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Mobile presentation - Sydney Online Retailer - 26 Sep 2011

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In this presentation, I use analytics data from our global mobile reach, to illustrate the trends that are driving growth, how to take opportunity from them and what to do with your own site. I …

In this presentation, I use analytics data from our global mobile reach, to illustrate the trends that are driving growth, how to take opportunity from them and what to do with your own site. I present a case for device and user knowledge, to allow you to optimise conversion rates, revenue and delight for visitors.

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  • Paul - I would try Bango. Add the tags to say, your homepages, for a couple of weeks. Then compare against Webtrends. You might find that a group appears differently, or that you are not tracking the right stuff.

    I like to see the handset mix, and that means some pretty deep device detection. I don't think all web analytics packages do a good job here. Even GA has its limitations. I like Bango because it gives me very accurate data, down to the handset model or marketing name.

    Easy option - compare Bango with Webtrends and see how it looks.
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  • RE; - mobile analytics - any suggestions? - I'm using Webtrends for my site - should i keep using them for our mobile?
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  • The summary here is that what people think is topical, cool or most important to build, is rarely backed up by the actual figures showing customer discovery routes and intent.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Transcript

    • 1. 5 things you should know...
      Before you waste money on mobile
      Craig Sullivan
      @OptimiseOrDie
    • 2. Naked self promotion
      @OptimiseOrDie
      • Conversion Rate Optimisation
      • 3. A/B and Multi-variate testing
      • 4. Cross channel optimisation
      • 5. User CenteredDesign
      • 6. Usability testing
      • 7. Customer Research & Insight
      • 8. Web Analytics
      • 9. Browser and email compatibility
      • 10. Contact deflection and online self service
      • 11. Site search analytics
      • 12. Site, Page and Campaign optimisation
      • 13. Test design and execution
      • 14. A long usable site portfolio
      • 15. ROI on UX improvements
      • 16. Over 18 years of boring meetings
      Group CX Manager for Belron® (O’Brien ®)
      I get to do it with crowds
    • 17. "If you go to the men's washrooms at the Schiphol airport in Amsterdam, you may notice there's a fly in the urinals. It’s screen printed .
      So what do you think most men do? That's right, they aim at the fly when they urinate.
      They don't even think about it, and they don't need to read a user's manual; it's just an instinctive reaction that means 85% less spillage!
      The interesting feature of these urinals is that they're deliberately designed to take advantage of this inherent human male tendency.“
      This is my job.
    • 18. “ Computer’s broken.
      Can’t afford another computer.
      Keep all my music, friends, photos and files on ‘ere.
      Thisis my computer.”
      Phil, 2007*
      *Note : Phil doesn’t work for some trendy web development agency. where they experiment with facial hair and try for that trendy but well hard look,. He iswell hard.
      Phil lives in Deptford, loves his hip-hop, nice phones and giving you this Vinnie Jones look…
    • 19. Introduction
      It’s like the wild west
      What’s the debate?
      It’s irrelevant:
      Intent
      Discovery (Angry Birds)
      Context of use
      The device they hold
      Let’s start with that then!
    • 20. Rule #1 – Know the Device
      “Knowledge about devices that may be using or even lamely trying to use your web presence”
    • 21. Rule #2 – Get good mobile analytics
      Why do you need good analytics?
      Huge range of handsets
      Different specs, sizes, resolutions, model names.
      Desktop = 4 or 5 browsers.
      Mobile, lots of this:
      [Mozilla/5.0 (Linux; U; Android 3.2; en-us; Transformer TF101 Build/HTJ85B) AppleWebKit/534.13 (KHTML, like Gecko) Version/4.0 Safari/534.13]
      = Asus Eee Pad Transformer TF101
    • 22. Mobile analytics
      You need accurate device tracking
      Handsets are always changing (upgrade, purchase)
      Android models are hard to keep up with
      I’m waiting to be impressed by other packages
      From testing and hand wading through data, I know:
      GA is great for analytics, but Bango is ace for devices
      If you’re missing data, you’re guessing
      !Tip – Check if you’re undercounting Android devices.
