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Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
Kamats Holidays India Ltd
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Kamats Holidays India Ltd

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Kamats Holidays India Ltd, …

Kamats Holidays India Ltd,

Project on Market Feasibility of Konkan Region, Maharashtra & Goa, India

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  • 1. Kamats Holidays Summer Project -Konkan Region For the Orchid Group of Hotels By Sujit Kr. Shrivastava
  • 2. Acknowledgement I would like to thank everyone who made this project a success. My special thanks to Mr. Muthu Kumar and Ms. Delyse Braganza who provided me support through the project. I would also like to thank Professor Chandran for his valuable inputs & teaching session with us. My due thanks to Mr. Sapan Chauhan, Mrs. Daksha Solanki, Mr. Gautam Banerjee, Mr. Abhay Sawant, Mr. Kamlesh Patil and Mr. John Peter for providing a cooperative and guiding environment. My sincere thanks to all our subjects who took time out to fill in our questionnaires; which enabled us to conduct a comprehensive research. Last but not the least we would like to express our sincere thanks to the entire team of the Tourist Reception Center, Green Valley Resorts, Hotel Mango and Lotus Suites, Goa for their help when required.
  • 3. CERTIFICATE This is to certify that Mr. Sujit Kumar Shrivastava has completed his summer internship under my guidance at Kamats Holidays. He has also submitted the summer project report for the internship program. Name of the project guide- Signature- Place- Date-
  • 4. CONTENTS  Objectives of the project  Methodology  Background of the company  The Growth Pattern  Board of Directors  Management Team  Creating Milestones  Our Properties & Places.  Our Competitors  Analysis on research done on consumer behavior.  Report on charter tourists visiting Goa.  Competitors of our Hotels.  Questionnaire & Results of Questionnaire  Suggestion for our Hotels.  Findings and suggestions for developing Sindhudurg as a tourist destination.  Conclusion.
  • 5. OBJECTIVES OF THE RESEARCH PROJECT  Assess market potential of our properties.  Create awareness of our properties amongst people.  Understand the consumer behavior. METHODOLOGY OF STUDY Total no of sample taken: 205 Region: Sawantwadi, Goa, Amboli,Aronda, Tarkarli, Class: Individual Methods of research: Questionnaire PROPERTIES COVERED  Tourist Reception Center  Hotel Mango  Green Valley Resorts  Lotus Suites-Goa  Lotus Suites-Aronda  Kamats Restaurant-Sunset Point PLACES COVERED  Sawantwadi  Amboli  Goa  Tarkarli
  • 6. Background of the Company Kamats Holidays is a unit of Kamat Hotels (India) Ltd. It is a sister concern of Orchid Hotels. It manages and runs the following hotels Kamats Silvassa Resort-Silvassa, Kamats Siddharth-Nasik, Kamats Murud Beach Resort-Murud-Harnai, Hotel MangoSawantwadi, Tourist Reception Centre-Sawantwadi, Green Valley Resort- Amboli and Lotus Suites- Goa. It is also an MTDC authorized agent. It’s headed by Mr. Vikram Kamat. Mr. Gautam Banerjee is the Regional Manager of these properties. Hotel MangoSawantwadi and Tourist Reception Centre-Sawantwadi is headed by Mr. Abhay Sawant who is the acting General Manager of these properties. Mr. Kamlesh Patil is the General Manager of Hotel Green valley Resorts. Mr. John Peter is the General Manager of Lotus Suites, Goa. Kamat Hotels (India) Limited (KHIL) was incorporated on March 21, 1986 by Late Mr. Venketesh Krishna Kamat and his associates with the main object of setting up and running of hotels and related business. The Company obtained the Certificate of Commencement of Business on March 31ST, 1986. The Growth Pattern Satkar Restaurant, opposite Churchgate Station at Mumbai was the first Restaurant started in the year 1958 with 144 covers. The popularity of the Restaurant and demand for vegetarian fast food resulted in increase in covers to 204 as on date, which is the maximum possible considering the constraints of space and laws prevailing at the place. The success of Satkar Restaurant and increasing demand for fast-food prompted the group to launch Samrat Restaurant at Churchgate in 1972 with 260 covers, which were increased to 385 in 1977. In the year 1974 the group added another Restaurant at D.N.Road named 'Suvidha' which serves South Indian dishes and seats 60 covers. In the same year, Kamats ventured in Departmental Stores (Asiatic) opposite Churchgate Station and properties. In 1977 Suruchi Restaurant at New Marine Lines with 72 covers was started.
