In the name of allah, ar rahman,

677 views

Published on

PPT Slides of the ENGRO FOODS Project.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
677
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

In the name of allah, ar rahman,

  1. 1. In the name of ALLAH, AR- Rahman, AR-Raheem. Marketing Report on Segmentation, Targeting and Positioning.
  2. 2. Group Members FARINA SADIQ 055 MUHAMMAD WASIM HASHIM 029 MUHAMMAD RIZWAN 001 MUHAMMAD KAMRAN SAJJAD 047
  3. 3. INTRODUCTION ENGRO FOODS HISTORY Established in 2005 Plant located in Sahiwal and Sukkur 1 plant provides employment about 750 people Vision Core values 1. Leadership 2. Innovation 3. Quality and continuous Improvement 4. Safety, Health and Environment
  4. 4. Plan of Action Launch olwell milk in Sahiwal Segmenting and applying marketing mix Create differentiation from the other product and create positioning in the mind of customer. Promotion of product
  5. 5. Product line Olper’s milk Olper’s cream Olwell milk Tarang milk
  6. 6. Segmentation and Targeting Geographic segmentation: Farid town Tariq bin ziad colony Old civil lines
  7. 7. Segmentation and Targeting Demographic Age (20-35) Gender Lifestyle
  8. 8. Segmentation And Targeting Psychographic segmentation Personality Characteristics Lifestyles Values
  9. 9. Segmentation and Targeting Behavioral Segmentation Occasions Benefits User Status Loyalty Status
  10. 10. Differentiation and Positioning Positioning involves designing the product and image that will occupy a distinctive place in the minds of the target market. Create the perception in the mind of customer
  11. 11. Differentiation and Positioning Olwell Packed in 6-layered Tetra Pak Open plastic cap Olwell in red color Packaging
  12. 12. Tag Line

×