Social Media Marketing Best Practices - For You, Your Product and Business Sudha Jamthe @sujamthe Blog: coolastory.com For SD Forum Marketing SIG 4.13 2009 Sudha Jamthe, [email_address] @sujamthe

Topic – Speaker Background and What to Expect

Platform Play is the Tectonic Plate making Social Sweet for marketers Customer Conversations

Customer Always Converse In Old Model Customer was different to each marketing job function With Social Media the customer is one Identity - same facebook or twitter or Linkedin User.

Changing Marketing Jobs

A/B testing Using Twitter and Facebook Real Time access to user response to messages, different time of day etc. Discussion on accuracy of sample Set Facebook Social Ads allows picking exact demographics of users Used Hootsuite to track ow.ly urls for different messages on twitter.

Real Time access to user response to messages, different time of day etc.

Discussion on accuracy of sample Set

Facebook Social Ads allows picking exact demographics of users

Used Hootsuite to track ow.ly urls for different messages on twitter.

Brand Manager Tracking using Twitter Search RSS feed @Bofa_help twitter personal story Starbucks Campaign and my video evoked user discussions on Facebook Discussion about managing conversation volume and keeping it relevant to brand conversations.

@Bofa_help twitter personal story

Starbucks Campaign and my video evoked user discussions on Facebook

Discussion about managing conversation volume and keeping it relevant to brand conversations.

Define your Social Media Mix in your Marketing Mix

Social Media Metrics – Campaigns, PR baselines and Tracking (using SM2 tool)

For Product Manager - Adding Social To Your Product RSS Feeds Build Social Features In Product Integration with Other Social APIs

Adding Social Features to Products - Social Friends, Discovery Feeds done differently in two companies same space Vs

Adding Social APIs Integration for Channel/Distribution

Role of you as Employee on Social Media Tracking employees in social media using social media metrics tools Issues of performance in customer conversations Who owns your followers once you leave a job? E.g @natalieatdell moved to natalieatpetco

Tracking employees in social media using social media metrics tools

Issues of performance in customer conversations

Who owns your followers once you leave a job?

E.g @natalieatdell moved to natalieatpetco

What Social Means for YOU!!! It is a huge opportunity Bring your experience, passion and questions and shape it to build it out to what you want it to be Be a part of the new social media job and create opportunities to enhance your business and your career.

It is a huge opportunity

Bring your experience, passion and questions and shape it to build it out to what you want it to be

Be a part of the new social media job and create opportunities to enhance your business and your career.

Create your social footprint and take charge of your careers now!!!