    • 23. Bango analytics
      http://bit.ly/nEf0Wk
      Add a bango tag to your site entry pages
      Will track smartphone, feature phone, tablet, media player and games consoles
      They sniff the handset, operator, country and other data, to get the device nailed
      Fast and reliable tags
      Measure who is trying to use your site, please
      !Tip – Check where your figures for iPods and iPads are!
    • 24. Segmentation
      For continual optimisation, you need to tap into analytics and segmentation
      We found things like:
      Mobile optimised site converts 3-4x better
      iPhone converts 10-15% better than Android
      Some BB models convert higher than iPhone
      Devices with keyboards have lower bail on forms
      Screen resolution is critical, device knowledge too
    • 25. Rule #3 – Hunt Opportunity, not Myths
      If you’ve analysed:
      Traffic routes
      Behaviour by segments/device classes
      Funnel dropout rates
      What devices knock on your door
      Then you should be seeing growth!
      Lets look at fresh stats from Sunday*
      *Audience = 18+, driver, pulse but broad demog
    • 26.
    • 27.
    • 28. Operating System
      % of all unique visitors
    • 29.
    • 30.
    • 31. Analysis of the data
      Continuing huge traffic growth
      Apple is huge everywhere (iPhone, iPad, some iPod)
      Android growth rapid, leads in USA, Spain, others due
      Other platforms are shrinking (Nokia, Blackberry, Other)
      Growth areas – iOS, Windows Phone, Android, Tablets
      Apple absolutely owns the tablet market
      Tablets, though growing, are still only 8% of mobile visits in Australia. The big growth is smartphones.
    • 32.
    • 33.
    • 34.
    • 35.
    • 36.
    • 37. Rule #4 – Be your own Mythbuster!
      Let’s get a few things off my chest!
      There are many myths around – let’s bust them!
    • 38. Myth 1
      “Mobile optimised websites are
      just as good as apps”
      Not true (yet).
      You *can* do GPS, touch, pinch/zoom, phone and email
      Run small databases, store offline data
      Preferences, settings stored locally
      Design web apps for offline use
      Graphics and media handling superb
      With Moore’s law, not long before gaming takes off
      I’ve seen some brilliant stuff being worked on
      Your mobile is more advanced than your desktop!
    • 39. Integration with calendar, notes, contacts(1)
      Audio, video playback
      Store preference settings, data and web pages locally on the device(2)
      Local databases (e.g. SQL)
      Speech input(3)
      Can do different keyboards for text, number, email and phone input(4)
      Touch, Drag and Drop
      Pinch and Zoom
      Access to GPS location
      Accelerometer (Gyro) functions
      Upload files
      Send email
      Click/Tap to call
    • 40. Myth 2
      “You can’t deliver a slick experience
      on a mobile optimised site”
      Yes you can.
      You don’t have quite the range that an app has
      It’s much cheaper to change stuff though
      Much more reactive to the business
      It can be driven more readily from web business data
      We leverage investment in an existing platform
      Libraries like Jquery are good examples
      Many sites now have excellent Uis – see google
      Try list at end of slideshow
    • 41. Myth 3
      “We’d need to test on a huge range of handsets to reach a large audience. It’s too hard to do anything but just support the most popular models”
      Last 3 months, we tested out > 95% of handsets
      It’s a smartphone world, running one browser
      1 stylesheet for iPhone/Android
      1 stylesheet extension for Blackberry
      1 stylesheet for older phones
    • 42. Myth 4
      “It’s hard or expensive to build
      optimised mobile sites”
      No – it’s quite easy, if you read the right books
      Supporting wide numbers of handsets is straightforward
      You don’t need special technology
      It doesn’t cost lots of money, time, ‘experts’
      You do need good developers
      Invest in books, training, resources
      Total time to first pilot = 8 weeks
      User Centred Design kept it light, simple, fast
    • 43. Myth 5
      “My boss needs to buy me all these cool smartphones, for er, like testing and stuff. Yay!”
      Nope. You can rent:
      Phones, tablets – by the hour
      Real devices, real networks
      Best testing system of the year
      www.deviceanywhere.com
    • 44. Rule #5 – Performance is vital
      “We need to concentrate on the brand guidelines, slickness and personality.”
      Performance is vital on mobile
      Affects conversion rates hugely
      Strip out everything you can and optimise again and again
      Use a CDN (e.g. Akamai, Level 3 to cache at a city level)
