Dissemination Of Information


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  • Dissemination Of Information

    1. 1. Dissemination of Information Sujit Mohanty UNISDR Secretariat, Geneva Regional Workshop on Sharing Risk Knowledge Loss data collection workshop Bangkok, June 2007
    2. 2. Key Objective of the clinic <ul><li>Why dissemination of loss data is important? </li></ul><ul><li>Who are the potential users of the loss data? </li></ul><ul><li>How to present the data in more understandable format? </li></ul><ul><li>How to ensure proper dissemination? </li></ul>
    3. 3. No One size Fits all Solution
    4. 4. Information Dissemination Recipe THERE AIN’T ANY RECIPE!
    5. 5. Information Dissemination - Myths and Reality <ul><li>Disseminating information (passive) </li></ul><ul><ul><li>Myth: If it is available, they will access it. </li></ul></ul><ul><ul><li>Reality : Not necessarily </li></ul></ul><ul><li>Message attributes (neutral) </li></ul><ul><ul><li>Myth : If providers understand it, so do users. </li></ul></ul><ul><ul><li>Reality : Not normally </li></ul></ul><ul><li>Achieving outcomes (active) </li></ul><ul><ul><li>Myth : If they have it, they will use it. </li></ul></ul><ul><ul><li>Reality : Not unless they want it. </li></ul></ul>
    6. 6. <ul><li>How accurately can information be disseminated? (transmission problem) </li></ul><ul><li>How well does the information convey a desired meaning? (semantic problem) </li></ul><ul><li>How much does the received meaning affect outcomes? (effectiveness problem) </li></ul>Communication Complexity
    7. 7. <ul><li>Qualitative research is great but takes a lot of time </li></ul><ul><li>Stakeholders respond to quantitative analysis & visual representations </li></ul><ul><li>Deliverables do not cater to a bigger community </li></ul><ul><li>Research findings remain locked up with analyst </li></ul>Loss database Building Process Data Collection Analysis Reports/Findings Issues Dissemination Strategy
    8. 8. Dissemination Questions <ul><li>Who are the target users? </li></ul><ul><li>Do they know it exists? </li></ul><ul><li>Can they find it? </li></ul><ul><li>Do they have access permission? </li></ul><ul><li>Are they connected? </li></ul><ul><li>Can they read it? </li></ul><ul><li>Can they analyze it? </li></ul><ul><li>Can they afford it? </li></ul><ul><li>Can they accept it? </li></ul>- Awareness - Search - Accessibility - Community of Practices - Formats - Systems - Cost - Processes - Consumers
    9. 9. Are you targeting these? <ul><li>Policy makers and implementers </li></ul><ul><li>Practitioners at the field </li></ul><ul><li>Researcher </li></ul><ul><li>Media </li></ul><ul><li>Public </li></ul><ul><li>Kids </li></ul><ul><li>… </li></ul>
    10. 10. Understand your target users <ul><li>Who are the people you want to reach? </li></ul><ul><li>What motivates them to take action? </li></ul><ul><li>Who do they listen to? </li></ul><ul><li>Are they permanent or transient? </li></ul><ul><li>Are they partners? Clients? Stakeholders? </li></ul><ul><li>What is their level of professional knowledge? </li></ul>
    11. 11. Do a proper user research <ul><li>Talk to your users. </li></ul><ul><li>Use mental modeling </li></ul><ul><li>Build use case scenarios </li></ul>
    12. 12. Mental Models
    13. 20. Modes of information dissemination Synchronous – (Rich) Two-way communication with virtually no time delay, allowing real-time response . <ul><li>Examples </li></ul><ul><ul><li>Conversation </li></ul></ul><ul><ul><li>Presentation </li></ul></ul><ul><ul><li>Telephone </li></ul></ul><ul><ul><li>Door-to-door </li></ul></ul><ul><ul><li>Meetings </li></ul></ul>Examples E-Mail Website Notice Report Newsletter Asynchronous – (Reach) Two-way communication with a time delay, allowing response at user’s convenience.
    14. 21. <ul><li>Visualization of the data for each target user still remains to be a challenge </li></ul>
    15. 27. Let people know it exists <ul><li>Increase your findability </li></ul>
    16. 30. Make it available
    17. 31. One of my friend lives here
    18. 32. Google Mashup Not a website of the Chicago Police department
    19. 33. Make data public
    20. 37. Dissemination channels…some examples <ul><li>PreventionWeb </li></ul><ul><li>Re-dat </li></ul>
    21. 39. <ul><li>Objective </li></ul><ul><li>Content </li></ul><ul><li>Services </li></ul><ul><li>How it works </li></ul><ul><li>Content exchange/ syndication methods </li></ul>
    22. 40. Objectives <ul><li>To facilitate the work of DRR professionals through the dissemination of relevant information. </li></ul><ul><li>To provide a common platform for institutions to connect, exchange experiences and share information on DRR. </li></ul><ul><li>To establish an environment which will encourage the creation, and sharing of DRR knowledge. </li></ul>© PreventionWeb 2007 www.preventionweb.net
    23. 42. Content © PreventionWeb 2007 www.preventionweb.net
    24. 43. Factsheets
    25. 44. Events
    26. 45. Most popular searches
    27. 46. DRR News
    28. 47. Theme highlight
    29. 48. New publications
    30. 49. Maps
    31. 50. Training
    32. 51. From Our Partners
    33. 52. Alerts on Disasters
    34. 53. Data and Statistics
    35. 54. Services © PreventionWeb 2007 www.preventionweb.net
    36. 55. Participate
    37. 56. Search
    38. 57. Save
    39. 58. Tag
    40. 59. Print
    41. 60. Syndicate
    42. 61. Mailing list services <ul><li>Gender and Disaster network </li></ul><ul><li>Education network </li></ul><ul><li>NGO network </li></ul><ul><li>Media network </li></ul><ul><li>International Recovery Platform </li></ul><ul><li>CADRI </li></ul><ul><li>Etc… </li></ul>© PreventionWeb 2007 www.preventionweb.net
    43. 62. Content Exchange Methodology Prevention Web Open Web Service API
    44. 63. How it works © PreventionWeb 2007 www.preventionweb.net
    45. 64. Partnerships >>
    46. 67. Re-DAT
    47. 68. Questions for discussion <ul><li>Who do you think are the primary consumer of the loss data in your country? </li></ul><ul><li>How do you reach them? </li></ul><ul><li>What are the major challenges of information dissemination in your country? </li></ul>
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