      Layered feedback
      Mini product tests
      + Customer sat scores tied to UX
      Rapid iterative testing and design
      + All channel view of customer
      Driving offline using online
      All promotion driven by testing
      Insight
      methods
      ________________________________________________________________________________________________
      Mission
      Continual improvement
      Prove ROI
      Get buyin
      Scale the testing
      Mine value