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Mobile presentation - Sydney Online Retailer - 26 Sep 2011
 

Mobile presentation - Sydney Online Retailer - 26 Sep 2011

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In this presentation, I use analytics data from our global mobile reach, to illustrate the trends that are driving growth, how to take opportunity from them and what to do with your own site. I ...

In this presentation, I use analytics data from our global mobile reach, to illustrate the trends that are driving growth, how to take opportunity from them and what to do with your own site. I present a case for device and user knowledge, to allow you to optimise conversion rates, revenue and delight for visitors.

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  • Paul - I would try Bango. Add the tags to say, your homepages, for a couple of weeks. Then compare against Webtrends. You might find that a group appears differently, or that you are not tracking the right stuff.

    I like to see the handset mix, and that means some pretty deep device detection. I don't think all web analytics packages do a good job here. Even GA has its limitations. I like Bango because it gives me very accurate data, down to the handset model or marketing name.

    Easy option - compare Bango with Webtrends and see how it looks.
    Are you sure you want to
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  • RE; - mobile analytics - any suggestions? - I'm using Webtrends for my site - should i keep using them for our mobile?
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  • The summary here is that what people think is topical, cool or most important to build, is rarely backed up by the actual figures showing customer discovery routes and intent.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.
  • Bango analytics was a killer app for Belron, as it allowed us to accurately show what type of mobile devices were ‘attempting’ to use our desktop site. Not only could we collect this device data, but also look at conversion rates per device and where the opportunity lay in providing a mobile optimised site (mobile web app). This product helped us to identify, and then deliver, to over 95% of handsets in every market we operate in.

Mobile presentation - Sydney Online Retailer - 26 Sep 2011 Mobile presentation - Sydney Online Retailer - 26 Sep 2011 Presentation Transcript

