Dell vs HP

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Dell vs HP

  1. 1. marketing strategy Suleyman Aliyev Sevinj Naghiyeva Shahriyar Aliyev Tarlan Amrahli
  2. 2. Market Leaders in 2001-2006 2001 2002 2003 2004 2005 2006 13 16 15 16 17 16 11 15 14 14 14 16 7 6 5 6 7 7 6 4 4 4 5 6 4 3 3 3 4 4OTHERS 59 56 59 56 53 51
  3. 3. Market Leaders in 2007-2011 2007 2008 2009 2010 2011 2012 18 18 19 18 17 14 14 13 13 13 9 11 12 12 12 8 7 8 10 11 4 5 5 5 6OTHERS 47 44 43 42 41
  4. 4. 7 FACTS ABOUT DELL 1 Dell got its start out of Michael Dells dorm room at the University of Texas in 1984. He was only 19
  5. 5. 7 FACTS ABOUT DELL 2 Started with just $1000 seed money, the company grew so rapidly that its 1988 IPO raised $30 million.
  6. 6. 7 FACTS ABOUT DELL 3 When the company made the Fortune 500 for the first time in 1992, Michael was the youngest (27) CEO to ever lead a company on the list
  7. 7. 7 FACTS ABOUT DELL 4 Michael has led the company as CEO for nearly its entire existence, taking a break between 2004 and 2007 to run his and his wifes charitable foundation.
  8. 8. 7 FACTS ABOUT DELL 5 He supposedly owns one of the largest homes in the world, a mansion that sprawls 2,000 square meters on 60 acres.
  9. 9. 7 FACTS ABOUT DELL 6 Dell currently employs 110,000 people worldwide
  10. 10. 7 FACTS ABOUT DELL 7 All Dells campus is completely powered by green power
  11. 11. 7 FACTS ABOUT HP 1HP’s $120,5 billionrevenue equals toAzerbaijan’s Georgia’sand Armenia’s GDPcombined
  12. 12. 7 FACTS ABOUT HP 2Stanford grads William(Bill) Hewlett and DavidPackard founded thecompany with $538capital in 1939
  13. 13. 7 FACTS ABOUT HP 3The friends decided theorder of their surnamesin the company nameand logo with the toss ofa coin.
  14. 14. 7 FACTS ABOUT HP 4HP was begun in a PaloAlto garage.It is considered to be the"Birthplace of SiliconValley“ and now it ishistorical landmark.
  15. 15. 7 FACTS ABOUT HP 5HPs first product was aresistance-capacitanceaudio oscillator.Walt Disney Studios usedthis to make the it’s film,Fantasia.
  16. 16. 7 FACTS ABOUT HP 6The handheld HP-35calculator, released in1972, was been namedone of the 20 productsthat changed world
  17. 17. 7 FACTS ABOUT HP 7The first mass-marketlaser printer wasbrought to market in1980 by HP
  18. 18. SWOT Analyses - Dell• Well Known Brand Name S• Dell’s Direct Sales Model (Dell controls its supply chain which makes it easier to build a computer to a W customers specifications)• Strong Customer Relationship O Management (CRM) T
  19. 19. SWOT Analyses - Dell• Dell is a computer maker, not a S compute manufacturer (Dell is dependent on it’s suppliers) W• Any defect part of suppliers can cause embarrassment for Dell O T
  20. 20. SWOT Analyses - Dell• Diversification strategy by S introducing many new products to its range (printers, LCD televisions and other non-computing goods) W• Opportunity to sell directly to computer retailers O T
  21. 21. SWOT Analyses - Dell• Competitive Rivalry (Big competition from HP, Lenovo and S ACER)• Fluctuations in the World W currency markets (Changes in world currencies affects costs of supplies, then Dell’s production costs) O T
  22. 22. SWOT Analyses - HP • Strong Market Position (Biggest PC producer)S • Prominent Brand Name RecognitionW • Successful Strategic Acquisitions (Compaq Computers in 2002,O Mercury Interactive in 2006, Electronic Data Systems (EDS) in 2008,, 3Com in 2009 – a provider of computer network equipmentT
  23. 23. SWOT Analyses - HPS • Weak Market SegmentW Integration (Lack of presence in some seemingly obvious segments)OT
  24. 24. SWOT Analyses - HPS • Expanding presence in cloud computing market (In 2009, HP announced HP Cloud Assure)W • Expanding portfolio of imaging and printing solutionsOT
  25. 25. SWOT Analyses - HPS • Projected decreases in the IT marketsW • Hyper-competitive environmentOT
  26. 26. Dell - Differentiation Strategy1 2 3 4 5 6 7Direct to the Customer
  27. 27. Dell - Differentiation Strategy1 2 3 4 5 6 7Build to Order Manufacturing
  28. 28. Dell - Differentiation Strategy1 2 3 4 5 6 7Mass Customization
  29. 29. Dell - Differentiation Strategy1 2 3 4 5 6 7Just in time components inventories
  30. 30. Dell - Differentiation Strategy1 2 3 4 5 6 7Partnership with Suppliers
  31. 31. Dell - Differentiation Strategy1 2 3 4 5 6 7Market Segmentation
  32. 32. Dell - Differentiation Strategy1 2 3 4 5 6 7Customer Relationship Management

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