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Social Media Marketing   For You, Your Product And Your Business
 

Social Media Marketing For You, Your Product And Your Business

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Talk by Sudha Jamthe to SD Forum Marketing SIG about social media marekting how it is changing marketing roles and function. Discussion about using Social Media for A/B testing, campaigns, pr, marcom, ...

Talk by Sudha Jamthe to SD Forum Marketing SIG about social media marekting how it is changing marketing roles and function. Discussion about using Social Media for A/B testing, campaigns, pr, marcom, adding social to products, market research.

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  • @sujamthe, @johnlinc, ed.maier@aol

Social Media Marketing   For You, Your Product And Your Business Social Media Marketing For You, Your Product And Your Business Presentation Transcript

  • Social Media Marketing Best Practices - For You, Your Product and Business Sudha Jamthe @sujamthe Blog: coolastory.com For SD Forum Marketing SIG 4.13 2009 Sudha Jamthe, [email_address] @sujamthe
  • Topic – Speaker Background and What to Expect
  • Platform Play is the Tectonic Plate making Social Sweet for marketers Customer Conversations
  • Customer Always Converse In Old Model Customer was different to each marketing job function With Social Media the customer is one Identity - same facebook or twitter or Linkedin User.
  • Changing Marketing Jobs
  • A/B testing Using Twitter and Facebook
    • Real Time access to user response to messages, different time of day etc.
    • Discussion on accuracy of sample Set
    • Facebook Social Ads allows picking exact demographics of users
    • Used Hootsuite to track ow.ly urls for different messages on twitter.
  • Brand Manager Tracking using Twitter Search RSS feed
    • @Bofa_help twitter personal story
    • Starbucks Campaign and my video evoked user discussions on Facebook
    • Discussion about managing conversation volume and keeping it relevant to brand conversations.
  • Define your Social Media Mix in your Marketing Mix
  • Social Media Metrics – Campaigns, PR baselines and Tracking (using SM2 tool)
  • For Product Manager - Adding Social To Your Product RSS Feeds Build Social Features In Product Integration with Other Social APIs
  • Adding Social Features to Products - Social Friends, Discovery Feeds done differently in two companies same space Vs
  • Adding Social APIs Integration for Channel/Distribution
  • Role of you as Employee on Social Media
    • Tracking employees in social media using social media metrics tools
    • Issues of performance in customer conversations
    • Who owns your followers once you leave a job?
      • E.g @natalieatdell moved to natalieatpetco
  • What Social Means for YOU!!!
    • It is a huge opportunity
    • Bring your experience, passion and questions and shape it to build it out to what you want it to be
    • Be a part of the new social media job and create opportunities to enhance your business and your career.
  • Create your social footprint and take charge of your careers now!!!