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Social Listening for Product Managers.

Social Listening for Product Managers.
At Silicon Valley PCamp, Product Manager's BarCamp.

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Social listening for pms for pcamp Social listening for pms for pcamp Presentation Transcript

  • Social Listening for Product Managers
    SudhaJamthe, PayPal/Ebay @sujamthe
    Stephanie Shum, Yahoo @stephshum
    Van Riper, Google @vanriper
  • Why Social is a channel for Product Managers?
    @stephshum @sujamthe @vanriper #SVPcamp
  • Grassroots Movement of Tech customers helping each other
    @stephshum @sujamthe @vanriper #SVPcamp
  • Grassroots Movement of Non-Tech Customers
    @stephshum @sujamthe @vanriper #SVPcamp
  • What is social listening?
    1. Listen to your existing base
    Forums, suggestion board, webinars/chats, Yahoo! Groups, Google Groups, LinkedIn Groups
    2. Listen on social channels
    On blogs, Twitter, Facebook
    3. Global product listening using user groups
    @stephshum @sujamthe @vanriper #SVPcamp
  • Listen to your existing baseForums, suggestion board, webinars/chats, Yahoo! Groups, Google Groups, LinkedIn Groups
    Stephanie Shum, PM Yahoo Mail
    @stephshum @sujamthe @vanriper #SVPcamp
  • Yahoo Group for Y! Mail
    @stephshum @sujamthe @vanriper #SVPcamp
  • Linkedin for Mobile Group
    @stephshum @sujamthe @vanriper #SVPcamp
  • Yahoo SuggestionsHow you listen to your existing base of enthusiasts
    @stephshum @sujamthe @vanriper #SVPcamp
  • Listen on social channelsblogs, Twitter, Facebook
    Sudha Jamthe @sujamthe
    @stephshum @sujamthe @vanriper #SVPcamp
  • Social Media for market analysis of features
    @stephshum @sujamthe @vanriper #SVPcamp
  • Social Channels Monitoring & Listening
    @stephshum @sujamthe @vanriper #SVPcamp
  • Streamlining social listeningPayPal does #Tweetbytes on a product topic
    Tweetbytes are Twitter chats
    A PM and a Customer chat
    Metrics:
    # of feedbacks
    # of new engaged customers
    # of influencers engaged
    Testing phase across multiple products eg @paypalx and @ebaydev
    @stephshum @sujamthe @vanriper #SVPcamp
  • Global product listening using user groups
    Van Riper, Google @vanriper
    @stephshum @sujamthe @vanriper #SVPcamp
  • Global product listening using user groups
    @stephshum @sujamthe @vanriper #SVPcamp
  • Open Q&A
    Challenges of social transparent listening
    Identifying influencers
    Separate noise
    Scaling the listening
    Internal challenges for PM teams to listen using social channels
    @stephshum @sujamthe @vanriper #SVPcamp