  • 5 things you should know...
    Before you waste money on mobile
    Craig Sullivan
    @OptimiseOrDie
  • Naked self promotion
    @OptimiseOrDie
    • Conversion Rate Optimisation
    • A/B and Multi-variate testing
    • Cross channel optimisation
    • User CenteredDesign
    • Usability testing
    • Customer Research & Insight
    • Web Analytics
    • Browser and email compatibility
    • Contact deflection and online self service
    • Site search analytics
    • Site, Page and Campaign optimisation
    • Test design and execution
    • A long usable site portfolio
    • ROI on UX improvements
    • Over 18 years of boring meetings
    Group CX Manager for Belron® (O’Brien ®)
    I get to do it with crowds
  • "If you go to the men's washrooms at the Schiphol airport in Amsterdam, you may notice there's a fly in the urinals. It’s screen printed .
    So what do you think most men do? That's right, they aim at the fly when they urinate.
    They don't even think about it, and they don't need to read a user's manual; it's just an instinctive reaction that means 85% less spillage!
    The interesting feature of these urinals is that they're deliberately designed to take advantage of this inherent human male tendency.“
    This is my job.
  • “ Computer’s broken.
    Can’t afford another computer.
    Keep all my music, friends, photos and files on ‘ere.
    Thisis my computer.”
    Phil, 2007*
    *Note : Phil doesn’t work for some trendy web development agency. where they experiment with facial hair and try for that trendy but well hard look,. He iswell hard.
    Phil lives in Deptford, loves his hip-hop, nice phones and giving you this Vinnie Jones look…
  • Introduction
    It’s like the wild west
    What’s the debate?
    It’s irrelevant:
    Intent
    Discovery (Angry Birds)
    Context of use
    The device they hold
    Let’s start with that then!
  • Rule #1 – Know the Device
    “Knowledge about devices that may be using or even lamely trying to use your web presence”
  • Rule #2 – Get good mobile analytics
    Why do you need good analytics?
    Huge range of handsets
    Different specs, sizes, resolutions, model names.
    Desktop = 4 or 5 browsers.
    Mobile, lots of this:
    [Mozilla/5.0 (Linux; U; Android 3.2; en-us; Transformer TF101 Build/HTJ85B) AppleWebKit/534.13 (KHTML, like Gecko) Version/4.0 Safari/534.13]
    = Asus Eee Pad Transformer TF101
  • Mobile analytics
    You need accurate device tracking
    Handsets are always changing (upgrade, purchase)
    Android models are hard to keep up with
    I’m waiting to be impressed by other packages
    From testing and hand wading through data, I know:
    GA is great for analytics, but Bango is ace for devices
    If you’re missing data, you’re guessing
    !Tip – Check if you’re undercounting Android devices.
  • Bango analytics
    http://bit.ly/nEf0Wk
    Add a bango tag to your site entry pages
    Will track smartphone, feature phone, tablet, media player and games consoles
    They sniff the handset, operator, country and other data, to get the device nailed
    Fast and reliable tags
    Measure who is trying to use your site, please
    !Tip – Check where your figures for iPods and iPads are!
  • Segmentation
    For continual optimisation, you need to tap into analytics and segmentation
    We found things like:
    Mobile optimised site converts 3-4x better
    iPhone converts 10-15% better than Android
    Some BB models convert higher than iPhone
    Devices with keyboards have lower bail on forms
    Screen resolution is critical, device knowledge too
  • Rule #3 – Hunt Opportunity, not Myths
    If you’ve analysed:
    Traffic routes
    Behaviour by segments/device classes
    Funnel dropout rates
    What devices knock on your door
    Then you should be seeing growth!
    Lets look at fresh stats from Sunday*
    *Audience = 18+, driver, pulse but broad demog
  • Operating System
    % of all unique visitors
  • Analysis of the data
    Continuing huge traffic growth
    Apple is huge everywhere (iPhone, iPad, some iPod)
    Android growth rapid, leads in USA, Spain, others due
    Other platforms are shrinking (Nokia, Blackberry, Other)
    Growth areas – iOS, Windows Phone, Android, Tablets
    Apple absolutely owns the tablet market
    Tablets, though growing, are still only 8% of mobile visits in Australia. The big growth is smartphones.
  • Rule #4 – Be your own Mythbuster!
    Let’s get a few things off my chest!
    There are many myths around – let’s bust them!
  • Myth 1
    “Mobile optimised websites are
    just as good as apps”
    Not true (yet).
    You *can* do GPS, touch, pinch/zoom, phone and email
    Run small databases, store offline data
    Preferences, settings stored locally
    Design web apps for offline use
    Graphics and media handling superb
    With Moore’s law, not long before gaming takes off
    I’ve seen some brilliant stuff being worked on
    Your mobile is more advanced than your desktop!
  • Integration with calendar, notes, contacts(1)
    Audio, video playback
    Store preference settings, data and web pages locally on the device(2)
    Local databases (e.g. SQL)
    Speech input(3)
    Can do different keyboards for text, number, email and phone input(4)
    Touch, Drag and Drop
    Pinch and Zoom
    Access to GPS location
    Accelerometer (Gyro) functions
    Upload files
    Send email
    Click/Tap to call
  • Myth 2
