Social media is the use of electronic and internet tools to share and discuss information with online communities. Some positive effects of social media include establishing connections with people, sharing ideas and creativity, and accessing information from anywhere in the world. However, social media can also be addictive and negatively impact students' academic performance. It also opens users up to hackers, fraud, and health issues from overuse. Popular social media tools include WhatsApp, Twitter, Google+, and LinkedIn. Users must be aware of threats like social networking worms, phishing, trojans, data leaks, and shortened malicious links on social media. Parents and users should work to prevent these threats through safety precautions like privacy settings and not sharing personal information

1. Sukriti Singh
A0523113081
BTBM/13/242
Amity Institute of
Biotechnology,
Amity University,
Noida
Teacher Incharge:
Dr. Jyoti Singh
BY:

3. WHAT IS SOCIAL
MEDIA?
SOCIAL MEDIA IS THE USE OF
ELECTRONIC AND INTERNET TOOLS FOR
THE PURPOSE OF SHARING AND
DISCUSSING INFORMATION AND
EXPERIENCES WITH AN ONLINE
COMMUNITY.

4. POSITIVE EFFECTS AND
ADVANTAGES OF SOCIAL
MEDIA

5. 
THE MAIN ADVANTAGE OF SOCIAL
NETWORKING SITE IS THAT IT HELPS IN
ESTABLISHING CONNECTION WITH
PEOPLE,FRIENDS AND RELATIVES. IT HELPS
IN SHARING ONE’S VIEW, SHARE
PICTURES AND LOTS OF OTHER STUFFS.

IT HELPS STUDENTS IN INTERACTING WITH
ONE ANOTHER AND SHARE IDEAS. THIS
HELPS IN IMPROVING STUDENT’S
CREATIVITY.

THE SOCIAL NETWORKING WEBSITES CAN
BE ACCESSED FROM ANY PART OF THE
GLOBE.

6. 
THROUGH THESE SITES THE STUDENTS
CAN ESTABLISH CONTACT WITH
ENTREPRENEURS, CORPORATE PEOPLE
AND CAN GAIN VALUABLE
INFORMATION FROM THEM.

FACILITATES OPEN COMMUNICATION,
LEADING TO ENHANCED INFORMATION
DISCOVERY AND DELIVERY.

TARGETS A WIDE AUDIENCE, MAKING
IT A USEFUL AND EFFECTIVE
RECRUITMENT TOOL.

INCREASE GENERAL KNOWLEDGE AND
AWARENESS OF STUDENTS.

SAVES TIME AND COST BY
FACILITATING FASTER
COMMUNICATION.

7. NEGATIVE
EFFECTS/DISADVANTAGES
OF SOCIAL MEDIA

ONE OF THE MAJOR DISADVANTAGES OF USING SOCIAL NETWORKING WEBSITES ARE THE
STUDENTS GET ADDICTED TO IT. THEY SPEND HOURS IN THOSE SOCIAL NETWORKING SITES WHICH
CAN OBVIOUSLY DEGRADE THE STUDENT’S ACADEMIC PERFORMANCE.

OPENS UP THE POSSIBILITY FOR HACKERS TO COMMIT FRAUD AND LAUNCH SPAM AND
VIRUS ATTACKS.

SOME STUDENTS MAY TEND TO USE THESE SOCIAL NETWORKING SITES TILL MID NIGHT OR
EVEN MORE WHICH CAN OBVIOUSLY LEAD TO HEALTH RELATED PROBLEMS.

8. Attention-deficit hyperactivity
Disorder
The practice of logging on daily to see
hundreds of new photos, comments, and
user statuses have begun to take away
our ability to keep our focus on
something for more than an hour or two,
making ADHD a very real and possible
effect of SNS

10. SOME OF THE POPULAR
SOCIAL MEDIA
TOOLS/WEBSITES.
WHATSAPP
TWITTER
GOOGLE+
LINKED IN

12. THREATS FROM SOCIAL
MEDIA 
SOCIAL NETWORKING WORMS - SOCIAL NETWORKING
WORMS INCLUDE KOOBFACE, WHICH HAS BECOME,
ACCORDING TO RESEARCHERS, "THE LARGEST WEB 2.0
BOTNET." WHILE A MULTI-FACETED THREAT LIKE
KOOBFACE CHALLENGES THE DEFINITION OF "WORM," IT
IS SPECIFICALLY DESIGNED TO PROPAGATE ACROSS
SOCIAL NETWORKS (E.G., FACEBOOK, MYSPACE, TWITTER,
HI5, FRIENDSTER AND BEBO), ENLIST MORE MACHINES
INTO ITS BOTNET, AND HIJACK MORE ACCOUNTS TO
SEND MORE SPAM TO ENLIST MORE MACHINES. ALL THE
WHILE MAKING MONEY WITH THE USUAL BOTNET
BUSINESS, INCLUDING SCAREWARE AND RUSSIAN DATING
SERVICES.

