Changing the way Creative Industries Share, Collaborate and ManageUltimate Creative Freedomdigital media in one cloud platform.Tuesday, April 2, 13
ARC9 A Comprehensive Creative Cloud PlatformProviding unmatched Collaboration and ManagementBeta Product Launched Jan 2013About9 People working in Salt Lake, LA, and San Francisco+$7.8 Billion total addressable marketStarted byTom Mikota-Arc9 CTO/FounderAfter 3 grueling years on AvatarTuesday, April 2, 13
.Founder of OpsTechnology1999 sold to RealPage(NASDAQ:RP) in 2008. AsSVP and President ofOpsTechnology at RealPage.He brings over a decade ofexperience as a softwareexecutive to the managementof ARC 9Our product is Tom’s vision andpassion.Award winning ﬁlmsIncluding Avatar, King Kong,Happy Feet, District 9 & MonsterHouse. Supervisors on Avatarﬁrst hand experience of industrypain. Tom has spent the last twoyears working on the solutionARC 9.Sukhi SinghFounder / CEOTom MikotaFounder / CTOMelissa Davies-BarnettFounder / CCOLewis WilksFounder/ChairmanLew Wilks Chief Strategy Ofﬁcer,President of Internet Markets,Business Markets, BusinessDevelopment, and subsidiaryoperations for QWESTCommunications. Serves as amanagement consultant andadvisor for many publicly tradedand privately held companies.TeamTextCEO/Founder Sight Effects 1990International award winningVFX& Animation Company. CEO/Founder The Digital Lab 1993Software tools forVFX/AnimationIndustry.Founding Partner; DVSIntelestream, EPK.TV, Daily Buzz,Media Max CloudTuesday, April 2, 13
The ProblemBuild a TeamStorage and File Share Review & FeedbackPIX SYSTEMSProject ManagementScalabilityBrandingFile ConversionWorkflow ToolsLibrary/ArchivingPurchase Templates & Building BlocksCustom DevelopmentDesign ToolsProduction is Complexand TechnicalCommunicationMultiple ApplicationsDo not talk to each otherNo Industry StandardMultiple File FormatsDifﬁcult to scaleRedundant softwareIT Resources RequiredTime IntensiveEXPENSIVE RenderingWeb HostingTuesday, April 2, 13
APIInfrastructureSocialMarketplaceProductionIntegrated in Design SoftwareSimple, Intuitive, and Visual UIAll in one ApplicationThe SolutionStorageReview & FeedbackProject ManagementBrandingFile ConversionWorkflow ToolsDesign ToolsCommunicationRenderingBuild a TeamScalabilityLibrary/ArchivingFile ShareStorageTemplatesShowcaseCollaborationConnectModelsPlugins Custom ScriptsRecruitingWebsiteHostingTuesday, April 2, 13
FeaturesProductionMarketplaceSocialProject Management Content Management Reviews Workflow Tools PipelineOptimizationBuy Sell Trade Web Hosting Recruit Electronic Press KitsShowcase Built Brand Connect Mentor CollaborateInfrastructureDesign Software IntegrationStorage Full SSL Encryption Security Global Content Delivery NetworkWorkflow integration in design applications creatives use to createTuesday, April 2, 13
PricingFREE$249/MonthAdditional Storage $4/GB/Month+$7.8 Billion Market Opportunity$99/MonthSocial Social Pro Production Production Lite Production Pro Reviews LiveFree $15.95 Free $14.95 $40 Per Eventmo/user mo/user mo/user5GB of Storage 5GB of Storage 1GB of Storage 10 GB of Storage 10 GB of StorageReviewsProject ManagementAsset ManagementSync Content withGroups and ReviewLive GloballyReviewsProject ManagementAsset ManagementReviewsProject ManagementAsset ManagementProduction ManagementSchedulingWorkﬂow ToolsBiddingAnalyticsShowcaseConnectCreative JobsMarketplaceShowcaseMedia SharingCreative JobsBrandingMarketplaceLibraryAnalyticsWeb HostingTuesday, April 2, 13