    “You can’t deliver a slick experience
    on a mobile optimised site”
    Yes you can.
    You don’t have quite the range that an app has
    It’s much cheaper to change stuff though
    Much more reactive to the business
    It can be driven more readily from web business data
    We leverage investment in an existing platform
    Libraries like Jquery are good examples
    Many sites now have excellent Uis – see google
    Try list at end of slideshow
  • Myth 3
    “We’d need to test on a huge range of handsets to reach a large audience. It’s too hard to do anything but just support the most popular models”
    Last 3 months, we tested out > 95% of handsets
    It’s a smartphone world, running one browser
    1 stylesheet for iPhone/Android
    1 stylesheet extension for Blackberry
    1 stylesheet for older phones
  • Myth 4
    “It’s hard or expensive to build
    optimised mobile sites”
    No – it’s quite easy, if you read the right books
    Supporting wide numbers of handsets is straightforward
    You don’t need special technology
    It doesn’t cost lots of money, time, ‘experts’
    You do need good developers
    Invest in books, training, resources
    Total time to first pilot = 8 weeks
    User Centred Design kept it light, simple, fast
  • Myth 5
    “My boss needs to buy me all these cool smartphones, for er, like testing and stuff. Yay!”
    Nope. You can rent:
    Phones, tablets – by the hour
    Real devices, real networks
    Best testing system of the year
    www.deviceanywhere.com
  • Rule #5 – Performance is vital
    “We need to concentrate on the brand guidelines, slickness and personality.”
    Performance is vital on mobile
    Affects conversion rates hugely
    Strip out everything you can and optimise again and again
    Use a CDN (e.g. Akamai, Level 3 to cache at a city level)
    Keep graphics extremely low
    The fallacy of the always on data connection
    Use google site speed tags to measure real user speeds
    Stop serving up unoptimised experiences or big pages!
  • Myth 6 - Example
  • So, how do you decide?
    Ownership does not equal ‘surfing and buying’
    Need research + analytics data – see earlier slide.
    You need device and conversion data, not random time wasting
    Remember to follow opportunity (think Amish DJ equipment store)
    Use your own site traffic figures – these are useful
    Our analysis:
    Mobile web app, all markets (Q1-Q3 2011)
    iOS app in key markets (Now)
    Android app in high takeup markets (2012)
    Nothing else worth doing, yet!
  • Insight - Inputs
  • Insight - Inputs
  • User Centred Design
    Research
  • Our Tools
    Inputs
    See slide
  • Mobile
  • What was happening at the time?
    We want a mobile site now
    We want zillions of zany apps
    We want everything on everything for everywhere
    £xxxM online channel
    Mobile represents an opportunity (no kidding!)
    Buy off the shelf?
    Spend lots on consultants?
    Go app crazy?
    Lets set some ground rules...
  • Mobile Objectives
    Support over 90% of handsets
    High performance site, even in poor data conditions
    Page weight 10-15k max for any page, 4-8k normal
    Core functions only – concentrate on revenue, not fripperies or gimmicks
    Optimal experience for device capabilities
    Use phone hardware (GPS, Touch, Call, Email)
    App like build, but for mobile site...
  • Mobile build
    Four rounds of prototype testing
    Rebuilt completely each time
    Cross testing with other platforms
    Synchronised with iPhone
    Our first hybrid web app
    Tested on 3 mths visit data for handsets – >95%
    Designed with APIs...
  • iPhone
  • iPhone
    Four rounds of prototype testing
    Rebuilt completely each time
    Cross testing with other platforms
    Synchronised with Mobile
    Live in key markets
    API’s added for affiliates & partners
    New version in the works – hard slog generally...
  • Web based booking
  • Web based booking
    Five rounds of prototype testing
    Rebuilt completely each time
    Cross testing with other platforms
    One of the best prototype tests we’ve had
    “A jargon free website” “Really easy to read and understand” “All my questions were answered”
    Cross channel UCD - Designs in the good UX, improves each time, feeds other channels
    New process - converts 12.5% higher through ‘checkout’
    !Tip of the week – browser funnel comparison...
  • Summary - Benefits
    Very fast build – post research, 10 weeks to build 3 cross platform sites
    Focused on the user (but not driven by them)
    Align business and tech capability with customer ‘models’
    Rapid iterative design= fast feedback
    Builds are woven around testing for maximum insight
    Customer match is awesome, very awesome
    Cross channel synergy really helps work out issues
    Site works extremely well and makes lots of new money
    Higher overall grasp of service, lifted barriers, less pain...
    Streamlined mobile (7-10Kb page payload, works on huge range of devices, simple, fast, easy)
    Lo budget testing can start with paper, webcam, $60!...
  • TrafficRouting
    Please send visitors to the optimal site for their device
    You can do this on your servers, but there is a lame easy way to do it, which makes the mobile site suck
    It’s called page level redirection and is like being ‘passed around’ a call centre
    Ask your tech guys to do server/network level redirects