      Keep graphics extremely low
      The fallacy of the always on data connection
      Use google site speed tags to measure real user speeds
      Stop serving up unoptimised experiences or big pages!
    • 45. Myth 6 - Example
    • 46. So, how do you decide?
      Ownership does not equal ‘surfing and buying’
      Need research + analytics data – see earlier slide.
      You need device and conversion data, not random time wasting
      Remember to follow opportunity (think Amish DJ equipment store)
      Use your own site traffic figures – these are useful
      Our analysis:
      Mobile web app, all markets (Q1-Q3 2011)
      iOS app in key markets (Now)
      Android app in high takeup markets (2012)
      Nothing else worth doing, yet!
    • 47. Insight - Inputs
    • 48. Insight - Inputs
    • 49. User Centred Design
      Research
    • 50. Our Tools
      Inputs
      See slide
    • 51. Mobile
    • 52. What was happening at the time?
      We want a mobile site now
      We want zillions of zany apps
      We want everything on everything for everywhere
      £xxxM online channel
      Mobile represents an opportunity (no kidding!)
      Buy off the shelf?
      Spend lots on consultants?
      Go app crazy?
      Lets set some ground rules...
    • 53. Mobile Objectives
      Support over 90% of handsets
      High performance site, even in poor data conditions
      Page weight 10-15k max for any page, 4-8k normal
      Core functions only – concentrate on revenue, not fripperies or gimmicks
      Optimal experience for device capabilities
      Use phone hardware (GPS, Touch, Call, Email)
      App like build, but for mobile site...
    • 54. Mobile build
      Four rounds of prototype testing
      Rebuilt completely each time
      Cross testing with other platforms
      Synchronised with iPhone
      Our first hybrid web app
      Tested on 3 mths visit data for handsets – >95%
      Designed with APIs...
    • 55. iPhone
    • 56. iPhone
      Four rounds of prototype testing
      Rebuilt completely each time
      Cross testing with other platforms
      Synchronised with Mobile
      Live in key markets
      API’s added for affiliates & partners
      New version in the works – hard slog generally...
    • 57. Web based booking
    • 58. Web based booking
      Five rounds of prototype testing
      Rebuilt completely each time
      Cross testing with other platforms
      One of the best prototype tests we’ve had
      “A jargon free website” “Really easy to read and understand” “All my questions were answered”
      Cross channel UCD - Designs in the good UX, improves each time, feeds other channels
      New process - converts 12.5% higher through ‘checkout’
      !Tip of the week – browser funnel comparison...
    • 59. Summary - Benefits
      Very fast build – post research, 10 weeks to build 3 cross platform sites
      Focused on the user (but not driven by them)
      Align business and tech capability with customer ‘models’
      Rapid iterative design= fast feedback
      Builds are woven around testing for maximum insight
      Customer match is awesome, very awesome
      Cross channel synergy really helps work out issues
      Site works extremely well and makes lots of new money
      Higher overall grasp of service, lifted barriers, less pain...
      Streamlined mobile (7-10Kb page payload, works on huge range of devices, simple, fast, easy)
      Lo budget testing can start with paper, webcam, $60!...
    • 60. TrafficRouting
      Please send visitors to the optimal site for their device
      You can do this on your servers, but there is a lame easy way to do it, which makes the mobile site suck
      It’s called page level redirection and is like being ‘passed around’ a call centre
      Ask your tech guys to do server/network level redirects
      We do device sniffing and route traffic at the network level, using Akamai
      You need to ensure you ‘send’ the mobile, tablet, media player, games console or TV to the right optimised ‘site’.
      Let customers ‘store’ their preference
      Always let them have access to the ‘other’ site – e.g. desktop
      We route iPad to our desktop site (for example)
      Lame traffic routing can make customers go...
    • 61. ROI calculations:
      If you’ve got a mobile site you plan to optimise:
      Get some good device and mobile analytics
      Find out where people are going...
      Ensure you get segments, not lumped in data
      Find out how the segments convert (goals/outcomes)
      Low converting segments – hunt them down, find out why!
      Measure phone traffic using dynamic numbers
      For example, Tablets/Mobile/Desktop – different Phone #
      Use a dynamic wrapper for click/tap phone numbers
