Social Media Training
for @Indiacc Volunteers
Sudha Jamthe (Facebook) @sujamthe (Twitter)
4 may 2009
(c) Sudha Jamthe @sujamthe 1

Contents
Twitter 101
Starting Conversations
Twitter for Business @indiacc
Power of facebook Profile page
(c) Sudha Jamthe @sujamthe 2

Twitter 101
• What is twitter – A social place to be the real
you, post in 140char
• Why is it cool - Simple, Easy, Real You, Real
Time, Connected to Friends, Follow and be
followed
• What you can do there
– Best Practice on Settings (email, mobile options)
– Tweets, friends, followers, @replies, dm, #tag, rt
(c) Sudha Jamthe @sujamthe 3

Tweets - best practices
• Confirm to community rules
• @reply genuinely
• Engage in conversations not one-way salesy
messages
• Be strategic to make your tweet searchable -
hashtags, tip of the day, common topics
relevant to your audience.
• RT meaningful relevant tweets only
(c) Sudha Jamthe @sujamthe 4

Starting Conversations
• Start with friends
• Learn how to use twitter.com
first
• Make twitter a habit, take a
twitter break
• Remember tweets connect
because of the emotions it
taps (connect to your brand
promise)
• Use a twitter clients
(c) Sudha Jamthe @sujamthe 5

Twitter community culture and
building your brand
• @reply, hashtag, #fridayfollow
• culture of social media personalities -
grader.twitter.com
• Identify Influencers - follow, but engage in
conversation only when ready
– for yoga, for table tennis, for indian cuisine, for
youth activities,
• Twitchboard posts to delicio.us, twitterfeed
posts blogs to twitter
(c) Sudha Jamthe @sujamthe 6

Tweeting for a business or a brand
• Multiple users for same twitter account
management - hootsuite, tweetie (iphone)
• Tie tweet message maps to your email
campaigns & newsletter announcements
• Subscribe to RSS of twitter feeds to track and
respond for better time management
• Tweetgrid track your brand keywords
• Join twitter business directory (twibs)
(c) Sudha Jamthe @sujamthe 7

Tweetgrid
(c) Sudha Jamthe @sujamthe 8

How to tweet a link to website or blog
• Tracking urls
•A/B testing a
message -
track
impressions
(c) Sudha Jamthe @sujamthe 9

FACEBOOK
• As a User • ICC
– – Run Programs to
Join Group
increase videos
– Invite Friends
e.g. Volunteer interviews
– Post on Wall
- Find a Volunteer to post
– Post videos, pictures
Qik videos of each event
– Tag friends
on facebook
- Update status daily
- Newsletter as Updates
to members
(c) Sudha Jamthe @sujamthe 10

Change Group to Profile Page
• Run programs to
invite friends
• Connect flickr photos
to fan page
• Keep Wall posts fresh
• Update status often
• Keep it a conversation
with fans
• Add events
•Add videos - fan
interviews, events
•Add pictures
•Link blog for freshness
(c) Sudha Jamthe @sujamthe 11