    We do device sniffing and route traffic at the network level, using Akamai
    You need to ensure you ‘send’ the mobile, tablet, media player, games console or TV to the right optimised ‘site’.
    Let customers ‘store’ their preference
    Always let them have access to the ‘other’ site – e.g. desktop
    We route iPad to our desktop site (for example)
    Lame traffic routing can make customers go...
  • ROI calculations:
    If you’ve got a mobile site you plan to optimise:
    Get some good device and mobile analytics
    Find out where people are going...
    Ensure you get segments, not lumped in data
    Find out how the segments convert (goals/outcomes)
    Low converting segments – hunt them down, find out why!
    Measure phone traffic using dynamic numbers
    For example, Tablets/Mobile/Desktop – different Phone #
    Use a dynamic wrapper for click/tap phone numbers
    Contact channels – Offer click to tap calling, Ringback (if profitable), Chat (if tested), email form or link.
    We get huge phone traffic contact from the mobile site. Why?
    Why aren’t you offering a Facetime number for iPhone?
  • ROI calculations:
    If you don’t yet have a mobile site:
    Badger or get accurate stats on all devices and routes
    Check your Google keyword stats for mobile searches
    Make sure you are counting mobiles trying to use your site
    Measure conversion rates of mobiles using the desktop site
    Multiply this by 1.5, 2.5 and 3.5 times the conversion rate
    Calculate the extra revenue opportunity as a ‘range estimate’
    Build your mobile site using device and user insight
    Measure conversion and revenue differences... - ROI
    If you have traffic, you’re sitting on a huge opportunity
    People aren’t going to try lots of apps – websites, more so
    This stuff is not expensive or hard to build...
  • Belron Conversion ROI
    12.4% from Web increase
    3.5% increase in downstream conversion rate
    30 seconds reduction in call time (1 sec = $30k AUD p.a.)
    Faster booking time (< 8%)
    Greater customer delight – feedback. Less questions and worries
    5.5% increase in NPS (Customer sat) score
    4% increase in online conversion from mobile optimised site
    12.5% increase from Split Testing
    Total increase in conversion (measured) = 32%
    Actual increase in conversion = 41%
    NO additional marketing spend needed
    Web Channel : ROI positive within 2 weeks
  • Belron Mobile ROI
    Delivered huge traffic and phone calls
    In some places, >20% of revenues and conversions
    We convert on some devices in double digits %
    Feedback has been in volume, and excellent
    We’re live in nearly 30 countries with apps AND mobile
    Our app revenue is between 1/30th to 100th of the mobile site
    Search traffic (intent), a discovery route (SEO and PPC) and an optimised site = 
    Device compatibility = reach = delight = engagement = conversions
    V2 in the works with picture upload, more features.
    Revenue has been immense and one mobile site > DE online
    Mobile Channel : ROI positive 3 days
  • The 5 things again
    Know the device mix
    Get well configured mobile analytics
    Hunt opportunity, not myth
    Bust your own myths apart
    Performance is vital for mobile
    End device discrimination today!
  • Tips and Tricks
    Research YOUR customers and what they have in their hands
    Use device knowledge to drive opportunity and conversion
    Get some brilliant coders
    Use a top notch Usability agency
    Employ a dedicated copy specialist
    Listen to customers, not your inner geek
    Get insight from your current stats
    Use a testing service
    Aim for performance, always always always
    Performance design doesn’t mean poor design
    How many searches on google vs. app store?
    End device discrimination – you may not be noticing
    Hybrid web apps are the future...
  • Wed 11:30 – Site split testing – ROI & Insights
    Email
    Twitter
    Slideshare
    : sullivac@gmail.com
    : @OptimiseOrDie
    : linkd.in/pvrg14
    : slidesha.re/nlCDm6
  • Notes and Resources...
  • BOOKS
    Mobile
    Mobile Design & Development – Brian Fling
    Programming the Mobile web – Maximiliano Firtman
    Usability
    Don’t make me think – Steve Krug
    Homepage usability – Jakob Nielsen
    Neuro Web design – Susan M. Weinschenk
    Information Architecture – Morville and Rosenfeld
    Web Analytics
    Web analytics an hour a day – Avinash Kaushik
    Advanced Web Metrics – Brian Clifton
    with Google Analytics
    Actionable Web Analytics – Jim Sterne
    Optimisation and Testing
    Always be Testing – Bryan Eisenberg
    Landing Page Optimization – Tim Ash
  • BOOKS
    Performance
    High performance websites - Steve Souders
    Website Optimization - Andrew B. King
    Forms Design
    Forms that Work - Caroline Jarrett
    Filling in the blanks - Luke Wroblewski
    Defensive design for the web - 37 signals
    Search Analytics
    Search Analytics - Hurol Inan
    Search Analytics for your site - Louis Rosenfeld
  • ARTICLES
    Users prefer browser for most activities:
    http://www.emarketer.com/Article.aspx?R=1008010
    Mobile by the numbers (infographic):
    http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic
    Twitter CEO – 55% log on with mobile, every day:
    http://thenextweb.com/twitter/2011/09/08/twitter-100m-users-per-month-50-log-on-every-day-55-on-mobile/
     