  • 7. In 1980 the group ventured in Non- vegetarian eatery with Suruchi Bar and Restaurant in Mumbai with 80 covers. In 1983 one more Restaurant namely 'Status' was started in Mumbai with 175 covers which was increased to 198 covers in 1998. A banquet hall by the name 'SENATE' was opened for conducting Press Meets, Anniversaries, receptions, send offs, inaugurations, engagements, seminars etc. In the same year i.e. 1983 Kamat Super Snacks Restaurant was also started in Mumbai at Cuffe Parade with 92 covers. This was first of its kind in the Vegetarian fast food category. In 1984 - Santoor at Cuffe Parade with 122 covers was started. In 1986 the Company KAMAT HOTELS (INDIA) LIMITED was incorporated on 21st March, 1986. 1986 - Take over of the first residential hotel in Vapi - Shalimar Hotel In 1986 the group purchased a Residential Hotel at Khandala, a Hill Resort, between Mumbai & Poona. In the same year, Kamat Super Snacks was also started at Nana Chowk, Mumbai with 69 covers. In 1987 Waikiki Restaurant was taken over with 176 covers at Mumbai on operational Contract basis. In 1988 the group built a Three Star Hotel with 32 rooms in first phase with provision for another 60 rooms at Silvassa, a Union Territory, about 160 kms from Mumbai. In the same year another Restaurant named Santoor with 68 covers was started at Nariman Point, Mumbai. In 1990 - Plaza Hotel which was a four star Hotel in operation with 81 rooms `situated near Domestic Airport was purchased. The Hotel was remodeled and a Family Club with discotheque ' Go Bananas' was started. In 1991 the group started Kamat Excelsior Restaurant at Mumbai with 76 covers. In 1992, a Club at Goregaon with 1750 member’s families and a club at Lokhandwala were started with 950 member’s families. In addition the group obtained Harnai Fort & Murud Harnai Beach Resort a beautiful picturesque sight for development of Resort Hotel at location of 247 kms from Mumbai, the West Coast of the Indian Peninsula. In 1993 Kamat Singapore Restaurant was opened with 120 covers in Singapore. In 1994 - The Group went public for the first time In 1995 - Inception of the Kamats Catering Institute at Goregaon.
  • 8. Kamats Tours & Travels established in July 1995 In September, 1995 the Management of Kamats Plaza decided to upgrade and reopen the property as a Five Star Hotel. In July, 1996 Hotel Siddharth (Nasik) - 32 rooms - 3 star hotel with permit room & a turnover of Rs. 76 lakhs in 2000/01, was taken over under a management contract for 35 years. In September, 1997 - The Orchid, An Ecotel Hotel, Asia's first Eco Friendly Five Star Hotel was opened to Public on 27th September, 1997. In 1998, one more Restaurant was added in Singapore with 60 covers named Gomantak. In 2001, the Company ventured, abroad by opening two of its branches to begin with in San Francisco, USA in the name of "Vital Kamat" on Management Contract basis, further expansion is in the pipe line. BOARD OF DIRECTORS The Board is headed by Executive Chairman & Managing Director, Mr. Vithal V. Kamat supported by the following professional team: Mr. K. P. Kannampilly: He has over 30 years of vast experience and holds a P. G. in Hotel Management & Catering Technology from The Bombay Catering College. Currently he is a fellow member and the Chairman of the Hotel Catering International Management Association (HCIMA), London, WIRC. He is also a Board member of Governance of Institute of Hotel Management Catering Technology, Mumbai. In his career he has worked with well-known groups like the Spencer Group of Hotels, Fariyas Group, Hotel Leela Venture and the Raheja Group of Hotels in India.
  • 9. Ms. Thangam E Philip: She is a Fellow Member of Hotel Catering & Institutional Management Association, U.K. and Cookery & Food Association, U.K. The Indian Association of Occupational Health, Bombay Branch presented her the prestigious "FIRESTONE AWARD". She was one of the three women in India to be portrayed on the F.A.O "CERES" Medal, the others from India being Mrs. Indira Gandhi and Mother Teresa. In 1976, she was also a recipient of the 'PADMASHREE' and was also conferred the Knighthood of the Order of 'CORDON BLEU DU SAINT ESPRIT.' She was the Principal Emeritus - Institute of Hotel Management, Catering technology & applied Nutrition, Mumbai. Mr. Ramesh N. Shanbhag: He has been associated with the group for the past 30 years. On 30th January 1999, he was inducted into the company as a Director and effective from 29th September 2000 was appointed Whole-Time Director of the company. He is also the Director of Kamat Chain of Restaurants and Hotels and Director of other Kamats Group Companies. Mr. S. S. Thakur: He held important positions in his long professional career in the field of banking and foreign exchange.
  • 10. He was the Controller of Foreign Exchange, Reserve Bank of India. For over 31 years, he served the Reserve Bank of India in different capacities. He was the Chairman of HDFC Bank for 7 years. He was a Senior Adviser of United Nations Development Programme (UNDP). In January 1988, he joined the U. N. International Civil Service as Senior Adviser, UNDP and worked in Zambia as adviser to the Governor, Bank of Zambia for 6 years. He was inducted into the company as the Director on 28th July 2003. Mr. V. P. Khurana: He has over 32 years of experience in the areas of banking and finance. He has done a P.G. in Philosophy holder from Delhi University. On 28th September 2004, he was appointed Small Shareholders Nominee Director of the Company. He started his career as a Probationary Officer with State Bank of Hyderabad in 1972, and has held senior positions with Indian as well as International Commercial Banks. Mr. Pravin N. Ghatalia: He has over 40 years of experience as a Chartered Accountant. He was associated with M/s Price Waterhouse as a senior partner for more than 35 years. His work experience includes some of the biggest corporate houses namely Colgate Palmolive India, Bayer India Ltd, Reliance Group etc. On 23rd October 2004, he was inducted as Director of the company.
