Barista lavazza


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Barista lavazza

  1. 1. Barista Lavazza
  2. 2. Introduction • Barista lavazza is a chain of espresso bars in India. • Established in february 2000 under the name Barista, it was taken over by Lavazza in 2007. • Barista Lavazza chain of espresso bars delivers a truly Italian coffee experience in warm, friendly and relaxed environment. • A 34.3% equitystake was sold to Tata Coffee in 2001. C.Sivasankaran bought the remaining 65% in Barista • The chain has 200 stores in India, with an estimated annual revenue of 200 crores.
  3. 3. History • 1600 : Coffee enters to Europe through the port of Venice • 1654 : The first coffee house opens in Italy • 1750 : One of Europe's first Coffee house • 1822 : Prototype of 1st espresso machine is created in France • 1908 : Invention of the world's 1st drip coffee maker • Feb, 2000 : First Barista Lavazza at Basant Lok, New Delhi
  4. 4. Share Holding • Barista Lavazza has a tie-up with Visa to allow withdrawal of cash up to 1000 daily. • As part of this association, Barista Lavazza also offers 30% discounts on customized meal deals on all Visa debit card transactions. • ABN AMRO and Barista Coffee Company have jointly launched a credit card, "ABN AMRO Barista Credit Card", by which customers can avail discounts at its outlets. • Barista Lavazza has formed an association with Mattel Toys (India) Private Limited for the launch of the first edition of Barista Lavazza Cafe Scrabble 2010.
  5. 5. Decor • Barista’s internal décor and architecture expresses the simplicity you would normally associate with traditional cafés. • The furniture is made of light shades of wood, and there are comfortable sofas in bigger cafés. • The walls are shades of orange, with various photographs of the love for coffee spread around each outlet. • Barista looks to cater to their target market with strategically located outlets. • Their outlets are generally located at High Street/ Family Entertainment Centers Considering their generic appeal, there are Barista outlets in and around Malls, Cinemas, Colleges, and Offices etc. • This endorses their brand image of a café that appeals to coffee lovers of all ages.
  6. 6. Competitor
  7. 7. Crème Menu Hot Beverages Cold Beverages Bites Desserts
  8. 8. Hot Beverages Cappuccino Assam TeaEspresso Italiano Hazelnut & Butterrum Caffé
  9. 9. espress- italiano espress- macchiato caffee-latte cappuccino caffe-mocha Know more about your coffee
  10. 10. Cold Beverages Appy Fizz Berrylicious smoothie Barrista Frappe
  11. 11. Desserts Chocolate Croissant Chocolate Excess Dark Temptation Brownie Fondente
  12. 12. Bites 4 Chesse & Tomato Sandwich Cheesy Veg Lasagne Brrrista FrappeChicken Soup
  13. 13. Awards • Barista Lavazza received the Times Group and Business Standard 'Brand of the year' award in 2002 • Most Admired Retail Leisure Chain 2011 • Times Food Guide 2008 - Best Coffee Bar Award • IMAGES Retail Award 2007 - 'Most admired retailer of the year: Catering Outlets' • Super Brand 2006-2007 • HT Food Guide 2000... – Best Place to have coffee • TOPS award for Specialty Coffee Excellence by the Specialty Coffee Association of America (SCAA)
  14. 14. Future Plans • Barista lavazza aims to expand its outlets network form the current 972 outlets to 2,000 by 2014. • As part of the expansion plan, the company would have 1,100 outlets by March 2011. • The company is planning to spend about INR 1,000 million($21.8 million) for the expansion.