    Get the basics right for PPC and search optimisation:
    http://searchengineland.com/3-mobile-campaign-mistakes-big-brands-make-how-to-profit-from-them-56531
     
    Could mobile apps be an evolutionary dead end?:
    http://adage.com/article/steve-rubel/mobile-apps-evolutionary-dead-end/229429/
    Why separate Mobile & Desktop web pages?
    http://www.lukew.com/ff/entry.asp?1390
     
    5 innovative mobile marketing campaigns
    http://mashable.com/2011/06/21/innovative-mobile-marketing-campaigns/
     
    Make your mobile app more discoverable
    http://mashable.com/2011/06/24/improve-mobile-app-discovery/
     
    How can retailers appeal to mobile users in store?
    http://econsultancy.com/uk/blog/7707-how-can-retailers-appeal-to-mobile-users-in-store
     
  • ARTICLES
    5 ways mobile will transform commerce
    http://mashable.com/2011/02/18/mobile-trends-commerce/
     
    Best practices for mobile retail strategy:
    http://www.emarketer.com/Article.aspx?R=1008221
     
    Mobile is now 10% of all eBay sales – Sep 16th 2011:
    http://thenextweb.com/uk/2011/09/16/mobile-now-accounts-for-over-10-of-all-sales-on-ebay-uk/
     
    HTML5 and webapp resources
    http://www.diveintohtml5.org/detect.html#modernizr
    http://tutslist.com/65-useful-html5-tutorials/
    http://www.webdesignersblog.net/inspiration/45-inspirational-examples-html5-websites/
    http://shop.oreilly.com/product/0636920020011.do?sortby=publicationDate
    http://woorkup.com/2010/08/25/10-useful-frameworks-to-develop-html-based-webapps-for-touch-devices/
    http://web.appstorm.net/roundups/100-web-apps-to-rule-them-all/
    http://technolog.msnbc.msn.com/_news/2011/04/01/6389383-facebook-mobile-now-with-250-million-users-gets-a-makeover
    http://networkeffect.allthingsd.com/20110125/facebook-sets-mobile-sights-on-html5/
    http://techblog.netflix.com/2010/12/why-we-choose-html5-for-user.html
    http://www.readwriteweb.com/archives/linkedin_overhauls_mobile_experience_launches_an_h.php
    http://www.smashingmagazine.com/tag/html5/
     
  • EXAMPLE SITES
    Example mobile optimised sites:
     
    http://touch.linkedin.com
    http://m.bbc.co.uk
    http://m.facebook.com
    http://m.guardian.co.uk
    http://m.dropbox.com
    http://m.flickr.com
    http://m.foursquare.com
    http://mobile.twitter.com
    http://m.gmail.com
    http://maps.google.com
    http://amazon.co.uk
    http://m.johnlewis.com
    http://m.marksandspencer.com
     http://m.tesco.com
    http://m.asos.com
    http://m.sainsburys.co.uk
    http://m.next.co.uk
    http://m.republic.co.uk
    http://m.imdb.com
    http://m.wikipedia.org
    http://m.engadget.com
    http://m.youtube.com
    http://m.vimeo.com
    http://wap.ebay.co.uk
    http://basecamphq.com
    http://m.autoglass.co.uk
    http://m.yahoo.com
    http://www.barclays.mobi
    http://m.bmw.com
    http://mobile.paypal.com
    http://m.cnn.com
     