Beneﬁts ValueOwners/ManagersGlobal Collaboration & ScalabilityProduction ManagementAnalyticsStreamlined WorkflowInstant FeedbackEfficiency ToolsProduction ManagementRecruitingArtistsStreamlined workflowTools at fingertipsClear CommunicationInstant File SharingInstant FeedbackSelling art and workFreelancersFind workStreamlined WorkflowPart of a Global NetworkBuild BrandWork easily with clientsInstant FeedbackInstant File SharingTime SavingsStudentsNetworkingFind MentorsFind InspirationCollaborate on projectsClientsInstant FeedbackIntegration in the ProcessGlobal Reach of CreativesIndustry StandardizationStudio25 People Using Arc9 Production Pro Savings: 15 hours/person/month25 X 15 X $45/hr = $16,875/monthArc9 Costs: 25 x $40 = $1000/Month+15x Return on Investment“Creating is all about CollaborationArc 9 makes my life so much easier” Bob Engelseipen View Studio“We are a Global Group of Artiststhese Tools Connect us Brilliantly”Alex Frisch C4 ArtistsIT StaffAutomatic File ConversionIntegration ProcessesTransparent CommunicationIndustry StandardizationSingle User ManagementFewer Software Providers"This is going to streamline our animation pipeline and communication withclients aTON" Jonathan Hallett TML Animation"This is going to make so many things possible weve been waiting for. Ive gotcolleagues around the globe and well ﬁnally be able to work together on justabout anything" Brett Feeney Freelancer“I’ve been looking for a solution like Arc 9 for a long time”Cedric Lejune WorkflowersTuesday, April 2, 13
The Market26 Million Users80% Autodesk or AdobeContent Creation MarketContinues to Grow1 Entertainment, Video Games, Visual Effects, Animation, Broadcast23AdvertisingWeb Design, Graphic Design, Product DesignArc9 Initial Target Market with existing Tools and ContactsArc9 Additional Market with existing Tools + some added ContactsArc9 Growth Market with added Tools + added Contacts+$7.8 Billion Market Opportunity$300/user/yearTuesday, April 2, 13
CompanySocialNetworkMediaSharingReviewsAnnotatedProjectManagementProductionManagementSoftwareIntegrationBehanceCarbonmadeShotgunWiredriveGo SimionInterdubsPixelapseLayervaultReviewsLiveAnalyticsPix SystemsCine SyncLimitedLimitedThe Competitive Landscape is fragmented with tools that do not offer the comprehensive feature set of Arc 9Competitive LandscapeTuesday, April 2, 13
Go To Market StrategyGrowing Pipeline of Leads from Team ContactsIndustry PR and Focused Social MediaTargeted Email CampaignsEducational InstitutionsTrade Show PresenceChannel PartnersSocialNETWORKApplication Viral in app growthSocial Marketing in Arc9Tuesday, April 2, 13
Milestones- Currently in Beta Production Review/Media Share- Beta Social March 2013- Beta Full featured Production 2nd Quarter 2013- 1.0 Release Q3 2013Mar/AprJun/JulAug/SepOct/NovDec/JanFeb/Mar20132014March - JuneMarch beta continued feature development Review/Media Share, launch beta Social. April beta developmentSocial, ﬁnal features Review/Media Share. March-April ﬁnal product development Production. May beta Production.May Launch full Go To Market Strategy Social, Review/Media Share.June-SeptemberSeptember-MarchJune ﬁnal beta full feature Production. Continued feature development Review/Media Share and Social. July completeMarketplace launch beta. Marketing push light to Review/Media Share. July-August 1.0 release. In house sales andmarketing social/trade campaign.Feature development all products. launch Marketing Social/ Trade campaign all products grow user base to EBITDA+Tuesday, April 2, 13
Collaborate with us!Ultimate Creative FreedomTuesday, April 2, 13
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