Your SlideShare is downloading. ×
0
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Website Audit Report
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Website Audit Report

281

Published on

Published in: Business, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
281
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Search Engine Optimization Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "organic" search results and Receive more visitors it will receive from the search engine's users.
  • 2. Identify and improve website pages to generate qualified visitors, leads and customers. Goal of Search Engine Optimization
  • 3. Why SEO is Important • Less than 20% of users click on Paid links • 10% of users click on the Google Local Organic link • 70% of users click on the Organic link • Under 70% of Clicks includes 30% clicks of Social networking Sites.
  • 4. Google Ranking Algorithm Today Google’s algorithms rely on more than 200 unique signals or “clues” that make it possible to guess what you might really be looking for. These signals include things like the terms on websites, the freshness of content, your region and PageRank.
  • 5. Positive Factors Effecting Position on the Page • On-Page (Keyword-Specific) Ranking has 24 Factors • On-Page (Non-Keyword) Ranking has 12 Factors • Page-Specific Link Popularity Ranking has 11 Factors • Site-Wide Link-Based Ranking has 7 Factors • Site-Wide (non-link based) Ranking has 29 Factors • Social Media/Social Graph Based Ranking has 6 Factors • Usage Data Ranking has 7 Factors • Geo-Targeting has 11 Factors
  • 6. Negative Factors Effecting Position on the Page • Factors Negatively Affecting the Value of an External Link • Ranking Factors (things you shouldn’t do, or let happen to you)
  • 7. Past Website Analysis Report Current Website Analysis Report Meta Tag Report Meta Tag Words Characters Content Title 7 58 Translation Company for ISO Certified Translation Services Description 21 145 STPL is a translation agency in India offers quality language translation services with expert native translators in Indian and foreign languages Keywords 11 116 Translation Agencies, spanish, Translation Services, Language Translation, Company, Companies, Agencies, Translators Robots 2 13 index, follow Author 5 47 Somya Translators Pvt. Ltd., www.somyatrans.com
  • 8. Meta Tag Analysis Meta Tag Meta Analysis Results Title GOOD: No problem with the title tag size. NOTICE: The title tag has 58 character(s) and 7 word(s). NOTICE: The title relevancy to page content is 33%. Description GOOD: No problem with the description meta tag size. NOTICE: The description meta tag has 145 character(s) and 21 word(s). NOTICE: The description relevancy to page content is 36%. Keywords GOOD: No problem with the keywords meta tag size. NOTICE: The keywords meta tag has 116 character(s) and 11 word(s). NOTICE: The keyword relevancy to page content is 36%. Robots GOOD: No errors were detected in the robots meta tag. NOTICE: The robots meta tag has 13 character(s). Author GOOD: No errors were detected in the author meta tag. NOTICE: The author meta tag has 47 character(s).
  • 9. Web Page Analysis Factor Page Analysis Results HTTP Code GOOD: No problem with the web page http status. NOTICE: The web page http code is 200 OK status. Load Time GOOD: No problem with the web page load time. NOTICE: The web page load time is less than 1 second (0.07s). Page Size GOOD: No problem with the web page size. NOTICE: The size of the web page is 27006 bytes. Page Text GOOD: No problem with the page body text. NOTICE: The page body text has 799 total words. Keywords GOOD: No problem with the keywords found on the page. NOTICE: There are 90 targeted keywords. Anchor Tags GOOD: No problem with the anchor tags found in text links. NOTICE: There are 70 href anchor tags. Nofollows GOOD: No problem with the nofollow tags found in text links. NOTICE: There are 1 nofollow anchor tags. Bold Tags GOOD: No problem with the bold or strong tags found on the page. NOTICE: There are 20 bold or strong tags. Headings GOOD: No problem with the heading tags found on the page. NOTICE: There are 4 heading tags. Alt Tags GOOD: No problem with the alt tags found in images. NOTICE: There are 28 image alt tags. Out Links GOOD: No problem with the outbound links on this page. NOTICE: There are 89 outbound links. In Links WARNING: No inbound links were discovered. NOTICE: Inbound links are NOT a requirement, however SE may not give as much weight to this page. ADVISORY: Consider building the number of inbound links that point this page from other popular websites.
  • 10. HREF Anchor Tags 70 total href anchor tags found on the page, 69 are unique. Nofollow Anchor Tags 1 total nofollow tags found on the page, 1 are unique. Bold Tags 20 total bold or strong tags found on the page, 14 are unique. Heading Tags 4 total heading tags found on the page, 4 are unique. IMG Alt Tags 28 total image alt tags found on the page, 25 are unique. Internal Outbound Links 77 total internal links were found on the page, 55 are unique. External Outbound Links 12 total external links were found on the page, 11 are unique. External Incoming Links N/A total external incoming links pointing to the page.
  • 11. Website Analytics Report • Visit from 01/01/2010 to 12/31/2010 total Visit: 22,562, Average visitor in per day basis in this year 61 visitor. • Visit from 01/01/2011 to 12/31/2011 total Visit: 33,835, Average visitor in per day basis in this year 92 visitor. • Visit from 01/01/2012 to 12/31/2012 total Visit: 31,293, Average visitor in per day basis in this year 86 visitor. • Visit from 01/01/2013 to 08/02/2013 total Visit: 19,466, Average visitor in per day basis in this year 91 visitor.