  • DESIGN RESOURCES
     
    The best mobile articles this year – some brilliant guides here:
    http://www.smashingmagazine.com/guidelines-for-mobile-web-development/
    http://www.smashingmagazine.com/2011/07/18/seven-guidelines-for-designing-high-performance-mobile-user-experiences/
    http://www.smashingmagazine.com/2011/07/11/picking-a-mobile-support-strategy-for-your-website/
     
    45 excellent design resources for all phone platforms:
    http://www.mobilexweb.com/blog/guidelines-mobile-web-design
     
    Designing for different screen sizes:
    http://www.uxmatters.com/mt/archives/2010/10/going-mobile-designing-for-different-screen-sizes-promoting-your-mobile-app.php
     
    20 HTML5 design examples – work great on mobile + elsewhere:
    http://blog.genggao.net/inspiration/showcase-20-beautifully-designed-html5-websites-media-queries/
     
    Video, Courses, Resources – all on Mobile – from the master, Luke W:
    http://shop.oreilly.com/product/0636920020776.do
    http://www.lukew.com/ff/entry.asp?1390
    http://www.lukew.com/ff/entry.asp?1362
    http://www.lukew.com/ff/entry.asp?1361
    http://www.lukew.com/presos/preso.asp?26
    http://www.lukew.com/ff/entry.asp?1270
    http://www.lukew.com/resources/articles/MobileFirst_LukeW.pdf
    http://www.lukew.com/ff/archive.asp?tag&mobile
    http://www.lukew.com/ff/entry.asp?1264
    http://www.lukew.com/ff/entry.asp?933
     
  • DESIGN RESOURCES
     
    Designing HTML emails for mobile reading:
    http://webdesignerwall.com/general/make-your-html-email-5-times-more-mobile-friendly
    The mobile web use experience:
    http://www.slideshare.net/nickf/mobile-web-user-experience
    http://www.foolproof.co.uk/context-%E2%80%93-the-future-of-mobile/
     
    Design frameworks:
    http://jquerymobile.com/
    http://jquerymobile.com/test/
    http://www.sencha.com/products/touch/
    http://jqtouch.com/
    http://code.google.com/p/iui/
    http://www.smashingmagazine.com/2011/08/24/freebie-responsive-jquery-slider-plugin-flexslider/
     
    Webcredible : The Mobile advantage:
    http://www.slideshare.net/webcredible/webcredible-the-mobile-advantage
     
    Prototyping, Kits, Cutouts, Designs:
    http://www.smashingmagazine.com/2010/08/27/free-wireframing-kits-ui-design-kits-pdfs-and-resources/
    http://developer.yahoo.com/ypatterns/about/stencils/
    http://www.teehanlax.com/blog/ipad-gui-psd/
    http://graffletopia.com/stencils/413
    http://uxpin.com/mobile-kit.html
    http://interactivelogic.net/wp/2009/09/iphone-wireframe-templates/
    http://www.matcheck.cz/androidguipsd/
     
    Uxbooth : Mobile design:
    http://www.uxbooth.com/blog/considerations-for-mobile-design-part-1-speed/
    http://www.uxbooth.com/blog/considerations-for-mobile-design-part-2-dimensions/
    http://www.uxbooth.com/blog/considerations-for-mobile-design-part-3-behavior/
     
    Google head of mobile : 8 out of 10 not ready for mobile:
    http://www.brandrepublic.com/news/1075050/eight-10-brands-not-ready-mobile/
  • WOW - CAN THEY ACTUALLY DO THAT?
     
    I didn’t know they could do that on a mobile!
     
