Social listening for pms for pcamp

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Social Listening for Product Managers.
At Silicon Valley PCamp, Product Manager's BarCamp.

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Social listening for pms for pcamp

  1. 1. Social Listening for Product Managers<br />SudhaJamthe, PayPal/Ebay @sujamthe<br />Stephanie Shum, Yahoo @stephshum<br />Van Riper, Google @vanriper<br />
  2. 2. Why Social is a channel for Product Managers?<br />@stephshum @sujamthe @vanriper #SVPcamp<br />
  3. 3. Grassroots Movement of Tech customers helping each other<br />@stephshum @sujamthe @vanriper #SVPcamp<br />
  4. 4. Grassroots Movement of Non-Tech Customers<br />@stephshum @sujamthe @vanriper #SVPcamp<br />
  5. 5. What is social listening?<br />1. Listen to your existing base<br />Forums, suggestion board, webinars/chats, Yahoo! Groups, Google Groups, LinkedIn Groups <br />2. Listen on social channels<br />On blogs, Twitter, Facebook<br />3. Global product listening using user groups<br />@stephshum @sujamthe @vanriper #SVPcamp<br />
  6. 6. Listen to your existing baseForums, suggestion board, webinars/chats, Yahoo! Groups, Google Groups, LinkedIn Groups <br />Stephanie Shum, PM Yahoo Mail<br />@stephshum @sujamthe @vanriper #SVPcamp<br />
  7. 7. Yahoo Group for Y! Mail<br />@stephshum @sujamthe @vanriper #SVPcamp<br />
  8. 8. Linkedin for Mobile Group<br />@stephshum @sujamthe @vanriper #SVPcamp<br />
  9. 9. Yahoo SuggestionsHow you listen to your existing base of enthusiasts<br />@stephshum @sujamthe @vanriper #SVPcamp<br />
  10. 10. Listen on social channelsblogs, Twitter, Facebook<br />Sudha Jamthe @sujamthe<br />@stephshum @sujamthe @vanriper #SVPcamp<br />
  11. 11. Social Media for market analysis of features<br />@stephshum @sujamthe @vanriper #SVPcamp<br />
  12. 12. Social Channels Monitoring & Listening<br />@stephshum @sujamthe @vanriper #SVPcamp<br />
  13. 13. Streamlining social listeningPayPal does #Tweetbytes on a product topic<br />Tweetbytes are Twitter chats <br />A PM and a Customer chat<br />Metrics: <br /># of feedbacks<br /># of new engaged customers<br /># of influencers engaged<br />Testing phase across multiple products eg @paypalx and @ebaydev<br />@stephshum @sujamthe @vanriper #SVPcamp<br />
  14. 14. Global product listening using user groups<br />Van Riper, Google @vanriper<br />@stephshum @sujamthe @vanriper #SVPcamp<br />
  15. 15. Global product listening using user groups<br />@stephshum @sujamthe @vanriper #SVPcamp<br />
  16. 16. Open Q&A<br />Challenges of social transparent listening<br />Identifying influencers<br />Separate noise <br />Scaling the listening<br />Internal challenges for PM teams to listen using social channels<br />@stephshum @sujamthe @vanriper #SVPcamp<br />
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