      Contact channels – Offer click to tap calling, Ringback (if profitable), Chat (if tested), email form or link.
      We get huge phone traffic contact from the mobile site. Why?
      Why aren’t you offering a Facetime number for iPhone?
    • 62. ROI calculations:
      If you don’t yet have a mobile site:
      Badger or get accurate stats on all devices and routes
      Check your Google keyword stats for mobile searches
      Make sure you are counting mobiles trying to use your site
      Measure conversion rates of mobiles using the desktop site
      Multiply this by 1.5, 2.5 and 3.5 times the conversion rate
      Calculate the extra revenue opportunity as a ‘range estimate’
      Build your mobile site using device and user insight
      Measure conversion and revenue differences... - ROI
      If you have traffic, you’re sitting on a huge opportunity
      People aren’t going to try lots of apps – websites, more so
      This stuff is not expensive or hard to build...
    • 63. Belron Conversion ROI
      12.4% from Web increase
      3.5% increase in downstream conversion rate
      30 seconds reduction in call time (1 sec = $30k AUD p.a.)
      Faster booking time (< 8%)
      Greater customer delight – feedback. Less questions and worries
      5.5% increase in NPS (Customer sat) score
      4% increase in online conversion from mobile optimised site
      12.5% increase from Split Testing
      Total increase in conversion (measured) = 32%
      Actual increase in conversion = 41%
      NO additional marketing spend needed
      Web Channel : ROI positive within 2 weeks
    • 64. Belron Mobile ROI
      Delivered huge traffic and phone calls
      In some places, >20% of revenues and conversions
      We convert on some devices in double digits %
      Feedback has been in volume, and excellent
      We’re live in nearly 30 countries with apps AND mobile
      Our app revenue is between 1/30th to 100th of the mobile site
      Search traffic (intent), a discovery route (SEO and PPC) and an optimised site = 
      Device compatibility = reach = delight = engagement = conversions
      V2 in the works with picture upload, more features.
      Revenue has been immense and one mobile site > DE online
      Mobile Channel : ROI positive 3 days
    • 65. The 5 things again
      Know the device mix
      Get well configured mobile analytics
      Hunt opportunity, not myth
      Bust your own myths apart
      Performance is vital for mobile
      End device discrimination today!
    • 66. Tips and Tricks
      Research YOUR customers and what they have in their hands
      Use device knowledge to drive opportunity and conversion
      Get some brilliant coders
      Use a top notch Usability agency
      Employ a dedicated copy specialist
      Listen to customers, not your inner geek
      Get insight from your current stats
      Use a testing service
      Aim for performance, always always always
      Performance design doesn’t mean poor design
      How many searches on google vs. app store?
      End device discrimination – you may not be noticing
      Hybrid web apps are the future...
    • 67.
    • 68. Wed 11:30 – Site split testing – ROI & Insights
      Email
      Twitter
      Slideshare
      : sullivac@gmail.com
      : @OptimiseOrDie
      : linkd.in/pvrg14
      : slidesha.re/nlCDm6
    • 69. Notes and Resources...
    • 70. BOOKS
      Mobile
      Mobile Design & Development – Brian Fling
      Programming the Mobile web – Maximiliano Firtman
      Usability
      Don’t make me think – Steve Krug
      Homepage usability – Jakob Nielsen
      Neuro Web design – Susan M. Weinschenk
      Information Architecture – Morville and Rosenfeld
      Web Analytics
      Web analytics an hour a day – Avinash Kaushik
      Advanced Web Metrics – Brian Clifton
      with Google Analytics
      Actionable Web Analytics – Jim Sterne
      Optimisation and Testing
      Always be Testing – Bryan Eisenberg
      Landing Page Optimization – Tim Ash
    • 71. BOOKS
      Performance
      High performance websites - Steve Souders
      Website Optimization - Andrew B. King
      Forms Design
      Forms that Work - Caroline Jarrett
      Filling in the blanks - Luke Wroblewski
      Defensive design for the web - 37 signals
      Search Analytics
      Search Analytics - Hurol Inan
      Search Analytics for your site - Louis Rosenfeld
    • 72. ARTICLES
      Users prefer browser for most activities:
      http://www.emarketer.com/Article.aspx?R=1008010
      Mobile by the numbers (infographic):
      http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic
      Twitter CEO – 55% log on with mobile, every day:
      http://thenextweb.com/twitter/2011/09/08/twitter-100m-users-per-month-50-log-on-every-day-55-on-mobile/
       
