Customer Insights in a connected world - Text analytics summit west 2014

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Text Analytics Summit West 2014 Talk by Sudha Jamthe. …

Text Analytics Summit West 2014 Talk by Sudha Jamthe.

Connected world - always On, Multiscreen and multichannel customer

More in: Technology , Business
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  • 1. Customer Insights In a Connected World Sudha Jamthe Mobile Product Analytics @eBay Dec 3rd 2013
  • 2. WE ARE CONNECTED IN MULTIPLE DIMENSIONS ALWAYS ON MULTISCREEN MULTICHANNEL @SUJAMTHE 2
  • 3. Thanks to @Briansolis PRESENTATION TITLE GOES HERE 3
  • 4. A CONNECTED CUSTOMER WORLD OFFERS … challenges & opportunities • Customer Identity • Customer Intent • Customer Intelligence @SUJAMTHE 4 4
  • 5. ALWAYS ON - MULTI CHANNEL ACQUISITION & ATTRIBUTION @SUJAMTHE 5
  • 6. MULITSCREEN – PATHING SHOWS DEVICE HOPPING Source: Google IPSOS study from Greg Sterling’s blog @SUJAMTHE 6
  • 7. MULTISCREEN BEHAVIOR – DEVICE DOMINATION device dominance 100 ios 80 android 60 p windows 40 mac_os_x 20 0 45 -20 55 65 75 85 95 105 % of sessions on dominant device @SUJAMTHE 7
  • 8. MULTISCREEN BEHAVIOR - DELIBERATION @SUJAMTHE 8
  • 9. WHAT ARE YOU GOING TO DO WITH THIS DATA? 9
  • 10. QUESTIONS? @sujamthe http://slideshare.net/s ujamthe @SUJAMTHE 10