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SCQAA-SF WEBINAR “ Harness the Power of Social Media” Presented by Ryon Harms
About SCQAA-SF- A Not-for Profit Organization <ul><li>SCQAA-SF  ( www.scqaa.net ) chapter sponsors the sharing of informat...
ABOUT RYON Ryon Harms created the “The Social Executive” (www.thesocialexec.com) career and networking blog with a singula...
Relationship Building in the Digital Age
TODAY’S PRESENTATION <ul><li>You Are the New Media </li></ul><ul><li>Relationship Building </li></ul><ul><li>Tools of the ...
A BRIEF HISTORY OF MEDIA
THE AGE THING <ul><li>Maintain a Work-Related Blog Daily </li></ul><ul><ul><li>58% - under 40 </li></ul></ul><ul><ul><li>3...
EVERYONE WILL STILL BE TOO SCARED TO JUMP IN AND YOU’LL ALREADY BE FLOATING.
NEW RULES OF THE ROAD <ul><li>Relationships based on breadth, less depth </li></ul><ul><ul><li>Put on your marketing hat <...
CAREER BY DESIGN <ul><li>Google is a Giant Reputation System </li></ul><ul><ul><li>Leverage reputation to get what you wan...
YOU ARE THE NEW MEDIA
SKIP THE GATEKEEPERS
THE YOU CHRONICLE
RELATIONSHIP BUILDING
LISTENING: E-VOYEURISM
GIVERS GET <ul><li>Web: A Platform for Delivering Value to Many  </li></ul><ul><li>Delivering Value to One is Good, Delive...
BE THE CONNECTOR <ul><li>Leverage technology to become a connector </li></ul><ul><li>Smart networkers seek out connectors ...
COMMUNITY The Power of Connectors
<ul><li>Executive Branding Trinity </li></ul><ul><li>Bonus: </li></ul>TOOLS OF THE TRADE
BLOGS
TWITTER – NEVER EAT ALONE <ul><li>Exposure </li></ul><ul><li>Discovery </li></ul><ul><li>Learning </li></ul><ul><li>Giving...
EMAIL IS STILL POWERFUL <ul><li>Stop Asking for Help </li></ul><ul><li>Deliver Value </li></ul><ul><li>Get Them Talking </...
WHAT IF I DON’T?
RESOURCES
RESOURCES <ul><li>Twitter </li></ul><ul><ul><li>www.ExecTweets.com  – Executive Tweets </li></ul></ul><ul><ul><li>www.Twit...
BLOGS <ul><li>Free Blog Providers </li></ul><ul><ul><li>www.Wordpress.com </li></ul></ul><ul><ul><li>www.TypePad.com </li>...
ADDITIONAL RESOURCES <ul><li>Social Media Books </li></ul><ul><ul><li>Here Comes Everybody  – Clay Shirkey </li></ul></ul>...
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Harness The Power Of Social Media

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SCQAA-SF Webinar Series Feb 2010

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  • What I’m talking about is what I call “The You Chronicle.” The You Chronicle makes you the writer, editor, publisher and distributor of your own media empire. In effect, every one of us is a media outlet. With the right mastery of some fairly simple and free online tools, we can broadcast a message and start conversations on an international scale. Most of the same rules apply to creating quality content, but what’s changed is that social media is now your FREE distribution channel. And like any media outlet, you are in the business of growing your audience to increase your chances of success.
  • Transcript of "Harness The Power Of Social Media"