      Get the basics right for PPC and search optimisation:
      http://searchengineland.com/3-mobile-campaign-mistakes-big-brands-make-how-to-profit-from-them-56531
       
      Could mobile apps be an evolutionary dead end?:
      http://adage.com/article/steve-rubel/mobile-apps-evolutionary-dead-end/229429/
      Why separate Mobile & Desktop web pages?
      http://www.lukew.com/ff/entry.asp?1390
       
      5 innovative mobile marketing campaigns
      http://mashable.com/2011/06/21/innovative-mobile-marketing-campaigns/
       
      Make your mobile app more discoverable
      http://mashable.com/2011/06/24/improve-mobile-app-discovery/
       
      How can retailers appeal to mobile users in store?
      http://econsultancy.com/uk/blog/7707-how-can-retailers-appeal-to-mobile-users-in-store
       
    • 73. ARTICLES
      5 ways mobile will transform commerce
      http://mashable.com/2011/02/18/mobile-trends-commerce/
       
      Best practices for mobile retail strategy:
      http://www.emarketer.com/Article.aspx?R=1008221
       
      Mobile is now 10% of all eBay sales – Sep 16th 2011:
      http://thenextweb.com/uk/2011/09/16/mobile-now-accounts-for-over-10-of-all-sales-on-ebay-uk/
       
      HTML5 and webapp resources
      http://www.diveintohtml5.org/detect.html#modernizr
      http://tutslist.com/65-useful-html5-tutorials/
      http://www.webdesignersblog.net/inspiration/45-inspirational-examples-html5-websites/
      http://shop.oreilly.com/product/0636920020011.do?sortby=publicationDate
      http://woorkup.com/2010/08/25/10-useful-frameworks-to-develop-html-based-webapps-for-touch-devices/
      http://web.appstorm.net/roundups/100-web-apps-to-rule-them-all/
      http://technolog.msnbc.msn.com/_news/2011/04/01/6389383-facebook-mobile-now-with-250-million-users-gets-a-makeover
      http://networkeffect.allthingsd.com/20110125/facebook-sets-mobile-sights-on-html5/
      http://techblog.netflix.com/2010/12/why-we-choose-html5-for-user.html
      http://www.readwriteweb.com/archives/linkedin_overhauls_mobile_experience_launches_an_h.php
      http://www.smashingmagazine.com/tag/html5/
       
    • 74. EXAMPLE SITES
      Example mobile optimised sites:
       
      http://touch.linkedin.com
      http://m.bbc.co.uk
      http://m.facebook.com
      http://m.guardian.co.uk
      http://m.dropbox.com
      http://m.flickr.com
      http://m.foursquare.com
      http://mobile.twitter.com
      http://m.gmail.com
      http://maps.google.com
      http://amazon.co.uk
      http://m.johnlewis.com
      http://m.marksandspencer.com
       http://m.tesco.com
      http://m.asos.com
      http://m.sainsburys.co.uk
      http://m.next.co.uk
      http://m.republic.co.uk
      http://m.imdb.com
      http://m.wikipedia.org
      http://m.engadget.com
      http://m.youtube.com
      http://m.vimeo.com
      http://wap.ebay.co.uk
      http://basecamphq.com
      http://m.autoglass.co.uk
      http://m.yahoo.com
      http://www.barclays.mobi
      http://m.bmw.com
      http://mobile.paypal.com
      http://m.cnn.com
       