  • 11. Mrs. Rajyalakshmi Rao: She has done an MBA in marketing and MS (Advertising) from University of IllinoisUrbana Champaign, USA, She is a Member of National Commission for Consumer Grievances Redressal, India, On 22nd January 2004, she was inducted as Director of the company. Mr. Vishal V. Kamat: He is a science graduate (BSc) and completed his Hotel Management from the Institute of Hotel Management and Technology and Applied Nutrition (IHMCTAN), Mumbai. On 29th September 2003, he was appointed as Director of the Company In April 2005, he became the Executive Director of the Company. Mr. Suhail Kannampilly: He holds a Diploma in Hotel Management and Catering Technology from Institute of Hotel Management, Mumbai. On 22nd January 2005, he was inducted as Director of the Company, He assists in various projects. Mr. T. M. Mohan Nambiar He is a senior Chartered Accountant and has held key positions in Finance On 30th April, 2006 he was inducted as Director of the Company,
  • 12. He had been associated with ACC Ltd for about 27 years and held the office of Managing Director of the Company. He is Director on the Board of various reputed companies like Ion Exchange, Carborandum Universal, and Coromandal Fertilizers etc. Mr. Vikram V. Kamat: He is a science graduate (BSc) and completed his Hotel Management from the Institute of Hotel Management and Technology and Applied Nutrition (IHMCTAN), Mumbai. On 22nd July, 2006, he was appointed as Director of the Company Management Team The day to day affairs of the hotel are looked after by Mr. Vithal Kamat, Executive Chairman & Managing Director, and Mr. K .P. Kannampilly, Wholetime Technical Director who are assisted by a team of professionals at various levels. All the members of the Board have wide years of experience and knowledge in the Hospitality Industry for the last 30 years. The other key people include the Chief Financial Officer (CFO), Company Secretary, Manager -Accounts, Clubs and Vice President (Operations), Marketing, Productions and Engineering. Key people (Kamat Hotels (India) Ltd) Mr. G. N. Shenoy (Chief Financial Officer- CFO) • B. A. with Economic as special subject, politics as allied and English as additional subject • BCOM with advance accounting and auditing as special subject • Fellow Member of the Institute of Cost and Works Account of India He has to his credit a total experience of 46 years in field of finance and administration. Mr. R. V. Joshi (Company Secretary BCOM, LLB, ACS, CAIIB • He has got about 25 years experience in different fields such as administration, Banking and Company & other Corporate Law matters.
  • 13. Mr. Babu A. Devadiga (Corporate -Accounts Manager) B.COM- C. A. • 8 years experience in Hospitality Industry • 2 years experience in Yarn and Food Processing Company in Mumbai • Associated with Associated with a C A Firm in Mumbai for five years in the field of Audit and Taxation Assignments. Key people (The Orchid) Mr. Sanjeev Oberoi (Vice-President - Operations) An achiever and a passionate hotelier by nature. He has been exposed to all the functions of a hotel and has a record of consistently meeting all deadlines. Has been in the Hotel Industry for over 22 years. Worked for Oberoi, Choice Hotels, Everest hotel, Stamford Court, etc. Overseas experience in Baghdad, Singapore, Thailand, Vietnam and Nepal. Mr. K.P. Das (Vice-President - Engineering & Projects) A diploma holder in Mechanical Engineering, he has over 32 years experience in Maintenance. Worked for TIFR, Tylos Hotel, Ritz Group & The Retreat. Overseas experience in Bahrain. Mr. Sanjay Malkani (Vice-President - F & B Production) A Diploma in Kitchen Management from the Oberoi School of Management. Been in the F & B function for over 22 years. Worked for Oberoi & Sabco. Overseas experience in Iraq, Nepal & Muscat. Ms. Delyse Braganza (Vice President - Sales & Marketing) A Postgraduate in Personnel & Marketing Management, she has been working in Hotel industry for over 18 years. Was responsible for Marketing and positioning The Retreat as the most successful Conference venue in the Western region. Worked for Fariyas Group of Hotels and Raheja Group of Hotels. Creating milestones, making history. Being the only environment-friendly hospitality group in the country, the group under the guidance of its CMD, Mr. Vithal Kamat has taken up the task to spread the green message across India. It has been creating a nationwide green hotel's chain not only in bigger cities but also in smaller cities as well.
  • 14. Working on the philosophy of three R's - Reduce, Reuse and Recycle, the group strongly believes that the real growth of the group as well as the hotel industry lies not only in metros but also in smaller towns. The group follows stringent environment norms and is whole-heartedly committed towards the cause of environment and improving social awareness. KHIL (Kamats Hotels India Limited) With a turnover of over Rs. 80 crores (2006) and approximately 10 thousand shareholders, KHIL is listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE). The EPS of the Company is currently at around Rs. 9/- and the management is confident of improving the same through its continuous efforts. The company's Initial Public Issue of 51,00,000 shares aggregating to Rs. 30.60 crores and Non-Convertible Debentures aggregating to Rs. 5.50 crores were over subscribed by 3.65 times. Since then it has been paying a beneficial dividend of approximately 10 % per annum to its shareholders. Kamats Silvassa Resort-Silvassa Nestled in the nature's lap at Silvassa, the capital of the tiny former Portuguese colony of Dadra & Nagar Haveli, the resort captures the essence of this natural dream haven in its entire splendor. The territory lies near the West Coast surrounded by the state of Gujarat & Maharashtra and consists of two pockets namely Dadra and Nagar Haveli. The Territory was originally assigned to the Portuguese by the Maratha Government in 1779 for aggregated revenue of Rs. 12,000/- in return for their friendship. The Portuguese ruled this territory till its liberation in 1954, and still visible is the blend of Portuguese architecture and tribal village life and culture. The resort is located on the banks of the river Daman Ganga amidst picturesque lush greenery making it an ideal place for weekend tourists, holidaying families and business travelers. You can look forward to 3 star ambience, good food and attentive service along with luxurious comforts that will make your trip memorable, located just 3 ½ hours drive from Mumbai (N II 8) and 45 minutes drive from Vapi Railway Station.
