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5 cro tools that i can't live without
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5 cro tools that i can't live without

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My top 5 tools I need to do my j

My top 5 tools I need to do my j

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  • 1. #1 : Well Loved Web Analytics• Properly instrumented analytics• Investment of 5-10% of developer time• Segmentation• Call tracking• UX of web analytics tools and reports• Playability and exploration• Time for sleuthing!
  • 2. #2 : Feedback / VOC tools• Anything that allows immediate realtime onpage feedback• For getting comments on elements, pages and overall site & service• Can be used for incisive (event or attribute based feedback)• Use your Call Centre guys and UX testing too!VOC Feedback tools• Kampyle www.kampyle.com• Kissinsights www.kissinsights.com• 4Q 4q.iperceptions.com
  • 3. #3 : Session recording• Vital for optimizers & fills in a ‘missing link’ for insight• Rich source of data• Segment by attribute/source/behavior• Can be used to optimise in real time!Session replay tools• Clicktale www.clicktale.com• Mouseflow www.mouseflow.com• Ghostrec www.ghostrec.com• Userfly www.userfly.com• Tealeaf www.tealeaf.com• UserReplay www.userreplay.com
  • 4. #4 : Guerilla Usability Testing• All you need is a device, time and people!• Use one of these tools for session recordingSession replay tools• Mediacam AV (cheap) www.netu2.co.uk• Camtasia www.techsmith.comcamtasia• Silverback (Mac) www.silverbackapp.com• Screenflow (Mac) www.telestream.net
  • 5. #5 - Remote & Crowdsourced toolsSom, feedbackRemote testingWhat Users Do www.whatusersdo.comUsertesting www.usertesting.comUserzoom www.userzoom.comUsabilla www.usabilla.comLoop11 www.loop11.comEthnio www.ethnio.comFeedback army www.feedbackarmy.comMechanical turk www.mechanicalturk.comOpen Hallway www.openhallway.comWebnographer www.webnographer.comEasy Usability www.easyusability.comUser feel www.userfeel.comUserlytics www.userlytics.comKupima www.kupima.comPrototype and wireframe testing/feedback:Pidoco www.pidoco.comFive second test www.fivesecondtest.comConceptshae www.conceptshare.comUsabilla www.usabilla.com
  • 6. #6 – Split testing tools – Cheap!• Google Content Experiments bit.ly/Ljg7Ds• Optimizely www.optimizely.com• Visual Website Optimizer www.visualwebsiteoptimizer.com
  • 7. #7 – Testing tools• Browser testing www.browsercam.com www.crossbrowsertesting.com• Email testing www.litmus.com www.returnpath.com www.lyris.com• Mobile devices www.perfectomobile.com www.deviceanywhere.com• Performance testing www.keynote.com www.gomez.com mobitest.akamai.com www.webpagetest.org http://bit.ly/IdYpNy strangeloopnetworks.com
  • 8. CRO and Testing resources• PRWD CRO resources : bit.ly/CROresources• 101 Landing page tips : slidesha.re/8OnBRh• 544 Optimisation tips : bit.ly/8mkWOB• 108 Optimisation tips : bit.ly/3Z6GrP• 32 CRO tips : bit.ly/4BZjcW• 57 CRO books : bit.ly/dDjDRJ• CRO article list : bit.ly/nEUgui• Smashing Mag article : bit.ly/8X2fLk

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