    • 75. DESIGN RESOURCES
       
      The best mobile articles this year – some brilliant guides here:
      http://www.smashingmagazine.com/guidelines-for-mobile-web-development/
      http://www.smashingmagazine.com/2011/07/18/seven-guidelines-for-designing-high-performance-mobile-user-experiences/
      http://www.smashingmagazine.com/2011/07/11/picking-a-mobile-support-strategy-for-your-website/
       
      45 excellent design resources for all phone platforms:
      http://www.mobilexweb.com/blog/guidelines-mobile-web-design
       
      Designing for different screen sizes:
      http://www.uxmatters.com/mt/archives/2010/10/going-mobile-designing-for-different-screen-sizes-promoting-your-mobile-app.php
       
      20 HTML5 design examples – work great on mobile + elsewhere:
      http://blog.genggao.net/inspiration/showcase-20-beautifully-designed-html5-websites-media-queries/
       
      Video, Courses, Resources – all on Mobile – from the master, Luke W:
      http://shop.oreilly.com/product/0636920020776.do
      http://www.lukew.com/ff/entry.asp?1390
      http://www.lukew.com/ff/entry.asp?1362
      http://www.lukew.com/ff/entry.asp?1361
      http://www.lukew.com/presos/preso.asp?26
      http://www.lukew.com/ff/entry.asp?1270
      http://www.lukew.com/resources/articles/MobileFirst_LukeW.pdf
      http://www.lukew.com/ff/archive.asp?tag&mobile
      http://www.lukew.com/ff/entry.asp?1264
      http://www.lukew.com/ff/entry.asp?933
       
    • 76. DESIGN RESOURCES
       
      Designing HTML emails for mobile reading:
      http://webdesignerwall.com/general/make-your-html-email-5-times-more-mobile-friendly
      The mobile web use experience:
      http://www.slideshare.net/nickf/mobile-web-user-experience
      http://www.foolproof.co.uk/context-%E2%80%93-the-future-of-mobile/
       
      Design frameworks:
      http://jquerymobile.com/
      http://jquerymobile.com/test/
      http://www.sencha.com/products/touch/
      http://jqtouch.com/
      http://code.google.com/p/iui/
      http://www.smashingmagazine.com/2011/08/24/freebie-responsive-jquery-slider-plugin-flexslider/
       
      Webcredible : The Mobile advantage:
      http://www.slideshare.net/webcredible/webcredible-the-mobile-advantage
       
      Prototyping, Kits, Cutouts, Designs:
      http://www.smashingmagazine.com/2010/08/27/free-wireframing-kits-ui-design-kits-pdfs-and-resources/
      http://developer.yahoo.com/ypatterns/about/stencils/
      http://www.teehanlax.com/blog/ipad-gui-psd/
      http://graffletopia.com/stencils/413
      http://uxpin.com/mobile-kit.html
      http://interactivelogic.net/wp/2009/09/iphone-wireframe-templates/
      http://www.matcheck.cz/androidguipsd/
       
      Uxbooth : Mobile design:
      http://www.uxbooth.com/blog/considerations-for-mobile-design-part-1-speed/
      http://www.uxbooth.com/blog/considerations-for-mobile-design-part-2-dimensions/
      http://www.uxbooth.com/blog/considerations-for-mobile-design-part-3-behavior/
       
      Google head of mobile : 8 out of 10 not ready for mobile:
      http://www.brandrepublic.com/news/1075050/eight-10-brands-not-ready-mobile/
    • 77. WOW - CAN THEY ACTUALLY DO THAT?
       
      I didn’t know they could do that on a mobile!
       