  • 15. Trekking path winding though virgin forests, breath of fresh air, the morning mist, the cool but bright sunshine of the day lets you interact with nature in solitude. There are beautiful gardens on the banks of the river at Silvassa and Khanvel. Tadkeshwara temple on Sakartod river at brindaban, Vanganga and Vandhara gardens on Damanganga river, Bal. Udyan and Madhuban Dam are other picnic spots. Other places of interest include the deer park and tribal museum Boating is also available. The Facilities: Swimming pool children's park aviary, indoor games, 24 hour room service, car park & rental, posts service, doctor on call, 24 hour laundry service and direct dialing from room. The Food: You have a varied choice of Indian, Chinese, Continental and South Indian fine food, served in our ”Little Chef” air - conditioned restaurant or our ethnic restaurant “Kamats - ni - wadi.” Our barbeque will mesmerise you. Kamats Siddharth-Nasik Kamats Hotel Siddharth a very popular name in Nashik City. Just 6 km away from Nashik Railway station and 3 km from Central Bus Depot. Kamat Hotel Siddharth is in a centre of a city, located on Nashik-Shirdi Road. Kamat Hotel Siddharth is a decent hotel both for business travelers and tourists on holidays, with entire families for a very comfortable stay. The food quality is excellent and service impeccable. Well furnished 32 guest rooms, the hotel has A/c & Non A/c double rooms with Attached Bathrooms Hot & Cold Water, EPABX, STD Facility Room & Laundry Service. Kamats hotel siddharth has a charming village restaurant that is called Bhojan gram with children play equipment. The various types of foods like the Punjabi, Chinese, maharastrian thali and south Indian food. Well equipped conference hall with seating of 30 pax for Business meetings, Training Programs Seminars, Small Parties. Well equipped conference hall with seating of 30 pax for Business meetings, Training Programs Seminars, Small Parties.
  • 16. Kamats Murud Beach Resort-Murud-Harnai Kamats Murud Beach Resorts is situated at Dapoli 169 kms from the District capital Ratnagiri. This area is not only famous for "Alfanso Mangoes" but also historical importance as many eminent politicians, Educationist, Freedom fighters and Social revolutionaries belong to Dapoli Taluka. (E.g. Baba saheb Ambedkar, Lokmanya Tilak, Sane Guruji, Maharshi Karve & many more). Murud especially is famous for its long extensive clean beach & magnificent surroundings. This is a Perfect Holiday destination away from the thick concrete jungles & polluted air. One can stay at Kamats Murud Beach resort which offers clean & beautiful cottages near Beach with good parking area, Large open lawn area. How to Reach Murud : Dapoli Murud is 240 kms. from Mumbai, 180 kms, from Pune, 246 kms. from Kolhapur & 400 kms. from Goa. One can come here from Mumbai, Pune, Kolhapur by ST Buses or by Train. The nearest Railway station is Khed nearly 37 kms. from Murud Places of Tourist Interest near Murud Resort: DURGA TEMPLE: 18th Century Temple with excellent wooden sculptures KESAVRAJ TEMPLE: Beautiful Temple on the hills of Village Asud 4 kms. from resort has magnificent scenic beauty with water fall Gomukh all through out the year. VYAGHRESHWAR TEMPLE : Another beautiful temple which has got very important in Marathi Literature & Cinema by its mention in famous Novel & Movie "Garambi Cha Bapu" 3 kms. HARNAI FORT & FISH BUNDER: 6 kms. form Murud stands this Historical fort & behind it on the beach a huge auction is held every day of different kind & color of Fishes, which is the only source of livelihood for the local population. ANJARLE GANESH TEMPLE: 9 kms. from Murud across the creek on the foot hills of anjarle stands this magnificent white Ganesh Temple with mind boggling surroundings.
  • 17. KONKAN KRISHI VIDYAPEETH: Asia second largest Agriculture University is a major attraction for students across the world & for those how love to watch and learn about plans. PANHALE KAJI CAVES: 40 kms. from Murud are these 28 ancient caves which are the remembrance of our rich past and livelihood. UNIVARE HOT SPRINGS: 39 kms. from Murud are these hot springs. CHANDIKESHWARR TEMPLE: 32 kms. from Murud on Dabhol road is this temple inside a cave a worth a visit spot. DABHOOL ENRON: 32 kms. from Murud in Dabhol and has to go across the creek to see the Power project Consists of spacious, self-contained cottages of two types-double and family in true serene and rustic village ambience. CONFERENCE & BANQUET facilities to seat upto to 200 persons. Restaurant: Konkan cuisine combines the best local spices with wholesome vegetables and the day's catch of fish. Prawns and lobsters. SAWANTWADI It is famous for its wooden toys. It is the only place where you get wooden toys. People from all over the world come to buy and have a look at the factory manufacturing wooden toys. The toys are exported all over the world. Tourist destinations: Narendra Parbat, Rajwada, Kolgoan Darwaza, Shilpagram, Narendra Udyan, Aatmeshwar Tali, Raghunath Market, Moti Talao. OTHER TOURIST PLACES IN SINDHUDURGH Amboli Hills, Murud Harnoi, Murud Janjira, Ganapatiphule ,Vengurla beach,Shiroda beach, Redi beach, fort & temple, Terekhol Fort, Tarakarli ,Sagareshwar beach, Sindhudurg Fort ,Sunset Point at Amboli, Aronda backwaters, Vethoba temple at Aaravli, Vijaydurg, Rameshwar Temple, Kunkeshwar temple at Devgad,Deobag Beach ,Sarjekot killa at Kollam Beach, Nivti Beach and Bhogve Beach.
