Dissemination Of Information
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Dissemination Of Information Presentation Transcript

  • 1. Dissemination of Information Sujit Mohanty UNISDR Secretariat, Geneva Regional Workshop on Sharing Risk Knowledge Loss data collection workshop Bangkok, June 2007
  • 2. Key Objective of the clinic
    • Why dissemination of loss data is important?
    • Who are the potential users of the loss data?
    • How to present the data in more understandable format?
    • How to ensure proper dissemination?
  • 3. No One size Fits all Solution
  • 4. Information Dissemination Recipe THERE AIN’T ANY RECIPE!
  • 5. Information Dissemination - Myths and Reality
    • Disseminating information (passive)
      • Myth: If it is available, they will access it.
      • Reality : Not necessarily
    • Message attributes (neutral)
      • Myth : If providers understand it, so do users.
      • Reality : Not normally
    • Achieving outcomes (active)
      • Myth : If they have it, they will use it.
      • Reality : Not unless they want it.
  • 6.
    • How accurately can information be disseminated? (transmission problem)
    • How well does the information convey a desired meaning? (semantic problem)
    • How much does the received meaning affect outcomes? (effectiveness problem)
    Communication Complexity
  • 7.
    • Qualitative research is great but takes a lot of time
    • Stakeholders respond to quantitative analysis & visual representations
    • Deliverables do not cater to a bigger community
    • Research findings remain locked up with analyst
    Loss database Building Process Data Collection Analysis Reports/Findings Issues Dissemination Strategy
  • 8. Dissemination Questions
    • Who are the target users?
    • Do they know it exists?
    • Can they find it?
    • Do they have access permission?
    • Are they connected?
    • Can they read it?
    • Can they analyze it?
    • Can they afford it?
    • Can they accept it?
    - Awareness - Search - Accessibility - Community of Practices - Formats - Systems - Cost - Processes - Consumers
  • 9. Are you targeting these?
    • Policy makers and implementers
    • Practitioners at the field
    • Researcher
    • Media
    • Public
    • Kids
  • 10. Understand your target users
    • Who are the people you want to reach?
    • What motivates them to take action?
    • Who do they listen to?
    • Are they permanent or transient?
    • Are they partners? Clients? Stakeholders?
    • What is their level of professional knowledge?
  • 11. Do a proper user research
    • Talk to your users.
    • Use mental modeling
    • Build use case scenarios
  • 12. Mental Models
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20. Modes of information dissemination Synchronous – (Rich) Two-way communication with virtually no time delay, allowing real-time response .
    • Examples
      • Conversation
      • Presentation
      • Telephone
      • Door-to-door
      • Meetings
    Examples E-Mail Website Notice Report Newsletter Asynchronous – (Reach) Two-way communication with a time delay, allowing response at user’s convenience.
  • 21.
    • Visualization of the data for each target user still remains to be a challenge
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27. Let people know it exists
    • Increase your findability
  • 28.  
  • 29.  
  • 30. Make it available
  • 31. One of my friend lives here
  • 32. Google Mashup Not a website of the Chicago Police department
  • 33. Make data public
  • 34.  
  • 35.  
  • 36.  
  • 37. Dissemination channels…some examples
    • PreventionWeb
    • Re-dat
  • 38.  
  • 39.
    • Objective
    • Content
    • Services
    • How it works
    • Content exchange/ syndication methods
  • 40. Objectives
    • To facilitate the work of DRR professionals through the dissemination of relevant information.
    • To provide a common platform for institutions to connect, exchange experiences and share information on DRR.
    • To establish an environment which will encourage the creation, and sharing of DRR knowledge.
    © PreventionWeb 2007 www.preventionweb.net
  • 41.  
  • 42. Content © PreventionWeb 2007 www.preventionweb.net
  • 43. Factsheets
  • 44. Events
  • 45. Most popular searches
  • 46. DRR News
  • 47. Theme highlight
  • 48. New publications
  • 49. Maps
  • 50. Training
  • 51. From Our Partners
  • 52. Alerts on Disasters
  • 53. Data and Statistics
  • 54. Services © PreventionWeb 2007 www.preventionweb.net
  • 55. Participate
  • 56. Search
  • 57. Save
  • 58. Tag
  • 59. Print
  • 60. Syndicate
  • 61. Mailing list services
    • Gender and Disaster network
    • Education network
    • NGO network
    • Media network
    • International Recovery Platform
    • CADRI
    • Etc…
    © PreventionWeb 2007 www.preventionweb.net
  • 62. Content Exchange Methodology Prevention Web Open Web Service API
  • 63. How it works © PreventionWeb 2007 www.preventionweb.net
  • 64. Partnerships >>
  • 65.  
  • 66.  
  • 67. Re-DAT
  • 68. Questions for discussion
    • Who do you think are the primary consumer of the loss data in your country?
    • How do you reach them?
    • What are the major challenges of information dissemination in your country?