#1 : Well Loved Web Analytics• Properly instrumented analytics• Investment of 5-10% of developer time• Segmentation• Call tracking• UX of web analytics tools and reports• Playability and exploration• Time for sleuthing!
#2 : Feedback / VOC tools• Anything that allows immediate realtime onpage feedback• For getting comments on elements, pages and overall site & service• Can be used for incisive (event or attribute based feedback)• Use your Call Centre guys and UX testing too!VOC Feedback tools• Kampyle www.kampyle.com• Kissinsights www.kissinsights.com• 4Q 4q.iperceptions.com
#3 : Session recording• Vital for optimizers & fills in a ‘missing link’ for insight• Rich source of data• Segment by attribute/source/behavior• Can be used to optimise in real time!Session replay tools• Clicktale www.clicktale.com• Mouseflow www.mouseflow.com• Ghostrec www.ghostrec.com• Userfly www.userfly.com• Tealeaf www.tealeaf.com• UserReplay www.userreplay.com
#4 : Guerilla Usability Testing• All you need is a device, time and people!• Use one of these tools for session recordingSession replay tools• Mediacam AV (cheap) www.netu2.co.uk• Camtasia www.techsmith.comcamtasia• Silverback (Mac) www.silverbackapp.com• Screenflow (Mac) www.telestream.net
#5 - Remote & Crowdsourced toolsSom, feedbackRemote testingWhat Users Do www.whatusersdo.comUsertesting www.usertesting.comUserzoom www.userzoom.comUsabilla www.usabilla.comLoop11 www.loop11.comEthnio www.ethnio.comFeedback army www.feedbackarmy.comMechanical turk www.mechanicalturk.comOpen Hallway www.openhallway.comWebnographer www.webnographer.comEasy Usability www.easyusability.comUser feel www.userfeel.comUserlytics www.userlytics.comKupima www.kupima.comPrototype and wireframe testing/feedback:Pidoco www.pidoco.comFive second test www.fivesecondtest.comConceptshae www.conceptshare.comUsabilla www.usabilla.com