PHISHING - IT IS AN ACT OF CREATING FAKE WEBPAGES
TO STEAL USER’S INFORMATION FOR ILLEGAL
PURPOSE.ALWAYS LOOK URL BEFORE SUBMITTING YOUR
INFORMATION.FOR EXAMPLE :
HTTP://WWW.FACEBOOK.COM

13. 
TROJANS : - SOCIAL NETWORKS HAVE BECOME A GREAT VECTOR FOR TROJANS -- "CLICK
HERE" AND YOU GET:

ZEUS -- A POTENT AND POPULAR BANKING TROJAN THAT HAS BEEN GIVEN NEW LIFE BY
SOCIAL NETWORKS. * URL ZONE -- IS A SIMILAR BANKING TROJAN, BUT EVEN SMARTER, IT
CAN CALCULATE THE VALUE OF THE VICTIM'S ACCOUNTS TO HELP DECIDE THE PRIORITY FOR
THE THIEF.

DATA LEAKS : - SOCIAL NETWORKS ARE ALL ABOUT SHARING. UNFORTUNATELY, MANY
USERS SHARE A BIT TOO MUCH ABOUT THE ORGANIZATION -- PROJECTS, PRODUCTS,
FINANCIALS, ORGANIZATIONAL CHANGES, SCANDALS, OR OTHER SENSITIVE INFORMATION.

SHORTENED LINKS : - PEOPLE USE URL SHORTENING SERVICES (E.G., BIT.LY AND TINYURL)
TO FIT LONG URLS INTO TIGHT SPACES. THEY ALSO DO A NICE JOB OF OBFUSCATING THE
LINK SO IT ISN'T IMMEDIATELY APPARENT TO VICTIMS THAT THEY'RE CLICKING ON A
MALWARE INSTALL, NOT A CNN VIDEO.

15. HOW TO PREVENT SOCIAL MEDIA THREATS??

INSTALL THEFT PROTECTION SOFTWARE ON ALL OF THE COMPUTERS YOU USE TO
ACCESS SOCIAL MEDIA ACCOUNTS.

MAKE SURE NEVER TO CLICK THE BOX TO SAVE YOUR PASSWORD WHEN YOU ARE
ON A PUBLIC, WORK OR LAPTOP COMPUTER.

USE YOUR REAL NAME WHENEVER YOU SIGN UP FOR SOCIAL MEDIA ACCOUNTS.

AVOID GIVING OUT PERSONAL INFORMATION ON SOCIAL MEDIA SITES, SUCH AS
ADDRESS, PHONE NUMBER OR YOUR BIRTH DATE.

CHANGE YOUR PRIVACY SETTINGS ON ALL YOUR SOCIAL MEDIA ACCOUNTS, SO
THAT YOU HAVE CONTROL OF ALL THE INFORMATION THAT IS POSTED.

17. CONCLUSION AND
IMPLICATION

PARENTS NEED TO WORK WITH THEIR CHILDREN ON USING SAFETY PRECAUTIONS
WHEN ON SOCIAL MEDIA SITES. THIRTY-ONE PERCENT OF YOUTH SURVEYED BY THE
NATIONAL SCHOOL BOARD ASSOCIATION (2007) REPORTED POSTING
INAPPROPRIATE PICTURES AND SHARING PERSONAL INFORMATION WITH
STRANGERS.

YOUTH NEED TO BE TAUGHT OF THE DANGERS OF PUTTING THEIR PERSONAL
INFORMATION ONLINE.

INFORMATION THAT IS POSTED ONLINE CAN NEVER BE PERMANENTLY ERASED.

PARENTS AND THEIR CHILDREN SHOULD ESTABLISH PRIVACY SETTINGS, AND THE
CHILDREN SHOULD LEARN TO CHECK TO BE SURE THAT THEIR PRIVACY SETTINGS
HAVE NOT CHANGED.