The purchasing power of India’s middle class people (about 200 million) is found to be Rs. 5000 to Rs. 10000 on an average per person every year primarily on preventive care and health checkups. The children in these families are potential consumers for all kinds of baby diapers, baby wipes etc. The currently low penetration of these products provides an untapped market for new entrants to India.
The consumers for disposable nonwoven products in the age group of 18 to 35 is nearly 500 million. This group is well educated and has high enough disposable income to afford nonwoven disposable products.
Transcript of "A study on textile medical devices india"
A Study On Textile Medical Devices In
Sujeet Kumar Sahoo
Maslow’s hierarchy of needs
India’s middle class people about 200 million
Purchasing power Rs. 5000 to Rs. 10000
average per person on health
Medical Textile In India
• Combination of textile technology and medical sciences
• Enhances the comfort of the users and converts the painful days of patients into the
• It is one of the rapidly growing sectors in the technical textile market.
• Medical textiles find applications in medical and biological sectors.
• They are used for first aid, rehabilitation, hygienic purposes, or clinical purpose.
• Restraining factors affecting the industry are high setup cost, lack of proximity of raw
materials to industries, lack of awareness among people of India.
One of the rapidly expanding sectors in the technical textile market
Protective & Healthcare
Implantable material/ Dental
Extra corporeal devices
•Surgical Gowns, Drapes,Sterilisation wraps,
•Wound/orthopedic dressing, pressure
garments & prosthetic socks
•Surgical sutures ,vascular grafts & artificial
ligaments/ Toothbrush filaments
•Blood filters, artificial lung/kidney etc
•Baby diapers, feminine hygiene products &
adult incontinence diapers
Healthcare and Hygiene are the key areas for PP NW
FICCI National Conference
Medical textiles have emerged as one of the fastest growing segments in the
global textiles market .
70 per cent of the medical textiles consumption
in India was through imports.
From around Rs. 1,500 crore in 2007-08, the domestic
consumption on Meditech is expected to make a 50%
increase to around Rs. 2,300 crore by the year 2012-13.
CAGR of 9% to 10% is expected in the coming years.
Because of high initial investment required
in R&D, there are very few manufactures of
Meditech products existing in India.
Source: Development of Medical Textile Market, Robert Czajka , 2005
The major growth drivers for medical textiles in India are:
• Increasing health consciousness.
• Rising disposable income.
• Rising living standard of the people.
• Increasing interest in healthcare
issues based on ageing, comfort,
longer-living and affluent
Management news B-school
Newdelhi 2011KIT: Medical Textiles Market in India
Latest developments include non-woven scaffolds used for partial replacement of skin, sole used
inside the diabetic shoes, bandages using bamboo fibers and barbed bi-directional sutures.
Non Woven textiles usage grew from 1.5 million tons in 2000 to 23 million tons in 2010 (CAGR 31%)
Smart fabrics : end use markets,2011 (% share by value INR
Nano-technique has acquired tremendous
impulse in the last decade.
The market for smart fabrics is valued at
INR 12 billion in 2011 and forecast to see
a CAGR of almost 23% to 2016.
Domestic production in India mostly focuses on low technology products. Government is
encouraging Medical Textiles Production.
Source : Smithers Apex
Consumption is increasing rapidly
Pvt. Hospital chains are growing
Doctors/Patient awareness for hygiene is increasing
China has become very strong in most of healthcare & hygiene products
There are very few BIS standards in place leading to substandard quality
products being used
Export benefits like DEPB not notified for many products
The plasters & bandages category was valued at INR 450 million in 2009, representing a
CAGR of 8.6% since 2004.
By the end of 2014, the plasters & bandages category will be worth INR 600 million, with
an expected CAGR of 6.1% between 2009 and 2014.
• The most common use for cotton swabs is to
clean or scratch the ear canal and/or to
• 8% growth has been predicted in the swab
market in the country.
•Johnson & Johnson is the leader in this segment
with market share of 80% in 2012.
Gauze was originally made of silk and was used for clothing.
Types of Gauze available:
Absorbent Gauze cloth
Wound Management Products Market Reaches $15.2 Billion by 2016, Driven by Rising
Demand for Bandages and Dressings in Developing World.
In Advance wound management business Europe has 53% of world wide sales.
Current estimate ( World wide )
‐9 million chronic wounds
‐177 million cases of diabetes
( 10% to 15% patients will develop
ulcers at some point )
‐Rs1000 crores potential estimated for
wound care management
products ( 2012‐2013)
‐300 Types of Products for
Negative Pressure Wound Therapy
• NPWT is a therapeutic technique using
a vacuum dressing for chronic & acute
• This therapy has become useful for
diabetic ulcers patient .
• Kinetic Concept Inc has developed the
machine after that it become world
famous for healing the chronic wound.
Demand of the medical textile are increasing year on year.
Quality of branded products is substantially better than non
But the Branded products are charging very high price than the
Few of the Medical textile players in Meerut are
• Johnson & Johnson
• Aro Kleen
Profit Margin is very high (for retailers) in non branded medical
textile products compared to branded ones.
More than 40% product design and quality changes after 1 year and innovation takes
Focus on retailers near govt. hospitals and doctors in private hospitals.
Low awareness of the products leads people to favor non branded products.
Average people spent more than 60% of what he/she has
spend earlier on the side effects of the poor quality products
Low visibility Datt Medicare products are in Meerut.
Medical Textile Industry is highly fragmented and products (local) are not
As medical procedures continue to develop, the demand for textile materials is
bound to grow.
Growth rates are above average as a result of increases in consumption in developing
countries in Asia and growth rates in the Western market.
The prospects for medical textiles are rather better, especially for nonwoven
materials and disposable medical textiles used in surgical rooms.
Management news B-school, Newdelhi 2011KIT: Medical Textiles Market in India
Technical Textiles – What India need to do now-Dr. Arup Rakshit, Manisha Hira & U. K.
Gangopadhyay,Synthetic & Art silk Mills’ Research Association,SASMIRA, Worli, Mumbai
Smith and Nephew
Opportunities for healthcare and medical textiles growth’, Technical Textiles International, 2003.
SITRA CENTER OF EXCELLENCE FOR MEDICAL TEXTILES
N.Arun “Man Made Textiles in India”Sep.2000, Vol.XLIIIp411-415
Dr.V.K.Kothari, Journal of the Textile Association –Nov.-Dec.2006.vol.67 p 181-185