    1. 1. SCQAA-SF WEBINAR “ Harness the Power of Social Media” Presented by Ryon Harms
    2. 2. About SCQAA-SF- A Not-for Profit Organization <ul><li>SCQAA-SF  ( www.scqaa.net ) chapter sponsors the sharing of information to promote and encourage the improvement in information technology quality practices and principles through networking, training and professional development.  </li></ul><ul><li>Networking: We meet once in 2 months in San Fernando Valley. </li></ul><ul><li>Check us out on LinkedIn (SCQAA-SF) </li></ul><ul><li>Want to become a member? Contact Sujit at sujit58@ gmail.com or call 818-878-0834 </li></ul>
    3. 3. ABOUT RYON Ryon Harms created the “The Social Executive” (www.thesocialexec.com) career and networking blog with a singular mission: help executives better utilize technology and social media to grow their networks and create more meaningful professional relationships. Ryon started TSE to give back to all the professionals that so openly provided him with the contacts, referrals and empathetic support that eventually lead to his current position as a marketing executive at EFI Sports Medicine. Ryon also serves as a consultant for the McDermott & Bull Executive Network, where he is creating innovative ways to help senior executives help others and help themselves find their next career opportunity. He is a sought-after social media consultant for companies looking to build online communities for improved customer engagement, customer service and more cost-efficient marketing initiatives. www.mbexec.net
    4. 4. Relationship Building in the Digital Age
    5. 5. TODAY’S PRESENTATION <ul><li>You Are the New Media </li></ul><ul><li>Relationship Building </li></ul><ul><li>Tools of the Trade </li></ul><ul><li>Resources </li></ul>
    6. 6. A BRIEF HISTORY OF MEDIA
    7. 7. THE AGE THING <ul><li>Maintain a Work-Related Blog Daily </li></ul><ul><ul><li>58% - under 40 </li></ul></ul><ul><ul><li>35% - 40-49  </li></ul></ul><ul><ul><li>5% - over 50 </li></ul></ul><ul><li>Average Age </li></ul><ul><ul><li>Facebook: 33 </li></ul></ul><ul><ul><li>LinkedIn: 39 </li></ul></ul><ul><ul><li>(Survey conducted by Forbes/Google) </li></ul></ul>
    8. 8. EVERYONE WILL STILL BE TOO SCARED TO JUMP IN AND YOU’LL ALREADY BE FLOATING.
    9. 9. NEW RULES OF THE ROAD <ul><li>Relationships based on breadth, less depth </li></ul><ul><ul><li>Put on your marketing hat </li></ul></ul><ul><li>It takes a village to find a job </li></ul><ul><ul><li>The power of organizing without organizations </li></ul></ul><ul><li>Spark conversations, don’t just broadcast </li></ul><ul><ul><li>Conversations get much better mileage </li></ul></ul>
    10. 10. CAREER BY DESIGN <ul><li>Google is a Giant Reputation System </li></ul><ul><ul><li>Leverage reputation to get what you want </li></ul></ul><ul><li>The Web is a Tool for Reinvention </li></ul><ul><ul><li>Build credibility in a new industry </li></ul></ul><ul><li>Stay on the Offensive </li></ul><ul><ul><li>Leave a trail of proof everywhere you go </li></ul></ul>
    11. 11. YOU ARE THE NEW MEDIA
    12. 12. SKIP THE GATEKEEPERS
    13. 13. THE YOU CHRONICLE
    14. 14. RELATIONSHIP BUILDING
    15. 15. LISTENING: E-VOYEURISM
    16. 16. GIVERS GET <ul><li>Web: A Platform for Delivering Value to Many </li></ul><ul><li>Delivering Value to One is Good, Delivering Value to Many is Better </li></ul><ul><li>What Goes Around Comes Around in Spades </li></ul>
    17. 17. BE THE CONNECTOR <ul><li>Leverage technology to become a connector </li></ul><ul><li>Smart networkers seek out connectors </li></ul><ul><li>Connectors attract other connectors </li></ul>
    18. 18. COMMUNITY The Power of Connectors
    19. 19. <ul><li>Executive Branding Trinity </li></ul><ul><li>Bonus: </li></ul>TOOLS OF THE TRADE
    20. 20. BLOGS
    21. 21. TWITTER – NEVER EAT ALONE <ul><li>Exposure </li></ul><ul><li>Discovery </li></ul><ul><li>Learning </li></ul><ul><li>Giving </li></ul>www.ExecTweets.com
    22. 22. EMAIL IS STILL POWERFUL <ul><li>Stop Asking for Help </li></ul><ul><li>Deliver Value </li></ul><ul><li>Get Them Talking </li></ul><ul><li>Say Something Different </li></ul>
    23. 23. WHAT IF I DON’T?
    24. 24. RESOURCES
    25. 25. RESOURCES <ul><li>Twitter </li></ul><ul><ul><li>www.ExecTweets.com – Executive Tweets </li></ul></ul><ul><ul><li>www.TwitterJobSearch.com – Job Tweets </li></ul></ul><ul><li>Who to Follow </li></ul><ul><ul><li>www.twitter.com/nealschaffer - Neal Schaffer </li></ul></ul><ul><ul><li>http://twitter.com/svenjohnston - Sven Johnston </li></ul></ul><ul><ul><li>http://twitter.com/kevinLiebl - Kevin Liebl </li></ul></ul><ul><ul><li>www.twitter.com/thecareer100 - Top100 Career People </li></ul></ul><ul><ul><li>www.twitter.com/execjobs - Real Time Job Postings </li></ul></ul><ul><ul><li>www.twitter.com/thesocialexec - Ryon Harms </li></ul></ul>
    26. 26. BLOGS <ul><li>Free Blog Providers </li></ul><ul><ul><li>www.Wordpress.com </li></ul></ul><ul><ul><li>www.TypePad.com </li></ul></ul><ul><ul><li>www.Blogger.com </li></ul></ul><ul><li>How to Blog </li></ul><ul><ul><li>www.ChrisBrogan.com </li></ul></ul><ul><ul><li>www.ProBlogger.com </li></ul></ul><ul><ul><li>www.CopyBlogger.com </li></ul></ul>
    27. 27. ADDITIONAL RESOURCES <ul><li>Social Media Books </li></ul><ul><ul><li>Here Comes Everybody – Clay Shirkey </li></ul></ul><ul><ul><li>Groundswell – Forrester Research </li></ul></ul><ul><ul><li>Trust Agents – Chris Brogan </li></ul></ul><ul><ul><li>Twitter Power – Joel Comm </li></ul></ul><ul><li>Social Media News </li></ul><ul><ul><li>www.Mashable.com </li></ul></ul><ul><ul><li>www.TechCrunch.com </li></ul></ul><ul><ul><li>www.ReadWriteWeb.com </li></ul></ul>
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