  • 18. OUR PROPERTIES IN SAWANTWADI  Tourist Reception Center, Sawantwadi  Hotel Mango, Sawantwadi  Green Valley Resorts, Amboli  Lotus Suites, Aronda  Lotus Shack, Keri  Fisherman’s Catch, Sawantwadi  Kamats Restaurant- Sunset Point, Amboli Kamats Tourist Reception Center: Location on NH 17 and the brand KAMAT helps attract business. People stop over for food and stay on their way to Goa. Other visitors include travelers to other tourist destinations nearby like Amboli, Ganpatiphule, and Tarkarli etc. A majority of the visitors are people traveling between Goa and Mumbai. Other visitors include people traveling from Pune, Belgaum and Kolhapur. The duration of their trip is around six to seven days.
  • 19. SWOT OF TOURIST RECEPTION CENTER Strengths Weakness Opportunities Threats -Well located on - High attrition rate -The restaurant needs more -A leased property NH-17. amongst hotel staff. covers, to do better business. hence has the threat of going back. -Has a restaurant, -The building has many doing good defects which needs -It gets seasonal business. investment. business, making it unviable during other -Lack of well-trained seasons. people for the hospitality industry. Hotel mango: Hotel Mango, Sawantwadi is a Business hotel located on main road of Sawantwadi city in South Konkan (Maharashtra, India ) and is about 5 kms from Sawantwadi station. Facilities:  AC Standard, Deluxe, Executive and Suite Room.  Roof Top Swimming Pool.  Multi Cuisine Restaurant.  Intercom & Cable TV.  AC Conference Hall.
  • 20. Hotel Mango a very decent hotel option for Business & Leisure Tourists from all over world visiting Sawantwadi, as it’s centrally located the access to other places nearby is easy. Distance  Vengurla (Beach) - 20 kms.  Amboli (Hill Station) - 25 kms.  North Goa - 50 kms.  Panaji - 75 kms.  Belgaum - 85 kms.  Dandeli - 145 kms. Tariff (Rs.) Standard Deluxe Executive Presidential Suite  800 1200 1500 2500 Tax: 10%. It is an option for a weekend Getaway and Conferences for Visitors from Mumbai, Pune, Kolhapur , Belgaum and Goa or as a part of Goa or Maharashtra Itinerary. Hotel Mango being located in the city serves the need of the local businessmen for dinning and lodging. Has conference facility, hence provides opportunities to industries nearby for holding conferences and meetings. People come from Mumbai, Pune and Kerala for business and stay at the hotel. The locals need to be made aware of the affordable price of food menu served at the restaurant
  • 21. SWOT OF HOTEL MANGO Strengths Weakness Opportunities Threats -A newly built, - High attrition rate -The restaurant is quite -A managed property well designed amongst hotel staff. affordable, but people in the hence has the threat city need to be made aware of going back to the of it. owner. hotel. -Lack of well-trained people for the hospitality industry. -Conflicts between Kamats management and the owners employees can lead to mismanagement AMBOLI It attracts tourists from all over Konkan and neighboring areas. It is known for its scenic beauty and waterfall. It is popular with tourists during rainy season. Green Valley Resorts: Green Valley Resorts is located at Amboli (Maharashtra, India), a hill station, 30 kms from Samantwadi off Mumbai-Goa highway on the Belgaum Road. Green Valley Resorts is the erstwhile MTDC Resort now under private management and renovated.
  • 22. Facilities  AC / Non AC Cottage and Room Accommodation  Conference Hall  Veg / Non Veg Restaurant Sightseeing Attractions:  Hiranyakeshi (4 kms)  Raghaweshwar (2 kms)  Waterfall (10 kms)  Kalvesad Point (10 kms)  Parikshit Point (3 kms)  Sunset Point (2 kms)  Mahadevgad (3 kms)  Waterfall (5 kms)  Shirgonkar Point Distance: 30 kms from Samantwadi  510 kms from Mumbai  100 kms from Goa  120 kms from Kolhapur  60 kms from Belgaum  395 kms from Pune Regular tariff (EP) Valid till 31st March 2007 AC Deluxe Suite Rs. 1200 for couple. Deluxe Room Rs. 800 for couple. Family Suite Rs. 1300 for couple. 2 Bedded Semi Deluxe Rs. 500 for two person. 3 bedded Semi Deluxe Rs. 600 for three person. Extra Person Rs. 300 Tax 4%   * EP - Includes only accommodation. * Rates per couple per night.
