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Bayern Munich (AD410)

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  • 1. BayernMunich
  • 2. Bayern MunichBackground
  • 3. Bayern Munich Background• • Fußball-Club Bayern München e. V. •
  • 4. Bayern Munich Background :• • Saebener• Strasse 51, 81504 Muenchen
  • 5. Bayern Munich Background /•League•• -
  • 6. Bayern Munich Background• •
  • 7. Bayern Munich Background•• Jupp Heynckes
  • 8. Bayern Munich Background• • •
  • 9. History of Bayern Munich
  • 10. History of Bayern • Munich • • • MTV 1879)
  • 11. History of Bayern • Munich • • •
  • 12. Honors of Bayern Munich
  • 13. Honors of Bayern • Munich – , ( ): – , – , – , – , – , – , – , – , – , – , – , – , – , – , – , – , – , – , – , – , – • • -
  • 14. Honors of Bayern • Munich - • - • • • •
  • 15. Identity of Bayern Munich
  • 16. Identity ofBayern Munich LOGO: • • •
  • 17. Identity of Bayern Munich • Tagline/ Slogan: –Deutscher Rekordmeister (English- German Champions) – Bayern Munich is designed to honor the clubs slogan “Mia san Mia”
  • 18. Identity of Bayern Munich • USP/Objective: – Most successful football club in Germany.
  • 19. Identity ofBayern Munich• –• -
  • 20. •••
  • 21. BayernMunich’sRecords
  • 22. Bayern Munich’s• Records•• -• -
  • 23. • The largest home wins in history: 11:1 (defeated Borussia Dortmund on Nov.11st, 1971)• The largest away wins in history: 7:1 (competed with Monchengladbach on Mar 24th, 1979)• The largest home losses in history: 0:7 (lost to Schalke 04 on Oct 9th, 1976)• The largest away losses in history: 1:7
  • 24. 4Ps ofBayernMunich
  • 25. 4Ps of Bayern Munich Product :••• shop premium
  • 26. 4Ps of Bayern Price :Munich• 4) :•
  • 27. 4Ps of Bayern Munich Place :•• (Allianz Arena)• Postfach 900451 81504 Munchen• http://www.fcbayern.t-com.de• webmaster@fcbayern.de
  • 28. 4Ps of Bayern Promotion : Munich• Campaigns• CLUB AND FAN CLUB MEMBERS Receive a 10% discount on non-reduced articles!• FROM ORDERS TO THE VALUE OF 100 € AND OVER (Free Fan Set)• THANK YOU GIFT FOR YOUR FIRST ORDER
  • 29. SWOTAnalysis of Bayern Munich
  • 30. SWOT of Bayern • S Munich – Strong global brand name – Excellent marketing and high quality merchandising – Have own field. – Allianz Arena has a seating capacity of around 70,000 – It has been associated with global brand names like Adidas, Samsung, Coca Cola, Lufthansa, Telekom, Audi – Bayern is a membership-based club with
  • 31. SWOT of Bayern • W Munich – Less popular football club as compared to other top English and Spanish clubs. – Over dependence on Germany players affects global brand – Lesser brand visibility and presence in the global market
  • 32. SWOT of Bayern • O Munich – Tapping global fan bases like India, China – More advertising and brand visibility would help build on brand equity.
  • 33. SWOT of Bayern • T Munich – Other top clubs buying out good players – Internal problems between players and management – Financial debts incurred due to expensive player transfers
  • 34. BayernMunich’s STP
  • 35. Bayern Munich’s STP • Segmentation – Millions of people across the world who love to play or watch football.
  • 36. Bayern Munich’s STP • Target Group – Men in the age group 15 and above globally.
  • 37. Bayern Munich’s STP • Positioning – Germany’s top football club having the best football players.
  • 38. Bayern Munich’sCompetitor s
  • 39. Bayern Munich’s Competitors• Arsenal • Real Madrid• Chelsea • AC Milan• Liverpool • Inter Milan• Barcelona • Manchester Football United Club • Juventus
  • 40. BayernMunich’s Coach
  • 41. Bayern Munich’s • Coach : Jupp Heynckes• : 1945-05-09• :• : 180 cm.• : 83 kg.
  • 42. Bayern Munich’s• Coach :• : 2011• :• : 04,
  • 43. Bayern MunichNote: Players
  • 44. Bayern Munich Players
  • 45. Munich Players• : 26.58
  • 46. Bayern Munich• Players • • - - – Nils Petersen • cm • kg • • Am) • Am),
  • 47. Bayern Munich• Players • • - - – 11 • cm • kg • • - - •
  • 48. Bayern Munich• Players • • - - – • cm • kg • • - -
  • 49. Bayern Munich• Players • – • - - • cm • kg • • - - • :€ • SSV
  • 50. Bayern Munich• Players • • - - – • cm • kg • • - - • :€ • •
  • 51. Bayern Munich• Players • • - - – • cm • kg • • - - • • •
  • 52. Bayern Munich• Players • • - - – Takashi Usami • cm • kg • • •
  • 53. Bayern Munich• Players • • - - – 23 • cm • kg • • - - • •
  • 54. Bayern Munich• Players • – David Alaba • - - • cm • kg • • - • •
  • 55. Bayern Munich• Players • • - - – 30 • cm • kg • • - - • •
  • 56. Bayern Munich• Players – • • - - • cm • kg • • - -
  • 57. Bayern Munich• Players • • - - – • cm • kg • • - - • •
  • 58. Bayern Munich• Players • • - - – • cm • kg • • - - • :€ • • Volyn,
  • 59. Bayern Munich• Players – Breno Vinicius Borges • • - - • cm • kg • • - - • •
  • 60. Bayern Munich• Players – 5 • • - - • cm • kg • • - - • •
  • 61. Bayern Munich• Players – Marcio Rafinha •Ferreira • - - • cm • kg • • - - • •
  • 62. Bayern Munich• Players • – 17 • - - • cm • kg • • - - • •
  • 63. Bayern Munich• Players • – • - - • cm • kg • • - - • •
  • 64. Bayern Munich• Players • – • - - • cm • kg • • - -
  • 65. Bayern Munich• Players – • • - - • cm • kg • • - -
  • 66. Bayern Munich• Players – • • - - • cm • kg • • - - • •
  • 67. Bayern Munich• Players • – - • - - • cm • kg • • - - • • •
  • 68. Bayern Munich• Players • – Maximilian • - - Riedmuller • cm • kg • • - • Am) • Am)
  • 69. Bayern Munich• Players • – 32 Rouven • - - Sattelmaier • cm • kg • • - • SSV • SSV
  • 70. Sponsorshi p of Bayern Munich
  • 71. Sponsorship ofBayern Munich
  • 72. Sponsorship of Bayern Munich S8500• Samsung Germany Wave Fc Bayern München Limited Edition Package APP FC Bayern Munich• euro On Line Store LIGA! Mobile TV FCB.tv - service
  • 73. Sponsorship of• Bayern Munich Bayern Munich
  • 74. “Danke”Thank You