      Accelerometer support in Safari for iOS 4.2:
      http://www.mobilexweb.com/blog/safari-ios-accelerometer-websockets-html
      http://cubiq.org/device-motion-websockets-node-js-tech-demo
       
      You can do touch, pinch, and zoom too - load these on an iPhone:
      http://cubiq.org/rotating-wheel-for-your-iphone-webapps
      http://cubiq.org/iscroll-4
      http://html5rocks.com
       
      Where all the GPS stuff started:
      http://smithsrus.com/gps-geolocation-in-safari-on-iphone-os-3-0/
       
      How to use W3C or Google Gears calls to scrape the GPS from devices:
      http://code.google.com/apis/gears/api_geolocation.html
      http://dev.w3.org/geo/api/spec-source.html
       
      Google are on their 3rd generation of mobile web app site that uses device GPS:
      http://google-latlong.blogspot.com/2011/05/google-maps-on-your-mobile-browser.html
       
      GPS demonstrations:
      http://m.autoglass.co.uk/index.php?id=5469
      http://maxheapsize.com/static/html5geolocationdemo.html?utm_source=twitterfeed&utm_medium=twitter
      http://maps.google.com
       
      File uploads from a browser:
      http://www.parorrey.com/blog/technology/how-to-fix-iphoneipad-mobile-safari-greyed-out-and-disabled-file-upload-control/
    • 78. PERFORMANCE OPTIMISATION
      Mobile device quick test – uses real phones as a ‘slave’:
      http://www.blaze.io
      Mobile performance from Maxmiliano Firtman:
      http://www.mobilexweb.com/blog/mobile-web-html5-performance-optimization#more-88
      http://assets.en.oreilly.com/1/event/60/Mobile%20Web%20_%20HTML5%20Performance%20Optimization%20Presentation%201.pdf
       
      Office Depot – Simplicity and performance:
      http://www.mobilecommercedaily.com/2011/09/16/aldo-office-depot-execs-mobile-is-very-different
      Why mobile apps suck when you’re mobile:
      http://blog.davidsingleton.org/mobiletcp
      http://www.slideshare.net/sthair/measuring-mobile-performance-ldnwebperf-version
       
      Optimising Web and Mobile site performance by Google & Compuware:
      http://www.slideshare.net/Gomez_Inc/optimizing-web-and-mobile-site-performance-using-page-speed
       
      Mobile performance resources – infographics, real data, superb insights: Joshua Bixby:
      http://www.smashingmagazine.com/2011/07/18/seven-guidelines-for-designing-high-performance-mobile-user-experiences/
      http://www.youtube.com/watch?v=Z-BCsgo9sDc&list=PLD1D3B0B233F2AD66&index=16
      http://www.webperformancetoday.com/2011/07/20/new-findings-mobile-web-users-are-more-disappointed-than-ever/
      http://www.webperformancetoday.com/?s=mobile
    • 79. PERFORMANCE OPTIMISATION (...cont)
      Some articles of note on performance optimisation – do read them!
      http://www.smashingmagazine.com/guidelines-for-mobile-web-development/
      http://www.smashingmagazine.com/2011/07/18/seven-guidelines-for-designing-high-performance-mobile-user-experiences/
      http://www.smashingmagazine.com/2011/07/11/picking-a-mobile-support-strategy-for-your-website/
       
       
      DEVICE TESTING
      http://www.deviceanywhere.com
      http://www.perfectomobile.com
      http://www.developer.nokia.com/Devices/Remote_device_access/
      http://www.mobilexweb.com/emulators
       
      DEVICE DETECTION
      http://www.bango.com
      http://www.scientiamobile.com/products
      http://www.deviceatlas.com
       
      STATS
      A heap of mobile stats, for the unconverted amongst you:
      http://www.mobileinc.co.uk/2010/01/mobile-statistics-galore/
      Mobile industry predictions:
      http://www.chetansharma.com/2011_Mobile_Industry_Predictions_Survey.pdf
    • 80. Wed 11:30 – Talk on A/B and split testing $
      Email
      Twitter
      Slideshare
      : sullivac@gmail.com
      : @OptimiseOrDie
      : linkd.in/pvrg14
      : slidesha.re/nlCDm6