  • 23. A hill resort located on Amboli Hills It might face competition from an MTDC property coming up in the vicinity, right in front of Green Valley Resorts Other hotels in the region are Hotel JRD International, Hotel Green Palace, Hotel Shiv Malhar and Hotel Green Palace. Hotel JRD International is located on the main road and has a small swimming pool. Being on the main road hotel JRD is easier to locate. It needs some recreation facility for children. Alcohol should be allowed to be served at the hotel. SWOT OF HOTEL GREEN VALLEY RESORTS Strengths Weakness Opportunities Threats -Well located -Lack of proper power -Alcohol sale at the outlet -MTDC is coming supply. can help raise revenues. with a property right -Does not have any major competition. in front of the hotel -Lack of transportation -Some recreation facilities which could take facilities for children to be introduced. away our business. -Has a restaurant, doing good -Lack of well-trained -A managed property business. people for the hospitality hence has the threat industry. of going back. -High attrition rate among hotel staff. -The building is old, hence needs constant repair.
  • 24. Kamats Sunset point: “Kamats Sunset Point” is well located and well designed. Tourists who come to see the waterfall take a break and have some food here. It is famous for its “Wada”, apart from other delicacies. PLACES IN AND AROUND AMBOLI  Amboli Water Fall  Hiranyakeshi river  Kavalesaad point  Sunset Point  Mahadevgad Point  Forest Park ANALYSIS OF RESEARCH DONE ON CONSUMER BEHAVIOUR AT SAWANTWADI The Tourists visiting Sawantwadi are mainly those traveling between Mumbai to Goa. An approximate 25% comprises of others visiting from neighboring areas either on a business trip or on a vacation. The tourist visiting from neighboring areas includes people from Belgaum, Kolhapur & Sholapur. Most of the travelers are on 6day trip and stay at Sawantwadi for a day or two. A majority of the respondents were not aware of our properties, although they said that they have heard about the name Kamats in general. A lot of people visiting Kamats restaurant were Gujarati /vegetarians. The name Kamats emerged as a word synonymous with good vegetarian food. Most of the tourists travel by their own vehicle. Many Gujarati businessmen travel to this place. A majority of them travel along with their families.
  • 25. GOA India's smallest state in terms of area and the fourth smallest in terms of population. Located on the west coast of India in the region known as the Konkan, it is bounded by the state of Maharashtra to the north, Karnataka to the east and south and the Arabian Sea forms its western coast. Panaji (Panjim) is the state's capital, Vasco-da-Gama (Vasco) the largest city, while the historic city of Margao still exhibits the the influence of Portuguese culture. Portuguese merchants first landed in Goa in the 15th century, and annexed it soon after. The Portuguese colony existed for about 450 years (one of the longest held colonial possessions in the world), until it was taken over by India in 1961. Renowned for its beaches, Goa is visited by hundreds of thousands of international and domestic tourists each year. Goa is also known for its temples and world heritage architecture including the Basilica of Bom Jesus in Old Goa, which makes it one of the biggest Christian pilgrimage sites in Asia.Goa also has rich flora and fauna, owing to its location on the Western Ghats range, which are classified as a biodiversity hotspot REPORT ON CHARTERED TOURIST VISITING GOA The report is based on visits to the following Travel Agents: NAME OF THE NAME OF THE DESIGNATION TRAVEL AGENT PERSON MET Splendor Holidays Pvt. Nilima Kamat Menezes Manager-Reservations James Braganza Senior Manager-Leisure Ltd. Thomas Cook (India) Ltd. Travel(Inbound) Minar Travels India Pvt. Gurinder S Chopra Ltd. Chief Operating Officer- Goa Some information and statistics were also collected from Tourist information center of Goa Tourism Development Office.
  • 26. The tourists coming to Goa do not wish to move out of Goa, because there are plenty of places to visit in Goa itself. A person would not like to move out of Goa, driving for 2 hrs just to see just one or two places. It was also found that tourist visit Hampi because it is well connected via train contrary to other places. It also was felt that tourist’s do not have enough information on places around Goa. The travel agents as well as tourist need much more information on tourist places in and around Sawantwadi and information on rates, places to stay, and events. The response received was, “there are enough beaches in Goa, so why would a tourist move out of Goa to see just one beach or a waterfall”. Apart from all that, security and language is a concern. A Chartered tourist coming to Goa stays for a minimum of 7 nights and a maximum of 182 days. The tourists also need more facilities, which is difficult to find in places out of Goa. It was also said that many tourists come for specific purposes on a visit to India e.g. some may like to visit Vineyards in Nasik in such a case the travel agent would be better able to guide them if they have information on the hotels and properties at these places. The travel agents in Goa were mainly interested in Lotus Suites, Goa but wanted someone to talk to them on rates and commission. The season time is from Mid October to end of April. The travel agents showed interest in the scuba diving facility, coming up in Tarkarli.
  • 27. Goa gets a large number of charter tourists and its increasing every year. The total arrivals for the season 2006-07(1st Oct.-5th May) was 1, 69,716. The information on Charter tourists was obtained from Goa Tourist Information Centre, Panjim. Country wise breakup of charter tourists visiting Goa for the season 2006-07(1st October, 2006 to 5th May, 2007) 4% UK 20% Sweden Finland 7% 63% 6% Russia Others LOTUS SUITES-GOA Lotus Suites, in close vicinity of Benaulim beach in South Goa is perfect for a quiet little break. The secluded Benaulim beach is an ideal getaway for all those who need a complete break from the other overcrowded beaches in Goa. It has rooms that are really roomy. Amenities those are as apt as they are thoughtful. Comfort that is comparable to five star hotels. And all at a price that's a wonderful surprise. It's the magic of Lotus Suites.