  • 12. Table of Contents • Identify Most Visited Website Pages • Grade Each Website Page I. Page content II. Design/eye-path III. Lead generation IV. Search engine optimization V. Social media • Step 3: Improve Your Pages
  • 13. Step 1: Identify Most Visited Website Pages Go to the Analyze tab in Somyatrans.com and click on Visits by Page. Change the date range to one year. At the bottom of the app there is an export to Excel” Button. Click on that button and to export the data to excel. Start with your 10 most visited pages and copy those page titles into the Website Audit Worksheet. Download the Website Audit Worksheet Download the competitor analysis Worksheet
  • 14. Step 2: Grade Each Website Page • You need to identify what pages require the most work, so you can start improving them. You will grade each website page using five categories: page content, design/eye-path, lead generation, search engine optimization, and social media. • You will grade the page on the five categories, giving each category a grade of 1 through 5, for a total of 25 possible points. Use the following criteria to determine the page’s grade for each category. Use the Website Audit Worksheet to track your page’s grade and take notes in the worksheet as you grade each page.
  • 15. Page content • No any page Content has a lot of spelling and grammar issues. • Very dense paragraphs and no white space between the content. • No bolding or underlining to make content pop. • No headlines to categorize the content. No images to support the content. • Several long paragraphs with one bulleted list. • Very minimal bolding or underlining in the content. • One headline to categorize the content. Has one image that is related to the content.
  • 16. Competitors of Somyatrans.com Globally www.gengo.com 15 years 6 months old www.atc.org.uk 15 years 6 months old www.systransoft.com 15 years, 236 days www.freetranslation.com 14 years 3 months old www.naati.com.au 14 years 6 months old www.wintranslation.com 14 years 8 months old www.mcelroytranslation.com 14 years 7 months old www.transperfect.com 14 years 8 months old www.atlas-translations.co.uk 14 years 2 months old www.eclipse-translation.co.uk 14 years 8 months old www.crystalhues.com 14 years, 246 days www.translated.neten 13 years 9 months old www.translated.net 13 years, 295 days www.web-translations.co.uk 12 years 1 months old www.translationcentral.com 12 years 4 months old www.keylingo.com 12 years 2 months old www.lingo24.com 11 years 6 months old www.polilingua.com 11 years 11 months old www.betranslated.com 10 years 10 months old www.all-translations.com 10 years 1 months old www.101translations.com 10 years 7 months old www.rosettatranslation.com 9 years 0 months old www.linguamart.com 9 years, 131 days www.argostranslations.com 8 years 9 months old www.alltranslationservices.com 8 years, 21 days www.translatemedia.com 7 years 6 months old www.saiwaitranslations.com 7 years, 78 days
  • 17. Website Design Startegy • Search Engine Friendly Navigation • Website Load Times • Add Social Elements • Friendly URL’s and image filenames • W3C Validation • Website Look and Feel • User Friendly Navigation
  • 18. Lead generation • No calls to action present on the page • One call to action on the right-hand side, below the page fold. • One relevant to the page’s content, one targeting a bottom of the funnel offer and one to subscribe to your blog.
  • 19. Most Common SEO Mistakes • Using keywords important to you, not customers • Content is not reachable by search bots • New content is not added periodically • Content is not organized logically – according to themes/categories • Keywords missing in content and text links • Low quantity of relevant sites linking in • Not monitoring KPIs and ongoing refinement
  • 20. Make it easy for search engines and User Search Engine and User Friendly Website Easy to find & revisit site Easy to crawl links Site Architecture
  • 21. • Social media icons are below the page’s . • Call to action to follow you on Facebook, Twitter or LinkedIn. Social Media Link Building
  • 22. • Offer free, original, and quality content on your site • Supplement your original content • Buying high PR Niche backlinks for website this may help to increase the traffic. • Improve your search engine ranking by focusing your content on keywords related to your topic. • Use social media sharing through informative content, video, Ideas, PPT etc. • Balance your page using web design and appropriate images. Steps to Improve website Traffic
  • 23. Content Is King, Distribution Is Queen Content is at the heart of today’s marketing strategies as businesses use websites and blogs to demonstrate their own expertise. “Content marketing is the only marketing left.” Seth Godin.
  • 24. Next Goal :- To Achieve Higher Ranking in SERP • Strictly following Google search algorithm • Time to Time Research the keywords • Target niche keywords with low competition • Focus on the end user and customers • To make sure that, we have not missed any tags or damaged any links in the process, manually or using inspection tool to look over your website • Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. • Build up popularity using Social Networking tools • To Run advertising Campaign Using Google or other search engine
  • 25. Conclusion A successful SEO will bring qualified customers and prospects to our website.
  • 26. Thanks

×