Dr.K.Baranidharan
Present by…
TOTAL
QUALITY
MANAGEMENTTQM
218 August 2013
KANO
MODEL
Presented by
Dr.K.Baranidharan
KANO MODEL
Presented by..
Dr.K.Baranidharan
+
+-
-
Satisfaction
Dissatisfaction
Service
Dysfunctions
Service
Fully
Functions
EXCITERS
Must Be
MORE IS
BETTER
Less sati...
Model Diagram
Basic Features(needs)
• These are attributes, without which a product
would simply be unacceptable.
• The customer takes t...
Performance Features
• These are features that provide a real benefit to
the customer, and the more highly implemented
the...
Excitement features
• These give the customer unexpected value and
may be attractive out of all proportion to the
objectiv...
Product – LG Refrigerators
Past Product FeaturesASSUMED EXPECTED DELIGHT
SIZE -160 Liters SIZE - 220 Liters MORE STORAGE
SPACE IN DOOR
COLOURS ATTRAC...
Present Product FeaturesASSUMED EXPECTED DELIGHT
QUICK COOLING MORE STORAGE SPACE
IN THE DOOR
TELEVISION
METALLIC COLOURS ...
Future Product FeaturesASSUMED EXPECTED DELIGHT
MORE STORAGE
SPACE IN THE DOOR
TELEVISION TV WITH INTERNET
UNIFORM COOLING...
Dr.K.Baranidharan
THANK YOU
Thank You
TQM - KANO MODEL - FINAL YEAR CS/IT - SRI SAIRAM INSTITUTE OF TECHNOLOGY - DR.K.BARANIDHARAN
Upcoming SlideShare
Loading in …5
×

TQM - KANO MODEL - FINAL YEAR CS/IT - SRI SAIRAM INSTITUTE OF TECHNOLOGY - DR.K.BARANIDHARAN

539 views

Published on

EE&FA - KANO MODEL - FINAL YEAR CS/IT - SRI SAIRAM INSTITUTE OF TECHNOLOGY - DR.K.BARANIDHARAN

Published in: Education, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
539
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

TQM - KANO MODEL - FINAL YEAR CS/IT - SRI SAIRAM INSTITUTE OF TECHNOLOGY - DR.K.BARANIDHARAN

  1. 1. Dr.K.Baranidharan Present by…
  2. 2. TOTAL QUALITY MANAGEMENTTQM 218 August 2013
  3. 3. KANO MODEL Presented by Dr.K.Baranidharan
  4. 4. KANO MODEL Presented by.. Dr.K.Baranidharan
  5. 5. + +- - Satisfaction Dissatisfaction Service Dysfunctions Service Fully Functions EXCITERS Must Be MORE IS BETTER Less satisfied when the product or service is less functional, but cannot increase satisfaction substantially if operational - "up-time" If the requirement is absent it does not cause dissatisfaction, but it will delight clients if present - "camera options" The more requirements are met the more one is satisfied KANOS MODEL
  6. 6. Model Diagram
  7. 7. Basic Features(needs) • These are attributes, without which a product would simply be unacceptable. • The customer takes them as prerequisites and may not even mention them, though they are essential. • Failure to provide them causes great dissatisfaction; however, putting effort into enhancing basic features leads to no extra customer satisfaction and may add unnecessary cost and complexity to the product.
  8. 8. Performance Features • These are features that provide a real benefit to the customer, and the more highly implemented they are, the more satisfied the customer will be. • An example is the fuel economy in a car - the more efficient the better. Lower price is usually another.
  9. 9. Excitement features • These give the customer unexpected value and may be attractive out of all proportion to the objective benefits they give. • The problem is that traditional market research (surveys and focus groups) is unlikely to identify the requirements for excitement features.
  10. 10. Product – LG Refrigerators
  11. 11. Past Product FeaturesASSUMED EXPECTED DELIGHT SIZE -160 Liters SIZE - 220 Liters MORE STORAGE SPACE IN DOOR COLOURS ATTRACTIVE COLOURS METALLIC COLOURS COOLING QUICK COOLING CONDENSER (INSIDE) KEEP FRUITS & VEGITABLES FRESH MULTI -UTILITY SHELF WATER DISPENSER FROST FREE RETAIN NUTRITIVE CONTENTS OF FOOD
  12. 12. Present Product FeaturesASSUMED EXPECTED DELIGHT QUICK COOLING MORE STORAGE SPACE IN THE DOOR TELEVISION METALLIC COLOURS UNIFORM COOLING (DOOR COOLING) RADIO 220 Liters 500 Liters 750 Liters CONDENSER (INSIDE) RETAIN NUTRITIVE CONTENTS OF FOOD GREEN IRON DOOR COOLING FROST FREE MULTI – UTILITY SHELF MICOM PANEL KEEP FRUITS FRESH & HEALTHY WATER DISPENSER GLASS DOOR/ AUTO. CLOSING DOOR FREE RECIEPE BOOK FREE JUICER FREE MICROWAVE
  13. 13. Future Product FeaturesASSUMED EXPECTED DELIGHT MORE STORAGE SPACE IN THE DOOR TELEVISION TV WITH INTERNET UNIFORM COOLING (DOOR COOLING) RADIO INBUILT MICROWAVE 500 Liters 750 Liters 1000 Liters RETAIN NUTRITIVE CONTENTS OF FOOD GREEN IRON DOOR COOLING INBUILT AC MULTI – UTILITY SHELF MICOM PANEL Internal Energy Regeneration WATER DISPENSER GLASS DOOR FULLY TRANSPARENT BODY FREE JUICER FREE MICROWAVE FREE DTH
  14. 14. Dr.K.Baranidharan THANK YOU
  15. 15. Thank You

×