  • 28. FACILITIES Fully furnished, air -conditioned luxurious apartments Swimming pool Restaurant, bar, shop Colour television, telephone, and fax Complete kitchen with self cooking facility Medical help Children's play area, Plenty of parking Car/tourist taxi hires. WHAT TO SEE Benaulim and Colva beaches Churches and temples of south Goa Aguada Fort and other forts in the vicinity Mayem lake, Dudhsagar waterfalls The Archives Museum of Goa. HOW TO REACH THERE By air nearest airport is at Dabolim, 25km By rail nearest station is at Madgaon, 10 km By road From Mumbai via Pen, 690 km By bus nearest bus stand is at Madgaon, 10 km
  • 29. SWOT OF LOTUS SUITES-GOA Strengths Weakness Opportunities Threats -Being located in - Located far away from -The entrance of the property - Being an apartment Goa it gets good the city and major can be improved upon. hotel, the cost business. tourist places involved in - Can be developed into a five star property. -Being an apartment maintenance per room is higher than hotel, the cost per room other hotels. This is quite high compared makes it un to other hotels. competitive compared to other hotels. TARKARLI Kamats Holidays is planning to come up with a property in Tarkarli. I visited the place to asses the market potential of the place as a tourist destination. The Place: 550 odd kms from Mumbai this is a lovely beach with clean sand and sparkling waters - and barely a soul around. On the whole, the MTDC resort is good, accomodation is in the form of cute Konkani huts with sloping roofs! They can get you any kind of seafood as long as you give them a few hours notice. Beer is available, but comes wrapped in newspaper in Bisleri cartons and can be had in the dining area. Getting There- If you are planning to take a bus from Pune/Mumbai, Pune is definitely the better option. During the day only state transport buses run from Mumbai and apart from the fact that they are not the most comfortable, they take ages to get anywhere.
  • 30. Things to Do: Nothing beats being on the beach. But there is a backwater cruise you can do.Go early in the morning if you want to see the dolphins. If you want to see a fort, take a ferry to the Sindhudurg fort out at sea. It’s also coming up with Scuba diving during diwali time in September or October. SWOT OF TARKARLI AS A TOURIST DESTINATION Strengths Weakness Opportunities Threats -Lack of well -Transportation -Introduction of Scuba -Over dependence on Diving. Can provide tourist beaches and marine established hotels. Only MTDC has -Lack of well-trained opportunities to nearby areas, business for tourism a decent hotel for people for the since it’s the first in India. makes it unviable stay. hospitality industry. during other seasons. -Can be developed into resort -There are many -The language spoken tourist places is Marathi. Hindi is the nearby like second language. Sindhudurgh Fort destination. -MTDC has a well- English is spoken by a established hotel. few. It keeps the Hindi & English-speaking tourists away. Scuba diving will start during diwali time in September or October. The booking will be done at the MTDC hotel. A private player has come up with the concept. The rates have not been decided so far. MTDC has a decent enough hotel here, apart from the hotel; it also has two houseboats on the “Karli” river. The houseboats also have a restaurant. MTDC also has water scooters and motorized boats to give passengers a ride. The water scooter charges are Rs.60.
  • 31. COMPETITORS OF OUR HOTELS Hotel Place Our Competitor Hotel Mango Sawantwadi Hotel Konkan Crown Tourist Reception Center Sawantwadi Hotel Konkan Crown Green Valley Resorts Amboli Hotel JRD International Lotus Suites-Goa Goa Various hotels in Goa LOTUS SUITES-ARONDA Kamats group is coming up with a luxury hotel in aronda catering to the up market tourists. The property is located on backwaters. It will also have rooms floating on the backwaters. SWOT OF LOTUS SUITES-ARONDA Strengths Weakness Opportunities Threats -A good effort to -All wooden -Can be used to divert -Too much of provide a resort construction, exposed to tourists from Goa. investment can make catering to the the rains requires heavy upper classes. maintenance cost. the project unviable -If marketed well, will do and difficult to good business recover the cost.
  • 32. QUESTIONNAIRE (INDIVIDUAL) Name : ________________________________________________________________________________ Organization : __________________________________________________________________________ Address : ______________________________________________________________________________ ___________________________________ Contact No. : _______________________________ E-mail : _______________________________________________________________________________ 1. Where are you coming from? ____________________________________________________________ 2. Which is your next destination? ____________________________________________________________ 3. What was your mode of travel? [ ] Car [ ] Air plane [ ] Train [ ] Bus 4. How many days have you planned the trip for: _______________________________________________________________ 5. What is your duration of stay?    1-3 days 4- 6 days a week and above 6. How often do you take a vacation?  Once in [3] [6] [9] [12] 7. What is the purpose of your visit?   Leisure Business 8. How do you book your rooms at hotels?    Travel Agents Internet Company (Reservation & Sales office) months.
