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Dissemination Of Information
 

Dissemination Of Information

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Dissemination Of Information Dissemination Of Information Presentation Transcript

  • Dissemination of Information Sujit Mohanty UNISDR Secretariat, Geneva Regional Workshop on Sharing Risk Knowledge Loss data collection workshop Bangkok, June 2007
  • Key Objective of the clinic
    • Why dissemination of loss data is important?
    • Who are the potential users of the loss data?
    • How to present the data in more understandable format?
    • How to ensure proper dissemination?
  • No One size Fits all Solution
  • Information Dissemination Recipe THERE AIN’T ANY RECIPE!
  • Information Dissemination - Myths and Reality
    • Disseminating information (passive)
      • Myth: If it is available, they will access it.
      • Reality : Not necessarily
    • Message attributes (neutral)
      • Myth : If providers understand it, so do users.
      • Reality : Not normally
    • Achieving outcomes (active)
      • Myth : If they have it, they will use it.
      • Reality : Not unless they want it.
    • How accurately can information be disseminated? (transmission problem)
    • How well does the information convey a desired meaning? (semantic problem)
    • How much does the received meaning affect outcomes? (effectiveness problem)
    Communication Complexity
    • Qualitative research is great but takes a lot of time
    • Stakeholders respond to quantitative analysis & visual representations
    • Deliverables do not cater to a bigger community
    • Research findings remain locked up with analyst
    Loss database Building Process Data Collection Analysis Reports/Findings Issues Dissemination Strategy
  • Dissemination Questions
    • Who are the target users?
    • Do they know it exists?
    • Can they find it?
    • Do they have access permission?
    • Are they connected?
    • Can they read it?
    • Can they analyze it?
    • Can they afford it?
    • Can they accept it?
    - Awareness - Search - Accessibility - Community of Practices - Formats - Systems - Cost - Processes - Consumers
  • Are you targeting these?
    • Policy makers and implementers
    • Practitioners at the field
    • Researcher
    • Media
    • Public
    • Kids
  • Understand your target users
    • Who are the people you want to reach?
    • What motivates them to take action?
    • Who do they listen to?
    • Are they permanent or transient?
    • Are they partners? Clients? Stakeholders?
    • What is their level of professional knowledge?
  • Do a proper user research
    • Talk to your users.
    • Use mental modeling
    • Build use case scenarios
  • Mental Models
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  • Modes of information dissemination Synchronous – (Rich) Two-way communication with virtually no time delay, allowing real-time response .
    • Examples
      • Conversation
      • Presentation
      • Telephone
      • Door-to-door
      • Meetings
    Examples E-Mail Website Notice Report Newsletter Asynchronous – (Reach) Two-way communication with a time delay, allowing response at user’s convenience.
    • Visualization of the data for each target user still remains to be a challenge
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  • Let people know it exists
    • Increase your findability
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  • Make it available
  • One of my friend lives here
  • Google Mashup Not a website of the Chicago Police department
  • Make data public
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  • Dissemination channels…some examples
    • PreventionWeb
    • Re-dat
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    • Objective
    • Content
    • Services
    • How it works
    • Content exchange/ syndication methods
  • Objectives
    • To facilitate the work of DRR professionals through the dissemination of relevant information.
    • To provide a common platform for institutions to connect, exchange experiences and share information on DRR.
    • To establish an environment which will encourage the creation, and sharing of DRR knowledge.
    © PreventionWeb 2007 www.preventionweb.net
  •  
  • Content © PreventionWeb 2007 www.preventionweb.net
  • Factsheets
  • Events
  • Most popular searches
  • DRR News
  • Theme highlight
  • New publications
  • Maps
  • Training
  • From Our Partners
  • Alerts on Disasters
  • Data and Statistics
  • Services © PreventionWeb 2007 www.preventionweb.net
  • Participate
  • Search
  • Save
  • Tag
  • Print
  • Syndicate
  • Mailing list services
    • Gender and Disaster network
    • Education network
    • NGO network
    • Media network
    • International Recovery Platform
    • CADRI
    • Etc…
    © PreventionWeb 2007 www.preventionweb.net
  • Content Exchange Methodology Prevention Web Open Web Service API
  • How it works © PreventionWeb 2007 www.preventionweb.net
  • Partnerships >>
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  • Re-DAT
  • Questions for discussion
    • Who do you think are the primary consumer of the loss data in your country?
    • How do you reach them?
    • What are the major challenges of information dissemination in your country?