    Accelerometer support in Safari for iOS 4.2:
    http://www.mobilexweb.com/blog/safari-ios-accelerometer-websockets-html
    http://cubiq.org/device-motion-websockets-node-js-tech-demo
     
    You can do touch, pinch, and zoom too - load these on an iPhone:
    http://cubiq.org/rotating-wheel-for-your-iphone-webapps
    http://cubiq.org/iscroll-4
    http://html5rocks.com
     
    Where all the GPS stuff started:
    http://smithsrus.com/gps-geolocation-in-safari-on-iphone-os-3-0/
     
    How to use W3C or Google Gears calls to scrape the GPS from devices:
    http://code.google.com/apis/gears/api_geolocation.html
    http://dev.w3.org/geo/api/spec-source.html
     
    Google are on their 3rd generation of mobile web app site that uses device GPS:
    http://google-latlong.blogspot.com/2011/05/google-maps-on-your-mobile-browser.html
     
    GPS demonstrations:
    http://m.autoglass.co.uk/index.php?id=5469
    http://maxheapsize.com/static/html5geolocationdemo.html?utm_source=twitterfeed&utm_medium=twitter
    http://maps.google.com
     
    File uploads from a browser:
    http://www.parorrey.com/blog/technology/how-to-fix-iphoneipad-mobile-safari-greyed-out-and-disabled-file-upload-control/
  • PERFORMANCE OPTIMISATION
    Mobile device quick test – uses real phones as a ‘slave’:
    http://www.blaze.io
    Mobile performance from Maxmiliano Firtman:
    http://www.mobilexweb.com/blog/mobile-web-html5-performance-optimization#more-88
    http://assets.en.oreilly.com/1/event/60/Mobile%20Web%20_%20HTML5%20Performance%20Optimization%20Presentation%201.pdf
     
    Office Depot – Simplicity and performance:
    http://www.mobilecommercedaily.com/2011/09/16/aldo-office-depot-execs-mobile-is-very-different
    Why mobile apps suck when you’re mobile:
    http://blog.davidsingleton.org/mobiletcp
    http://www.slideshare.net/sthair/measuring-mobile-performance-ldnwebperf-version
     
    Optimising Web and Mobile site performance by Google & Compuware:
    http://www.slideshare.net/Gomez_Inc/optimizing-web-and-mobile-site-performance-using-page-speed
     
    Mobile performance resources – infographics, real data, superb insights: Joshua Bixby:
    http://www.smashingmagazine.com/2011/07/18/seven-guidelines-for-designing-high-performance-mobile-user-experiences/
    http://www.youtube.com/watch?v=Z-BCsgo9sDc&list=PLD1D3B0B233F2AD66&index=16
    http://www.webperformancetoday.com/2011/07/20/new-findings-mobile-web-users-are-more-disappointed-than-ever/
    http://www.webperformancetoday.com/?s=mobile
  • PERFORMANCE OPTIMISATION (...cont)
    Some articles of note on performance optimisation – do read them!
    http://www.smashingmagazine.com/guidelines-for-mobile-web-development/
    http://www.smashingmagazine.com/2011/07/18/seven-guidelines-for-designing-high-performance-mobile-user-experiences/
    http://www.smashingmagazine.com/2011/07/11/picking-a-mobile-support-strategy-for-your-website/
     
     
    DEVICE TESTING
    http://www.deviceanywhere.com
    http://www.perfectomobile.com
    http://www.developer.nokia.com/Devices/Remote_device_access/
    http://www.mobilexweb.com/emulators
     
    DEVICE DETECTION
    http://www.bango.com
    http://www.scientiamobile.com/products
    http://www.deviceatlas.com
     
    STATS
    A heap of mobile stats, for the unconverted amongst you:
    http://www.mobileinc.co.uk/2010/01/mobile-statistics-galore/
    Mobile industry predictions:
    http://www.chetansharma.com/2011_Mobile_Industry_Predictions_Survey.pdf
  • Wed 11:30 – Talk on A/B and split testing $
    Email
    Twitter
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    : sullivac@gmail.com
    : @OptimiseOrDie
    : linkd.in/pvrg14
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