  • 33. 9. What matter’s you most while booking hotels? [ ] Facility [ ] Rates [ ] Distance 10. What is your average spending on hotels per visit? [ ] <5000 [ ] 5,000 – 10,000 [ ] 10,000 & above 11. Which is your favorite Beach/Hill destination across the Konkan coast? _______________________________________________________________ 12. Where would prefer to spend time with your family?     Beaches Hill-station Health resort Others _________________________________ 13. Have you ever heard of any of the following resorts?        Kamats Silvassa Resort Kamats Hotel Siddharth – Nashik Kamats Murud Beach Resort - Murud Harnai Hotel MANGO – Sawantwadi Tourist Reception Centre – Sawantwadi Green Valley Resort – Amboli Lotus Suites Resort – Goa 14. Have you ever been to any of the following resorts? If yes, which one did you like the most?        Kamats Silvassa Resort Kamats Hotel Siddharth – Nashik Kamats Murud Beach Resort - Murud Harnai Hotel MANGO – Sawantwadi Tourist Reception Centre – Sawantwadi Green Valley Resort – Amboli Lotus Suites Resort – Goa 15. Would you like to avail of packages including travelling, food and sightseeing?   Packages. If yes, specify___________________________________________ Room basis 16. Do you have a trip planned in the near future? Yes No If yes, where? __________________________________________________________  
  • 34. 17. Do you use MTDC resorts? Yes No If yes, which one? ___________________________________________________________   18. Do you go for a vacation trip abroad? [ ] Yes [ ] No If yes, which place? _________________________________________________ 19. Would you be interested in ICICI Bank-Orchid credit card which gives you discount in our group of hotels across the country?   Yes No 20. Any more services you require? – Suggestions/Comments. _____________________________________________________________________
  • 35. RESULTS OF QUESTIONNAIRE (INDIVIDUAL) What was your mode of travel? CAR 164 82 TRAIN 15 8 AIR 4 8 BUS 15 2 TOTAL SAMPLE 198 100 What is your duration of stay? 1-3 DAYS 171 86 4-6 DAYS 21 11 A WEEK AND ABOVE 6 3 TOTAL 198 100 How often do you take a vacation? Once in 3 MONTHS 40 22 6MONTHS 99 54 9MONTHS 2 1 12 MONTHS 43 23 TOTAL 184 100
  • 36. What is the purpose of your visit? LEISURE 161 80 BUSINESS 39 20 TOTAL 200 100 How do you book your rooms at hotels? TRAVEL AGENTS 23 12 INTERNET 16 8 COMPANY 87 36 OWN TOTAL 44 196 100 What is your average spending on hotels per visit? <5000-83 83 59 5,000-10,000 70 17 10,000 & ABOVE 29 24 TOTAL 182 100 Would you like to avail of packages including traveling, food and sightseeing? PACKAGES 31 17 ROOM BASIS 148 83 TOTAL 179 100
  • 37. Do you have a trip planned in the near future? YES 33 19 NO 140 81 TOTAL 173 100 YES 48 25 NO 138 25 TOTAL 186 100 Do you use MTDC resorts? Do you go for a vacation trip abroad? YES 39 78 NO 138 22 TOTAL 177 100 Would you be interested in ICICI Bank-Orchid credit card which gives you discount in our group of hotels across the country? YES 62 35 NO 116 65 TOTAL 178 100
  • 38. Sample Break Up 10% 10% 8% Lotus Suites, Goa GVR Hotel Mango TRC 72% Total Sample Size-205 1. What was your mode of travel? 8% 8% Car 2% Air Train Bus 82%
  • 39. 2. What is your duration of stay? 11% 3% 1-3 Days 4-6 Days >7 Days 86% 3. How often do you take a vacation? 23% 22% 3 Months 6 Months 1% 9 Months 12 Months 54%
  • 40. 4. What is the purpose of your visit? 20% Leisure Business 80% 5. What is your average spending on hotels per visit? 24% < 5000 5000-10000 59% 17% >10000
  • 41. 6. Would you like to avail of packages? 17% Packages Room basis 83% 7. Do you have a trip planned in the near future? 19% Yes No 81%
  • 42. 8. Do you use MTDC resorts? 25% Yes No 75% 9. Do you go for a vacation trip abroad? 22% Yes No 78%
  • 43. 10. Would you be interested in ICICI Bank-Orchid credit card? 35% Yes No 65% SUGGESTIONS FOR OUR HOTELS  A composite brochure of all the properties to kept at the reception desk of all the hotels.  Cross promotion of properties to be done.  Employees should be made aware of both food and room sales. SOME SUGGESTIONS AND FINDINGS FOR DEVELOPING SINDHUDURGH AS A TOURIST DESTINATION  There should be more information made available to the people about these places.  The region needs a tourism promotion campaign.  Tourist festivals should be organized. Better transport facilities to be arranged.  Travel agents, Hotels and Government need to work together to promote Sindhudurg as a tourist destination.  A majority of domestic tourists take vacations during school holidays; therefore some arrangement for recreations for kids should be made available at resorts.  People showed interest in Ganapatiphule, Tarkarli, Malvan, and Vengurla.
  • 44. CONCLUSION There is not much of geographical difference between Goa and the tourist places in Sindhudurgh region, yet people do not wish to move out of Goa when it comes to tourism. Therefore the problem lies in the mindset of people, which can be changed by providing information and creating awareness about the region. The government needs to do more to change the situation. Transportation is a major problem. No tourist will travel in a state transport bus on a vacation. There are few who move on chartered buses, but for that you need a large group of people. The region needs a tourism promotion campaign. Travel agents, Hotels and Government need to work together to develop this area into a major tourist destination.

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